Ventures in WealthTech

Fintech Startup Proves Longevity Prioritizing Customer Over Capital

Marshall Smith Season 1 Episode 6

While most of the VC world is focused on the fastest way to get a return, it can lead to putting the long term success of the business at risk, leaving customers in the lurch . True longevity requires a strategy to increase revenue, not just raise capital. Basefund co-founder and CEO, Robert White sits down with us to share how he built a foundation designed to grow long-term success with a focus on experience, deep understanding of customer knowledge, and a philosophy of practical evolution.