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Lead with Heart | Philanthropy, Nonprofit Leadership, Nonprofit Management & Fundraising
Welcome to the Lead with Heart Podcast, where the heartbeat of philanthropy, nonprofit leadership, and fundraising resonates in every episode. I'm Haley, your host—a Certified Fundraising Executive (CFRE), Certified Stress Management Coach, Certified EmC trainer, and, most importantly, a recovering nonprofit burnout survivor.
In this empowering space, we invite nonprofit professionals to amplify their voices and unveil the heart behind their missions.
Our mission is clear: to empower, elevate, and engage nonprofit leaders, fostering the growth of healthy, thriving organizations.
Join me and a lineup of inspiring guests as we delve into real stories of Philanthropy, Leadership, Courage, and Empathy. Together, we explore the strategies and practices employed by these remarkable leaders to heal from burnout, propel their missions forward, raise crucial funds, and ultimately, make a lasting impact in the nonprofit world.
Discover the unwavering commitment to making a difference, the resilience required to navigate the challenges of philanthropy, and the innovative approaches to leadership that drive positive change.
Whether you're a seasoned nonprofit professional or just starting your journey, the Lead with Heart Podcast is your go-to resource for insights, inspiration, and actionable strategies to enhance your leadership, elevate your organization, and amplify your impact on the world of philanthropy. Tune in and let the heartbeat of leadership guide your nonprofit journey.
Lead with Heart | Philanthropy, Nonprofit Leadership, Nonprofit Management & Fundraising
E95: The Ethics of Nonprofit Storytelling: Honoring Dignity Without Sacrificing Impact with Diana Farias Heinrich
What does it really mean to tell stories with heart - and without harm?
In this deeply moving and practical episode of the Lead with Heart Podcast, I’m joined by my brilliant friend Diana Farias Heinrich, CEO of Habrá Marketing and the visionary behind the EQUAstory Framework and the Ethical Nonprofit Summit. Together, we explore the complex terrain of ethical storytelling in the nonprofit sector.
Diana shares her journey from a first-time fundraiser to a leader in ethical marketing, including the powerful moment that transformed how she approached storytelling forever. We unpack how stories can unintentionally exploit and what true informed consent really looks like.
In this episode:
- [02:52] Diana’s powerful story of publishing with unintended consequences and what it taught her
- [06:18] Ethical storytelling and common nonprofit marketing and communications pitfalls
- [09:36] The 4-step EQUAstory Framework for ethical nonprofit storytelling
- [22:00] Why informed consent is a process, not a form
- [24:18] How to gather and share stories while protecting the dignity and safety of your clients
- [26:56] The role of stock photos, trauma-informed practices, and board education in nonprofit communications
- [32:24] The Ethical Nonprofit Summit
RESOURCES
Join the Ethical Nonprofit Summit (June 4 - 6, 2025) and use the code leadwithheart for $20 off.
NOTEWORTHY QUOTES
“ How do I make sure that whatever I publish at the end is something that one, isn't going to put somebody in harm's way? And two, is something that they're proud of?” - Diana Farias Heinrich
“ Informed consent is a process, not a form.” - Diana Farias Heinrich
“ From a marketing perspective, you absolutely need to use photos. It is what drives the internet. [...] But, you can be selective about what kind of photos you use.” - Diana Farias Heinrich
CONNECT WITH DIANA
LinkedIn: Diana Farias Heinrich
Website: https://habramarketing.com/
Send Haley a suggestion or request via text HERE!
My book, Sow, Grow, Lead is live on Amazon! It shares my journey of starting a nonprofit in Malawi and offers practical strategies for nonprofit leaders to create real impact.
Trusted by 80,000+ organizations in 90+ countries, Donorbox offers easy fundraising tools to help you raise more. From fast donation forms to crowdfunding, events, and Donorbox Live™ Kiosk, grow your impact with donorbox.org
CONNECT WITH HALEY
Haley is a CFRE, Stress Management Coach, and EmC trainer. Founder of The Savvy Fundraiser, she brings experience in human services, homelessness, and youth nonprofits. She specializes in EmC, leadership, board development, and fundraising, empowering nonprofit leaders to build thriving organizations.
Instagram: @thesavvyfundraiser
LinkedIn: Haley Cooper, CFRE
Website: thesavvyfundraiser.com
Produced by Ideablossoms