Lead Better - Grow Your Practice. Live Your Purpose.
If you're ready to stop chasing leads and start leading your industry, then it's time to Lead Better.
Welcome to Lead Better, the podcast for functional medicine and wellness leaders ready to move beyond fragmented efforts and into a realm of predictable growth and undeniable market authority.
Join Nicole Harlow, a seasoned expert with over a decade of experience guiding the best health pracitioners and clinics to exponential success, as we dissect the true mechanics of modern practice growth.
We'll explore:
- The Growth Paradox: Why traditional marketing often leads to "scattered beginnings" instead of sustainable expansion, and how to break free.
- Magnetic Brand Building: Strategies to clarify your unique message and forge a brand identity that effortlessly attracts your ideal, high-value patients.
- The Power of Predictable Patient Acquisition: Unpacking AI-driven marketing systems, ethical lead generation, and automated patient pipelines that fill your calendar with consistency.
- Unleashing Your Authority: How to position yourself as the undisputed expert in your niche, build unwavering trust, and command your market.
- Time Freedom & Scalability: Implementing smart systems and leveraging cutting-edge AI to reclaim your most precious resource, allowing you to focus on your mission, not the marketing grind.
This isn't just theory; it's a deep dive into the actionable strategies, the psychological frameworks, and the integrated systems that empower you to build a thriving, impactful practice on your own terms.
Subscribe now and transform your practice's potential into predictable, powerful reality.
Lead Better - Grow Your Practice. Live Your Purpose.
Add 6-Figures of Revenue this Year with a Wellness Podcast
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
Hi and welcome to Wealthy Wellness Biz - I’m your podcast host Nicole Harlow – CEO of Brand Better, brand strategist and podcast producer for wellness businesses.
This is the place to be if you’re a wellness entrepreneur, health coach, functional medicine practitioner or naturopathic doc looking to turn your wellness biz into a WEALTHY wellness biz.
Today’s episode is about podcasting and if you’re interested in digging deeper into how a podcast can help you add 6-figures of revenue to your business in the next 12-months, I’d love to invite you to join our latest free masterclass using the link in the shownotes.
SO, here’s a fact: I'm encouraging (ok, low-key begging) all of my wellness brand strategy clients that want to scale to multiple 6-figures and beyond to start a branded podcast.
Here's why ...
Every year, media groups like Statistica, Triton Digital, and Edison Research run digital media surveys to measure trends, understand listener behavior, and track podcast growth worldwide
- Over 60% of U.S. consumers listen to podcasts, and that number grows every year.
- 35-54 are monthly podcast listeners (the most popular age group for podcast consumption).
- Each week, more Americans listen to podcasts than have Netflix accounts.
- 80% of listeners listen to all or most of every podcast episode they start.
That’s just listenership and demographics, but it gets even more compelling when you dive into the marketing and purchasing power side of podcasting.
Podcasting is a highly effective marketing tool for wellness entrepreneurs looking to grow their reach.
Here’s how podcast stacks up as an advertising platform
- 60% of podcast listeners have bought something from a podcast ad.
- 72% of listeners who have listened to a podcast for four or more years have purchased a sponsored ad.
- 69% of respondents say podcast ads increase their awareness of products, brands, and services.
- 81% say they pay attention to podcast ads more than they do to radio, TV commercials, billboards, and even digital ads on social media.
That's a lot of potential smart and savvy people with your voice in their airpods, listening to your message and learning with you. In this guide I'm going to share
Welcome!
I run three award-winning marketing / automations, branding & podcast production agencies for wellness brands, health-based businesses, health clinics and clinician entrepreneurs
Follow on Instagram @brandbetterco.
lead better resources (systems, AI, automation, marketing)
https://www.brandbetter.co/50k-webinar
growth system intensive (group program)
https://leadbetterhq.com/intensive
predictable patient flow™ assessment (free)
https://leadbetterhq.com/assessment
map the patient journey (free masterclass)
https://www.brandbetter.co/patient-journey
design your dream practice (free masterclass)
https://www.brandbetter.co/dream-practice
predictable patient flow™ (free masterclass)
https://www.brandbetter.co/predictable-patient-flow
https://leadbetterhq.com/growth-strategy-session