Mastering Your Personal Brand

What's your Personal Brand?

Transcript

Welcome Back & Life Reflections

Speaker 1 0:00

Well , hello there . This is Living , your Success 24-7 , with Michael Caine , with the K-A-N-E . How are you all doing ? Worldwide , whatever country , continent , city , county , wherever parish or location you are , I hope you're doing well . I've been on hiatus for a little while , so coming back , I'm back , michael's back back . Okay , I won't sing . So how are y'all doing ? It's been a quick it's March already January , february . Wow , it's just zooming , zooming , zooming , zooming through on .

Speaker 1 0:46

So what I've learned so far about 2025 is definitely and I knew this before , it's just validated you have to be proactive in your life to reap rewards , benefits , financial security . You have to take decisive action and not wait for anyone to hand it to you , deliver it to you , and that's easier said than done .

Being Proactive in Life

Speaker 1 1:28

Is life easy ? No , no , it's not . It's not impossible either , and I know a lot of people have endured hardships , challenges , from A to Z , so I don't say that lightly . My point is is not to give up . The point is just to direct your own path . Yes , in baby steps . Yeah , baby steps . Baby step one , baby step two , baby step one is actually dealing with your mind and the psychology .

Speaker 1 2:22

What's in your head ? What do you value ? What do you believe in ? Do you believe that you can win , that you can win the game , at least sometimes , right ? So I was thinking , oh , that could be dangerous . Huh , I was thinking of a sentence , or two A sentence If I had blank , I could do blank , blank , blank .

Speaker 1 2:51

Now let me give you an example If I had enough money , I could buy that house , I could buy that car , I could pay for an education , I could travel around the world , I would be more healthy . What would you say

If I Had Blank, I Could Do Blank

Speaker 1 3:13

if I had blank ? I could do , or be blank , blank . Now , don't wait for the lottery to come in and God to drop a pirate's load of gold bullion down your chimney like Santa Claus delivering presents . If you wait for that , you may be doomed . I know that's harsh , but yeah , if you don't take action , just wait for life to happen to you , then you give up your power , your juice .

Speaker 1 3:54

So can you control everything , but control what you can't control ? You can control you , how you think of things and the actions you take , the plans you make , and be open to learning . So , hey , I don't think anyone , I don't care how much money or fame a celebrity , a person is , I don't think anyone really reaches the end of that road . It's a journey . I don't think it's a destination . I think as long as you're alive it's a journey . I think it's as long as your life it's a journey .

Speaker 1 4:26

Things you're trying to improve , people just because they have a billion dollars or whatever they have or whatever it is you want , doesn't mean they're better than you . They're not . Maybe more focused and disciplined and straight on in terms of what they want out of life . Now , that's what you can control . What do you want out of life ? Now ? That's what you can control . What do you want out of life ? If I had blank , I could do blank , blank .

Speaker 1 4:52

See , is that lack of action

Taking Action vs. Waiting for Perfection

Speaker 1 4:55

more so than just anything else , waiting to be perfect ? Well , you know people that try to do that perfect thing . They miss out and lose out . They're done , I know they're done . You know they don't take action . A lot of them just waiting for this perfect day . We're waiting for this perfect weather , waiting for this perfect opportunity . And what if it takes 30 years to come ? You want to be old and you know and maybe that happened to you I have both feet in . I have both my feet , one in one area that , as far as man wish I started earlier . The other wish I took some action earlier , or inaction , depending on what it is .

Speaker 1 5:41

So . Who are you ? Depending on what it is so ? Who are you ? Who do you wanna be ? Whatever those questions pertain to , whatever age you are . And so when do I direct my energies to ? Is what you should be saying to yourself Am I betting on the wrong pony ? Should I choose another horse here to win my race of life ? The game of life , hoppler board game ? The game of life ? Start wherever you Are now , can't go back in the past . And another thing is you gotta do you Be you . It's good to emulate and to Be some good things that you see of other people you would like to be like , but you got to be you . It's got to be natural to you , which I've been thinking about my own personal brand and defining what that is .

Speaker 1 6:58

I'm retooling right now to make sure and it's okay to retool you can have a plan and say , wow , that's not working . Maybe you have to tweak that plan . It's not working . It's working okay , it's on so-so , but it's not giving me the absolute results I want . Well , you got to define who you are , what aura you want to push out what image you want to push out , what perceptions you want to put out . And I'm retooling myself that way too , and it's good to readjust when you see there's some room for improvement . Always give yourself some wiggle room and not have an ego that , oh , there's some areas I can improve on . Everybody can improve on something . Everybody can improve on something . So what do you ? How do you see yourself in one year , five years and 10 years , even 20 ? Go beyond that if you want . Some people actually plan that long . So it's important to define who we are and who we want to be , and

Defining Your Personal Brand

Speaker 1 8:17

it's a gap in between what we desire and what we accomplish . So you got to bridge that gap and what we accomplish . So you got to bridge that gap .

Speaker 1 8:29

So what's your personal brand ? What do you stand for ? What are your values ? What do you think about yourself ? How do you think others perceive you ? I was thinking of , okay , what's mine ? I'm going , I'm . I say , oh , this is Michael Caine , your online coach , your , your support system . I can , you know , you can call yourself whatever , but be true to what you're trying to shape and form and strive to . And so , anyway , so work on some homework here . Who are you ? What's your personal brand ? What do you want to accomplish on a personal level and a professional level , business level ? Where do you want to be ? What do you want to do ?

Speaker 1 9:27

We already talked about intentionality on quite a few podcasts , and you can't escape that . You can't do it by accident . If you do , the results may not be what you're looking for and you may not end up with the desired results . So our homework is to establish A personal brain , or tweak it If you already have one and it's not working as well as you would like . But things take time . So you may have gotten on to something , a goal , you know , a gold bar of a personal brand , but it just takes more time and effort and maybe tweaking . So it may not be a failure . Maybe it is , maybe it's not . But if you do fail at something , get back up and study it , research it , analyze it , so you're not doomed to repeat what didn't work .

Speaker 1 10:29

And so this episode , I would say , is about you . It's about yourself , not about anyone else . Who you're helping , who these other people are family , friends , enemies , frenemies it's about you . So spend a little time on yourself and get that I'm archaic get that little pen , pencil and paper out , or you need to put it on Word , put it on your Google Docs or whatever it is . Whatever's good for you .

Speaker 1 11:04

However , you do it and write your thoughts down , brainstorm with yourself and meditate and pray , if you want , and just create something you're proud of , create that persona that is you and not a carbon copy of someone else . It's good to emulate greatness . It's fine , like , if you're a boxer , you look at Muhammad Ali , mike Tyson , right ? You look at the greats George Foreman , frazier , all those guys If you're a boxer , and say , huh , let me take a little piece of this from them and make it my own , you know . And so , within reason , obviously , you know again , be a carbon copy , because they can just get their original .

Speaker 1 11:56

Why would someone want to substitute so just getting ideas and brainstorming by looking out who's successful in your field , whatever that is out , who's successful in your field , whatever that is , and so I think

Personal Branding Examples & Homework

Speaker 1 12:11

you'll be all right . Why ? Because , if you think so , right , remember , take care of your health , because without that health , the other stuff don't matter . It's a whole nother podcast about health , but I just wanted to say that when I have opportunity , and so I wish you all . Well , obviously , I don't know you by name . You have my name , I don't have your name , so , but just keep striving , keep pushing and moving forward and create your plan , your personal brand plan , and we'll follow up with personal brand and you know what brands are .

Speaker 1 12:53

Let's go back for a moment , in case you question what is a brand ? Well , you got Amazon is a brand . Mcdonald's , best Buy , coach , louis Vuitton , lamborghini , ford OK , these are all brands . Ok . Cornflakes , ok , and when you hear the name , you know what their product is , because that's how strong a brand is . You know when you hear Coach , well , it's pocketbook purses , right , okay . You hear Amazon , biggest online store . You know what Walmart . When you hear that , what they do . So you get the idea . Mercedes , okay , you get that luxury car and Kleenex is a tissue . So you want to create you . So that's your homework . That's your homework for now and it's ongoing . So develop your personal brand in what you stand for .

Speaker 1 14:04

When people hear your name , oh , that's that person that does this , that's that lady that does that . When , as soon as they hear the name of the company or personal name of that person , they know , they know immediately . They attach it to something that they experienced or observed . So I need you to do the same . Guess what ? I'm joining you , I'm retooling , I'm enhancing , because I'm not totally happy with the results right now . So I need to define , redefine and strengthen those areas that I need to and abandon those areas that I need to abandon . Anyway , I hope you had a good learning experience , and so I will see you . I'll see you . I don't see you . You will hear me soon . Okay ? Please subscribe . If not , share with family friends . Click notification so you know when I have new episodes and if you haven't seen the past ones to listen to them , then please do so . That's it . This is Michael Caine , yours truly , living your success 24-7 . Until next time , my friends , until next time .