Lead Better - Grow Your Practice. Live Your Purpose.
If you're ready to stop chasing leads and start leading your industry, then it's time to Lead Better.
Welcome to Lead Better, the podcast for functional medicine and wellness leaders ready to move beyond fragmented efforts and into a realm of predictable growth and undeniable market authority.
Join Nicole Harlow, a seasoned expert with over a decade of experience guiding the best health pracitioners and clinics to exponential success, as we dissect the true mechanics of modern practice growth.
We'll explore:
- The Growth Paradox: Why traditional marketing often leads to "scattered beginnings" instead of sustainable expansion, and how to break free.
- Magnetic Brand Building: Strategies to clarify your unique message and forge a brand identity that effortlessly attracts your ideal, high-value patients.
- The Power of Predictable Patient Acquisition: Unpacking AI-driven marketing systems, ethical lead generation, and automated patient pipelines that fill your calendar with consistency.
- Unleashing Your Authority: How to position yourself as the undisputed expert in your niche, build unwavering trust, and command your market.
- Time Freedom & Scalability: Implementing smart systems and leveraging cutting-edge AI to reclaim your most precious resource, allowing you to focus on your mission, not the marketing grind.
This isn't just theory; it's a deep dive into the actionable strategies, the psychological frameworks, and the integrated systems that empower you to build a thriving, impactful practice on your own terms.
Subscribe now and transform your practice's potential into predictable, powerful reality.
Lead Better - Grow Your Practice. Live Your Purpose.
What's the ONE Thing You Wish Your Ideal Client Knew About Your Brand?
Episode Summary:
In this episode, Nicole Harlow explores the power of identifying the ONE thing you want your ideal client to know about your brand. Discover why this exercise is crucial for clarifying your message, connecting with your audience, and standing out in a crowded market.
Key Takeaways:
- Blue Ocean Marketing: There's enough space for everyone in the market. Focus on finding your unique place and attracting your ideal clients.
- The Power of the "One Thing": Identifying your "one thing" helps you clarify your brand message and differentiate yourself from the competition.
- Examples of the "One Thing": Your "one thing" can be related to your service, your personality, your past, your unique approach, or your passion.
- Sharing Your "One Thing": Use social media, your website, and other marketing materials to communicate your "one thing" to your audience.
- Targeted Messaging: Understanding your "one thing" helps you create more targeted and effective messaging.
- Authenticity and Relatability: Connect with your audience by showing up authentically and sharing your passion for your work.
Actionable Steps:
- Identify your "one thing": Reflect on what makes your brand unique and what you want your ideal client to know about you.
- Share your "one thing": Incorporate your "one thing" into your marketing materials, social media content, and website copy.
- Show up authentically: Connect with your audience by sharing your personality and passion for your work.
Welcome!
I run three award-winning marketing / automations, branding & podcast production agencies for wellness brands, health-based businesses, health clinics and clinician entrepreneurs
Follow on Instagram @brandbetterco.
lead better resources (systems, AI, automation, marketing)
predictable patient flow™ assessment (free)
map the patient journey (free masterclass)
design your dream practice (free masterclass)
predictable patient flow™ (free masterclass)
guides & programs (branding and podcasting)
profitable wellness podcast ($397)
masterclasses & podcast
the scalability secret (free)