E93. How a 5-Minute Fundraising Call Can Boost Mid-Level Donor Engagement with Kel Haney Artwork

Lead with Heart | Philanthropy, Nonprofit Leadership, Nonprofit Management & Fundraising

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Lead with Heart | Philanthropy, Nonprofit Leadership, Nonprofit Management & Fundraising

E93. How a 5-Minute Fundraising Call Can Boost Mid-Level Donor Engagement with Kel Haney

May 20, 2025 • Haley Cooper | Certified Fundraising Executive (CFRE), Certified Stress Management Coach, Certified EmC Trainer • Episode 93

I am so excited to have Kel Haney back on the podcast. She is a fundraising expert who knows firsthand how a simple five minute conversation can transform donor relationships and significantly boost engagement.

In this episode, we're exploring the power of picking up the phone to grow mid-level donors. Discover practical strategies to build meaningful relationships with donors through phone calls, ensure effective follow-ups, and leave impactful voicemails.

If you're ready to learn how to pick up the phone and watch your donor engagement level up, join us in this conversation.

How a 5-Minute Fundraising Call Can Boost Mid-Level Donor Engagement - in this episode:

[04:10] Identifying and engaging with mid-level donors
[07:48] Key moments in an effective 5 minute fundraising call
[12:34] Leading a phone call with curiosity
[15:14] The value of a follow-up
[19:17] Leaving impactful voicemails
[23:17] Text messages versus phone calls
[26:28] Implementing a successful phone call fundraising strategy
[30:47] Tracking the success of a 5 minute fundraising call

RESOURCES

E51: The Art of Fundraising as a Relationship-Building Opportunity with Kel Haney

Gift Range Chart: https://bloomerang.co/blog/how-a-gift-range-chart-can-help-small-nonprofits-raise-more-money/

NOTEWORTHY QUOTES

“ Quite frequently, you've got people in your grassroots level who do have the capacity, the propensity, and the affinity to give at a higher level, and we just may not have asked them and started to develop that relationship yet.” - Kel Haney

”Phone calls continue to be a real part of our lives

Send Haley a suggestion or request via text HERE!

My book, Sow, Grow, Lead is live on Amazon! It shares my journey of starting a nonprofit in Malawi and offers practical strategies for nonprofit leaders to create real impact.

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CONNECT WITH HALEY
Haley is a CFRE, Stress Management Coach, and EmC trainer. Founder of The Savvy Fundraiser, she brings experience in human services, homelessness, and youth nonprofits. She specializes in EmC, leadership, board development, and fundraising, empowering nonprofit leaders to build thriving organizations.
Instagram: @thesavvyfundraiser
LinkedIn: Haley Cooper, CFRE
Website: thesavvyfundraiser.com

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