Work & Worthiness
The place where work & worthiness meet. I’m your host, Greer Frances. I’m a brand designer, business coach, and worthiness advocate. I’m a believer in people following their big, bold visions for their life and business, and I’m here to help you bring that to life through an aligned brand.I deeply desire to help heart-led entrepreneurs build brands that feel like an extension of themselves, create a cohesive online presence, and bring the vision they have for their business to life in a way that feels aligned to them.As a founder and creative, I want to share my own honest, humorous and sometimes humiliating journey of entrepreneurship. Here we’ll go deep with fellow CEOs and creatives to shine a realistic light on what it’s like to build a business while staying true to yourself. By tuning into this podcast, you’re gaining insight into what it’s like to do the work not only in your business, but the work that it takes to feel worthy in your own skin. Dive deep with me every other week for actionable tips and honest conversations about what it takes to build a successful, heart-led business.
Work & Worthiness
Episode 17 | Brand Storytelling with Megan Smyth
Megan Smyth is a sales copywriter for trailblazing female entrepreneurs. After realizing three years into her pre-med degree that she was chasing someone else's idea of success, she decided to start her own business–one that allowed her to make her own rules, empower other women, and most importantly, required zero knowledge of organic chemistry.
Through her in-depth research process, personality-filled copy, and pull-no-punches consulting, she helps mission-driven founders distill their vision for change into a powerful message uniquely crafted with equal parts art and science.
In this episode Megan shares:
- How to find your brand voice and bring your personality onto the page
- Why storytelling is such a powerful tool for your business
- Writing to your audience instead of at them
- Using I versus We in your copy
- The power of being vulnerable and sharing your story
- Tips to keep a consistent newsletter writing practice
- How to find the correct copywriting fit for you
- How to know when you are ready to hire a copywriter
What Megan is loving!
- Celebratory Beverage: Single-malt Whisky or Negroni
- Book: I didn’t do the thing today by Madeleine Dore
- Music: Taylor Swift's new album
- Brand to follow: @amyporterfield
- Wellness practice: Taking her dog for a walk in -20
Find & Work with Megan here:
Website: megansmyth.com
Instagram: @copybymeg
Stay connected with Greer Frances here:
@iamgreerfrances
www.greerfrances.com