Business Built With Strategy

Everything Changed When I Got A Strategy, Now Its Your Turn

• With Victoria E Strange • Season 1

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Victoria explores the critical difference between starting a business and building something sustainable, emphasising that strategy is the key element missing for many passionate entrepreneurs.

• Anyone can start a business with passion, skills or an idea
• Building something sustainable requires more than passion—it requires strategy
• Without strategy, hard work becomes directionless effort
• The Strategy Snapshot triangle highlights the three essential connected elements: Message, Offer, and Audience
• When these three elements align, you stop guessing and start building with intention
• Many entrepreneurs are talented and hardworking but lack direction
• Strategy helps you wake up knowing what matters and make decisions without panic

If you need help developing your strategy, all contact details are in the show notes. Please follow the podcast and leave a rating if you enjoyed this episode.


Speaker 1:

Hello everyone. It's Victoria here and welcome back to a bonus episode of Business Built With Strategy. So I believe anyone can start a business. I genuinely do. I believe everyone has an idea in them, or maybe five. Everyone has a story, a skill or a passion that can become a business. The difference is whether you're brave enough to take that risk, to take that plunge or, however you want to put it, whether you follow that idea or that whisper or that big wild dream that keeps pulling at you when you're lying in bed at night, getting a massage, getting your nails done, driving, taking the kids to school, going on a run at work in the job that you probably don't want to be in and if you're listening to this podcast, I know you're already halfway there. Here's the truth. Starting is one thing. Here's the truth. Starting is one thing. Building something sustainable, something that actually works and keeps working, that takes more than passion. It takes strategy, clear and simple, and until I had that, I was working really hard, but I just wasn't getting anywhere.

Speaker 1:

Now let me paint the picture. I was passionate, I had a huge amount of experience, I was showing up online and I was knackered. And you know when I say I had experience. I had worked alongside my father in his business for many years. I had worked alongside my father in his business for many years. I had learned from the absolute best. And you know, I lost my father six months ago and he was only 66 and it was very, very sudden and he was my hero and he taught me everything that I needed to know. And he taught me everything that I needed to know. I was reacting to everything, trying to post consistently, juggle client calls, build an offer, tweak my pricing. And it was him who said to me you need a plan, you need a strategy, because I kept hoping that something would click, but it didn't click Not really, really, because I didn't have direction. And who knew this? You know, any good entrepreneur will tell you. Any successful entrepreneur, such as myself, such as my father and all the amazing, amazing entrepreneurs will tell you If you have no strategy, it's just a pile of effort with just no sequence. I wasn't lazy, I was lost and honestly, I think a lot of smart, smart, smart women are in that space. You're talented, you're doing everything that you think you should, but without strategy, it's, it's like throwing darts in the dark, and you know that's not good, is it?

Speaker 1:

The shift came when I stopped asking what should I post next or what's everyone else doing. I look at their pages and started asking where am I going, what am I building and what actually needs to happen, step by step. Who's my ideal client? Massive one, massive, massive. If you don't know your ideal client, how on earth are you going to know who you're selling to? What are the steps to get you where you need to be? Then that's when it all changed. I wasn't just chasing confidence anymore. I was building a business with huge, huge intention.

Speaker 1:

So let me give you something you can take away today, something you can actually use right now, today, at this minute, this moment, so that you can step into strategy, not just hope. I call it the strategy snapshot. It's simple, but it will show you exactly where the gaps are. Draw a triangle, or just picture one, and at each corner write these things Message what do you stand for for, what are you known for? Offer, what are you actually selling and is it clear audience, who's it for? And and and. Do you really know them? And what does it solve? If those three things aren't connected, if you're talking about one thing selling another and trying to please everyone.

Speaker 1:

You haven't got a strategy. All you have is just a lot of noise. I'm telling you this because I've been there. I'm telling you this because I've been there. I'm not telling you this from a script or a textbook or something that I've read online. I've been there. I know what it's like to be confident but still not in control.

Speaker 1:

But the second you get a strategy, even a simple one. You stop guessing, you stop spinning, you wake up and you know what matters. You speak clearly, you sell with purpose, you make decisions without panic. So if you're listening to this bonus set, thinking, oh, that's me, me. I want you to know this is your invitation not to hustle harder, not to work longer, but to think smarter, because everything changes when you have a strategy. If this hits home and you want to go deeper, you know where to find me. I'll see you in the next full episode, but until then, get honest about what you're building and make sure you have got a plan that can actually take you there. As I've said, if you need help, all of the contact details are on the podcast app, on the show notes. Have a fantastic week. If you like my podcast, please give me a follow and also, if you can, it would be amazing if you could rate it as well. Take care everyone. I'll speak to you next Monday.