Kayla leads a women's sales training program, collaborating with Brian to discuss psychological sales strategies and objection handling. They emphasize tailored approaches and maintain a supportive dynamic in their professional relationship.
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Kayla leads a sales training program tailored for women, drawing inspiration from Andy Elliot's male-centric company culture. While she acknowledges the value in Elliot's approach, she recognizes that not all aspects of his company's methods would necessarily apply to her female-focused program.
In an era marked by widespread mistrust, Kayla emphasizes a less aggressive sales technique, leveraging psychological strategies to disarm potential prospects. Brian, impressed by Kayla's approach, shares that he incorporates her content into his sales team's training regimen. As they delve into her sales process, they analyze the psychological factors and decision-making pathways at each stage.
Discussing the nuances of decision-making, Kayla stresses the importance of recognizing individual differences rather than relying on generalized assumptions. She likens the process to dating, where one carefully scrutinizes for red flags. Brian chimes in, detailing his team's approach to handling objections and closing deals swiftly.
With her boyfriend also working as a sales trainer, Brian wonders if Kayla ever feels like he's constantly selling her on something. Kayla assures that while she feels safe around him, they maintain clear boundaries in their communication. Their respective sales skills complement each other, fostering a supportive and harmonious dynamic.