Lead Better - Grow Your Practice. Live Your Purpose.
If you're ready to stop chasing leads and start leading your industry, then it's time to Lead Better.
Welcome to Lead Better, the podcast for functional medicine and wellness leaders ready to move beyond fragmented efforts and into a realm of predictable growth and undeniable market authority.
Join Nicole Harlow, a seasoned expert with over a decade of experience guiding the best health pracitioners and clinics to exponential success, as we dissect the true mechanics of modern practice growth.
We'll explore:
- The Growth Paradox: Why traditional marketing often leads to "scattered beginnings" instead of sustainable expansion, and how to break free.
- Magnetic Brand Building: Strategies to clarify your unique message and forge a brand identity that effortlessly attracts your ideal, high-value patients.
- The Power of Predictable Patient Acquisition: Unpacking AI-driven marketing systems, ethical lead generation, and automated patient pipelines that fill your calendar with consistency.
- Unleashing Your Authority: How to position yourself as the undisputed expert in your niche, build unwavering trust, and command your market.
- Time Freedom & Scalability: Implementing smart systems and leveraging cutting-edge AI to reclaim your most precious resource, allowing you to focus on your mission, not the marketing grind.
This isn't just theory; it's a deep dive into the actionable strategies, the psychological frameworks, and the integrated systems that empower you to build a thriving, impactful practice on your own terms.
Subscribe now and transform your practice's potential into predictable, powerful reality.
Lead Better - Grow Your Practice. Live Your Purpose.
Utilizing Facebook to Boost Your Wellness Business: Strategies, Pros, Cons and Future Avenues
Ever thought about engaging Facebook as a powerful tool to grow your wellness business? Curiosity piqued? This episode uncovers the dynamic landscape of Facebook for businesses, particularly for wellness entrepreneurs and clinicians, providing a fresh perspective on how this social media titan has evolved and its place in a comprehensive social media strategy. We'll also delve into the bitter reality of dwindling organic reach, yet highlight the compelling reasons why Facebook is an absolute necessity for your business, akin to having a business card or a website.
Jump in as we disclose the untapped potentials of Facebook, diving into the world of paid advertising and strategic use of Facebook groups. Discover how cross-posting can enhance your visibility, explore the pros and cons of private groups and contemplate other innovative ideas for community building. As we question the value of Facebook in your digital presence, we'll also ponder if it's possible to realize significant community engagement or ROI without paid ads or a dedicated group. Wrapping up the episode, we touch upon the fascinating sphere of community management and future topics to delve into. And, guess what's coming next week? We're embarking on a journey into the visually enticing world of Instagram. You wouldn't want to miss that, would you?
Welcome!
I run three award-winning marketing / automations, branding & podcast production agencies for wellness brands, health-based businesses, health clinics and clinician entrepreneurs
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Hey, hey. This week we have a Bite Sightness episode for you all about Facebook, and we are in our series on social media and creating a killer social media strategy. If this is not something that you want to do yourself and you would rather hire out the experts, this is my opportunity to pitch you, but brand better, hand to you social media for you. So get on a call with us and you don't have to listen to the rest of the series. So I hope it that further ado. What I'm doing is I'm going through each of the social media platforms. I'm recording this in September 2023. So some of the things may have changed at this point by the time you listen to this, but this is my up to date take on each of the social media platforms and I will say that this part, partially, is my opinion too. So my opinion, based on working with all of our wellness entrepreneur and clinician clients, our own social media management clients and also just being in the space for 15 years I mean, most of these platforms didn't even exist when I got started, but one that did is Facebook, so I'm dating myself here, but I got into Facebook back when you had. It was only for universities, and I was a student at Temple University at the time, and so I had my templeedu email address. I was able to get a Facebook account, and yet the time it was only for college students, and as years went by, it expanded and now has, I think, over a billion Facebook users, one of the most active platforms on the planet, which is really my top reason why I think every business owner, and every especially wellness business owners, need to have a Facebook presence. It's almost like having a business card or a website. There's sort of things in email address. There's certain things that you need to have, and, in my mind, one of the things that you need to have is a Facebook business page. Now there's good news and bad news. The bad news is, if you already have a Facebook business page or if you've done any research, almost you'll know that organic reach is corrupt, so anything that you post in your Facebook business page is probably going to be seen by two people. If that maybe like your mom and your grandma no, things just don't. Unless you're paying to play on Facebook, there really isn't much of an advantage to being on there. So there's gone are the days of like organic reach and, you know, like Facebook business accounts being like there for small business owners.
Speaker 1:It's just really not that way anymore, but it feels like to me like a necessary place to be, and it's definitely a necessary place to be if you are thinking about running any kind of paid advertising through Facebook and Instagram ads, which I love. I love, if you are willing to put some money into Facebook, it will work for you. So I, like I'm a big advocate of Facebook and Instagram paid ads when it's crafted and it's connected to like a really well thought out strategy. Right, you can easily lose a lot of money on Facebook and Instagram ads too, and like so it's definitely not like, oh, you put a dollar in and you like guaranteed to get $2 out. Like, no way. There's a lot of strategy that goes into it, a lot of like understanding of funnel building and crafting ad copy and ad visuals and targeting audiences, and lots of little like micro information that you need to figure out, and it takes people, you know, years to figure this stuff out. But if you want to do any paid advertising, facebook's your place. You get access to Instagram as well, and you'll need to have a business page. For that, also, you'll need to have a business page, to get some deeper analytics to an Instagram account, and so it really just is a necessary like. Think about it like having an email or a website. It's just a necessary part of having a digital presence, right, and so, really, that's what I think about Facebook is you'll go through, if you don't already have it, you'll go through their process. I'm not gonna talk you through all the steps, because there's plenty of information out there on the internet about how to set up a Facebook business page, but once you have that, you kind of set it and forget it. I don't really go through and post anything on my business page, but I will cross post anything from Instagram using the Instagram app and have a cross post over to Facebook. So if you went to our Facebook business page, you would see regular posts on there, but there really isn't much in terms of engagement and those posts don't really get to see the light of day To anybody unless they specifically came to that page. But I do use that as the basis of our Facebook and Instagram advertising.
Speaker 1:I think another thing that you want to think about in terms of the potential of Facebook and the upside of Facebook is using Facebook groups. So I know, probably at these days we're all a part of like a hundred different Facebook groups and probably don't really like participate in any of them anymore. But, having said that, it still exists as a great strategy To grow your relationships, to kind of put people in almost like a holding pen who, like aren't ready to buy with you, but you want to make sure that you're staying top of mind and you're building a relationship and you're engaging with them. It's also a great place to have private groups around. You know what I'll say? A copy out there. I just said it's a great place to have like private groups for your only programs. I don't know if I would still say that, because regularly, people's groups get taken down, and One thing I don't like is you don't have access to those content, contacts that they're owned by Facebook slash, meta, and so I think that they're in 2023.
Speaker 1:There are some better options for having like a paid group, right? So I'm I'm gonna go back and when I said, you know, and just use Facebook groups Specifically around, like free lead generation groups, facebook is still a great place for that. I was so like Facebook is having pop-up groups. For the same reason. If you're running like some kind of like live event or webinar or you know, live lunch week or a summit or something that's like time bound and in a container, facebook groups can be a great place for that too. So those are my main positives for Facebook.
Speaker 1:One his is just is kind of a necessary place to be in.
Speaker 1:You can cross posts from Instagram to Facebook. It's the place where you want to be if you want to do any kind of paid advertising on Facebook and Instagram, and it's also still a place where you can have a group as a lead generation group or a time bound group that has that has to do with a Summit or some kind of conference or webinar or something like that. So I would say for 99.9% of business owners that we work with a Facebook is just a necessary place to be, but is it really gonna bring much in terms of Community engagement or ROI unless you are paying For ads or you're specifically creating a group. And once you have a group, then there's a whole series of things to think about around, like having community management, and we're not gonna go in that right to that right now, but I can earmark that as a topic To come back to in the future. So stay tuned for next week's episode, when we are diving into the visual storytelling world of Instagram. I'll talk to you then.