The Home of Fertility with Liz Walton & Helen Zee

Your Balls Are Overheating, Couples' Fertility is a team sport what Men can do Today chats with Saara Jaimeson from Coolbeans Underwear

• Liz Walton and Helen Zee • Season 2 • Episode 10

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We share Saara Jamieson’s path from recurrent miscarriage to creating a TGA‑registered testicular cooling device, and how everyday heat undermines sperm DNA, testosterone, sleep, and relationships. Practical steps, timelines, and intimacy advice give couples agency and options beyond a lab report.

• testicular heat as an overlooked driver of infertility and miscarriage risk
• why standard semen tests miss DNA fragmentation and quality
• sitting, BMI, synthetic fabrics, and athletic training raising scrotal temperature
• cooling design that repositions and ventilates for everyday wear
• sleep quality gains from fewer night wake‑ups and less heat
• four‑month timeline for spermatogenesis and practical prep tips
• ejaculation frequency guidance for clearing older sperm
• reframing IVF expectations and the importance of lifestyle changes
• testosterone, performance, and long‑term male health
• relationship practices to protect intimacy and reduce stress

Male fertility can falter for a surprisingly simple reason: heat. We sit longer, train harder, and wear synthetics that trap warmth where biology demands cool. Scientist and former medical researcher Sarah Jameson joins us to unpack how testicular temperature shapes sperm DNA, testosterone, sleep, and long‑term health—and how a homegrown idea became a TGA‑registered medical device helping couples conceive.

Sarah takes us inside her three‑and‑a‑half‑year journey through chemical pregnancies and late first‑trimester losses, the limits of “normal” semen tests, and the moment she and her husband prototyped a fix on their living room couch. We dig into the evidence on sitting time, padded chairs, driving minutes, BMI‑related insulation, and why athletes and military personnel see lower testosterone and fertility. You’ll hear how repositioning and ventilating the scrotum reduces heat load, why polyester and electrostatic friction are a bad mix for sperm, and what happens to REM sleep when your brain keeps waking you to cool down.

We get practical about timelines and habits. Spermatogenesis takes 72–74 days, so plan four months of cooling alongside lifestyle shifts: reduce alcohol and smoking, moderate caffeine, avoid HIIT and long cycling sessions, and maintain regular ejaculation every three days outside the fertile window. Sarah explains how improving sperm quality—not just count and motility—can lower DNA fragmentation linked to miscarriage, and why IVF still depends on the raw materials you bring. Beyond fertility, we explore testosterone’s ripple effects on mood, cardiovascular health, cognition, and athletic performance, and how smarter design can also ease skin irritation and post‑operative recovery.

This is a conversation about science, agency, and partnership. We share relationship strategies—like fertility‑free nights—to protect intimacy when calendars and clinics take over, and we highlight the power of educating men early so they’re not sidelined by a system that focuses only on her body. If you’re trying to conceive, preparing for IVF, or simply want better energy and long‑term health, these insights offer a clear path forward.

And if you'd like to connect or share your story, find us on Instagram and Facebook at Australian Fertility Summit Subscribe, share with someone who needs hope, and leave a review to help more families find the missing piece. What change will you start today?

Saara Coolbeans underwear details 

http://coolbeansunderwear.com

Social Media Links :
https://www.facebook.com/coolbeansunderwear
https://www.instagram.com/coolbeansunderwear/?hl=en
https://www.linkedin.com/company/cool-beans-

SPEAKER_02:

Welcome to the Home of Fertility, a space for real conversation and expert insights about fertility, healing, and creating family. I'm Liz Watson.

SPEAKER_00:

And I'm Helen Z. We are two mums who've walked this path and are passionate about supporting you on your journey. Emotionally, physically, and spiritually.

SPEAKER_02:

We talk about it all. Fertility treatment, holistic support, relationships, mindset, and the emotional highs and lows.

SPEAKER_00:

Because sometimes the missing piece lies in someone else's story, in the quiet wisdom of the body, or in a breakthrough that's finally made for you.

SPEAKER_02:

We are so glad you are here. Let's dive in.

SPEAKER_03:

Hello, beautiful, beautiful, beautiful listeners. Welcome to the Home of Fertility. And today it's with Liz Walton. And I'm very excited to have another amazing, beautiful woman who has used her story and created an amazing product. And I am talking today to a lady called Sarah Jameson, and she's created Cool Beans Underwear. How are you, Sarah?

SPEAKER_04:

I am absolutely fabulous, thank you, Liz. But I must apologize in advance to our listeners here today because I am recovering from a terrible cough.

SPEAKER_03:

So I will try to keep it at bay, but my apologies in advance to everyone. That's okay. I know you've been working night and day, you've recently done a book, you've had to move house. You know, we are we push our bodies desperately, don't we? So um, all is welcome. Please don't worry. And I appreciate you taking the time out of your busy schedule to talk to me today for this podcast. And I'll also apologize because hopefully my little one won't come running in. I have told her not to because it's school holidays here in Canberra. So let's have let's see, and I want to explain who you are, beautiful Sarah. So let's hear about who you are. So after three and a half years of infertility and multiple miscarriages, scientist and former QIMR, which is medical researcher Sarah Jameson, turned to the evidence. Go girl, discovering how excess heat impacts and impairs male fertility. She developed biomedical everyday underwear that her husband, Jordan, wore day and night. Well done, Jordan. He would be your main supporter here. Four months later, they conceived and this time brought a baby home. Oh, that's awesome. Now you are a mother of two. Sarah is the founder of Cool Beans Underwear, the first, the world's first and only TGA registered testicular cooling medical device. It's painted across 20 different countries and used alongside clinical care. Cool Beans is designed to reduce testicular heat and support sperm and testosterone, helping couples with IVF and teams improve their chances naturally. Wow, Sarah, um that is pretty awesome. Welcome to today.

SPEAKER_04:

Thank you. I'm so excited to be here and sharing my journey of my infertility as well as then how cool beans came to be and how when we were looking down the eye of IBF, uh, but for personal reasons, I didn't want to go down IBF. Adoption was always my backup plan for see uh how we were then able to conceive naturally uh and have two beautiful young little ones now. Um, I've got Heidi and Van, who are now six and eight.

SPEAKER_03:

Wow, are they already? I know time flies by so quickly. So, you know, what tell us about cool beans and what really sparked that? I know I did a short part with your with your bio, but come and share a bit into this about, you know, men's health, men's birth, and what what was that for you on your journey?

SPEAKER_04:

From my university studies, I had extensively already studied fertility, reproduction, thermoregulation, anatomy, physiology, all of these things in animal models. Um, but the anatomy and physiology still pretty much correlates across to human health. And so when we were actually going through our fertility journey, my husband and I had spoken about we've really got to buy you some underwear to keep your testes cool, you know, to enhance your sperm health. You know, we're we're miscarrying, we're not trying everything possible. And we knew that testicular heat was already a thing, but we didn't realize how impactful it actually was. And while we had tried to then do a Google search and buy something, uh we couldn't believe that nothing actually existed. There was nothing available on the market. And what was available were we knew, uh, both of us uh having a medical science background, that they were just going to be gimmicks. They weren't going to have the impact that we wanted. And so after my second miscarriage, we still hadn't done anything. I came home from work and I actually found my husband sitting on the couch with an old pair of jocks, some mosquito netting, scissors, needle and thread, trying to create something along the lines of what we had spoken about. And this was the point that I realized that how isolated and alone Jordan felt. From the moment I met Jordan, it was a whirlwind romance. We were married within a year.

SPEAKER_01:

Wow.

SPEAKER_04:

I knew he was destined to be a dad, probably even more than me being a mom. He was one man that I knew would be the most incredible father. And that was one of the most important things for him was to be a dad one day. And this was now him, three and a half years into our fertility journey, him trying to be part of that conversation.

SPEAKER_03:

Awesome.

SPEAKER_04:

He had been largely neglected by our clinicians. He had given us sperm tests, which had come back around average, above average. And so then he was largely neglected. He was like, Well, you're not the issue. Let's keep poking and prodding your wife and doing everything possible to figure out why we can't conceive. Uh, she must be the issue.

SPEAKER_03:

Yeah. And that's the normal thing, isn't it? Um really is.

SPEAKER_04:

And I had so many excruciatingly painful procedures to try and figure out why I was unable to conceive. Why was I continuing to miscarry? I was having continuous chemical pregnancies, and then I had two late first trimester miscarriages as well. And there was nothing, there were no answers. And so essentially the clinicians were like, well, the next option, we tried IUI, uh, which had also failed. So for those who don't know what an IUI is, um, intrauterine semination, which is essentially think about AI for cattle, but on a human. And it's it's as romantic as it sounds, it really is, with your with your doctor. Um and so, but that was the point for me when I realized that I needed to do more to help Jordan be part of this journey. He desperately wanted to be involved, to be, to feel like he was contributing to our fertility journey. Because at the moment he was just on the sidelines being a cheerleader, trying to support me. And there was nothing other than improving his lifestyle factors, taking some supplements that he could do. And so at that point is when I sort of stepped in. He, you know, he tried his best, he tried to create something, and you know, it was very comical, not at all usable. Um, but he was doing what he could do.

SPEAKER_03:

Yeah, he was trying to find the first way that you know, and that's just awesome. What what a ban, what a man.

SPEAKER_04:

And so we then, or I then really wanted to like while I had an understanding of derivor regulation and sort of what the underwear had to do, I wanted to understand the problem uh as a full picture.

SPEAKER_01:

Yeah.

SPEAKER_04:

So then I was able to then design something that would solve all of these issues.

SPEAKER_01:

Yeah.

SPEAKER_04:

So the issues we knew we had to solve was we cannot use polyester.

SPEAKER_01:

Yeah.

SPEAKER_04:

Polyester has been scientifically proven to damage and kill sperm cells. Think about when you pull a polyester shirt out of the dryer, you get that electrostatic shock.

SPEAKER_03:

Yeah.

SPEAKER_04:

The same thing's happening around your scrotum. So the polyester fibers interact with the scrotal hairs, causing that electrostatic field to occur, sending little micro size waves into the testes, damaging and killing sperm cells. Wow. I would almost 100% guarantee all of your athletic and cooling underwear that you that men would have in their drawers would be polyester-based. And now men who know about thermoregulation need to keep their testes cool, trying to conceive, they're actually now going out and buying all of these cooling underwear. And while they may keep the scrotal skin a little bit cooler, they do that by using a new formulated type of polyester, which is then actually diminishing their sperm health. As well as then the other issues which I'm about to touch on, it doesn't solve these issues.

SPEAKER_01:

Yeah.

SPEAKER_04:

Wow. The other two biggest issues that we had to solve was when a man is seated, the testes fall between his legs and they get insulated. But the scientist scientists have now shown that a man only has to sit for 20 minutes on a padded office chair or 13 minutes in a car. And that's long enough for an average-sized male today to heat his testes to a point to switch off that cellular function. So that's then diminishing their testosterone and sperm production, as well as that heat is going to actually damage and kill sperm cells as well. Wow. And then the other aspect is where we find athletes and military personnel, they can actually suffer up to 25% less testosterone and fertility than the general population. And for them, it's because their testes are held up next to the body, constantly absorbing the body's core temperature. And their bodies are running at much higher temperatures for much longer periods of time, which is why these men suffer which with much higher infertility and lower testosterone than the general population. So we wanted the scrotum to retract and extend how physiologically intended, why the scrotum is exterior to the body, but we didn't want to give it too much support. And we didn't want the, we didn't want to allow the scrotum to overextend. So there had to be adequate support, but not too much. But understanding all of these different properties, I was able to eventu through a bit of trial and error, actually develop something that Jordan was able to wear. And I developed a couple of these prototypes once we got a functional one. So he was able to wear these day and night. So a lot of people don't actually realize one of the worst periods of time for scrotal heat is actually while you're sleeping. So when what whether you sleep on your back, your side, your stomach, the testes are getting insulated. And the other thing is a lot of men don't realize when the testes get too hot, it's sending signals to the brain. And the brain is telling you to wake up subconsciously and readjust your scrotum to allow testicular cooling, which is then disrupting your REM cycle, which is why a lot of men will feel not very well rested in the morning. So we now have patients who wear their cool beans to bed feeling like for the first time they're actually having a proper night's sleep. They're sleeping through and that they're fully energized and rejuvenated for the next day because they're not getting all of those micro wakeups, having to readjust their testes while they're sleeping. So once we actually understood all of these things, I we developed these prototypes for day and night for Jordan to wear. And then four months later, we conceived again. But this time, as we mentioned earlier, I actually brought a baby home at the end of this um little adventure that we went through. And then with Heidi, we literally had intercourse once. Yeah. Bang dung, thank you, ma'am uh pregnant with her.

SPEAKER_03:

Wow. That is, I mean, we don't ever get hear about this information. We're never educated about this information. That is like prime information for everybody wanting to get pregnant and for every man wanting to understand their body, their sperm, their testes. I mean, that's phenomenal. Well done, you, Sarah. I know it was, you know, a journey that took you into a very dark space and very difficult, but what you've created from that is is really quite phenomenal.

SPEAKER_04:

No, it's been absolutely mind-blowing. We still never intended to commercialize this. It was something we developed just for ourselves to help us on our journey. But it was by my OBGYN calling me and saying, Sarah, I've got patients that need your product. And then our friends and family, their friends and family coming out and reaching out to us saying, We're struggling on our fertility journey, or we've been through so many cycles of IVF. Can you produce something for us to help us on our journey? And once we were getting all of these requests flooding through to us, we decided to look into it to this more realistically. Like, is this something we could actually try and create and turn into a business to help couples worldwide with? And so seven years on, uh, we're here, we've been in the market for a bit over a year now, and the feedback has been absolutely incredible. So we're now registered medical device here in Australia, but we're now working with clinicians, um, clinics, as well as now a whole multitude of other avenues other than just fertility that we never even expected. Uh, we're getting reports from couples that have been through six cycles of IVF who now have conceived after using our product. We've had people suffering with secondary infertility and had signed up for IVF and have tried started wearing cool beans while waiting to start their IVF process and then conceive naturally prior to actually going through their IVF journey. Uh, it's been absolutely amazing. And just to hear this feedback uh from so many couples, it's that's why we do what we do. It's to help couples not only conceive, though, there's this massive misconception that sperm health is about conception only. There's very little thought given after you actually conceive what happens. And so uh decline in sperm health is one of the leading causes for miscarriages in women. Really? I continue to have those chemical pregnancies and then miscarriages, the sperm itself, Jordan sperm, just wasn't strong enough. So while his tests came back above average, they're not looking at the actual DNA fragmentation. What's the quality of the DNA in the sperm, which is the biggest thing that I feel like is missing from sperm tests today. It is an extra test that they can do, but most sperm tests only look at how many have you got? What do they look like? How do they swim? And because Jordan was okay in all of those, they're like, well, he should be fine too. They weren't actually looking at the DNA level. And so his sperm just wasn't strong enough because of that testicular heat. It actually starts to cause the DNA to break down. We know now that a 30 plus male has a six times higher chance. Sorry, I'll just wait for that motorbike to go past. No, I can't hear it. It's okay. Um so we now know that a 30 plus male has a six times higher chance of having a spontaneous DNA mutation and passing that on to their offspring. So the healthier you can make your sperm health, yeah, the healthier your child will be. So we know that men between 30 and 40 compared to between 20 and 30, there's a much higher incidence of children being born with physical and mental disabilities or suffering with anxiety, depression, eating disorders. And then that's also goes across if you're comparing naturally conceived to IVF, not because IVF is causing any health issues to occur in children, yeah, but because of the mentality of people going through IVF.

SPEAKER_01:

Yeah.

SPEAKER_04:

Couples that want to try and conceive naturally put a large emphasis on improving their lifestyle factors. Yeah. Whereas when you go through IVF, it is seen as this miracle worker, which it is, but they're doing absolutely incredible things.

SPEAKER_01:

Yeah.

SPEAKER_04:

But they can only work with the quality of the egg and the sperm that you bring to the table. Because IVF is perceived to be this miracle worker, or if the female already knows that they've got polycystic ovaries or endometriosis, they already know that there's an issue over here. Men aren't putting in the work and the effort to improve their lifestyle factors because they don't believe that they need to. And there's this lack of information of what sperm health does for the next generation. And so that is why then in IVF, we do see children being born with a higher incidence of these disabilities than being conceived naturally.

SPEAKER_03:

Wow, that is a phenomenal. And yes, I think we tend to we go to on IVF, and you know, I I always thought it was always my fault, you know, and I think we do. We hand over our bodies to the doctors and like, please fix me. And we can forget, actually, we're connected to that body. And it took me a little while to realize actually, I've got responsibility here. I need to do all I can. And so, you know, that's really what turned around my my journey was actually let's come back home, let's see what's going on inside here. And you know, and so I totally get that. It's Sarah, I'm I'm just like awestruck and mind-blown about what you have created and your knowledge with sperm, you know, nobody is told this information. So I feel like I've suddenly got to share this with everybody. I've I've had a friend reaching out from the UK and I'm like, she needs to know this.

SPEAKER_04:

No, thank you, Liz. The and that's what we need. We need more people talking about this, making this conversation mainstream. Um, and it's something that we need to actually start educating the younger generation, not waiting till couples are trying to conceive and going, oh, well, now you should be starting to think about this. And like we know that testicular heat isn't the sole reason why men are struggling to conceive.

SPEAKER_01:

Yeah.

SPEAKER_04:

Um, like we know there's microplastics, chemicals, our food isn't as nutritious as it used to be. There's all of these things.

SPEAKER_01:

Yeah.

SPEAKER_04:

But we do know that testicular heat, and it's been proven to be a detrimental impact. And the fact that we're living more sedentary lifestyles today than ever before, that is a huge contributing aspect. Not only that, BMI is another massive one that actually is directly linked to testicular heat. So when men actually put on uh fat in their bodies, they don't just put it on around their waist, they also put it around their thighs, which further insulates the testes. But there is actually a fat cap or a fat layer that surrounds the testes. And so when you put on fat in your body, that fat cap around the testes that protects the testes actually gets larger as well. And so that is then causing um further insulation on the testes, which is why larger sized men will have further have enhanced infertility than somebody of a lower BMI.

SPEAKER_03:

Wow. Wow, wow, wow, yes. And you know, again, us taking control of our own health physically, spiritually, mentally is is so important, isn't it?

SPEAKER_04:

It really is. And the thing is lifestyle factors, so 70% of male fertility is reversible through lifestyle factors. And while we think of sperm health as being required for obviously conception, starting our family, growing our families, it is a precursor for your health and your longevity. So if you have diminished sperm health uh in your 20s, 30s, 40s, think about what your health's going to be like when you're in your 70s, 80s, 90s. It is a precursor for the future you're looking at. So the better you can make your sperm health, the better your longevity in the long run is going to be. And that's where cool beans comes in, is not only just helping you on your conception journey, because it's not only sperm that's produced in the testes, it's also testosterone. And testosterone is directly linked to every part of men's health. So over the past 20 years, the average uh testosterone levels have decreased by 25%.

SPEAKER_03:

Really?

SPEAKER_04:

If you've got diminished testosterone, you've got more mental health issues, high suicide rates, high cardiovascular issues, higher diabetes, even your um prevalence for lipomas, all of these things, hair, um, how much hair you have, uh, your cognitive function as you age, even for elite athletes, when you're on the field, how how fast are your reaction times? How strong is your expulsion out of a maneuver? All of these things are dictated by your testosterone levels. That's why we're now working with elite athletes to enhance their physical and mental performance of the field, but then also protect their health and fertility beyond their sporting careers. As I mentioned earlier, um that athletes have diminished fertility and testosterone. So there was this ongoing joke from a from an Australian rowing team where three out of the four rowers all had to go through IVF and that this team got silver. And the guy who was actually able to conceive naturally, he got a lot of backlash from the team that he didn't train hard enough, he didn't push himself hard enough because he was able to conceive naturally. Whereas the other three men on the team, uh, they all had to go through IVF to be able to conceive.

SPEAKER_03:

Wow, how interesting is that? So cure I'm curious, why is it cool beans? Well, you've got to keep your beans cool.

SPEAKER_04:

We want we wanted to, yes, we're a very clinical brand. But it's a fun, it's a really fun name as well.

SPEAKER_03:

So I love that.

SPEAKER_04:

That's what we're trying to be. Like we know we're a very clinical brand. We're very, as in company, I should say, not brand, we're a very clinical company, we're embedded in all the science. Um, what the science literature says is the direction that we take the company in. But as a brand, we know that men's health is something that a lot of men will struggle to talk about, to approach. So we're trying to have a bit of fun with the brand. Yeah, we're trying to make it more approachable for men. So we've gone for cool beans because one, it's already a slogan that a lot of people resonate with. It is a bit fun, um, and it it essentially says what the product does, it keeps your beans nice and cool. Yeah, uh, the other thing is that with our product, it actually has an external elasticized mesh pouch, which comes in three different sizes. So, like women's breasts, scrotums are also different sizes. So, as I mentioned earlier, it's important to have adequate scrotal support, but not too much support. So that this pouch comes in three different sizes, and because it's an Australian brand and invention where we have marsupials, which are pouch animals, and we don't want to confuse small, medium, large pouch with waist size, we've gone for marsupial names. So we've got the quaka, the koala, and the wombat. Awesome. That further just breaks down that stigma for men in that we're this highly clinical medical device type product, and that it makes it more of an everyday approachable brand that you can wear cool beans no matter where you are in your fertility cycle or in your life stages. We've had men in their 60s just looking for some cool, comfortable underwear, yeah, who've started wearing cool beans, and in about two months getting reports back from them who from some of these men who haven't been able to be sexually active, who are now sexually active again by naturally improving their testosterone and having that adequate scrotal support. So then you're getting the correct blood flow to all parts of the genitalia that actually be able to start having erections again or getting firmer erections and be able to be sexually active again with their wives and partners.

SPEAKER_03:

So it this really isn't just for men struggling with fertility. This is really a way of supporting men with their um their manly self. I'm trying to think what's the best way, you know, who they are as men.

SPEAKER_04:

It really is. And so if we can, the higher your testosterone is, we touched on all the health aspects earlier, uh, but it's also sexual performance. How are how long are you gonna be able to be sexually active? How are you going to age? Are you gonna be in a wheelchair? Are you gonna need a walker? Are you gonna be able to just walk naturally? And then what's your cognitive function going to be as you age? But not only that, because our product is made for the male anatomy, our product is actually now being used post-operatively as well. So those men going through prostate testicular cancer and having surgeries, uh, even men going through vasectomies, um, any type of urological surgery, hernias, but also men who may suffer with pelvic floor instability or have uh groin muscle strains from sports, our products could be beneficial for all of those men as well.

SPEAKER_03:

Wow. So this is a really good all-round product to support men in so many different stages of their life. It really is.

SPEAKER_04:

And like even a lot of men who have gone through like chemo or radiation, all right, because they've got a large disruption to their hormones, they're not making their own testosterone, they'll be suffering with a lot of hot flushes. So by being able to wear a device or a garment that keeps the testes cool, where you've got a very high percentage of um very high vascular system. So you're able to expel that heat, yeah, it actually makes men going through these hot flushes a lot more comfortable as well. And because of the premium textiles that we use, a lot of men, if they've gone for like, for example, going through prostate cancer, where they've had very localized radiation, they can suffer with real with severe skin irritations, very sensitive to different fabrics. And because our we use not only premium fabrics, but because it is a it's not a compression garment, but it is a more of a snug fit, it's not a loose fit on the body. That actually makes it more comfortable on the skin, yeah, where they're having the skin sensitivity because they're not having the fabric moving across the skin. There's no break. Yeah, it actually makes it for those men who have severe skin sensitivity from going through that localized radiation treatments a lot more pleasurable just to. To manage everyday life as well.

SPEAKER_03:

Yeah, making it more comfortable. Wow. Okay. Um, so the underwear, just thinking, how does the underwear work? But I think you have said, you know, because it's sort of normal underwear, but we've got the mesh underneath that supports um the male um uh testes, really. Is that correct? That's right. Are we is the video actually working as well? Yes, the video is working. Um but if you're listening in everyday.

SPEAKER_04:

Yeah, if you're listening, you're listening, so they look like normal everyday underwear.

SPEAKER_03:

They do, yeah.

SPEAKER_04:

With a trunk style that comes to mid-thigh. Yeah, but all the magic happens internally. So internally you have a slot where you place your scrotum into an external elasticized mesh pouch because it's got the mesh, you've got easy dissipation of heat and sweat.

SPEAKER_02:

Right, I see that.

SPEAKER_04:

Um, but again, how the body has designed the scrotum to be exterior to the bulk, to the actual body, the same thing is how we've designed cool beans. So the scrotum is now still external to the bulk of the underwear.

SPEAKER_03:

Yeah.

SPEAKER_04:

So now you're not getting that absorption of core body temperature because you've got a fabric panel between the scrotum and the body.

SPEAKER_01:

Yeah.

SPEAKER_04:

But the most important feature is actually how this pouch comes up and attaches to the waistband. So what that does is when you go to sit down, the scrotum is generally elevated and held forward, placing your scrotum on your lap, not down between your thighs. You're not getting that devastating insulating effect from the thighs.

SPEAKER_01:

Uh-huh.

SPEAKER_04:

But this design also makes it really comfortable for men. No more squish balls.

SPEAKER_03:

Yeah. And so when they're sat down, um, the individual has sat down, it's still elevated, creeping. That's right.

SPEAKER_04:

And a lot of men ask, well, isn't that actually uncomfortable? Having it elevated and held forward. But no, it's not pulling your scrotum forward, it's just repositioning it out the front. Yeah so you're not getting that insulating effect from the thighs. And now they're not getting squished. A lot of men actually report it's much more comfortable. So before we launched, we did run a comfortability trial.

SPEAKER_02:

Yeah.

SPEAKER_04:

50 men not associated with the brand.

SPEAKER_03:

Yeah.

SPEAKER_04:

And the biggest feedback we got is that men had no idea how uncomfortable they were in their traditional underwear.

SPEAKER_03:

Really?

SPEAKER_04:

It does take sort of five to seven days to get used to the new sensation.

SPEAKER_01:

Yeah.

SPEAKER_04:

Like wearing anything new or going through any new diet, anything like that. There's a new sense of a natural neurological sensory period that you need to go through. And it can take roughly about five days, um, anywhere from three to seven days, depending on the individual. But once you get used to the new sensation and you're not constantly thinking of your anatomy in this underwear, men absolutely love it.

SPEAKER_03:

That is just so awesome. And it just supports the man. And um not only does it support the man in a physical way, but it starts to really change internally and create help them with testosterone, which creates men's health. Men's have the best health. So it's I I'm just fascinated and in awe. Well done, you, Sarah.

SPEAKER_04:

So and because now there's no skin-on-skin contact, there's separation between the penis, the scrotum, the body, the thighs, there's now no more chafing, heat rush. We've had men with absolutely debilitating skin conditions in the groin, really, where they've had to stop exercising, they've had to start working from home. I had one customer who they were buying different brands of underwear every month, trying different styles, different fabrics. Uh, and until they trialed cool beans, um, or once they tried cool beans, I should say, uh, all of those skin conditions were fully alleviated. And they were then back living their normal lives.

SPEAKER_03:

Bloomin' awesome, love. Bloomin' awesome. So, what else do we need to know about cool beans underwear? Is there any like um care alongside care? How should men use cool beans whilst like with doing this with IVF or clinician support?

SPEAKER_04:

Uh, if you're trying, whether going through IVF or trying to conceive naturally, you should be trying to wear cool beans. I would recommend four months prior to conception.

SPEAKER_03:

Right. Okay.

SPEAKER_04:

That allows optimal uh so you want to give your body time to get into the best date, and then it takes roughly 72 to 74 days from a single cell to mature sperm. So we say give yourself four months prior to trying to conceive for optimal sperm health. But you will start to see results in about a week or two, because, like I said, it's not just about the new sperm coming through, it's also that testicular heat is causing damage to developed and developing sperm. So even that sperm that's coming through the pipeline now is going to be healthier by reducing testicular heat. Where but optimal fertility and sperm health, we um ask that you wear our garment for four months. Um, but so if you're going through, if you know you're gonna start trying, definitely start wearing cool beans four months beforehand. Improve your lifestyle factors, no more drinking, no more smoking. Yeah, limit your amount of caffeine. We do recommend that you still have some caffeine. It actually has been shown to help with the motility of sperm. Really well, interesting. Too much caffeine. Um, if you no more HIT exercise training and no more cycling, so we do recommend that you do continue exercising, but you just again don't want to be overheating the body. Uh, cycling and HIT are definitely the worst exercises for sperm health because they just overheat the body too much. And if you are going to do any exercise, our product while is fantastic, it's designed for every day. If you want to go for a hike or walk or a gym session, absolutely perfect. It's not designed for high-intensity workouts. We will be developing next year our athletic version, which will be perfect for high-intensity sports.

SPEAKER_01:

Yeah.

SPEAKER_04:

But our garment today is more for low intensity and everyday.

SPEAKER_03:

Yeah, everyday use.

SPEAKER_04:

Um, but improve those lifestyle factors for four months prior to conception. Uh, for sexual performance, we've seen results in about two months after wearing our product.

SPEAKER_00:

Yeah.

SPEAKER_04:

And then obviously for energy, if you can wear our garment to bed, you can get a better night's sleep. And this is from customer reports, not from clinical studies.

SPEAKER_03:

Yeah.

SPEAKER_04:

Uh feeling a lot more well-rested and more energized for the day. Uh, we recommend that you line dry our product, but in saying that in our household, we don't. We our products just go through the dryer, and we've had no problems with them deteriorating. And we recommend sort of reinvesting in new cool beans roughly nine to 12 months after the product has you've purchased it the first first time.

SPEAKER_03:

Yeah. Oh my goodness, I feel like I could literally um imbibe so much information from you. Your knowledge of sperm health is is really extensive. So thank you so much for sharing with us. And I know we're coming to the end of our chat. And um, I'm really excited you're going to be part of the Melbourne Fertility Expo that's happening on the 8th of November. And you're going to be on the panel um with um a few amazing men as well as a nutritionist as well, and you know, explaining this information. And so I highly recommend to anyone that's um listening to this before the uh expo, and then to um come along so they can speak to you because there's nothing like being able to chat to you in person because the information you have is is is phenomenal. So thank you so much for coming to the expo as well.

SPEAKER_04:

No, thank you, Liz. No, I'm so excited to be there. I'll also be selling uh product at the event at a special show event price. So if you want a good deal, come check us out. Um, but I'll also have my book there as well. So I've actually written a book called Cool Beans, which is my fertility journey, uh, the start of how Cool Beans Came to Be, also the struggles we went through actually starting a business. But it talks about men's health globally and how that is diminishing and the impact on future generations. And in at the end of every chapter, uh there's extra scientific literature if you want to go uh read more about it, but there's action items for him, for her, for us. And it's also then talking about uh there are a few chapters where we talk about how do you actually start engaging your children from a younger age and educating them in preparation for when they're actually going to be ready to um start their own family. We do need to start having these conversations earlier. So I will also be selling my book at the event as well.

SPEAKER_03:

Awesome. I'm so glad. I'm so glad this information does need to get out. And this is the whole reason for doing this expo is you don't know what you don't know. You know, and so this is about raising awareness on all these things where you're like, oh my goodness, I didn't even think about that. And that could be the key, you know? Two things can be a key because and they make a massive difference. So as we finish off, Sarah, Sarah, I do apologize, Sarah. Um, what would be either the one or two top tips that you could leave our beautiful listeners with?

SPEAKER_04:

I'm gonna leave you with two. Please do. Uh the first one is going through any type of fertility journey or even starting a business, any type of stressful major event in your life. You need to be really aware of your relationship with your partner. I see so many couples that go through IVF or infertility. They get through this journey, they come out of it, they have this beautiful family, um, this beautiful baby, but they haven't worked on their relationship throughout this journey. They've kept everything bottled up. Uh, they don't want to add more stress, more pressure to their already high pressure situation that they're in. So then once they come out of this and they have their baby and they feel like they can just be themselves again, that's when there's this expulsion of emotions come out that's just been building and building and building. And it's one of the highest times for uh divorce in couples. So I would highly recommend, and I touch on this in my book. Yeah, I give pieces of advice on how you can actually manage this. Um, even having certain nights where where you don't talk about your fertility, where you don't talk about baby or miscarriages or anything that you're going through, have specific nights, like every Tuesday night, is a baby-free, fertility-free night where you can just be a couple together.

SPEAKER_01:

Yeah.

SPEAKER_04:

And I think that's where a lot of couples forget is that intimacy with each other.

SPEAKER_01:

Yeah.

SPEAKER_04:

It's a I've got to do this. Okay. So for me, it was okay, today's day one of my period. Okay, I've got to start taking what day do I have to start taking my estrogen? What day, okay, day 10, I've got to go see my OBGYN, I've got to get my transvaginal scan. Okay, so now day 12 and 13, I'm injecting myself. Okay. Now I'm ovulating. Okay, so when on between day 10 and 14 am I am I scheduling sex with my husband, which I'm scheduling with my doctor, not with my husband. Then okay, now I've got to go get a blood test. Now, what which day was I have to get my blood test? Did I actually ovulate? You know, it becomes this overtakes your life routine, monthly routine, and you lose that intimacy.

unknown:

Yeah.

SPEAKER_04:

And you end up being more intimate with your OBGYN, because you're scheduling your sex life with them, not with your husband. And this spontaneity and love that you had prior to this journey pretty much goes out the out the window. And that was one of the things that I kind of felt like Jordan became, he was a service provider, not my not my husband, not my lover. He was a service provider, you know, supplying his services in the bedroom when it was required. Um, which then leads into my second point. So, one, make sure you work on your relationship. Um, don't keep things bottled up. And I think that's with all the things that Jordan and I have been through, we've always maintained a very open relationship. And even now with my kids, I say, kids, I'm having a very stressful day. Can you just help me and support me through this right now? This is what's going on. And so the kids know, okay, mom's having a tough day. Let's try and help support her a little bit more. And it works really, really well. Just having that open dialect with everyone, yeah. That how you're feeling today, how are you managing? It does really help. But that leads me into uh my second point of that your monthly routine becomes very routine and sex is then no more no longer a um a spontaneous thing. And essentially a lot of couples will stop having sex with throughout their the month and only have sex during the fertile window, essentially. But what we know is that you want to be getting out with the old sperm and constantly be replenishing new healthy sperm there, and so it is recommended that men continue to ejaculate every three days. That doesn't mean you're having intercourse, it'd be great if you can still be um having that with your with your partner, but especially if she's been through miscarriages. I know for me, trying to start having sex again after my miscarriages, and I touch on this in my book, I actually go through this a lot, is the emotional aspect of actually starting starting a baby again, and then the fear that a lot of women will experience in okay, I've just had a miscarriage. What if I have a fall pregnant again now that we're having sex and then I miscarry again? That fear of miscarrying again and the pain and turmoil that you go through is something that we don't really speak about. And it's something that you do need to acknowledge with your partner. So it may be that you are being essentially a service provider for a little bit of time till your wife, your partner can get through that emotional aspect. Um, but it is still important to maintain regular ejaculation every three days, um, three to four days, not during the fertile period, and then try to have intercourse every two to three days during that fertile period.

SPEAKER_03:

Yeah.

SPEAKER_04:

Is what is recommended. So that is what I'm going to leave you with.

SPEAKER_03:

I am so honored with those last two points, and I think they are vital points. And I know for for myself and my husband as well, really for my journey, I had to give up for us to learn how to connect and reconnect and remember and find the joy and the love and you know, the connection, you know, and our time together, which then supported us to get pregnant. So, which is why I bring all of that into all of my coaching. So I so hear you, Sarah, and thank you very much for bringing that up. It is a very valid and huge point that the journey takes over our lives, and we forget sometimes about you know the essence, the the very core of what love is, isn't it? And connection. That's right, most definitely. Sarah, Sarah, thank you for your time today. Your voice has done exceptionally well. Thank you, voice.

SPEAKER_04:

No, thank you. It's been absolutely such a privilege to be here to share all of this with you and all the listeners tuning in. Uh, really, men's health isn't getting the attention it needs. We're starting to talk more about mental health, which is fantastic. Yeah, but men's health is so much more than just mental health.

SPEAKER_01:

Yeah.

SPEAKER_04:

Until we can actually start talking about this more openly and educating. Education is key. And that's what I've found with the people that purchase cool beans is they've been educated, they understand the importance, not just for their fertility journey, but beyond. And so education is what we need to start talking about and also educating educating the next generation coming through.

SPEAKER_03:

Thank you. Thank you, Sarah. And I so agree. Let's start talking about men's health and um sharing cool beans underwear. I feel like I need to share this with everybody, which I will do when we have this open. So um we have this all published and ready. Sara, you take care and uh recover. Keep on doing your beautiful work. I'm intrigued about next year and uh your next product, you know, creation. And I look forward to seeing you in November. So sending you all of my love and deep gratitude. Thank you so much. Thank you.

SPEAKER_04:

Fantastic to be here, Liz.

SPEAKER_03:

Oh, and likewise, I think I'll leave you with how important it is to educate the now generation, the future generations on our beautiful men and the importance of sperm health. So um with that, Sending Love.

SPEAKER_00:

Thanks for joining us at the Homer Fertility. We hope today's episode brought you clarity, comfort, and connection.

SPEAKER_02:

If this podcast resonated, please share it. Leave a review or subscribe. This helps us support more people that are on this path.

SPEAKER_00:

And if you'd like to connect or share your story, find us on Instagram and Facebook at Australian Fertility Summit.

SPEAKER_02:

Remember the missing piece might be waiting in a story, your body's wisdom, or something new just made for you. Take care and we'll see you next time.