Lead with Heart | Philanthropy, Nonprofit Leadership, Nonprofit Management & Fundraising

E91. Mastering Mid-Level and Major Gifts Fundraising with Jeff Schreifels

Haley Cooper | Certified Fundraising Executive (CFRE), Certified Stress Management Coach, Certified EmC Trainer Episode 91

I am excited and honored to welcome Jeff Schreifels to this episode of Lead with Heart. Jeff is the principal and owner of Veritus Group - a global consulting agency specializing in major gifts and mid-level fundraising strategy. He is a pioneer of relationship-centered fundraising, and under his leadership, Veritus has helped increase mid and major gift revenue and decrease donor value attrition for hundreds of nonprofits worldwide.

We’re exploring the Veritus way of mid and major gifts fundraising, creating a culture of philanthropy within nonprofit organizations, integrating donors into your mission, and so much more.


In this episode:

  • [02:36] The Veritus Group’s origin and focus on mid and major gifts
  • [11:10] The difference between major and mid-level gifts
  • [14:45] Key characteristics of a successful major gifts officer
  • [19:11] Building a culture of philanthropy within an organization
  • [31:51] Integrating donors into the mission beyond asking for money
  • [36:19] Indicators that an organization truly values its employees
  • [39:32] Building relationships with major gifts officers and major donors as a leader


RESOURCES

Resources from the Veritus Group: https://veritusgroup.com/resources/ 

It's NOT JUST about the Money by Richard Perry and Jeff Schreifels

It’s Not JUST About the Donor by Jeff Schreifels and Richard Perry

Nothing But Major Gifts podcast


CONNECT WITH JEFF

LinkedIn: Jeff Schreifels

Instagram: @veritusgroup

Website:

Send Haley a suggestion or request via text HERE!

My book, Sow, Grow, Lead is live on Amazon! It shares my journey of starting a nonprofit in Malawi and offers practical strategies for nonprofit leaders to create real impact.

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CONNECT WITH HALEY
Haley is a CFRE, Stress Management Coach, and EmC trainer. Founder of The Savvy Fundraiser, she brings experience in human services, homelessness, and youth nonprofits. She specializes in EmC, leadership, board development, and fundraising, empowering nonprofit leaders to build thriving organizations.
Instagram: @thesavvyfundraiser
LinkedIn: Haley Cooper, CFRE
Website: thesavvyfundraiser.com

Produced by Ideablossoms