Lead Better - Grow Your Practice. Live Your Purpose.
If you're ready to stop chasing leads and start leading your industry, then it's time to Lead Better.
Welcome to Lead Better, the podcast for functional medicine and wellness leaders ready to move beyond fragmented efforts and into a realm of predictable growth and undeniable market authority.
Join Nicole Harlow, a seasoned expert with over a decade of experience guiding the best health pracitioners and clinics to exponential success, as we dissect the true mechanics of modern practice growth.
We'll explore:
- The Growth Paradox: Why traditional marketing often leads to "scattered beginnings" instead of sustainable expansion, and how to break free.
- Magnetic Brand Building: Strategies to clarify your unique message and forge a brand identity that effortlessly attracts your ideal, high-value patients.
- The Power of Predictable Patient Acquisition: Unpacking AI-driven marketing systems, ethical lead generation, and automated patient pipelines that fill your calendar with consistency.
- Unleashing Your Authority: How to position yourself as the undisputed expert in your niche, build unwavering trust, and command your market.
- Time Freedom & Scalability: Implementing smart systems and leveraging cutting-edge AI to reclaim your most precious resource, allowing you to focus on your mission, not the marketing grind.
This isn't just theory; it's a deep dive into the actionable strategies, the psychological frameworks, and the integrated systems that empower you to build a thriving, impactful practice on your own terms.
Subscribe now and transform your practice's potential into predictable, powerful reality.
Lead Better - Grow Your Practice. Live Your Purpose.
Repeat after me "I am the bottleneck in my clinic"
In this episode of Lead Better, Nicole Harlow walks clinician CEOs through one of the most confronting — and liberating — leadership realizations in business growth: you're most likely the bottleneck in your own company.
Not as a failure.
Not as a flaw.
But as a predictable developmental stage of leadership.
Blending systems science, nervous system awareness, and real-world CEO strategy, this episode helps you identify where growth is getting constrained — and how to move from being the bottleneck to becoming the architect of scalable, sustainable growth.
If your business feels heavy, reactive, or overly dependent on you, this episode is your compassionate reset.
What You’ll Learn in This Episode
- Why every successful founder eventually becomes the bottleneck — and why that’s normal
- How bottlenecks are mathematical, not moral (rooted in systems theory, not personal failure)
- The difference between practitioner identity and CEO identity — and why confusing the two stalls growth
- How the founder’s nervous system becomes the business operating system
- Why more marketing won’t fix decision fatigue, emotional overload, or delegation breakdowns
- How to identify whether your bottleneck is decision-based, emotional, or structural
- A simple one-week CEO experiment to begin removing yourself as the constraint
- What it actually means to scale without giving up your life, your health, or your Sundays
==> Join me on Tues, Jan 20th at 7pm ET for Predictable Patient Flow: https://www.brandbetter.co/predictable-patient-flow
Welcome!
I run three award-winning marketing / automations, branding & podcast production agencies for wellness brands, health-based businesses, health clinics and clinician entrepreneurs
Follow on Instagram @brandbetterco.
lead better resources (systems, AI, automation, marketing)
predictable patient flow™ assessment (free)
map the patient journey (free masterclass)
design your dream practice (free masterclass)
predictable patient flow™ (free masterclass)
guides & programs (branding and podcasting)
profitable wellness podcast ($397)
masterclasses & podcast
the scalability secret (free)