Lead Better - Grow Your Practice. Live Your Purpose.
If you're ready to stop chasing leads and start leading your industry, then it's time to Lead Better.
Welcome to Lead Better, the podcast for functional medicine and wellness leaders ready to move beyond fragmented efforts and into a realm of predictable growth and undeniable market authority.
Join Nicole Harlow, a seasoned expert with over a decade of experience guiding the best health pracitioners and clinics to exponential success, as we dissect the true mechanics of modern practice growth.
We'll explore:
- The Growth Paradox: Why traditional marketing often leads to "scattered beginnings" instead of sustainable expansion, and how to break free.
- Magnetic Brand Building: Strategies to clarify your unique message and forge a brand identity that effortlessly attracts your ideal, high-value patients.
- The Power of Predictable Patient Acquisition: Unpacking AI-driven marketing systems, ethical lead generation, and automated patient pipelines that fill your calendar with consistency.
- Unleashing Your Authority: How to position yourself as the undisputed expert in your niche, build unwavering trust, and command your market.
- Time Freedom & Scalability: Implementing smart systems and leveraging cutting-edge AI to reclaim your most precious resource, allowing you to focus on your mission, not the marketing grind.
This isn't just theory; it's a deep dive into the actionable strategies, the psychological frameworks, and the integrated systems that empower you to build a thriving, impactful practice on your own terms.
Subscribe now and transform your practice's potential into predictable, powerful reality.
Lead Better - Grow Your Practice. Live Your Purpose.
From Brand to Growth Engine: The 9-Month Build Behind Lead Better HQ
After nearly two decades as an entrepreneur and a decade leading Brand Better, Nicole Harlow returns to the mic to share the real story behind the last nine months—why she evolved from “just branding” to launching Lead Better HQ, a HIPAA-compliant marketing + automation platform for functional medicine clinics. This candid episode covers the lessons from conference circuits, the hidden cost of disconnected tools, the power of recurring revenue, and why Human + AI is the future of patient acquisition. Nicole opens the curtain on building the platform, assembling a team, and choosing to stay devoted to the functional/alternative health niche she lives and breathes—even on weekends.
Episode Highlights
- Why branding alone wasn’t solving the core problem: predictable patient flow
- Simplicity > complexity: applying “light & water” thinking to business systems
- Behind the scenes of four conferences (and what was actually worth it)
- Moving from feast-or-famine projects to a recurring-revenue model
- Building Lead Better HQ: HIPAA-aligned CRM, automations, Voice/DM AI, and real human strategy
- The “try before you buy” philosophy and designing high-touch implementations
- Staying niche: why functional medicine remains home
- Leadership, introversion, and creating a business you actually enjoy running
Who It’s For
Functional and integrative medicine practitioners—solo or multi-provider—who want consistent patient flow, fewer manual tasks, and a modern, human + AI marketing system.
Get Started
Ready to see how Lead Better HQ can help you never miss another patient and streamline your growth? Book a free Growth Strategy Session at LeadBetterHQ.com.
Keywords
functional medicine marketing, AI front desk, HIPAA-compliant CRM, patient acquisition, marketing automation, Voice AI, medical practice growth, Lead Better HQ, Brand Better, Nicole Harlow
Welcome!
I run three award-winning marketing / automations, branding & podcast production agencies for wellness brands, health-based businesses, health clinics and clinician entrepreneurs
Follow on Instagram @brandbetterco.
lead better resources (systems, AI, automation, marketing)
predictable patient flow™ assessment (free)
map the patient journey (free masterclass)
design your dream practice (free masterclass)
predictable patient flow™ (free masterclass)
guides & programs (branding and podcasting)
profitable wellness podcast ($397)
masterclasses & podcast
the scalability secret (free)