Brian and Jason explore the dynamics of Facebook and digital marketing for entrepreneurs. They discuss common challenges faced by businesses in scaling their ads and the role of marketing agencies in achieving success. Delving into budget allocation, they highlight the importance of investing in both ad spend and education for optimal results!
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Connect with Jason!
Instagram - https://www.instagram.com/thejasonwojo/
Websites - https://www.scaleyouradsevent.com/
https://www.thewojomedia.com/
https://jasonrunsads.com/scale
Welcome marketing machine Jason Wojo!
Jason Wojo has been in advertising for over 6 years now, focusing on funnels, VSLs, webinars, and more. Brian and Jason first dive deep into how entrepreneurs can grow their ads. Jason shares that if an entrepreneur is unsure and worried about where their next lead is coming from, they should probably be running digital ads.
Marketing is usually the bottleneck holding people back from scaling their businesses. Many entrepreneurs are not willing to work with marketing agencies. Jason shares that agencies get a bad rap because there’s so much more that factors into the deal. For example, the creatives, the offer, nurturing the leads, and more all determine the success of an ad campaign. When agencies just run ads, if the entrepreneur isn’t working on the leads on the back end, the campaign may not be successful.
Brian and Jason break down what a $5,000 monthly marketing budget looks like. Jason shares that it really depends on what the individual is looking for. Jason’s suggestion is that they designate $3k to running ads and the additional $2k to an agency and a course to teach themselves how to run ads. Facebook ads can be learned in a few weeks, but not at a master level. Facebook makes the ad account very easy to learn, but the guys circle back to the point that running the ads isn’t the only factor determining the success of the campaign.
The guys shift the conversation to discuss struggles and strengths through their entrepreneurship journeys. Jason and Brian are both in a season of saving money, and they discuss how this is more taboo in the entrepreneurship world because people don’t want to come across as cheap. Jason is focusing on networking this year and expanding his resources.