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Lead with Heart | Philanthropy, Nonprofit Leadership, Nonprofit Management & Fundraising
Welcome to the Lead with Heart Podcast, where the heartbeat of philanthropy, nonprofit leadership, and fundraising resonates in every episode. I'm Haley, your host—a Certified Fundraising Executive (CFRE), Certified Stress Management Coach, Certified EmC trainer, and, most importantly, a recovering nonprofit burnout survivor.
In this empowering space, we invite nonprofit professionals to amplify their voices and unveil the heart behind their missions.
Our mission is clear: to empower, elevate, and engage nonprofit leaders, fostering the growth of healthy, thriving organizations.
Join me and a lineup of inspiring guests as we delve into real stories of Philanthropy, Leadership, Courage, and Empathy. Together, we explore the strategies and practices employed by these remarkable leaders to heal from burnout, propel their missions forward, raise crucial funds, and ultimately, make a lasting impact in the nonprofit world.
Discover the unwavering commitment to making a difference, the resilience required to navigate the challenges of philanthropy, and the innovative approaches to leadership that drive positive change.
Whether you're a seasoned nonprofit professional or just starting your journey, the Lead with Heart Podcast is your go-to resource for insights, inspiration, and actionable strategies to enhance your leadership, elevate your organization, and amplify your impact on the world of philanthropy. Tune in and let the heartbeat of leadership guide your nonprofit journey.
Lead with Heart | Philanthropy, Nonprofit Leadership, Nonprofit Management & Fundraising
E19: Driving Change Through Marketing: Strategies, Donors, and Mompreneur Life with Katelyn Baughan
In this episode, we dive into the world of marketing and donor engagement strategies with Katelyn Baughan, a nonprofit marketing consultant with a passion for making a difference.
Katelyn will share the significance of data analysis and testing to refine strategies, drawing inspiration from successful organizations. Additionally, she opens up about the challenges of vulnerability and the power of showing personality to foster deeper connections.
In this episode, you’ll learn:
- [08:51] Donor engagement strategies and marketing
- [13:01] Data analysis reveals key metrics and areas needing attention
- [22:28] How to build a community on LinkedIn
- [29:29] Embracing both personal and professional aspects of life as a mompreneur
NOTEWORTHY QUOTES
"Getting people to open the email in the first place is hard. So the simpler, the better. You don't want it to be too stuffy or too corporate."
"Little tweaks of testing certain things. And always being able to go back and prove that it had worked previously, whether that's within your organization, or whether that's looking to other organizations who are ahead of you or that that you all look up to"
"It's hard to open up and be vulnerable. But people feel more connected to me, and not just my marketing tips. It's important to show your personality so that people feel like they know you before they know you."
CONNECT WITH Katelyn
Katelyn Baughan is a marketing consultant who is passionate about helping good causes develop marketing strategies that make an impact. After spending time working in the tech industry, Katelyn was called to use her marketing skills to create change and enter the nonprofit arena.
Instagram: @kb_digital
LinkedIn:
Send Haley a suggestion or request via text HERE!
My book, Sow, Grow, Lead is live on Amazon! It shares my journey of starting a nonprofit in Malawi and offers practical strategies for nonprofit leaders to create real impact.
Trusted by 80,000+ organizations in 90+ countries, Donorbox offers easy fundraising tools to help you raise more. From fast donation forms to crowdfunding, events, and Donorbox Live™ Kiosk, grow your impact with donorbox.org
Dr. Lola Gershfeld’s EmC Masterclass helps you boost communication skills to raise more revenue. Trusted by top universities and global organizations. Use code LEADWITHHEART for 10% off.
CONNECT WITH HALEY
Haley is a CFRE, Stress Management Coach, and EmC trainer. Founder of The Savvy Fundraiser, she brings experience in human services, homelessness, and youth nonprofits. She specializes in EmC, leadership, board development, and fundraising, empowering nonprofit leaders to build thriving organizations.
Instagram: @thesavvyfundraiser
LinkedIn: Haley Cooper, CFRE
Website: thesavvyfundraiser.com
YouTube: thesavvyfundraiser
Produced by Ideablossoms