Lead Better - Grow Your Practice. Live Your Purpose.
If you're ready to stop chasing leads and start leading your industry, then it's time to Lead Better.
Welcome to Lead Better, the podcast for functional medicine and wellness leaders ready to move beyond fragmented efforts and into a realm of predictable growth and undeniable market authority.
Join Nicole Harlow, a seasoned expert with over a decade of experience guiding the best health pracitioners and clinics to exponential success, as we dissect the true mechanics of modern practice growth.
We'll explore:
- The Growth Paradox: Why traditional marketing often leads to "scattered beginnings" instead of sustainable expansion, and how to break free.
- Magnetic Brand Building: Strategies to clarify your unique message and forge a brand identity that effortlessly attracts your ideal, high-value patients.
- The Power of Predictable Patient Acquisition: Unpacking AI-driven marketing systems, ethical lead generation, and automated patient pipelines that fill your calendar with consistency.
- Unleashing Your Authority: How to position yourself as the undisputed expert in your niche, build unwavering trust, and command your market.
- Time Freedom & Scalability: Implementing smart systems and leveraging cutting-edge AI to reclaim your most precious resource, allowing you to focus on your mission, not the marketing grind.
This isn't just theory; it's a deep dive into the actionable strategies, the psychological frameworks, and the integrated systems that empower you to build a thriving, impactful practice on your own terms.
Subscribe now and transform your practice's potential into predictable, powerful reality.
Lead Better - Grow Your Practice. Live Your Purpose.
What kept me healthy through my hardest CEO year yet.
It’s December 23—holiday limbo season—and I’m restarting the podcast now instead of waiting for January. But rather than diving straight into systems, automations, and marketing tactics, I’m starting with something more personal: what actually kept me healthy enough to lead through a year that stretched me mentally, emotionally, and physically while building Lead Better.
Disclaimer:
This episode is for educational and informational purposes only and is not medical advice. I’m not a healthcare practitioner—just sharing my personal experiences and what has helped me.
Episode Highlights
- Circadian biology + sunlight exposure (including winter strategies)
- Creating a simple “light ritual” and getting outdoor light even in cold weather
- Red light therapy (how I use it now—and why timing matters to me)
- Nervous system safety signals (hydration, nourishment, slowing down)
- Office ergonomics: sit/stand desk, posture support, movement breaks
- Indoor lighting changes: reducing harsh LED exposure and upgrading home/office light
- Non-negotiables for recovery: sauna, baths, naps/rest, gentle rituals
- Emotional boundaries + people-pleasing patterns (and what I’m learning)
Mentioned in This Episode (Resources + Names)
- My Circadian app (sunrise/sunset + vitamin D window tracking)
- Brad Yates (EFT/tapping videos on YouTube)
- Huberman Lab episode on red light therapy
- Omnilux red light mask
- Mira hormone testing (tracking patterns + mood awareness)
- Humic minerals + magnesium
- PEMF mat (HealthyLine-style mat)
- Daylight e-ink style computer (mentioned as future purchase goal)
- Moving from Bluetooth/AirPods → wired headphones
(Note: these are mentions from my personal experience; always do your own research.)
Connect + Continue the Conversation
DM me on Instagram: @brandbetterco
Tell me: What’s one habit that truly moves the needle for you as a CEO/practitioner/founder?
Calls to Action
✅ Listen + subscribe so you don’t miss upcoming episodes on leadership, systems, and CEO health.
✅ Share this episode with a practitioner or founder who’s building something big and needs more ease.
✅ Leave a review—it
Welcome!
I run three award-winning marketing / automations, branding & podcast production agencies for wellness brands, health-based businesses, health clinics and clinician entrepreneurs
Follow on Instagram @brandbetterco.
lead better resources (systems, AI, automation, marketing)
predictable patient flow™ assessment (free)
map the patient journey (free masterclass)
design your dream practice (free masterclass)
predictable patient flow™ (free masterclass)
guides & programs (branding and podcasting)
profitable wellness podcast ($397)
masterclasses & podcast
the scalability secret (free)