The Secrets For A Successful Business ⎮ Jose Perez

In this episode Jose Perez tells us the story of how he as a young children already showed entrepreneurial abilities but somewhere in his life he hit rock bottom after being arrested and that experience changed his life entirely, now he is the successful founder/CEO of Chat Assassins. 

Connect with Jose on Instagram:
https://www.instagram.com/joseperez.inc/?hl=en
If you are interested in Chat Assassins click the following link:
https://www.chatassassins.com/

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Transcript

Jose Perez  00:00
I think that it would be the advice I would give to my daughter. And it would be that you one, have to love yourself. Know your value. And, know what you want. 

Edward Collins  00:16
Wonderful. 

Jose Perez  00:16
And as long as you know the long as you know those three things, there's nothing that could get in your way.

Edward Collins  00:29
Welcome, everyone, welcome to entrepreneur unleashed where we sit down and give you the opportunity to learn vicariously through other business owners who have been what you're probably going through right now and made it through to the other side. Because I'm honestly a believer in the fastest way to shortcut your journey of success is to learn from others who have done it, too. So today, I'm really excited to have my good friend Jose Perez, in the studio today, where we're gonna be talking about his journey, a lot of nuggets of wisdom that he's going to be able to share with you. So you're not going to want to miss any second of this. So please, please, whatever you have going on in your in your home right now and the other distractions if you're, you're listening to this while you're driving, focus on driving, but but at the end of the day, also absorb a lot of what's going to be shared with you today. Because again, nuggets of wisdom are just around the corner. So let's just dive right in. Jose, thank you so much for being willing to come out and share your story with with me and with the audience and just tell it like it is right.

Jose Perez  01:27
Yeah, absolutely. Thank you for having me. And for podcast listeners. And for people that are like reviewing the, This is my first time in the studio and I gotta say that it's like absolutely amazing. I've been take different studios. And it like blew my mind. It's definitely there's like there's, there's like these restaurants that I like to go to. I don't really go to them because like a food is good. But the the scenery and like how I feel like it's very 

Edward Collins  01:55
the atmosphere 

Jose Perez  01:56
Yes, very, like elegant. And it attracts like that. The best way I could explain it, it's sexy. It's a sexy studio. So I gotta I gotta give you props on that. 

Edward Collins  02:06
Thank you so much, thank you so much. Well, today, as I explained to you what I like to do with this, this podcast is really provide provide the audience with an opportunity to learn vicariously through others. Now you and I had a chance to be last year for the first time. We got together in a in a mastermind group, which has been amazing. We we've interacted a lot and I know a lot about your story, but the audience doesn't. So what I'd like to do is really start off first getting know, Jose, before all the business stuff. So why don't like, let's go back in time to like the young Jose, tell me about like, like your childhood and how you grew up and where you grew up and all that stuff? 

Jose Perez  02:45
Yeah, absolutely. My grow up has been, I lived in born and raised in LA. And my parents came to the states what like when they were like in the 20s. So I did the whole traditional path. So I went, I went ahead and did like, high school, college. And then I went for my masters. I went ahead and did the I went to like corporate world and so on. So that's like, kind of like everything from a bird's eye view. But for me, I grew up in a household where everybody worked hard, physically with labor. And I there wasn't i The one thing that that was missing for me, like in that environment was like the mentorship and people that had like big visions and can execute that. So I never had that around me. So for from the time I did, you know, when school went to college, was working in the corporate world. For me, it was it was like what I call normal, it was normal. And Something didn't feel right It wasn't normal for me, like I didn't know what it was was like I didn't I didn't feel fulfilled. 

Edward Collins  03:57
wasn't normal for you. Okay 

Jose Perez  04:03
Like I was, everything was nice and but it was boring and I didn't feel fulfilled. And because of that, like before everything started to happen. Um, you know, in the in the land culture, it's it's, there's, there's drinking is kind of like a normal thing. 

Edward Collins  04:22
Okay 

Jose Perez  04:22
Tequila is is mainly like known in the Mexican the Mexican side. And for me, what happened was that I actually had to go through like a rock bottom component to really get myself on track to find like, building up my way up now. And for me, it was actually, you know, again, everything just seemed normal by then I already had gotten my bachelor's.

Edward Collins  04:48
So this is post high school you're talking about?

Jose Perez  04:51
Yeah. 

Edward Collins  04:52
So but before we get into that, let's talk about like, like, what is your education background like, how did you do in school like what I was what was young Jose like?

Jose Perez  05:01
Um, so my parents, my parents, both of my parents worked a lot. 

Edward Collins  05:04
Okay

Jose Perez  05:04
So, both of my parents worked a lot. My mom and my dad always had put me like babysitting, right. 

Edward Collins  05:14
Okay. 

Jose Perez  05:14
And one of the things that I hated was being in other people's houses. And even by then I already had, like, shown that I had like, some negotiation power, because I remember going up to my mom and my dad, I'm like, Look, you guys pay $300 a month to babysit me and my sister. So how about this, you gave me a PlayStation, I go ahead and stay home, I won't open the doors for anyone. And you know, you'd save half, you only do a one time payment. And then I got a PlayStation. And I wait until you guys get home. So. So by then I actually, I grew up pretty much knowing that my parents worked a lot. So almost kind of like even though like I had a sister, I was raised almost as like an only child, me and my sister are like five years apart. She was, yeah, she's a lot younger, younger. So she's still She's five years younger than me. And, and then through through that, like I pretty much was, you know, my people who I saw his family were like, really good friends of mine. And then even at a young age, I already wanted to, like make money on my own. So by the time I was, so when I knew that there's no negotiation, I was already like, an elementary school. And then by the time I hit like, middle school, I already wanted to work. So I actually would go to this, this organization, that's what they would call themselves and say, and basically I will, I was able to go to certain neighborhoods, and they will equip me with a bag of random stuff like coloring books, and gummy bears, tease, a candle, and I would go house to house selling those random items in a gym bag. 

Edward Collins  07:06
Okay

Jose Perez  07:06
And I remember the the spill the spill was i Hey, my name is Jose Perez. I am in this nonprofit organization, I'm here to get up, you know, this organization gets me out of the streets and drugs and gangs. And right now I'm actually raising money so that I could go ahead and go to Nasus at the end of this month. And as a as a young kid already, like in middle school. I was already learning the ability to talk to people and getting used to nose and literally doors getting slammed on me.

Edward Collins  07:41
I'm so amazed. Because again, we've known each other for I didn't know what the story. 

Jose Perez  07:45
Yeah

Edward Collins  07:46
like, it's so silly. You and I have very similar backgrounds in that we're like, I started doing like, door to door sales for newspaper subscriptions to win a contest. And I can definitely say that that was like some of the most formative stuff I've ever been through. Having doors slammed in your face, people yelling at you get away from my house. Like, I can definitely remember those.

Jose Perez  08:08
Yeah, so. So that was actually really good for me, because I had to like learn how to like get used to rejection, and not really not letting mean anything. It's like, oh, they're just having a bad day. And like life, like, like life coaching. And then the commission was only like $2, like per box that I sold. At the end, that was the carrot for us was like, Hey, we get to go to Six Flags, or we're not at the end of the month.

Edward Collins  08:31
Right 

Jose Perez  08:32
So for me, it was just more like I wanted to just get out of the house because I again, my parents worked a lot. So there's nothing for me to do at the house. I got that I got to spend time with people and mainly the ones the kids that we're doing that also have work coming from a similar similar situation, that like also the parents maybe worked a lot and they were either doing it to support their family or they were just bored. For me it was just more like I was bored. And I wanted to get out and I want to make my own money so that I could get my own stuff. Another like little like entrepreneur component was also while I was in middle school. This was like when Napster was like a thing. And also burning CDs was like, like a new thing. 

Edward Collins  09:11
And dial wa up like we knew it was happening.  Okay

Jose Perez  09:11
And I remember I would I had my first computer it was like big giant like desktop. And we had like the old school Internet where it makes it crazy. Like like squeaky Yeah.  Yeah, exactly. You knew you were connecting. And and then at the time, you would like when you use the internet it was the equivalent of you being on a call with someone so you will get charged by how long you were actually on the internet. And I remember I at the time I just wanted like to burn some CDs and I remember I burned a CD and and then new music came out. So I redid the CD and the what did I do with old city? I just gave it to a friend I was like hey, there's a CD I don't like the new CD has a new tracks but it's updated and I and I gave it to someone And then out of nowhere, I had like two or three people ask me like, Hey, I heard that you burn CDs. Can you burn me a CD? And I'll give you five bucks if you go ahead and just give me like the songs that I want out of nowhere. All of a sudden, I had like this little business where I was right infringement business going on there. Yeah. So this is like this is, I think we're missing the statue. Yeah, exactly. So. So this is like, so this was my little first like entrepreneur component where I was literally getting like these little invoices of like, $5 dollar CDs, I'll get like these customer list, and I would download this music. And again, using the dial up in the way we get charged, my dad would get like, $150 bills, and like, What the heck is going on here? And I'm like, I'm burning CDs, like, but I made 80 bucks. 

Edward Collins  10:49
So, on the red, you're

Jose Perez  10:53
Yeah. 100%. So he was at a loss. I was at a game. But it was, it was like early signs of entrepreneurship. Like I was always thinking like, How can I like make money? How can I but it wasn't ever like it was a lot of it was always by mistake, or just like I'm seeking a opportunity to you know, just do it for a lot of it was always for fun. It wasn't like it was it was in pain. And I needed to get out of pain. It was just more like I'm bored. I need to do something. And this was exciting. This was fun.

Edward Collins  11:24
How did you do in school?

Jose Perez  11:26
In school? Okay, this is actually really interesting. So, because both of my parents came from Mexico in their 20s, my mom didn't want me to lose my Spanish speaking ability. So what she did was actually put me in bilingual classes, like right off right from the gecko. And at the time, bilingual classes really just meant put all the Latin kids 

Edward Collins  11:51
together 

Jose Perez  11:52
into one room. And I never got to actually learn English until until I was actually in seventh grade. 

Edward Collins  11:59
Wow. 

Jose Perez  12:00
Yeah. So So think about like you being in middle school. And all your friends have six different periods with six different teachers. And I only had one for six periods. And I was annoyed because I felt like, like, done. I was like, why am I why am I here? Yeah, like, why am I here? Because I know I like I shouldn't be there. But I, my mom did it more because she wanted the best for me. But she didn't know that she was actually hurting me there. So what I did in seventh grade was actually I went to the principal's vice principal's office, and I said, with broken English, like, Hey, I think you guys made a mistake with my schedule. He was like, Oh, I'm so sorry. Like, let me fix this for you. Boom, all of a sudden, boom, I never had English classes, I now have to learn six different topics and in English. So I was already behind. But I knew I was up for the challenge. 

Edward Collins  12:55
Okay

Jose Perez  12:56
And all I just wanted was like, I want to learn how to speak English.

Edward Collins  12:59
Okay. But it obviously weren't.

Jose Perez  13:01
Yeah, it worked. But like my English level of how I learned it was there like TV Power Rangers, like friends, like knew some broken, broken English. But that's how I actually, like, it was so bad. My English was so bad that I was in high school by then I was already like a freshman in high school. And I was hanging out with my friends. And one of my friends had a girlfriend. And she said, Hey, Jose, um, you know, I speak Spanish too. If you if that feels like, that's easier for you. Like, I can just talk to you in Spanish. And that was like, a slap to my face. Like, hey, like, I like my English still suck. That's not bad. And in overtime, it just got like, refined, refined and fine. But the thing is that that was like, I although that was somewhat of a setback. It wasn't like too bad. But like, how did I do in school? I think I was I knew I was smart. My favorite topic was was always math, English, not so much because of a little bit of that the setback that I had. But I eventually learned that I had to get good at it. But like, I would say like my my GPA was like 3.7 Never really like a 4.0 type of student. I actually got good grades because I was good in regards of how to talk to teachers. So I would actually like for example, give at the time, I was always working. So I was always finding a way to work. So at the time, I think I was already like already in high school and I was working for Marie calendars. I was like a busboy and Marie calendars. They make like these homemade pies. And I remember I was in the anatomy class. And I remember the teacher has said I have really loved like pecan pies and I got our pecan pie. And all of a sudden, my grades. Wasn't that like I think she was just more flexible. But I actually did really good in this anatomy class and was really hard. But she always let me slide with a lot of things. It wasn't like great Eating part, it was just more like maybe she, she, she, she allowed me to slide with a lot of like things like speaking class or being the clown, the kid that was always messing around. But that one was just more like I was able to she's she probably great software. So my grade was definitely a lot higher than it probably should have been. And then, for an English class, I there was one English teacher that everybody hated. I don't know why I was like, she's like, she's cool to me, right. So what I would do is show up to the class early talk to her talk about things that I didn't really care about. But I knew that she did. They she did. And we were talking about like, ban and her and I was just like, seem interested. And this is how I knew that this was a thing. I was really good at borrowing people's assignments. Sometimes even just copying like their their tests. And I remember this one girl next to me, she she didn't like the teacher, I wasn't different. All I wanted was just a good grade because I knew that English was in my strongest. And I literally copied her test or I don't know what it was a quiz. And we got the grades back, she got a C minus, and I got a B plus. And I copy the exact same thing work. And she was like, and that's what I knew. I'm like, huh, being, like being like, being able to connect with someone and like, like making them feel heard and understood and appreciated, is actually 

Edward Collins  16:29
hugely powerful

Jose Perez  16:30
like a powerful thing. And yeah, so I at the time, I didn't know the book was it called like win friends and and how to 

Edward Collins  16:40
how to win friends. 

Jose Perez  16:41
Exactly, so I had to learn a lot of it from trial and error. So every time I did something, I always dissect what I did, and learn from it and try to do it better.

Edward Collins  16:52
And that's the amazing thing with truth. I mean, it is what it is. So no matter whether you learn it in a book, or you learn it just vicariously through life, or actually putting things into action and getting results. Truth is what it is. So the truth is people like to be liked. They like to be engaged, they like to have a connection with others. Human beings are social creatures, you tapped into that at a pretty young age, and also learned the benefit and power of not necessarily being married to an outcome you were, you're committed to the process just getting engaged with that person. So for instance, when they slammed the door in your face, you didn't really care about that it is what is what is next. Some will some won't. So what next, and that's, that's powerful to learn that so young. So your career in high school, you manage through it. Reasonable student? What about after high school? What did you do?

Jose Perez  17:46
Yeah, so going into that. So, you know, I wasn't like going into like high school to college. You know, I wasn't like the popular kid. I was kind of like the like, if anything, you look at my old pictures. I live like a like a gangster. Right? Because at the time it was like LA and you kind of like that was just more like my style. So I wasn't like the popular kid. But I was always more like the quiet and I always observed. So I carried that on through through college. And my parents like to them, like success to my parents, like I raised my kid and he's a success is they went to college and they had an office job. 

Edward Collins  18:28
Right. 

Jose Perez  18:28
So I did the college part a little bit more, it was more for them like and then I went to Cal Poly Pomona and originally went in for engineering. Because I didn't know any other career. All I knew I knew one guy that did engineering. He seemed to be look successful. I was like, I'll be an engineer. I'll be a civil engineer. I have no idea what's a civil engineer. So I went in, I went in. And then in in college, I also wanted to have a good time and I actually joined a fraternity. So I was actually part of the Pi Kappa Alpha known as Pike's and every every campus has a reputation but at my school we were known as like the jocks, the athletes, 

Edward Collins  19:08
Okay 

Jose Perez  19:09
the very diverse too. It was very diverse, like different ethnicities, so I really liked that. But I even then, like I always was working by then I was actually I transitioned from Murray calendars to actually doing phone sales. And again, I was always somehow in the cells and the cells. And then in college like again. I was the first of my family to actually go to college. So the first year was actually the scariest because I would always hear from teachers like oh, the statistics of you actually making it through college are very low, especially if you are first generation and you're Latin American. So the first year will actually determine if you actually will graduate and for me it was like I need to succeed I never attained for me wasn't from Maybe it wasn't like, Oh, I'm gonna graduate for me it was like, I just need to make it this first year. If I make it this first year, I have a chance of graduating college. And I did like a what it was actually wasn't as bad as I thought. And my, like, from from there, I afterwards I was kind of like, okay, cool. I made the first year, then I was exploring, like, what do I actually want to do? Because I really, when I took some engineering classes, I saw the people that were there. And let's just say that it wasn't my kind of people's like, it was like, I wasn't thinking about thrones, but that's a cool show. Like, like Dungeons and Dragons hide like, like very like people that like to do nerdy stuff, which I have nothing wrong with. There's nothing wrong with it didn't resonate with you. At the time, I was in sales. Like I needed high energy, I needed to be around people that liked I was in college, I wanted to party or whatever. Yeah, so like, the fraternity fulfilled some of that with me. But I also knew that I want to be around people that I like after college, and these are not not my type of people. Therefore engineering is not for me. And that's when I started to like, look, other careers business was like, Okay, this is closer what I want marketing at a time, like, at least like institutional marketing was just like, too easy. Accounting was just too much for me, finance was like that. That's sweet, like, Okay, I want to I want to go ahead and do finance. I did that. And again, I wasn't like the brightest, but I was always hard to work or I was always like, studying. I was always making sure that I was working. And at the same time, I was getting good grades, and again, participate in my fraternity. So I was just trying to have fun and then give my parents what they wanted, which was that degree.

Edward Collins  21:46
Okay. When it when it comes to just the fortitude to get through it. I mean, what what was it that drove you through? Just keep me putting one foot in front of the other and making forward momentum? What what was there something driving you? Or was it just innate?

Jose Perez  22:02
For me was more like that? I wanted just to like, get that degree. And I wanted to make money. 

Edward Collins  22:08
Okay

Jose Perez  22:09
So like, that was my decision making principles at the time, I was like, will this make me money after I'm done with college? And what I know now, I will completely do, I would completely do things differently, for sure. At least, like on the master side, but for me, I was like, I want to make money because some like it, but also like, make it smart. Because I saw how hard my dad and my mom worked. And I wanted to make it I wanted to make it where I was able to make money but smart, where I wasn't sacrificing all hours out of my day, just so that I could have a paycheck and just have like a basic life. I just knew that something was missing. I couldn't figure it out. And then eventually I ran into it's so funny, because I don't know if people will know this, but you probably know Tai Lopez, 

Edward Collins  23:06
Yes. 

Jose Perez  23:07
Okay. So Tai Lopez, who he is now is not the Tai Lopez that was a very, very, very beginning. That's very true. So when I so he introduced me to. So after kind of like that short story, right, like I finished college, I started to work like full time. That's when kind of like that, that. That kind of that unfulfilled moment happened where I was like, I'm making some money, I have a nice car, but I'm not fulfilled like I'm working these like corporate jobs. Something is missing, then that's kind of like when I got like, in trouble legally. I got three DUIs. And one year, my lawyer finally said, Hey, you get one more DUI, you're gonna get a felony, and you're gonna do jail time for sure. For me, it wasn't the felony was like I, the idea of losing one year of my life was like extremely scary, where I completely let it go. So I have like, over 10, probably like 11 years of sober now. And but but it was like that downtime where I was able to actually think like, what do I really want? Like, why am I feeling this way? Like what's missing? And that's when I actually first read my first book cover to cover I was 23. By then I read my first book. It was actually it was called the 16th round by Rubin Hurricane Carter. There's actually a movie based on him play by Denzel Washington called the hurricane. And the reason why it came to me was because what was was he was placed in jail. Wrongfully convicted of a murder heating convicted was a world of the heavyweight champion of the world at that time, and he was in jail. And and he was there for like 21 years. And I was thinking like, How does somebody go through that because at the time I have was recently convicted of Have the 3d wise, so doing inpatient, outpatient and house arrest. So I was in house, whereas it wasn't like that extreme. But I was just thinking like, How does someone mentally go through that? And I was really curious in that I first. That was like the first book I ever read cover to cover. And then from there just started, like my journey of just like self development, like growth and like I was tapping into spirituality. And yeah, like,

Edward Collins  25:24
ut it took that rock bottom moment. 

Jose Perez  25:26
Yeah

Edward Collins  25:27
For you to be able to turn that

Jose Perez  25:27
Always because I was thinking too fast. I was always thinking like, what's next what's and there wasn't enough time for me to just sit down and think, and really asked myself the hard questions like, what do I really want? Like, what would truly make me happy? And what will make me feel fulfilled? And at the time, I still didn't know, I just knew that I had questions, right. And then that's when like, I ran into the first video of Tai Lopez, and he was just talking about mentors, you that was the biggest thing that really got my attention was like mentors, like mentors will have to be real people that can be books. And then that's when I really started learning about books and started reading autobiographies. I went to like one of his workshops, he kind of like got me into the right direction. And and then that's when I knew I was like, Okay, I need to have book mentors, physical mentors, and then find people that are doing what I want to do, or at least that I'm curious, reach out to them, work for them for free. Learn what I can from them. Give them value, however, however I can. And that's how I started stumbling into the online world.

Edward Collins  26:29
Wow. So you hit rock bottom, you started to you basically went through recovery. Yeah. And through inpatient, outpatient. You also started working on your mindset, through mentorship. I carry us mentorship through books in person mentorship. What was like the, what was the most impactful thing that you experienced during that time?

Jose Perez  26:52
The most impactful thing?

Edward Collins  27:02
Was it like any particular book that motivated you the most was a particular mentor that that moved you in the direction that ultimately you've, you really went down?

Jose Perez  27:12
I think it was, it was it was actually, I remember what it was, what it was, was, although I had hit that was at that phase of okay, transitioned into the online world. So in the middle of it while I was actually going through that, like, I literally, like, I always had to work like, oh, like something about me, I always have to work. So during like house arrest, I somehow manage to get a job. So this is like no when I was working for Yeah, while I was in house arrest, okay, so I managed to get get a another another job. Now this is like, I'm going to the corporate world, Samsung Electronics, and I'm going to Samsung Electronics. And I let the court know, like I got a job. Like, like, I'm doing nothing illegal. Like it this is for work. And, and I would go to work with a brace like anklet, yeah, the ankle brace on my on my foot. And I would always hide it because it was pretty big. And then, but before even before I started, got that job, they said, Hey, you gotta go to Texas in order for you to go to the training. So I had to go to the court to gain Yeah, and they were like, no way that this is going to happen. And I don't know exactly how I did it. But I just knew that I had a vision. And I saw myself stepping into a plane and going and getting this training and then come back. And somehow I managed to get my previous lawyers to do the work for me. Give them give them Okay, so that I can go for a week train, come back and then switch over the ankle brace. But anywho like so I did that. And then I worked for Microsoft. And then it was after like those two jobs. What happened was that that was like the unsettling feeling of like, this is not what I want to do still was like something doesn't feel right. I'm just driving six hours a day and LA traffic going and 

Edward Collins  29:12
Going four or five is no joke. 

Jose Perez  29:14
Yeah. 100% like going going like building to building try to like do my job. And but during that time, I was listening to a lot of audiobooks. And I think it was like the last call that I got from Microsoft. And they're like, hey, this department we're actually going to shut it down. So we're gonna have to lay you off. And something about it. It actually was a bittersweet it was like, Okay, this is a sign by the universe like this is this has given me a sign of like, you're feeling something therefore I'm gonna give you the opportunity to pursue it. And how I what so you're asking like what solidified my my shift was, I knew a lot of people I was high level manager like everybody knew my work ethics right away. I got an offer to another another company that was a similar to what Microsoft wanted, I was doing for Microsoft. And I had accepted the offer. And when I accepted the offer my stomach turned. It was just like nobody said this is yeah, it was it was a it was a body rejection. It was like a body rejection, I feel sick, like I physically fell sick, my stomach hurt. I couldn't stop thinking about it. And 24 hours later, I get on a call with the hiring manager. He was pissed. Oh, he was late, because he was like, Are you fucking shitting? me like, like, I have to start this process all over again, the people that I just said no to, like, I cannot go in and offer that because now we have to, we have to start the whole process over and I said, Look, I know that you're upset. You know, it was like a breakup. And like, I know you're upset. You don't like this. But honestly, I think it's better to do this now than like three months from now. 

Edward Collins  30:51
Right

Jose Perez  30:51
And you have invested so much in my training development that I'm just going to do this now. I'm so sorry. And and that's actually what kind of pulled my online. Yeah, that's what kind of pull like my my whole life and how I do things. And then from there, that's when I found my very first like, live mentor. His name is Michael Morelli. So at the time, I was really interested in health. So I was like, well, if I'm going to make money online, I really liked health. I wasn't always into it, but I was getting into it. And I was like, I like working out on myself like working on myself working out nutrition. And I reached out to to Mike Morelli. I have paid like $500 to be part of his program. I reached out and I said, Hey, look, can I work for you for free? Can I like go and live with you for like and help you with your business? I was that like I was just that you were all I was? I was that eternal in? Yeah. And I guess he had given this offer too many no one has no one actually took it and I took it and I packed my stuff. And I drove there. worked with him for like two weeks, like learn his I was just really studying him. I was setting like, what time did he wake up? What did he do when he was like at the gym? What would he do when he was like at the cafe? Like Who's he talking to? Like, how would he talk to them? Like I will see how he would how he would respond to people. And and that's how I launched like, the online health and fitness space and old brand called the Fit CEO et Cie.

Edward Collins  32:20
That was the brand that you had launched. 

Jose Perez  32:21
Yeah, that was the brand. 

Edward Collins  32:23
What was that? Like? Like? Was it an online like training court?

Jose Perez  32:26
Yeah, it was it was, it was online health and fitness for you know, this is a bad niche, but it was, it was for, like entrepreneurs like for entrepreneurs or people that were busy or in the corporate world, was trying to tailor to like men. The reason why I say like that was a bad niche is because normally entrepreneurs as myself are broke because we're starting from scratch from something from new. And it wasn't like niched enough anywho what that allowed me to do was become very self efficient on how I use the money. I read. Then in there, I respected money, I respected every dollar every penny, because I knew that that could move me closer to a goal and any dream that I have. So that is when I knew Okay, I need a team. I only have $400, like a month. Right? And that was me like pushing it. 

Edward Collins  33:21
Right, right. Right. 

Jose Perez  33:22
And I knew that I needed a podcast, I needed funnels, I needed a copywriter, I needed a personal assistant, I needed a video editor.

Edward Collins  33:29
So, let me let me interrupt you here because you said you know you needed it. 

Jose Perez  33:33
Yeah

Edward Collins  33:33
Why did you know you needed it.

Jose Perez  33:36
It had to do with all of the had to do with I think like who I was listening to then in there's like you need a team like you there's there's no way you could ever have a business by yourself and a social media was back then was still pretty, like new. And it was getting used differently. And I knew that my mentor at the time was all social media based. And he said, like, you need to get on social. And you do need and I saw that he had a team. And I was like I need a team to do all this other stuff for me so that I could just focus on just the content creation, and the selling and fulfillment. And then my team could just focus on the back end systems, the operational parts like and then that's how I learned how to find people train them and and create systems and delegate the work so that the business to grow. And I continue to move into the direction of of marketing and sales.

Edward Collins  34:31
So many entrepreneurs don't get that, like I I talked about the entrepreneurial pyramid where I say the foundation is that the guy gets this bright idea to start a business or whatever it may be. And he thinks he's a business owner in reality is just a job owner because he's the one who's doing everything. She's the one who's doing everything, then you can become a business owner. But in order to do that, there are certain things certain steps that you need to have that take place in order to actually migrate from job owner to business owner status. Those things are things like some at least preliminary systems in place and standard operating procedures, team, someone that's beyond just you doing everything to support you, but then to become an entrepreneur, from a business owner, and you're really talking about leveraging systems and human resources, etc. Leveraging code and technology. And then ultimately what we call an appeal of entrepreneurs, someone who then not only has all that, but there's also then taking care of all of their other aspects of their financial life and their their personal life, their family life, etc. So in your journey, at this stage, you you sort of like skipped the whole job owner stage and went right to business owner and entrepreneur, like, that was basically from your mentors,

Jose Perez  35:41
Kind of. So, I knew that in order for me to teach something to somebody, I needed to know how to do it first, at like, a good level, like expert level, but good. So everything that I just knew that someone else had to do it so that I could go on to the next thing. So I would actually do my own podcast and my own editing. And then I knew I'm like, someone needs to do that. So I would hire someone create, like, like, at the time, I didn't know what I was, like, I didn't know what it was called that. But it was I was creating processes and procedures like, hey, here, here are some videos here the How to steps this how you know, if you did it successful. Here's some some, here's some checkboxes, check the boxes so that you know you did it right. And let me see you do it first. Cool. You did it just the way I wanted you to do it. Or you didn't do it, right? Here's some feedback. Here's some feedback, no, do a right. Okay, now I can move on to the next task after they're, they're good. And then I just kept doing that over and over and over. So I would do the roll. But I would do it for maybe like two, three months, before I moved, before I found someone and have them do it. And then I move on to the next house. By then I learned how to actually build again, I was always leveraging the dollar somehow. And I knew that, that I always knew how to like leverage things. So that an example of that was like finding people from like the Philippines and, and just getting certain people to have skill sets and then training them. How and then when I when I build a podcast, and I leverage the podcast and the the status, so I would then have a vehicle to reach out to high level people and leverage other people that have been on my podcast previously, like, hey, this person, this person had been my podcasts which are which are your friends and your colleagues. And, you know, I want to go to introduce you. And I will get messages from people that are on the podcast saying, hey, this person is checking up on you making sure that what you're saying is real. Right? So I knew that there was some, some kind of Yeah, there was there was something there. And and then when they would say yes, then what I would do is make it public to social media like Hey, guys, I'm getting ready to interview X, Y, and Z. I'm actually looking for videographers, editors, and enlighten people. And and basically the offer was like you have the opportunity to be in their presence right to now have this as a in your portfolio that you have worked with this type of status of a person. 

Edward Collins  38:14
Wow. A lot of free labor. 

Jose Perez  38:16
So yeah, I

Edward Collins  38:16
got a lot of leverage.

Jose Perez  38:17
I know how to leverage I knew how to leverage like people's wants and needs. And I knew like status was one of them. And and just being acknowledged was another one being developed and train was another one. So I learned a lot about human behavior and how they operate and what makes them tick. What what allows them to give you good work, and then signs of like when they're starting to phase off and maybe like look elsewhere or are disengaged.

Edward Collins  38:45
I often say that the precursor or the requirement for scale is to fix something. That's something that's working and sounds like that's what you did you focused on each individual aspect of your business got gotten at least enough knowledge to know how to do it. And then you're able to scale it because then you can leverage other people's time, and effort and energy and where you can focus on work on the business. So how long? How long did you focus then on Etsy? Like how long was that? Like resistible 

Jose Perez  39:14
I would say like, like three to four years, three to four years. So that is actually where it almost now transitioned into like what I'm doing now. So three to four years I was doing that. There was no progress, and I knew I needed help. So that's when I reached out to my next mentor. His name is Xander Friar was now one of my clients. But at the time I remember going to a Craig Valentine event and Xander was actually one of the speakers after afterwards, there was tables, breakout tables, and he had the biggest table them all. And I was like I don't know who this guy is. But it seems like I need to know who he is and what he does. I found out that he was actually business coach for health and wellness. This type coaches, I use my, my, my podcast, to introduce to invite him. I use the Wallace status, which is previous people that had been in my podcast that were pretty big names. And and I asked him invited him, he said, Yeah, for sure, let's let's do it. I went over to his place in downtown San Diego, which I live, where I also lived. And after the podcast, I know that after a podcast, you get to know someone at a deeper level. So I'm able to now have a certain relationship with them. And then afterwards, I asked him, like, hey, look, I like what you do. And any chance I could actually help you in your business. Like these are some skill sets that I have, like operations, how to hire people talent, I could run an auto run podcast, things like that. In exchange, I could actually just work for free and learn from you pick your brain. I made it where I've always learned that you got to create an offer where it's really hard to say no to something like that,  Yeah, exactly. And, and, you know, he thought about it, because he was like, what's what's like,  And I was like, I just want to learn from you. Like, I want to learn from you. I've been I've been working on my business. It's not at the level, I want to be at. I want I want to scale this. So through this process, I learned that my true skill set was actually operations, hiring people, creating systems, processes and procedures. And I thought everybody knew how to do this. So when I when I found out yeah, when I found out that he was like, Jose, I'm gonna tell you, I'm gonna like, can I be brutally honest with you? And I was like, yes. He's like, What do you really want? He's like, do you want like a piece of the pie? Do you want the whole pie? Like he was basically asking me like, like, what was my angle? What is my endgame? And I was like, I want the whole pie. I was like, I want the whole pie. 

Edward Collins  41:09
What's the catch?  I can't have.

Jose Perez  41:55
I can't, I can't get full off a little sliver. And he gave me he gave me an offer. He was like, Look, you have this skill set. You have this talent, my community will benefit from it. So I want to give you a job offer to work with me full time. You gotta like, oh, this this thing that you have going on? Because honestly 

Edward Collins  42:13
Fitzy Oh, 

Jose Perez  42:14
yeah, that's yeah, he's like, honestly, like, there's already the gods of this of this industry. And you missed the boat. He was he was brutally honest. And my thinking was like, Can I curse on you? I was like, fuck this guy. Yeah. So like, for me was like, I needed this. Like, I needed that dry. Like, I needed to, I want to prove him wrong now. 

Edward Collins  42:35
Okay. 

Jose Perez  42:36
Three months go by things were the same. And I came to my realizations. Like maybe he has a point. And that's when I call one of my buddies. And I said, Hey, look, I think I found the vehicle right. And and it had to do with with what it's not known as chat assassins, but I think I found I think I found a thing. So right now the industry knows it as like centers and stuff, but I don't like that word. I don't like vas, like results oriented. So create a chat assassins. And, and then that's when I decided to launch my own business using placing virtual assistants high level virtual assistants until people's businesses and doing the operations and procedures and then that's what I got. That's when I got client two. And then client three happened to be talking more, which was like a business coach of business coaches.

Edward Collins  43:33
So let's let's make sure that we're really unpacking this for the audience. You basically said okay, I'm not where I want to be with with Fitzy Oh, 

Jose Perez  43:43
Yeah. 

Edward Collins  43:44
And I'm gonna try it anyway. And then no, you came to a realization he may have been right, but I have this skill set that I actually do Excel and I have a zone of genius over here. And you looked around you didn't see any real competition in that regard. Right. Like then you decided to launch this business called chat now called Chat assassins. What was it at the time?

Jose Perez  44:06
At first it was it was made on me so 

Edward Collins  44:10
Made on me. 

Jose Perez  44:10
I made Orkney Yeah, so now that's actually the holding company 

Edward Collins  44:14
Okay. 

Jose Perez  44:14
But yeah, so, let me let me slow down this transition. So at that at month three mark, right. When I said hey, I think I found a vehicle. So what what what happened there was that I had I made a decision to let the Fitzy all brand die, 

Edward Collins  44:37
Okay, so that I easily walked away. 

Jose Perez  44:39
Yeah, so that I could pursuit this new this new company called what I call the made Omni and at that at the very beginning, it was actually a real content repurposing company 

Edward Collins  44:51
Okay 

Jose Perez  44:52
Which was kind of like what I was servicing Xander fryer my first you know, mentor now client, and then I reached out to somebody and I started to use my podcasting, networking skills, knowing that if I reach out to your friend and I named drop you, 

Edward Collins  45:07
right, right, 

Jose Perez  45:07
most likely his guard is gonna go down, he's gonna be open to what I have to say. So I started to do that, do that. And then I got client number two, using us basically just letting them know what I do first friend or his colleague, and then I kept doing that. But client number two was like, hey, Jose, I'm gonna keep it really real for you. I was I was blessed with people that kept it real. 

Edward Collins  45:33
Exactly. 

Jose Perez  45:34
And he said, I will give you $2,500 a month, if you could just get me 40 calls booked and a month. And and to me $2,500 was a lot of money.

Edward Collins  45:49
And in the industry, I mean, that's referred to as like appointment setting. So as a setter. 

Jose Perez  45:53
Yeah, exactly. 

Edward Collins  45:53
That was the general role that your company was filling for others. 

Jose Perez  45:58
Yeah, so the the original service was like, Hey, we're going to create, we're going to record a 15 minute video, we're going to repurpose it so that you could go out and get more traffic and get more business. But how, what I didn't understand yet, it was like how people got business was like, well, people, you create content so that someone engages, and then you have a conversation with them and move them into calendar. So so this this next client was like, I just the i The end result is this, I will give you money if you give me this every time. And at the time, I didn't know how to do that. I didn't know how to fill up calendars. i All I knew was like I could I could repurpose your content. And I could build virtual teams and systems. And I remember I just I was I was I said, Hey, look, let me just talk to someone. One of my one of my buddies, he's like a partner of mine, let me just give them a quick call, see what he has to say. And I really just needed some time to think what I was about to do for him before I accepted his money. Because I was I'm really big with integrity of like, yeah, like accepting money and servicing something. And I went on, I went for a drive. And I just said to myself, this is the opportunity, like the universe is testing me right now. It's, it's, I keep on knocking and stomping at the door. And it has finally answered and it's given me an opportunity. I was scared shitless because I was like, I'm about to accept more money that I have received for for, you know, on a monthly basis, like doing basic work. And I just knew that, like I had the for me at the time, fear was a North Star, it was something that I had a move towards. And I finished my drive. I call them back and I said, Look, if we could put a man in the moon, I can get you 40 calls on your calendar this month. 

Edward Collins  47:54
Okay. 

Jose Perez  47:55
And he was like, I like your attitude. Send me your link. I received a $2,500. From him. Boom, we're off to the races. 

Edward Collins  48:02
Okay. 

Jose Perez  48:03
And that was that was the launch. Yeah, that was the launch of what is now chat assassins.

Edward Collins  48:08
So tell me more about chat assassins that so you have obviously evolved from where you started? What today if I look at chat assassins, what is that?

Jose Perez  48:18
Chat assassins is a results oriented organization. So what we do is we focus on filling up a key performance indicator that's important in your business. It's all tied into leads, and it's all tied into sales. So for a lot of business coaches we use, we only use social selling as the vehicle.

Edward Collins  48:40
Okay. So there's which makes you unique. Yeah, okay, exactly. Social selling, what happens?

Jose Perez  48:46
Yeah, what happens is that online brands, they spend a lot of money and resources on advertisement and driving traffic. And then when they get it, they, they don't capitalize on all of it a lot. There's a lot of leakage of social is used as a way to refer to if it's done, right. It captures every lead and it gives you the highest ROI on any on any dollar that you spend on any ad. So that means that you're using your your page and your social, to combine it together to create a multiplier. And when someone engages inside of your social platform, if that's like through a comment, like or view, we spark a conversation, we qualify someone and it's done by a real human. And then we give them an offer. The offer could be like a book call a free book, to a webinar or to an event to a challenge. And the reason why it works so well is because people are so how can they say they're immune to ads now, like they see an ad they skip it right away. But a real conversation. They're more receptive to it, especially if it's if it's what we call speaking As you so we clone the voice. So we actually, we get people, we learn how to extract the voice of the authority, how to embed it on on what we call the chat assassin. And then we launch them. And all of a sudden they're omnipresent. Someone speaking on their behalf using their voice in all plie. 

Edward Collins  50:17
When you when you say their voice, you're talking about their tonality. They're the type of phraseology that they use, like your cloning. They're almost like their mannerisms,

Jose Perez  50:26
characteristics.

Edward Collins  50:26
Yeah, you're obviously not cloning their actual voice. 

Jose Perez  50:29
Yeah, exactly. 

Edward Collins  50:30
It's happening in a chat environment. So your chat, whether it's an IG account, or a Facebook account, or LinkedIn, or whatever it may be, your team is acting as, as if they were me. And reaching out to people who are interacting already on my social media accounts. 

Jose Perez  50:47
Yeah, 100%. And so we would have like, for example, like client number two, he cursed a lot, he misspelled things a lot, he has a lot of emojis. So that was a thing that we had to the other, the replicate, replicate, they did the same thing they because they use a lot of exclamation marks a lot of emojis, and that was his style of written speaker speaking. Now, you probably get a lot of people that says, Oh, well, that's deceiving to the person that they're talking to? And no, because we're never answering something we don't know.  We're, we're there is, is we're making sure that everybody is being attended to they're there, they're heard and understood. And what it really is, is a conversation embedded inside of a application process to see if it's someone that's a good fit for any any any offer that is available for the audience. And, and how we move people from like curious to the next KPI or like, let's say a book Hall, is we say, hey, look, I know that you have all these questions. Before before I do that, let me just ask you a couple to understand. We ask we extract all the questions. And then afterwards, we say, hey, look, I have the answer for you. But I think it's best if we just get on a quick 30 minute call, so that I could go in and answer this for you. So all of the information, questions I've been put in the form, so that you actually yourself or your team member typically can now get on a call, knowing that whatever happened in that conversation, now they're being helped and served.

Edward Collins  51:22
Right What I love most about what you do is, is you've basically married the art and science of engagement. And engagement is what it's all about on social media. So you're engaging with an audience that absent knew, we'd likely pretty much slipped through the cracks. Because I mean, I mean that sometimes I'll get I'll get a ton of hearts on on an Instagram post, or I'll get a comment like a fire emoji. And I really wish I had the time to jump into it always on my own, but service like yours, you step in and bridge that gap.

Jose Perez  53:03
Yeah, 100%. And what what I like to call it is that we scale personal touch. It doesn't matter how big your brand is, someone is being reached out personally, nothing is copy and pasted. It's all like custom to that conversation. 

Edward Collins  53:18
Yeah 

Jose Perez  53:19
It's custom to that conversation. It's almost the equivalent of receiving a handwritten note, like nobody does that. Nobody does the personal touch. And, and also everything is tracked, like we treat a conversation. Like, like, we find out how many new conversations have started, how many people were followed up on how many offers were given how many knows, because we what's also important for us is like to help people make a decision, like we don't like if nobody wants to, half of the people don't want to work with the the authority, that's okay. But while we are responsible for is helping them make a decision that they do or don't want to move forward. And that is when we come into the concept of the lead either is going to buy or they're going to die. So they're either going to buy them in there or or eventually, or they're going to die. But we will never stop marketing to them. We will never stop following up with them. We will never stopped selling to them. 

Edward Collins  54:13
I tink one of the things I definitely that's amazing obviously, one of things I want to make sure that I touched on because I think it's it's critical for the audience now. Because you basically just glaze the surface graze the surface of this. You are absolutely probably one of the people least that I can think of that is the absolute powerhouse when it comes to systems and just processes and procedures. I mean, and again, you just touched on that lightly. Like how did you learn to be so good at breaking down processes and creating systems and SOPs?

Jose Perez  54:48
I think that it i, some of it I think just kind of came in neatly. But I was always obsessed with making sure things were done with perfection, and I think I always took responsibility if something wasn't done, right. So if I was to give you an instruction, and you did it wrong, I took it personally towards me, like, like, I didn't give you the training, the coaching. And I didn't make it extremely clear. For you succeed. I think my belief of knowing that people are smart, they want to do good work, they want to, they want to be rewarded for their good work. And they're willing to learn and want more that, that, for me is a belief that I have with everyone. So I know that when we bring in someone that's that anybody that works with us, the that's a belief of mine, therefore, it's my responsibility to give them a success environment to give them the tools. And I got really specific on how we build out what we now call the process of procedures. So I, like we even recently have had some realizations that, you know, even like in a business entity, right. So if you because I used to be a health and fitness coach, I would study the bio how the biome or how the stomach works. And we know how we're composed of like, millions and billions of bacteria. And the business, that's really what it is, it's just like price of like, we're the little bacteria. And if we're if we're giving it the right resources, we're putting in the right environment, we're giving them the right amount of stress, we will, the entity will grow and strive. So therefore, the bacteria has DNA, and processes and procedures is the DNA of that human. That's what I call it, like the bacteria in order for them to operate well. So we got extremely, I guess the way you can say like, we got extremely nerdy when it comes to like the process and procedures, like if I was to say, hey, Edward, like the way you could clone our business is like I gave you this sheet that has an index of oppressive procedures, you can literally duplicate our business.

Edward Collins  57:05
So I find it interesting, because I think of all the all the entrepreneurs I know that have achieved significant milestones of success, every single one of them nerds out on some aspect of business. 

Jose Perez  57:18
Yeah. 

Edward Collins  57:19
And the fact that you nerd it out on processes and procedures is what makes chatteris essence an amazing, amazing entity, and such a valuable resource for the those that you serve. So ultimately, Jose, like, what what do you think is like next, like what's what's, what's the future for Jose and Chad assassins look like over the course of next five years?

Jose Perez  57:40
That's a great question. Me as the business owner, the CEO of chat assassins, my sole responsibility is to continue to be the captain of the ship, is everybody is blind, except for me, like I know what we're going, 

Edward Collins  57:57
Okay

Jose Perez  57:57
I could see the island before anyone else can see it, I can see what's already there, I could see what everybody's already going to feel about an experience. And that is like the sole purpose of of the CEO, the entrepreneur. And I think about that every day. And where I see us is is we want to create we're going to create a platform where it's it's all cells, like everything is done for you in the sales aspect of not only the the chat assassins, right, where they are moving people from interested to a KPI of what the business needs to managing the the CRM systems. So the the management, the management, relationship manager, customer relationship manager, and and then from there to now we're actually beta testing. And this is not like out in the public yet. So everyone's

Edward Collins  58:53
Yeah, you're basically dropping some secret sauce here. Go ahead. 

Jose Perez  58:58
So, this is a project that's hidden, and it's called Phone assassins. And we're actually we're learning we're teaching chat assassins, how to actually be how to be phone assassins, how to be phone closers. And we have successfully been able to close 25k in sales over the phone. 

Edward Collins  59:16
Okay, and this is that's in beta right now. 

Jose Perez  59:19
Yeah, it's in beta. So the reason why this is a big deal, I think people need to know get a little context is that the talent that we hire is actually Latin American base. 

Edward Collins  59:27
Right, right. Yes. 

Jose Perez  59:28
And and the beauty of that is that there's a couple advantages of doing it this way. So if you have a US company or North American company, and you hire people from the from Latin America, you get a lot of a lot of cool stuff with it that you can get with with talent here in the States because I've tried it and and the first one, so what happened was that to give you an example is that I had a personal assistant, and I invested like three I don't know how many months but it was like three to four months, heavily on her development. And then she just got up and quit because she wanted to do the next thing. So like the loyalty like, 

Edward Collins  1:00:09
like, wasn't there? 

Jose Perez  1:00:10
Yeah, it was, it didn't matter how much I paid her. The loyalty was there like, and I think I'm pretty awesome to work with. Right. So I know, it wasn't like a bad working relationship I was I was paying are pretty good. But the difference between them bringing in someone that's from Latin America is that the one is the timezone. Number two is the dollar leverages differently, right. So you could do a lot of cool payment vehicles with it. And then their loyalty is like through the roof, their commitment level to work is through the roof. The reason why they're so committed as well is because they're in a situation where there's not a lot, a lot of opportunity. So as soon as they know that there is an opportunity, they're not going to let it go, because now they're gonna capitalize on it. So I'll get I'll give you another example. So we bring in people from Latin America, we start them off with just basic trainings, and they get paid, like $3.75. Now keep in mind that the dollar transfers differently. Right? So. So for them, that's like the minimum wage equivalent. Yeah. So what happens is that I actually hire like, 20 at a time train. Yeah. And who wants to see who has great work ethics, and then get rid of half of them keep only the best, and then from the best, then we only promote the very, very best. So someone that came in to our business only making $3.75. Now they get paid anywhere from five to 6000 a month in their country that takes them two to three. Yeah, that takes them like three to four years even just make and they're making that in a monthly basis. They will never leave

Edward Collins  1:01:45
they're never leaving. Yeah. Like you're you're essentially creating a lifetime play.

Jose Perez  1:01:50
Yeah, yeah. And so that has been the, what I call, like, the secret sauce is like how to tap into Latin American talent, how to train them how to actually get the best of the best when you have a pool of talent, that that's super super, like hungry when it comes to opportunity. And, and, and that's why I say that going from a chat assassin to a phone Assassin has been very transformational because we had to learn how to break something that even here in the States people have been having issues with, and it is limiting belief. They're their money belief systems, what the what, what they thinks, what, what, how they feel about themselves and their self worth. 

Edward Collins  1:02:35
True mindset. 

Jose Perez  1:02:36
Yeah, for Yeah, because even if so to get someone that is, you would say like in a third world country to be selling $25,000 offers is, is a big leap, because it does something to them, it transformed them as a person, it transformed me as a person, when I first got my first $2,500 client on a monthly basis, now that we're not in a multi million dollar mark, it does something from a soul, they are now different human beings, but to, to from where we got them to where they are now was the it has been our true technology that is like the part that we've been breaking down believes we've been breaking down how like, what they think about money, what money means to them, and how to make them feel worthy of it. And actually not funny about it. And so the first thing that we do is like we break them down in every way possible when it comes to like their belief systems. And then we create and install new systems in them to where they perform at at levels that not even people that I would hire are people that are surrounding me with you are our people always outperform our other other people's workers because of how we train them, where they come from. The type of hunger of opportunity cannot be trained into someone. 

Edward Collins  1:04:01
Exactly. 

Jose Perez  1:04:02
So with the training that we give them with the hunger that they have always destroys our competitors. So where are we going? I mean, we're gonna have like, the most dominant done for you sales platform for any online business coach. 

Edward Collins  1:04:18
Wow. Wow. So one of the things I again, I always try to bring it back to the audience member because the audience, I don't know exactly where they are in their journey. But I'm confident that there are at least a number of people out in the audience who are currently at where you used to be at before you got started in the challenging time. So what I'd like you to do, if you wouldn't mind, let's play this mental exercise for a second. If you were able to go back in time to have a conversation with the younger Jose, who, let's say, was at the point where you just hit rock bottom. And you were to share just one piece of advice with that version of you. Because again, I'm confident that there's audience members out there that are currently in that state? What would your advice to that Jose be?

Jose Perez  1:05:07
That's a great question. The advice I would give myself is really, I would say to myself, you got to ask yourself, I would say, hey, Jose, you got to ask yourself this every day, what do you want? If you don't have the answer for it? It's okay, keep asking the question because it will come. As soon as you know what you want, then the universe, and I say the universe because money is spiritual, like, you know

Edward Collins  1:05:40
 Unpack that for me.

Jose Perez  1:05:41
So, in order for, if you if you are, what is was a book called think, 

Edward Collins  1:05:50
Think and Grow Rich

Jose Perez  1:05:51
Think and Grow Rich. That book itself explains it a lot. But But money is is spiritual, you can't see it, you can only you can only feel it, and then you could only see it after you after you believe of it. So what I mean by that is that you will be tested, you will be tested. And the test is, how bad do you believe in yourself that you can do it. And, and I remember when I went through the tests and trials of this, and I said, I want to succeed in my own business. And I remember one one day, like, things were just not working, like the way they were, I was frustrated, wasn't working. And but I knew what I wanted, I knew what I wanted, I had to find it. I was like, I want my own business. I want to make it elite, I want to first my first I want to make my first million dollars in revenue. And I want to have a big team. And I find I got super clear with what I want to do, wouldn't you I knew how it looked like I knew how it smells just the way like you probably envision your studio, I knew how it was gonna look like and how it smelled and how it tasted. Afterwards, I went through a series of trials and trials by the universe basically saying, it was almost like this conversation between me and the university's like, how bad do you want this? And I was like, I want it bad. Like, Alright, I'm gonna, I'm gonna keep testing you. And I'm never gonna, I'm not gonna tell you when the test is over. And it was oh, and it was. So for me, it was like, I'm getting tested. I'm getting tested. I could go to it's like, got this. And then it was like this other conversation that I had, you know, even though it was with myself, but I call it the universe. It was like, when are you going to quit? I'm like, until I die. I'm never gonna never quit. And all of a sudden, things started working.

Edward Collins  1:07:37
It's hard to beat someone who's not willing to quit. 

Jose Perez  1:07:39
Yeah. And it was it was like a what, what that did, I think it was like that inner conversation. What that did was like, It solidified that I believe in myself. And the reason why that was important for me, was because I remember again, I was I was listening to a lot of podcasts and influencers and, and I forgot what this conversation was about. But it was like, hey, the conversation was based on like, if I was to give you $100,000, right, and and you go back to school, you call it your this, let's say you go to like high school, and you say, hey, oh, go ahead and give this $10,000 To someone who you think is going to make it? Who would that be? And right off the back, people were saying like, Oh, Sandy, or Johnny. And it's like, why? And then afterwards? The interviewer was like, why not on yourself? Yeah, and now and yeah, hit me in a hidden on me. So well, that decision of like, I will, I will keep trying until I die. And I'll keep trying, and nothing is gonna stop me. And that's what I said, I am betting on myself. And I believe in myself. And I knew I can do this and acity Yeah, love it. And when that when I made that official to myself, all of a sudden, I started to get answers and things started to work.

Edward Collins  1:09:05
So let's continue this mental exercise for a second. Now what I want you to do is I want you and imagine that the future you five years from now, is now sitting next to you on the couch. What advice would he be giving?

Jose Perez  1:09:17
It's funny that you say that because I've had that conversation before. I like to play these little mental games with me. But the conversation that he would be having with me right now is you're still thinking too small. 

Edward Collins  1:09:32
I love it. 

Jose Perez  1:09:32
You're still thinking too small. And you got to you got to find the people and the environment that's going to expand you. And that's why I'm always hungry to find big people that are doing big things to make me feel small so that it pushes me to grow.

Edward Collins  1:09:48
I love it. Jose, this has been so powerful. I really appreciate you being so authentic and willing to share. What I'd like to do is if you had one other piece of advice that you want to share with the audience now that you think is just absolute gold? You don't want them to leave this episode without hearing it? What would that be?

Jose Perez  1:10:06
Oh, that's another great question. I think that it would be the advice I would give to my daughter. And it would be that you, one, have to love yourself. Know your value. And know what you want. 

Edward Collins  1:10:25
Wonderful. 

Jose Perez  1:10:25
And as long as you know, the long as you know those three things, there's nothing that could get in your way.

Edward Collins  1:10:32
Man, that's golden golden. So so how can the audience find out more about you? Like where can they find you on like in the world of social media? Tell us about how to get in touch with you.

Jose Perez  1:10:41
Yeah, you can follow me on any like Instagram, Facebook at Jose Perez dot inc. And you can find me in any platform users a 

Edward Collins  1:10:47
Perez dot inc. 

Jose Perez  1:10:50
Yeah, also my domain Jose perez.com. I purchased it. 

Edward Collins  1:10:57
Okay

Jose Perez  1:10:58
So it was very expensive. Yeah, I tried to just did the exact same thing trying to get jose.com Yeah, but that one was already taken. It was super expensive. So I was like, alright, at least Jose perez.com. will be. So you can find me either using the site or just Jose Perez dot inc. And follow me there.

Edward Collins  1:11:15
Wonderful. Yeah, I remember purchasing Edward Collins was not was not cheap. Well, guys, I hope you got as much value out of this conversation as I did. It's absolutely an amazing moment that I got to share with my good friend Jose Perez. I'm glad that you invested some time in you to be here. And I wish you well in your journey. I can't wait to see you on the next episode. Bye for now.  Thank you so much. That's so good, man. 

Jose Perez  1:11:40
Thank you for inviting me.  

Edward Collins  1:11:45
Hey, no worries. No worries. This is amazing. It's a wrap guys. It's amazing. Awesome.