So Can I
The So Can I podcast is a place that inspires, motivates, and encourages women to step out in faith, follow the dreams that have always been on their hearts, and have a little fun while doing it. Each week, Lauren will talk with different women who do the unexpected and think outside of the box. We cover it all: the good, the bad, the beginning, the how, the why, and most importantly, the journey. You will leave each episode thinking, “If she can do it, So Can I."
So Can I
Creating a New Way to Drink + Finding Whitespace in the Market with Andrea Wightwick
Today I am joined by Andrea Wightwick! Andrea has over 20 years of experience in the consumer packaged goods (CPG) industry, specializing in strategy and portfolio growth for food and beverage brands. Her career highlights include launching iconic products like vitaminwater zero, Chobani Oatmilk, and Honest Kids and advising pet food brands such as Nestlé Purina, Rachael Ray Nutrish, and FreshPet. With a client roster exceeding 200 brands, Andrea has driven organic growth through innovative marketing strategies, from pioneering the first Amazon Go store to reshaping household consumption with creative packaging solutions like Siggi’s Skyr Yogurt Tubes.
In 2023, Andrea crafted Salty Seagull, the first bubble-free, low-calorie, non-alcoholic cocktail under the Hapsy brand. Designed to make every gathering inclusive and festive, Hapsy cocktails offer a vibrant alternative for those choosing to drink with or without alcohol.
Based in Atlanta with her husband and two children, Andrea also co-owns three additional businesses that provide IT support, cybersecurity, and AI-driven solutions to clients. She brings a wealth of expertise, creativity, and a forward-thinking approach to every venture she undertakes.