How To Overcome Fear | Justin Wubben

Today we have another amazing guest on Entrepreneur Unleashed, Dr. Justin Wubben, who has lectured across the nation to doctors and the general public on the importance of physical and mental health. He discussed his journey's ups and downs and shared his amazing perspectives on different things.

Connect with Dr Wubben:
https://www.drwubben.com/
www.axiom-chiropractic.com

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Transcript

Edward Collins  00:00
Welcome back to another episode of entrepreneur unleashed, I'm joined in our mobile on location studio, by the great, great Justin Wubben. We're gonna get into his story in a moment. But I just want to say thank you again for taking the time to invest in yourself by getting the opportunity to learn vicariously through others. If you guys know anything about me, my name is Edward Collins, and I believe wholeheartedly that you can actually shortcut your journey of success by learning through the trials and tribulations of others, others specifically, we've been through what you may be going through now, and made it through to the other side. So I want to thank you. And I want to jump right into today's episode, because Justin has so much that he could share so many different ways that we're gonna go potentially with this particular podcast. We're on location here in Orlando, and we're gonna get right into it. Justin, thank you so much for being with us today.

Justin Wubben  00:49
Awesome, Edward. Thanks for having me, brother.

Edward Collins  00:50
Oh, my goodness, the pleasure is definitely mine. I mean, you and I have known each other for now. Definitely a year, definitely a year. And I know a lot about your story, at least the story that's present in the moment, but what I like to do typically is in this type of environment, so I want to get to know a little bit more about your backstory. So if you wouldn't mind, let's roll back the clock. Tell me a little bit about what what young Justin was like. 

Justin Wubben  01:17
All right. So I grew up in a small town that's called Spencer, South Dakota. Spencer, South Dakota was best known in 1998 a big F four five tornado pretty much took him to wiped it off the map. 

Edward Collins  01:28
Oh, my goodness. 

Justin Wubben  01:29
And so possibly 

Edward Collins  01:31
95 you said?

Justin Wubben  01:31
Yeah, but 98 yep.  And so 98 and so I grew up in a full small farm town and so Spencer, so small when I say hey, you know, where are you from? Spencer, South Dakota population. I say it's 150. And I go, Oh, 150,000 No, no, 150 period not comma.

Edward Collins  01:33
Okay.  Oh, my goodness. 

Justin Wubben  01:49
Small small town that and so 

Edward Collins  01:50
Okay. 

Justin Wubben  01:51
That's kind of where we're at was about 300 at the time and obviously wiped it up pretty good. And, you know, rebuild to a point it was so small that there's not even a bar. So it's just a small small farm town. So I grew up in a really small my zoo kindergarten through fifth grade. I was in a small class of three. 

Edward Collins  02:09
Oh my goodness.

Justin Wubben  02:10
Like, and this is that cool thing of like the people who go Oh, but I'm not in the right area. I'm not whatever. I'm like, I'm not gonna kid like, I've been across the nation. I've spoken a lot of different places. So for a lot of people who grow up and say, well, not me. I can't you know, and you've heard everyone say, yes, you can. Yeah, like literally you can impact so many people. But yeah, going back, I, farm kid awkward. Like us all. Probably at some level. I wear my shorts over my belly button, you know? No, kind of like thing and long socks is awkward scribes weird kid. I mean, I'm still kind of well here. I'm still awkward. I'm still weird and still scrawny. So that's not much has changed.

Edward Collins  02:49
Evolution of size is a lot taller. 

Justin Wubben  02:52
Yeah, I'm six foot six. And I always joke and I have a joke that I graduated the top of my class, but it wasn't because of my GPA. Simply my height. But no, it's fine. It was so it was it was good. It was, I was terrified. Like, like most entrepreneurs or whatever, like that of people have speaking. And it is it was just, it was just really awkward. And that's, that's, that's the best part is just authentically, that's what was it was just so I overcame a lot of that stuff was I was the goofy kid. 

Edward Collins  03:25
Okay.

Justin Wubben  03:26
And so it is, you know, we were just chatting about some people like overcoming certain things. But anytime you got someone to laugh, there was some level of either significance. It was fun, kind of a goofy kid. But it was just kind of weird to fit in. But I always kind of had this weird thing inside of me that still knew I was a leader. 

Edward Collins  03:46
Okay. Okay.

Justin Wubben  03:46
But it was it was weird. Especially I knew like reading that was Elementary. As you grew up in middle school, I was on the middle school student council, and I was end up being a president. Because one day I made a decision, I'm going to do that. Okay, and then eventually got to high school and was like, Alright, does anybody want to be the president? Like, I'm gonna do that. So I made a decision. I was like, I'm going to do that. And so I was always just kind of a president. And then I went off to college. And I joined a fraternity. And eventually, I was just made a decision. Like, I'm going to be a president of that. So it was a president of that. And just, I don't know, I just, it was more of a calling. It was one of those things like it didn't make sense on a lot of different levels. Because, again, everyone had a tribe that they fit in, but I fit into everyone's tribe. So I didn't really have a group.  I was kind of in everybody's groups.  Okay. Let's unpack that a bit. Like being called, like, how, how did what does that term mean to you? Now or then? 

Edward Collins  04:45
Then, okay, you just felt compelled to move in that particular direction. Your hand Hey, I'm okay to be the president or 

Justin Wubben  04:55
Yeah, it was just it was this weird little thing of like, well, well, at the time probably pursue in Council, you got to go out of meetings. So you got to go out of school or out of class. So it was like all this cool thing like, yeah. Student Council gets to, like, get special privileges. Right? Yeah. Like they don't have to go to class. Okay, cool. 

Edward Collins  05:10
I'll do that. 

Justin Wubben  05:10
So I'll do that. You know, and I don't know. And then you control in the candy store, just those weird things like that. But yeah, I think responsibility really shifted when I was in the fraternity. 

Edward Collins  05:23
Okay. 

Justin Wubben  05:24
You know, because in that time, like, I mean, I was a big, like, probably junior high school, and I already started drinking. 

Edward Collins  05:30
Okay. 

Justin Wubben  05:30
You know, and so when, when, because it was just one of those things, because I remember I was so shy and awkward. I remember one time, you know, the thing was, I go to the senior kick thing, or whatever. And it had some beers. And I was a quite shy, awkward kid. 

Edward Collins  05:41
Right, right. 

Justin Wubben  05:42
And so then all of a sudden, people like, oh, my gosh, you're so goofy and funny. I thought, Oh, yeah. Hold myself loose. And so, but so, that's where I felt like people all they saw me. 

Edward Collins  05:55
Right. Right. 

Justin Wubben  05:56
And so that was it. That was that neat little move, you know, shift. And so yeah, so like, junior year. I mean, I had that was an interesting thing. Because like three years, pretty much high school through college. I would say I had drinking buddies instead of friends. 

Edward Collins  06:12
Okay.

Justin Wubben  06:12
Cuz I've just, you know, it was just one of those things that like, Hey, I was just relaxed and it wasn't I felt like you know, some people they were drinking like angry drinkers. I was just the fun goofy, weird, was party drinker. 

Edward Collins  06:24
Okay. 

Justin Wubben  06:24
And I was always asked my identity, who I was.

Edward Collins  06:27
That was the ingredient that got you the attention you were seeking. 

Justin Wubben  06:30
Yeah. So like, it's funny in college. No one really knew my first name. I was Wubben, 

Edward Collins  06:36
Wubben.

Justin Wubben  06:37
Yeah, even my wife she goes, I never really know who you were, I just knew was Wubben.

Edward Collins  06:41
Okay, so you became the character? And you lived into that character? 

Justin Wubben  06:45
Oh, yeah. Yep. 100%. 

Edward Collins  06:47
How did how? How did you enjoy? Did you enjoy that? 

Justin Wubben  06:50
Oh, yeah. 

Edward Collins  06:50
Okay.

Justin Wubben  06:51
100%. Like it, this is that neat thing, like, we all have that thing. And so like, I mean, I've had some things in life are addicted to alcohol, pornography. I mean, just like, and I think that we all have that addictive thing. And even as entrepreneurs, we are, 

Edward Collins  07:02
By very nature, yes. 

Justin Wubben  07:04
There's this addiction, if you will 

Edward Collins  07:07
Mean in general. 

Justin Wubben  07:08
Right. And so like, you know, I was the guy like, it's, it's kind of fun when you think about it. Now you're like, holy cow. But like, you know, when you're standing up there with a two story beerbongs named a Big Bertha, you know, you know, just, you know, that type of thing. But that was that whole level of that significance. And it's really, it's just that significance we're all looking for when you break it down. And so it is it's fun to figure out who the you were. And I remember one time, I went to a party, and I didn't bring any beer. But I faked that I was having that, you know, like that. And everyone's like, Oh, hey, I was just that person. And it was a really cool shift. Because I found I didn't need alcohol to be, me.

Edward Collins  07:51
You played the part? 

Justin Wubben  07:52
Yeah. 

Edward Collins  07:53
To be in the bar.

Justin Wubben  07:54
Yeah. It was interesting. It was like it was like, everything to me now was a thought experiment. Back then it was just like, I just didn't have beer. So I just wanted to fit in. So hey, guys. I knew the thing. I was like, hey, and so that was an it was an interesting pivot. So I was like, Huh, interesting. But it wasn't until like, a couple of really pivotal moments like and so junior high school, I was in cross country as well. I was out running, and my low bar back in hip totally locked up. And I couldn't take a step. And my mom said, You should go to a chiropractor. And I said, What the heck's a chiropractor? Well, I didn't know. And so I went in, and then all sudden, I went in and they fixed me. I was like, holy cow, and I can run again. I mean, I couldn't move. Like I couldn't take a step like it that soccer was like, holy cow. Well, it was interesting, because the next day was career day. What do you want to do with the rest of your life? I don't know. But like my mind, I don't know. But like, the chiropractic thing is pretty cool. And so like, that was then that usually our pain is a platform for our purpose, what we're going to be called to do, and so that thing was like, Oh, I don't know. So I went into chiropractic. And so I had to do a biology major, chemistry minor. And I remember one time, so this is where I ended up, you know, and I was still drinking. And I remember one time there was a house party, and awesome cops came, and I busted out the back. Sure enough, I was sitting in the cop car. And it was one of those things where I'm like, oh, no, oh, no. 

Edward Collins  09:21
There's my future going? 

Justin Wubben  09:22
Oh, no, yeah. And I remember, the cop comes back in and he opens the door, and he goes, there's a bar fight. Get out of here. You're lucky as heck. 

Edward Collins  09:32
Wow. 

Justin Wubben  09:33
And that was a really pivotal shift. And so like anybody who's ever had a thing, like anybody's been in prison or done some bad things, and I just have no judgment on them, because a lot of people don't believe me. There's lawyers, there's police officers, there's attorneys and doctors who are all in the same thing. How do I know I went to college with him? It's called reality. So I have no judgment for those people who've had things happen. So I feel very blessed. But like you said, it was just a very pivotal moment to go. Hang on. I gotta make a different life choice.

Edward Collins  10:01
And you made, did you make that choice in the moment in the back of the car? Or was it something that happened weeks or months later?

Justin Wubben  10:09
I'd say that it was a piece of my journey, but like, you know, because then you're in college like, Yeah, do it everything, then it got into the, Hang on, I'm gonna do things more wisely. 

Edward Collins  10:09
Okay. 

Justin Wubben  10:09
Not that I didn't stop drinking or didn't do those things or whatever partying or having fun, but like, it was just a pivotal like, it was one I'm probably the first tap taps of like, No, you're called to do something better. This isn't you. This this? I think that was maybe Edward one of the first times it was like, yeah, that the, from the outside, it'd be like, Dude, you're a drunk me, I was a college guy, 

Edward Collins  10:43
Just doing what to do. 

Justin Wubben  10:44
Exactly. And to me, I was like, that was probably a pivotal time to go, no tap, tap your, your cold for a few things that are different. You don't need this, not that you can't sell like, I can still have a beer. And that's okay. But like, that doesn't have to help you define who you are. You don't need that. And not to mention, you're about to be a health practitioner. So there's a field few contradictions, we all have contradictions, but what happened was, I was like, you know, contradictions always lead to destruction, the level of contradiction leads to the level of destruction. So once I made that, like internal, like, oh, hang on a second. And I just fast forward to the path. Hang on, if I would have done enough stupid things. Where my path was heading, I was like, I had to make some changes. And so fast forward, eventually, over time I became. So again, your new freshman year, oh, my gosh, I'm free and sophomore year, and then junior year, and then I was kind of one of the head some responsibilities and college computer lab thing, which is one thing, but then when I became president, it was interesting, because I think I went downtown that year, maybe four times? Like, like, hardly ever, because I think, you know, when you become a parent, too, like, I got three kids, and you look at life a little bit different when you're guiding someone, right?

Edward Collins  12:03
So in this role of being President, you're like, wait a minute, I need to be a little bit more of a role model.

Justin Wubben  12:07
I was taking care of stupid drunk people who I was. And, and so but I, but then I could also relate with them. But but at the same time, you're just like, your responsibility shifts, because you're leading people, but you're also representing a facility. And it is like, you know, you're now held accountable by certain national organizations and things and everyone's heard about the Greek life good or bad. I mean, I think that was probably one of the best things I ever had. Because, you know, you did some philanthropy in there, and grant you had social things or whatever. But like, you got to be at that leadership point where now you were, you're responsible for people's lives, because there's, believe me if people drink too much, I've known I've known people who have ended up in the hospital. And I've had to take him there. 

Edward Collins  12:53
Yeah. I mean, I think everyone's heard at least one or two stories where that leads to death. 

Justin Wubben  12:58
Yeah. Oh, yeah. 

Edward Collins  13:00
Premature death and the worst. 

Justin Wubben  13:02
Yeah, I mean, it is. And so you see it and so it starts off like anything starts off like fun and, and it is, I think that's the thing is, a lot of people want to have fun, but like anything, they're just they tried to cut loose so much that they are. It is it's tough, and then they just push themselves too far. And so luckily, no one did have that happen. But you know, it's a different one, if something would have another one of those like, boy, whose responsibility I think that's what God taps who everyone's gonna be like, hey, whose responsibility is this?

Edward Collins  13:32
God recognize that it was yours in that moment. 

Justin Wubben  13:34
Yeah. And so it's just those little tiny shifts from from kind of an identity shift. And we all have them. And so when you become more responsible from the person who has no responsibilities to many more, it's other people. And then, again, obviously, in hindsight, is 2020. On that one, it just at the time, I was like, I can't, like I'm very responsible for these people. And soon become their friends. By the way, when you did that.

Edward Collins  14:03
Now, it's interesting because you're, you're now essentially an adult at this point, but taking responsibility for other other people who are of the similar age do you like, let's just wind the clock back a bit, because I want to make sure I didn't miss something. Growing up, when you were younger, did you have that same level of responsibility at all? Or like, Do you have siblings? Like I don't actually know the story behind that.

Justin Wubben  14:28
So siblings? My sister's three years old or am I I have another one who's seven years younger. So there's 11 year gap between these kiddos. 

Edward Collins  14:36
Yeah. 

Justin Wubben  14:36
So taking care of I can't say per se I mean, I look at my says little sisters, I mentor her okay. And I mentored by my older sister. 

Edward Collins  14:46
Okay.

Justin Wubben  14:47
I always did, I looked up to and still do, you know, and, and now we're at that older age where we're each other's peers, but we still have that nice still.

Edward Collins  14:53
Yeah, great relationship.

Justin Wubben  14:55
Yeah, so I really do I just kind of think there's that little bit have that responsibility, but I think it really pivoted from the, Hey, I'm just having fun to now you're responsible when you get shifted in a leadership role, you know, student councils nice, you get to make decisions. Good. But like, that was kind of like just it held a little bit more power. But that's I can't say that the kiddos word thing.

Edward Collins  15:20
I think, though, that that's something that is just definite based on your character, because we all know that there are leaders out there that don't take any responsibility for what they're doing. 

Justin Wubben  15:31
Right. 

Edward Collins  15:31
So you chose to take the responsibility, you made an active choice. Was it something that you you modeled? Or was it something you just felt innately called to do?

Justin Wubben  15:42
Yeah, I'm not sure on that. And I think I think that's when you're the person doing the stupid things, which I would 

Edward Collins  15:51
I would make 100%. Right, right. 

Justin Wubben  15:53
And when they're yelling at, you know, your authority figures are yelling at you to stop or don't do it. They're not in fun. 

Edward Collins  16:00
Right. Right. 

Justin Wubben  16:00
Like, it's like, it's interesting. If everybody, police officer, you know, if someone's ever, how you how you view things, if you're doing something bad, the cops are the bad guys. But let's say they're there to save you them. Cops are the good guys. 

Edward Collins  16:14
Right? 

Justin Wubben  16:14
And so it's just your lens and same thing with leadership until you've actually got to that point you experience it and are put in the role. 

Edward Collins  16:20
Right, right. Right. 

Justin Wubben  16:21
And you recognize your role?

Edward Collins  16:24
Yeah.

Justin Wubben  16:25
It just kind of shifts that responsibility. And obviously, there's different leadership groups or mentoring groups that I went to that kind of changed my perspective on, you know, the roles. And that's, that's big to

Edward Collins  16:39
The evolution you made from being the party or to being the president. And being the responsible party of the party. 

Justin Wubben  16:47
Yeah. Oh, yeah. Oh, gotcha. 

Edward Collins  16:48
That's a that's definitely an amazing transformation. Because again, not not everyone has the capacity to do that. And you did.

Justin Wubben  16:56
Yeah, it was his is interesting, because I can authentically say that this is one of my buddies. And I, still I consider him a friend. But I just at the time, we were we weren't drinking buddies and friends at the time. But I remember one time, it was just like, he goes, Wubben, we got it find us a good Christian woman to calm us down. And it hit me and I was like, You're right. And it's funny, fast forward. I have that person. 

Edward Collins  17:24
Right. 

Justin Wubben  17:25
Oh, I have that person. And it's a good way, in a good way. But I think that's a thing we're all seeking for attention and looking. But yeah, and so I see her, she sees me now and what's really good. And I think that's it. We're always looking for our person. least for me, I know I was.

Edward Collins  17:44
So you're in this role. You took leadership responsibility. And you got through it. You graduate it through the other side. What was the next step after graduation?

Justin Wubben  17:55
From college? Okay, so I went in, I graduated, I did my undergrad major in Biology minored in chemistry, and so I graduated and then I went off for my doctorate in chiropractic school. And so, 

Edward Collins  18:09
Did you stay local for that? Or did you go? 

Justin Wubben  18:10
So I graduated University of South Dakota. 

Edward Collins  18:13
Yep. 

Justin Wubben  18:13
And then my wife, she's actually an audiologist. So she did her doctorate down in USD University of South Dakota. And so then I went up to Northwestern Health Sciences University up in Bloomington, Minnesota. So, that's where I did my trimesters up there. But the interesting thing that was that was the interesting thing, because I didn't meet my, my wife and I never had when we first met each other, it wasn't like, until like three or four weeks before I moved up to the cities. 

Edward Collins  18:41
Oh, oh.

Justin Wubben  18:44
I told myself, number one, I would never do a long term relationship, long distance relationships. 

Edward Collins  18:49
Yeah. 

Justin Wubben  18:49
And anyways, but like when I met her, I was like, Whoa. 

Edward Collins  18:53
Yeah. 

Justin Wubben  18:55
Wow. 

Edward Collins  18:55
Yeah. 

Justin Wubben  18:56
You know, and, like, she's, she's good looking. And she's smart. I was like, I'm totally out of my league on this, but she likes me. So. I do want to give this one. I want to tell you about my sneaky date. 

Edward Collins  19:07
Okay. 

Justin Wubben  19:08
This is for all the people out there who have no game with ladies like myself. Terrified me, I'm just gonna say it. But here's the here's the sneaky date I did. 

Edward Collins  19:08
Okay. 

Justin Wubben  19:20
So, real nice, beautiful gril. She's really kind, real nice. And we chatted a few times. And on time, this is what back was. And we messenger on Facebook. And I was like, Hey, do you want to go go to a movie with a couple of us? And she goes, Yeah, I didn't invite anybody.

Edward Collins  19:36
I don't know what happened. No one else saw.

Justin Wubben  19:38
Oh, man. And so it was funny because I had this Abercrombie and Fitch shirt that looked like a Burger King shirt. I'm not kidding. Yeah. It was not good. And I showed up with my Doc Martens and literally the I had a whole like in my toe was hanging out like she had a split for so when she walked out here I was. So she's still stuck. So she saw something I don't know. But like it was fun. So we went on a date and whatever. But that was about a couple of weeks right before I was heading up to chiropractic school. And so I'm like, again, that story I would never that's a big one for us all. But gosh, I would never do that. 

Edward Collins  20:17
Careful. 

Justin Wubben  20:18
Yeah. 

Edward Collins  20:19
Never say never. 

Justin Wubben  20:20
Oh my gosh. And so we started talking more and having like, where's this gonna go? I'll just keep chatting. And this is nice. And then I remember in chiropractic school, there's two things that I really remember was with my wife, I was on my phone again, I'm not a big phone person or talk person. My poor roommate. He's like, Dude, you were in there, like four hours talking to with her. I was like, I would never do that. Like, he's just kind of like, Yeah, well, your face is warm, probably full of radiation in my head. I was sitting there, you know, and we were talking like that till the wee hours and then walk out. He's like, basically like, Dude, you suck. Like, what are you doing? You've crossed to the other side. And then you know, she was down there. And that's back when, you know, gas, whatever it is. Now back then. There was a pocket of time when I drove my explorer. I was like, $5 gas. I remember that. 

Edward Collins  21:13
Yeah, this little bump.

Justin Wubben  21:15
Popped up there. But we went and we had like, chiropractic school. What was it? We had like one summer since we're both in the Greek life. I think we'd like 14 or 15 weddings in one summer. 

Edward Collins  21:24
Oh, goodness. 

Justin Wubben  21:25
And so, $5 Gas Energy. Yeah. Oh, yeah. And so I'd say I always joke that like most of my student loans, went to gas and weddings in the first in that year anyways, but she was worth the drive. And so we end up getting engaged. And then we got married, right into chiropractic school. And, dude, I married up serious, man. It's so good. 

Edward Collins  21:48
It's a blessing, right? 

Justin Wubben  21:49
Yeah. So I found my good Christian girl, which was so like, that was my who. And that's the other thing that it changes you when you have your person. It's good.

Edward Collins  22:03
When you look at when you look at the journey through chiropractic school that led you to the outcome of becoming a chiropractor. Were there anything? Was there anything in that experience that you think was the most transformative for you?

Justin Wubben  22:21
I think the big one is looking at money. This was an interesting point of view. So I grew up on a farm. And my dad was a farmer. And he said, You know, I told dad at like, seven. I'm like, Dad, I love you. I didn't say I love you. This is the height. It was what I thought it was that right? I said basically, it sound like I'm not gonna be a farmer. And so if you think that as an entrepreneur and you think about a farming lineage, you know, you build a farm to pass it on and do the stuff. 

Edward Collins  22:41
Yes. 

Justin Wubben  22:43
That's all. Yeah, so I'm not gonna do that. 

Edward Collins  22:46
Okay. 

Justin Wubben  22:47
And dad was never like, on what you got a farm. He was like, Cool. Okay, cool. Whatever, dude, you gotta do this. This is good. But in chiropractic school, they always you know, they went around the room. And they said, what's your big concern? In first trimester T one they call it? So first trimester, what's your big concern? Oh, my gosh, student loans money? How much? This is the answer about a quarter million dollar investment on over a period of time. And in dad had a powerful point of view that it didn't scare me at all. He goes, here's the deal. If you're gonna get into farming for the first time, or a million dollars, you may be bought a tractor. And you may be bought us like, you know, he listed like three things. 

Edward Collins  23:30
Exactly. 

Justin Wubben  23:30
Because we haven't bought land, you haven't bought seed, you haven't bought this, you haven't bought this, this and this, and this, this, this, single annual return on investment is going to be a heck lot more profitable. 

Edward Collins  23:39
Right? 

Justin Wubben  23:40
So that was my mindset. 

Edward Collins  23:41
Okay. 

Justin Wubben  23:42
So I had a different mindset on money than most people probably due to the fear of, oh my gosh, it's going to cost a lot. How am I going to do this? So I just looked at it as an investment instead of an expense. Because the alternative was, I mean, if I went into farming, everything would have been teed up just fine. 

Edward Collins  24:00
Right? Right. 

Justin Wubben  24:01
That's hard if you're a generational farmer, or if you're starting farming do that's a different game. God bless you, man. Because that's hard, especially now. 

Edward Collins  24:07
Yeah. 

Justin Wubben  24:08
So in mind my, you know, again, called money mindset, or call it whatever it was, was, this is an investment, not an expense. And if if farming, which you can't control the weather, you can't control the thing. I can at least control what I can do for helping like getting the message out. And at the time, I had no clue what marketing was. I had no business background, I had no anything about anything. I just knew Oh, that just makes sense.

Edward Collins  24:34
But you were you were all in on the concept of chiropractic. 

Justin Wubben  24:37
Yep. Yep. And that was from the time I was in that cop car. 

Edward Collins  24:40
Right? 

Justin Wubben  24:40
Well, yeah. Actually, from the time I grew up my hip and low back when I was like junior high school, I'm like, I'm gonna do that. I want to make a decision. I'm like, that's something.

Edward Collins  24:49
Okay. That's also a trade that I think is it depends, depending on the business owner. It's it's the decision making capability. That usually is the differentiating factor. 

Justin Wubben  25:02
Right? 

Edward Collins  25:02
Like if you're able to make a decision and then act on that decision. 

Justin Wubben  25:05
Yeah. 

Edward Collins  25:06
That's usually what will create outcome. 

Justin Wubben  25:08
Yep. 

Edward Collins  25:08
When especially outcome you desire. 

Justin Wubben  25:10
Yeah. When I make a decision, I don't negotiate with myself. 

Edward Collins  25:13
Okay. 

Justin Wubben  25:13
I'm just, that's it. 

Edward Collins  25:15
I like that. Let's unpack that a bit. Like, how did you learn that? Was that innate?

Justin Wubben  25:22
It's just one of those things. I think it's a let's go back. I don't I don't know when or that was I just 

Edward Collins  25:29
Because that is not common. 

Justin Wubben  25:31
Yeah, I found that out. 

Edward Collins  25:33
It is asked majority of people when they, when they do come to a decision making point in their life, oftentimes, they waste time negotiating with themselves.

Justin Wubben  25:43
Yeah, I think what I found is when you run it, the decision, you know, obviously, you pick your choices in your past, and you gotta run anyways. I pick one, I just run as fast as I can, to that thing to figure out and get to know as fast as I can. That's my nose don't bug me. 

Edward Collins  25:56
Okay.

Justin Wubben  25:56
I run there as fast as I can. If I get a yes or no, cool. It worked. Oh, how are you so good at this, because I got a lot of nose. I made a lot of decision entrepreneurs. We do more than anything. We fail. 

Edward Collins  26:06
Yeah, yeah. 

Justin Wubben  26:07
We fail more times than we succeed. Oh, you're so good.

Edward Collins  26:11
Everyone pays attention to the success

Justin Wubben  26:12
Or we will tell everyone about our success. Dude, I have no problem saying here's all my failures.

Edward Collins  26:16
Exactly. 

Justin Wubben  26:17
Because I think that's what the thing is, the world is starving for authenticity. But once I said, you know, making the decision, it wasn't until I actually realized when a few people go, I can tell you what I can tell you. But once you made a decision, like, there's, it's almost like there's no point even talking with you. 

Edward Collins  26:33
Right, right. 

Justin Wubben  26:35
Because I can't change your mind. I go, you're right. And there's different books I've read like a made up mind. There's a few different books, I do a lot with mindset. I coach a lot of chiropractors, I think it's definitely more when I started coaching chiropractors with mindset type stuff over I mean, gosh, about decade's worth at least now. And you just see this, the outcomes are faster with people who make decisions. So you're like, Well, if I want something first, because the hardest question is, what do you want?

Edward Collins  27:06
Yes.

Justin Wubben  27:08
That's a big one. 

Edward Collins  27:09
Yeah. 

Justin Wubben  27:09
Once you figure out what you want, and you make the decision, like, Okay, go, do everything you can to go as fast as you can, without mowing people over doing as legal and ethical as you can, as best you can. Not perfect perfection doesn't exist. 

Edward Collins  27:25
I agree. 

Justin Wubben  27:26
But yeah, I don't know when it started. But I just in hindsight, it was just kind of like student counseling, I just made a decision. 

Edward Collins  27:32
And you did it, isn't it? 

Justin Wubben  27:34
And, and it was I have said, I've sat on that before, oh, that there's a pattern there. And so I really am very attuned to patterns. So now I'm like, Okay, I'm gonna, I'm gonna figure out what I want. And then I'm gonna make a decision. 

Edward Collins  27:48
Okay. 

Justin Wubben  27:49
And then I park on I do quiet time I sit there and go hang on a second, because the toughest part sometime is you make a decision on what you want. A lot of people get it and they're unfulfilled. So I really got to stop and go, What do you really want? I want to make sure that my marriage stays strong. And then I'm a good father. And then I take care of my staff, and the role my staff plays to serve the patients. I think in the, especially entrepreneurial world, we get that one shifted massively upside down. So I think that's the biggest thing is kind of going back to like my decisions. You know, when I, you know, if someone's not a believer, I love you, I just my job is just like for me, and if it's not for you, it's not for you. But for me, I'm like, when I got baptized, I said, Hey, God, this one's between you and me. What did marriage I said, that one like, this is this, you know, I'm saying I'm saying this is my person, no one else. This is my version. And then when my kids, dedicating my kids to like saying, these are my kids, the rest is irrelevant. So when you say I made a decision, I also made that decision. Then I think when you have those priorities stepped the right way. I can make all the decisions that I want, as long as I make sure that because I've had it upside down to you know, did I make sure I call my wife did I make sure I get my flowers remind me after this, I gotta say my wife flowers, said that was the thing I was going to do. 

Edward Collins  29:20
Okay. 

Justin Wubben  29:21
But I think that's the fun thing is just when you make those decisions, and you don't vacillate from them. It helps you hold where your character and your integrity is to the decisions that you made yourself. And when you hold that yourself to that standard, you can still be that same authentic version of yourself. And I think that's tough because we're all trying like the drink the drinking, Justin. 

Edward Collins  29:45
Right, right. 

Justin Wubben  29:46
I wasn't the authentic version of me.

Edward Collins  29:47
No. Those diversion that got the tension you desired at the moment.

Justin Wubben  29:51
And so that's the neat thing is, I think it's a really sweet space when you can be like, when you can be a person when no one's watching and be the same person when everyone's watching, that's when there's authenticity. And it's difficult for a lot of people because of fear. 

Edward Collins  30:09
Yes. 

Justin Wubben  30:09
And they're like, oh, but what will someone think I'm like, they won't think about you and like five minutes, you're still thinking about what they said, however longer or you think you're thinking about something, 

Edward Collins  30:18
Right? 

Justin Wubben  30:18
Dude, you're not that you're going, Okay, I love you. But you're not that good. You're not that significant, why? They don't care about you. 

Edward Collins  30:25
Right.

Justin Wubben  30:25
And so and so what I figured out is we made the decision to go back to like, we're really care about, care about what's my integrity, spiritually, and to myself, to my wife, and my kids, and my staff, and then the people I serve. And just kind of run it through that lens of, of forgiving yourself when you also fall short. Because you're human. 

Edward Collins  30:51
Yes.

Justin Wubben  30:51
 Edward, you ever mess up before? 

Edward Collins  30:52
All the time. 

Justin Wubben  30:53
Hey, up in the boat, there's plenty of room for us both. 

Edward Collins  30:56
Exactly. 

Justin Wubben  30:57
And so just but you know, perfection is a lie. I think that's the toughest part is I gave myself permission to forgive myself for not being perfect. And others.

Edward Collins  31:07
Again, I think that's just so powerful. Because a significant amount of challenge that most business owners experience is that that fear of failure prevents them from doing the thing that they actually need to be doing to get to the outcome they actually want to be getting to. 

Justin Wubben  31:25
So powerful. 

Edward Collins  31:26
And it's just understanding that it's okay to fail. 

Justin Wubben  31:31
Oh, yeah. 

Edward Collins  31:32
And in fact, not just okay, it's almost necessary. Because if you think about it, like struggle is a part of learning. In fact, it's probably one of the most critical parts of learning a baby, a baby learns to crawl when its toys are just out of reach. And when you look at at the journey of entrepreneurism, you're not born knowing everything, you're not born knowing how to run a business. If you were, you're remarkable. 

Justin Wubben  31:59
Yeah, yeah.

Edward Collins  32:00
Most art and the only way you learn is either through trial and error. And if that's the only way you learn it's mostly error.  Or you're learning vicariously through others. 

Justin Wubben  32:08
Yes.  Right. 

Edward Collins  32:12
Mentorship, books, podcasts, YouTube videos, now with technology the way it is today. But there are channels to learn. And you learned, in addition to having some innate qualities, just based on everything you've shared with me in this episode, but also me just knowing who you are as a person. 

Justin Wubben  32:32
Right. 

Edward Collins  32:32
You have some innate qualities, which, which sets you up for probabilities of success. 

Justin Wubben  32:37
Right. 

Edward Collins  32:37
That just is what it is. So we have to own that not everyone has those innate qualities, but I do believe that there's opportunities for people to get a similar outcome, even without having the innate qualities because some of those qualities can be learned.

Justin Wubben  32:52
100%, I would say, and, you know, there's the whole nature nurture type thing. Your environment trumps everything. And I would say that and I'm fruit, all everything I'm doing is fruit. So here I am, I'm a person who is terrified of public speaking. I'm just not good at all. You just haven't put in the reps. I've done the reps. Because when I, by the way, when I started my chiropractic practice, I was one of the first ones because again, I'm a let's go person, I'm gonna launch mine. I got it. I did it. And then all sudden, I saw seven people the first week and then 14 and then 21. Do the math. This sucker is gonna blow up and then it went back to 14 a week.

Edward Collins  33:33
Ouch. 

Justin Wubben  33:33
Yeah, so this whole Doctor thing. Oh, you got a silver spoon in there. If you build it, they will come, lie. 

Edward Collins  33:40
Oh, no, no, no. 

Justin Wubben  33:41
Lie. Quarter million dollars. 50% of our profession fails in five years. Well, here's the deal. I was terrified. Remember, I said how that microphone was going on? We're saying something like that. 

Edward Collins  33:50
Yes. 

Justin Wubben  33:51
My heart was pounding so much literally saying my name, and something you liked. 

Edward Collins  33:58
Wow.

Justin Wubben  33:59
Dude, I'm not kidding and I'm always terrified of public speaking. You're my person. But what did I have to do? I was terrified. I was getting my clinicals going down. And I'm like, no, like, believe me. I got enough drive. Like, 

Edward Collins  34:12
Oh, yeah.

Justin Wubben  34:12
I'm the person like, don't tell me something can't be done. But I also am very aware of where my weaknesses are. And so I'm like, Hey, I called a buddy who's doing well. And I said, Hey, what are you doing? He goes, Hey, we're in this coaching group. I went in, and I met with them and they said, Hey, think about this doc. He does everything we tell him. As long as it's legal and ethical for your state. It's not don't do it, but we don't do that. 

Edward Collins  34:33
Right. 

Justin Wubben  34:34
So other net when this comes out of any entrepreneurs mouth, wherever you are. Yeah, but that doesn't work here. Believe me, that's in every profession. Interesting. How come the person across the street is doing it? And it's legal? 

Edward Collins  34:51
Yes. 

Justin Wubben  34:52
Yeah. So anyways, so I just knew okay, what was he doing and I saw patterns of okay, well, he did it. He they said he He's the most coachable, teachable person that we know. And so I said, Okay, you tell me what to do. 

Edward Collins  35:05
You haven't met me yet. 

Justin Wubben  35:06
Tell me tell me what to do. 

Edward Collins  35:08
Exactly. 

Justin Wubben  35:08
Okay. And the tough part is and I authentically say this, my buddy, you know, he was he was one of his unique dudes, like, I love him. He has street smarts and book smarts. 

Edward Collins  35:17
Okay. 

Justin Wubben  35:18
I had to bury my butt in the library. I literally always joke that I graduated the top of my class because of my height. 

Edward Collins  35:25
Right. 

Justin Wubben  35:26
But like, no, seriously, like, I had to like to work it reading reading for me. And comprehension was not easy. 

Edward Collins  35:32
Okay. 

Justin Wubben  35:33
You know, I'm a visual learner. So like, anytime was a book or a test test was really hard for me. I mean, just really hard. But I'm like, Oh, I just did whatever I had to do. But the same thing was when they said, Hey, you got to be coachable, teachable. So he heard something incomplete and run. It took me time like to hear it again. And again, and again and again and again. So I had to like pound that in there. But one of the things they had me do was, oh, yeah, well, these people, you know, patients really don't know, like, you know, so many chiropractors, they want to know what you do, and I don't have lies about what it is. And I haven't had a bad experience like so just do what you need to do like a patient orientation class that tells them what it is. That requires what public baby Watson's, but I knew is what it took. And so when you're terrified of public speaking, and you think they're judging you, here's the deal about you. It's hard. It's hard to shift your mindset on this. It's not about you, it's about them. You can say that, but until you like overcome it, like it's so they gave me a framework. I kind of modeled it, and then they came in. I got up and I talked and I said, you know, I followed the framework. I'd rehearsed a couple times. And every time you do the first time, it's just right. Usually not awesome, but it's, but it wasn't until someone was like, Oh, that was really good. No one's told me that before. You're really good at this, and me. Interesting. Then you started hearing, dude, like, you're, you're really good at this. Because again, everything I do, I'm all in. I'm right. i Don't dabble. No, no, no,

Edward Collins  35:42
I know that.

Justin Wubben  36:50
Like, I'm all in. So I'm like, Alright, let's do this. 

Edward Collins  37:11
Okay. 

Justin Wubben  37:11
And what I found was my biggest fear or my biggest pain point, every time I ran it, that it ended up being like my biggest calling. So like, any pain is always a platform for your purpose. So I'm always like, that's always a mantra and kind of me, I'm like, okay, then what are my biggest pain points? Well, if it's a big fear, I'm just going to run at it and master it, especially when I stink. So I'm just going to try my best and it what it was public speaking. And the cool thing about the fear of public speaking is when you overcome that the reason most people are afraid of it, is you could authentically change someone's life.

Edward Collins  37:40
Yes. It's responsibility. 

Justin Wubben  37:42
It's a responsibility, but most people are stuck on, Oh, it's about me. So like the people on stage, like, look at me, look at me. We're just here to like, be inspired. Like what? Like, you've never went like, Oh, I'm here to judge this person on stage. No one does that. 

Edward Collins  37:58
No, not at all. 

Justin Wubben  37:59
You're you're like, how can you help serve me? I literally like it subconsciously, I think it helped. I wonder who this person can serve me. But the person is we're so egocentric about ourselves. Because I was and everyone has fear or like, it's about us. Mind shift is not about us. And here's how I figured it out. It wasn't until there was a gal who suffered with some, some migraines one time she had 24 years of migraines. 

Edward Collins  38:20
Okay. 

Justin Wubben  38:21
And she had been to 14 different other chiropractors. She went to medical doctors, neurologists across the mayo. She had taken so many different medications. She's had surgery, she had part of her brainstem. I mean, believe me, I mean, there's a lot of stuff. And she was on medication, she started losing her memory, she started just getting worse and worse and worse. But she had the exact same migraine for about 24 years. And I'm starting to get worse. And so she goes, Hey, can you help me? I don't know. But I'm gonna try. So I did a patient orientation class that went through the hoops to do to do do just like explain, here's probably here's what we do. And here's the timeframe. And he's probably what you heard before and, and she got to the end she goes, she had a mad face, and I've never had people be mad. This gal was mad. I was like, Yeah, I was like, yeah, she goes, How come no one's ever told me this before?

Edward Collins  39:11
Oh, that's a problem with the medical community in general. But yeah, wow,

Justin Wubben  39:17
She had been to 14 chiropractors.

Edward Collins  39:19
That's deep. 

Justin Wubben  39:20
So this is why I was like, holy cow. And so like when I was starting to lecture and teach other chiropractors a few things, too. I mean, that's the biggest, you know, we talked about having an exponential purpose, like deep inside of us to like help impact others. I'm like, dude, let's go find other chiropractors who are afraid to speaking. 

Edward Collins  39:35
Okay. 

Justin Wubben  39:36
Because dude once you unleash them with truth, because it's truth,  because my clinic called axiom, axiom is a universal truth. Okay. And so she was like, yeah, not ticked off. And I got I'm not against medical doctors by any big because there is there's like this thing, dude. Most time it's the insurance companies the big one, but that's a different can of worms. But I just told her this is what it is. It's going to take some time. Based on chronicity, whatever and based on a few things, and here's my best recommendation. And she goes, I'm in. Let's go. And so she came in, we started caring and took some time. And I think that's the tough part. People say, Oh, I tried chiropractic and it didn't work. Well, the biggest thing when someone says I tried chiropractic and it didn't work, what most people don't realize is there's medical branches and there's unspoken chiropractic branches. You know, if you are a medical doctor, I guess my neighbor is a radiologist for oncology. I have an ER actually I went to undergrad with him. He's an ER doc, I got pharmacist and I am in a group of just phenomenal people. A lot of times if you have like an oncologist that's cancer focused, a gastroenterologist has stomach hepatologist livers. So if you go through all these different things, they have a very specific specialist. So they're more of a reductionistic focusing on a region. 

Edward Collins  39:40
Correct.  Okay. 

Justin Wubben  40:55
Well, the thing about chiropractic is it's more of a holistic thing. And so if someone is having an elbow or shoulder or this or this or this, it is more of a holistic, not reductionistic. More mechanistic means seeing the whole point of view. And so when someone comes in, there's so many different trainings. And this is the beautiful and horrible thing about chiropractic. Edward, you know, I've lectured at state associations, even my own, I haven't lecture to medical facilities, I mean, lecture, wherever. But I always love this question. When I got a big room of chiropractors, I go raise your hand. If you know, without a doubt that you practice the exact same both in your philosophy and technique as someone else sitting in this room? How many hands go up?

Edward Collins  41:37
I would imagine none, zero.

Justin Wubben  41:39
Yeah. And that's the beautiful thing and horrible thing. And a lot of times this whole chiropractic medical doctor fight is, you know, if I said, alright, what chiropractor would you refer to? Or like, well, what technique do they use? And I'll stop right there. How the heck would you expect medical doctors to be pouring patients if you don't know what chiropractor revert to? 

Edward Collins  41:59
Exactly. 

Justin Wubben  41:59
Why would they? Like because then they say, I don't know, because they're not informed what we do. And this is my best analogy, but if you see my hand, you know, you see fingerprints, and I see fingernails.

Edward Collins  42:11
Okay, perspective, flip it.

Justin Wubben  42:14
You know, I ended in chiropractic school, I had pharmacology training, it doesn't mean that I number one's illegal for me to say any remedies start taking your stop taking, that's illegal. But just because I was trained in it doesn't mean I'm an expert. 

Edward Collins  42:27
Right. 

Justin Wubben  42:28
And so the thing is, but they're not trained in what it is, like, a lot of times, I think it's like 50% of medical schools even offer like maybe one credit of nutrition. And all that's changed. But at the time when I was like, it's not a lot, right? Because you're in pharmacology. And so that's the thing, like my buddy's entire in undergrad, which we're all took organic chemistry and all this. And when we split, there's two paths, you know, and again, there's crisis care where there's drugs and surgery, which are good, like my PASS or FAIL 60 feet and shattered his pelvis in you needed it. Over here, we're trying to find ways like how do you help the body heal the best you can? 

Edward Collins  42:59
Right, right. 

Justin Wubben  43:00
But if we're to train totally different methods and methodologies, the outcomes still the same. We're trying to serve people. But this this whole wedge of you're right, I'm wrong. Like the fights up the gloves up or whatever. It just, it never really, truly works, because the patient is in the middle going, like, Who the heck do I listen to? 

Edward Collins  43:17
Yeah. 

Justin Wubben  43:17
And so this dawn are, you know, the patient anyways, we had 24 years of migraines. So that's why she was so frustrated. But the cool part was, and I did the orientation class, she understood what it was. She didn't have any questions. She's like, this makes sense. Tell me what to do. She lays down. And it takes me about a minute to adjust my wife and kids who I love the most. 

Edward Collins  43:38
Yeah. 

Justin Wubben  43:38
So like, once they're educated, you know, everyone's like, Oh, it's like a factory. And now they're pre educated. They knew what was going on. And if there's a new condition, Sure, let me know. But here's our approximate timeframe. And then we do a read exam. Okay, to make sure you're getting better. It was so cool. Because it took time it took her about let's see if it was about less than three months, but she sits up and goes today Dr. Wubben I am at 100%. And I was really cool. Because ever since then, that was a long time ago. She's only had like one migraine since. 

Edward Collins  44:04
Oh, wow. 

Justin Wubben  44:05
And so the cool thing was her medical doctor was like it was so cool. Her name was Don and she had just went in right before she came to me and she had went in and I think that's why she was like frustrated because she's like I was just there and they have to go through their med lists. And so it was a big list. It was huge like every I'm talking to Hydra like heavy, 

Edward Collins  44:28
Wow. 

Justin Wubben  44:28
Just high level. 

Edward Collins  44:29
Yeah.

Justin Wubben  44:30
Heavy narcotics. And so they have their med list and she came in for another visit. It was really cool because she goes, she shows up for appointment doesn't really say much like obviously had a scheduled appointment like come in at this time. Hey, Don was just kind of going through your med list and I know you didn't put anything but you know, we've been doing this a while so it was good. What medications are you taking? She goes nothing, because yeah, she was no you don't understand I'm not taking anything. Anyway. 

Edward Collins  45:01
Wow. 

Justin Wubben  45:01
What's going on here? That medical doctor referred me well over 25 patients in a very like a three month period. And that is unheard of the tough part is he moved. But but the thing is a lot of those results it is it goes to patient results. 

Edward Collins  45:18
Yeah. 

Justin Wubben  45:19
And the cool thing is that medical doctor and there's a lot more medical doctors that are waking up now to and chiropractors are saying the medical but like, they're, they're like, Hey, hon, you shouldn't go to a chiropractor. And and here's the deal, like when my pastor fell 60 feet and shattered his pelvis and  needing chiropractic, the duty and drugs and surgery, there's just no question. So, again, this is the biggest thing is when you have crisis care, you have healthcare. Biggest contradiction in this nation is calling crisis care or sick care. Health care. 

Edward Collins  45:51
Right.

Justin Wubben  45:52
That's the biggest one. It's not that there's good or bad doctors. I mean, my mom has gone to, my mom has the best kidney doctor. I tell you what, the nephrologist. I mean, I love this guy. He's phenomenal. They're great people, they're serving. My dad had cancer. You know, the oncologist, Dr. Hack. I mean, she's awesome. Just these are good people. And so what I'm quite honestly, Edward, the most frustrated route is a stupid battle of pride and ego. I think that's the hard part about this thing called, truth, which is like that foundation. 

Edward Collins  46:22
Right. 

Justin Wubben  46:22
That as that entrepreneur driver, like I feel like this calling is to like, end this battle. But you got to such polar. Quite literally, like they look at it.

Edward Collins  46:36
to clarity in general. 

Justin Wubben  46:37
Yeah. And so but people are starting to I say, Wake up is the right word or not. But you know, the biggest challenge is, you know, a lot of the people don't know things. Like a lot of people don't know that, you know, the American Medical Association was guilty of conspiracy three times and supreme court trying to eradicate the chiropractic profession. You know, if you were a school counselor, like the one I went to, what do you want to do with the rest of your life? 

Edward Collins  47:03
Right. 

Justin Wubben  47:04
They were told. And then this is all documented to like, do not choose chiropractic, because it's evil as bad or whatever, like this same thing with medical doctors got what's called a Quack Pack. So it's always interesting, and used to offend the heck out of me now, I'm just like, new, whatever. But oh, chiropractor who you require. Or here's the thing. And if anybody's ever had a bad experience with a chiropractor, I'm sorry. It's it. Most of the time. It's misinformation, and miscommunication saying, hey, there is a potential, you could have some sore spots, there are some issues, or even you might feel worse or whatever, but like, and I think that's the thing pending on a technique, what ones you should you shouldn't use, and that's where I lectured to chiropractors be like, dude, as long as there's crystal clear expectations, and what kind of clinic you have, like, we're more, I mean, we do a totally different technique now. But like, if you're more of a wellness based, yeah, you're gonna have wellness, maintenance. And you know, 20% of the nervous system is pain. Well, spinal health is different than pain management. And maybe patients are initially just coming in for pain. But it's like, Oh, do you Okay,

Edward Collins  48:08
make you holistically healthy? 

Justin Wubben  48:10
Yeah. And, you know, really just say, hey, here's what we do. And here's what health actually is, because people don't know. Right? Like my pastor, like, his, his after his pelvis, like move his foot was now more checking stuff in his lumbar spine. 

Edward Collins  48:22
Right, right. 

Justin Wubben  48:23
But people don't know, they're not told, you know, your foot is dead numb because of a disk, that squished l 455 as one that's your lower back area. They're not told that. So they're taking, you know, hey, you hurt, here's the medication. And the doctors are good people, they're saying, dude, you're hurting, let's help you with the tools we have. But when you see enough people turn around, and they're like, how come i'm not told that? I think the tough part special I first started with my failure. When I was at my 

Edward Collins  48:49
Yes. 

Justin Wubben  48:51
I'd come in new patient. And I was never told, Hey, here's how you actually educate a patient?

Edward Collins  49:00
Well, I do think that that that's important across the board, not just for chiropractic. So regardless of what business you're in, as the business owner, it's your responsibility to tell your audience what it is that you do, and why it's important. 

Justin Wubben  49:17
Right. 

Edward Collins  49:18
So how did you become a good storyteller about what you do?

Justin Wubben  49:22
It was from consistent repetition of doing like I said, we weren't told what to do. I just said, Mr. Mrs. Patient. This is one of our requirements at our office to make sure that we're a good fit for you and like this, but here's the biggest one. What I found is, this is to help you how to avoid undoing what we're doing here. 

Edward Collins  49:40
Oh, right. Right, right.

Justin Wubben  49:41
I mean, really, like so many people. Like I tried chiropractic and it didn't work. Well, do you know all the things that could make it not work? What are some potentially destructive lifestyle patterns that you're doing and what got you here in the first place? 

Edward Collins  49:52
Right, right, right. 

Justin Wubben  49:52
Didn't just all of a sudden one day go, how come it's not working? Something happened but you didn't know what it was?

Edward Collins  49:57
Right. That's the education process. 

Justin Wubben  49:59
Yeah, yeah. And so the education of what you do, and really just going through and at the very end, here's the biggest thing is chiropractic especially with me. Like, you got it. This is really hard, but like, you gotta be okay, knowing you're not everybody's person. 

Edward Collins  50:13
Right, right. 

Justin Wubben  50:14
That's hard, especially like, I remember like struggle moments. I was brand new. I'm not kidding. Yeah, it felt like, I swear, there was eight patients in or out there in a row, but it was really short period of time. And they were the character come in and be like, hey, is this the clinic across the street? And here's what I had to do for my integrity. I don't know. It's over there. And I feel good about that now. I really do. And I'm glad I kept my integrity on that. But it sucks.

Edward Collins  50:43
In the moment.

Justin Wubben  50:44
It sucks so much but I think what it is, is every business model has to have an education. This is what we do. And here's who we are. And if you're the right person, here it is. And if you're not, and it is tough, when you're brand new, and starting out. I went I went around what 176 businesses and said, Hey, are you I am I'm having a hotdog thing. Come on over, I thought they'd flooded. I got one new patient. Now that whole deal,

Edward Collins  51:05
Right? The self promotion thing definitely becomes a challenge for a lot of business owners. Because they don't. One, sometimes they feel very uncomfortable just talking about themselves. 

Justin Wubben  51:16
Oh, gosh, yeah. 

Edward Collins  51:16
They may become good at public speaking in general, but the self like grande grande grandiose view, well,  basically saying, Hey, listen, I'm the attractive character pay attention to me.

Justin Wubben  51:29
Right? 

Edward Collins  51:29
A lot of business owners struggle with that. 

Justin Wubben  51:31
100% 

Edward Collins  51:31
But you don't, If you come from a place of authenticity, where you know what you're doing. 

Justin Wubben  51:38
Right? 

Edward Collins  51:39
Materially impacts those you touch for the better. 

Justin Wubben  51:43
Right? 

Edward Collins  51:44
Then you have a moral obligation to share. 

Justin Wubben  51:46
Right. 

Edward Collins  51:47
And the process of becoming good at sharing it, though, requires time and repetition. 

Justin Wubben  51:55
Yes. 

Edward Collins  51:55
Just like anything in life. 

Justin Wubben  51:57
Right, and skill set. 

Edward Collins  51:59
And skill set, that you learn. You can learn skill set. 

Justin Wubben  52:02
And that's the part that stinks, because a lot of and this is that this is probably the biggest thing too. Because when you go get those a medical license you like this patients just Oh, congratulations, and they are flooded to you. So you never have to worry about marketing at all. 

Edward Collins  52:14
Right. 

Justin Wubben  52:15
When you become a chiropractor, unless you're an associate doctor under a plus, like, welcome. You have to mark it. Ooh, I don't want to mark it. That has there's this evil connotation like no, I got, you have to go share what you do. And that is a contract. It's so weird that it's that mindset thing. 100%, because I feel salesy doing it. Dude, you got a business, Yes. Sales, sales has become a four letter word.  Oh,

Edward Collins  52:25
That's five letters, by the way. Because at the end of the day, it's not evil. It's, it's the process of helping other people, know what it is that you do? 

Justin Wubben  52:55
Yeah. 

Edward Collins  52:55
And to determine whether or not there's value in it for them.  And so I, you know me, I think pretty well, at this point, I am an unapologetic capitalist, like I believe in the whole concept of free market systems. And that if you get two or more parties in a room, and they voluntarily agree to do business with one another, there's nothing wrong with it. 

Justin Wubben  52:58
Right.  Right? 

Edward Collins  53:18
And your ability to share your story helps in that sales process. I offense, because sometimes I'm asked, like, what do I think the most important skill sets are for business owners. And I definitely say that if you have the option to learn a skill, sales is definitely one you want to learn. Because no matter what you're doing in life, whether whether you're a business owner, whether you're an employee, whether you're a stay at home, mother or father, or retiree, doesn't matter. Wherever you are in life, you're always selling something you're selling yourself, a service, or product. 

Justin Wubben  53:55
Edward, one of the big ones right there, you can break it down to one word is called communication. 

Edward Collins  53:59
Absolutely. 

Justin Wubben  54:00
And I think that's like, what are we doing? When we're like answering the phone? We're communicating to this person that we have a solution? 

Edward Collins  54:07
Yes. 

Justin Wubben  54:07
When we're telling a TV ad or a Facebook ad, or mail or pick up anything, like, we're just communicating a message saying, We are here to serve you. And it's a weird shift when you think about it, but it's like, oh, yeah, that's good. 

Edward Collins  54:24
Yes. 

Justin Wubben  54:24
It's like, we ask them questions. Do we authentically help people? Yes. Do we, and I'll tell us, the staff because everyone's gonna get a new staff member that were going on your training or whatever and feels this way. Just be like, okay, then then we got to talk about the why, what is you know, what are we actually doing? You're not getting, and you're not pushing people and you're holding, it's kind of like, if I if I was like, Edward, we're gonna go over there and I'm gonna push you that way. I can get you there. 

Edward Collins  54:48
Right? 

Justin Wubben  54:49
If I was like, ever come here, buddy. Check, check this out over here. 

Edward Collins  54:53
So much better. 

Justin Wubben  54:54
And so but that's the thing, but you have to have something worth looking at. 

Edward Collins  54:57
Right.

Justin Wubben  54:57
And you have to have something what is it? You got to have a result of somekind, you got to have an ability to help someone and authentically be willing to communicate that because they don't like, like Don. And here's the thing. Because had I not done this talk, this is the part and I've had a few people like you want to talk about why I get so passionate about doing talks. I've had multiple people who've said to me afterwards, they're like, I thank you for doing that talk and coming out to that place. And I don't tell people this, but I was thinking about ending my life. 

Edward Collins  55:26
Wow. 

Justin Wubben  55:28
Had you not come out? I'm not sure I'd be here. You want to talk about like, you're not about you. You think like if anybody's antimigraine? Like, I don't get headaches. 

Edward Collins  55:38
Right? Right. 

Justin Wubben  55:39
I get checked quite a bit very rarely. But like, I have had a headache. I'm like, I don't know how people do it. 

Edward Collins  55:46
Right.

Justin Wubben  55:47
I seriously don't, and I can't like, but when I have, I'm not like, Oh, I'm like, I'm in appreciation if I do have it. Because I realize how much of a hill that really is for people. 

Edward Collins  56:00
Right.

Justin Wubben  56:00
And to to try to be a mother when they're screaming kids. To to, to work at a facility, it may be a daycare, an office. 

Edward Collins  56:11
Yes. 

Justin Wubben  56:12
Anybody who's watching this on a computer or a cell phone, maybe you work at a computer, like this staring at that all day. And maybe you have to have customer relations, or your communication is really communicating with people and people. Here's the deal. This is why I'll never get mad at someone if they bark at me because I don't know if they actually have a migraine.

Edward Collins  56:29
Right? 

Justin Wubben  56:29
Or a headache, or a little back pain. Or I've had emotional stuff in their life. Because imagine you have that, like your attention span is shorter. Your your your fuse is shorter.

Edward Collins  56:41
Yes. 

Justin Wubben  56:41
So it seems like barks at you, like you don't know that they just potentially got in a fight at home or again, they're rockin this huge health challenge low back, call me whatever it is that are pain or a stomach or I mean, just like, you don't know that they're there. They're their mom or dad, we're just diagnosed with cancer. And you know, they don't have like, you know, and so that's the thing every time a person comes in, or I think we've all had those fun, really negative Facebook posts or your reviews or whatever. And you know, I remember the first time Oh, no, and I'm like, Hey, you feel sorry for them? 

Edward Collins  57:13
Oh, yeah. 

Justin Wubben  57:14
And here's the deal. You just don't care. And quite honestly, if it's 100%, five stars, you probably know that's not true. 

Edward Collins  57:19
Right? 

Justin Wubben  57:19
But I'm okay. Like, when you have that. But yeah, when you're when you see someone who authentically tells you, you've saved, like, when you go, Wow. You save someone's life? 

Edward Collins  57:33
Yes. 

Justin Wubben  57:34
And I know that I've seen like, there's other things too, but like that that's a little bit. It's not about you different. And so now it's not just something you do. Marketing, is your responsibility. 

Edward Collins  57:50
Absolutely. 

Justin Wubben  57:51
Like, like, get out of your way, and get out of the freaking way of, ecause if you don't have a pair, if you will, to take your fear and go potentially help serve that person in your case. Maybe there's, you know, if someone has financial literacy skills, and they just don't have anything like that's one of the biggest problems. 

Edward Collins  58:12
Oh, yeah. 

Justin Wubben  58:13
Health and finances. I mean, geez. Oh, yeah. Because there's a chiropractor. This is the part that talks to me, he's in my hometown. And the end up I mean, things were so bad. He ended up and because I was reading between the lines later, his wife was like, Yeah, I've killed himself because his finances his business were upside down. But if he had either financial or business literacy or a clinical skill or a setting a good associate plan that was set the right way. Like it's one of those things that how can it be that bad? Unless maybe he had health challenges and couldn't reach out to another chiropractor for shame, like, Oh, I'm a failure, or couldn't reach out saying, Hey, I actually need help with finance. Because I don't understand it. Or or business off. Shame says I gotta reach out for help, but because I don't understand it, but I don't want to let other people know. 

Edward Collins  59:06
Right? 

Justin Wubben  59:07
And it's hard for people but that's like, there's a few like, that's why I want to help chiropractors, cuz, man, like, if I can help another chiropractor be successful or be better. Like he gets to impact people I'll never see like my mentor, James chestnut was on stage one time he goes. And they certainly before I was even a carver. I was just like, it was just wrapping up. He goes, here's the deal. I'm up on stage right now. But if I do a good job, I'm gonna help exponentially more people. If I help you serve like this. I'll help way more people than I do. If I'm just one on one. 

Edward Collins  59:39
Yes. 

Justin Wubben  59:40
And so that same thing from educating people what health actually is. And think of crisis care, sick care and went into its right place in health care, knowing all our roles, but not being afraid to ask for help. 

Edward Collins  59:54
Yes. 

Justin Wubben  59:54
Financially, your health, your relationships. You're struggling, having, said that the inner circle that we're in together is like, and as we spend more time authentically with people, I know people who struggle with marriage, I know people are dealing with substantial health challenges. And quite honestly, here's what I know. Not everyone's business is doing perfect right now, right? Why? Because we're all human. But when you're able to have those abilities to have conversations, and ask for help and be authentic, and you can just be the best version of yourself not perfect. That's rare. But I've seen patterns of success. So like, share your failures, people want to hear it, ask for help for someone who's good at doing what they do.

Edward Collins  1:00:37
Yeah, I think I think one of the things that I find pretty interesting about the medical community in general, not just chiropractors and medical in general, is I think that that industry actually has some significant advantage when it comes to the concept of sales. Because you in general, you're just healthcare in general, you're used to the concept of diagnosis. And I actually think that the best way to get through a sales discussion is to come from the place that you're trying to diagnose. What is the problem? My customer, my patient, my client is currently ailed with, uncover that, and then determine if what you have is the solution. Because it may not be. 

Justin Wubben  1:01:31
Right. 

Edward Collins  1:01:32
And I think that a lot of people have struggled with this concept of sales being like slimy or sleazy or, or just, they're uncomfortable with it, because they don't know that the process is to add value if you can. And if you can't, then you say that. 

Justin Wubben  1:01:49
Right. 

Edward Collins  1:01:49
Which means both are good outcomes. One, you either have a solution, or two, that person now can be informed that you don't have a solution so they can move on to find another one somewhere else. 

Justin Wubben  1:02:02
Right. 

Edward Collins  1:02:02
And I, one of the things that you touched on, I also want to key in on to, you, you basically alluding to the fact that there's this, there's this drive, to get to a good place, no matter how, like no matter how we get there, we're trying to get to a good place with those we serve. And you've been doing that now for a long while within your within your both your practice and now within your community that you're serving that. Tell me about what drove you to not just help your patient base. But now to help your peers.

Justin Wubben  1:02:44
I think that biggest pivot when I joined that coaching or mentoring group was I always showed up. I was coachable and teachable, right? 

Edward Collins  1:02:53
Yes. 

Justin Wubben  1:02:53
And they had seminars once a month, and they did a statistic thing and they said, Hey, whoever goes to the most seminars, has the biggest growth. So initially, it was like, 

Edward Collins  1:03:03
Okay, I'm gonna go. 

Justin Wubben  1:03:04
What happened was, here's what I did. I went I joined, and went, and then 

Edward Collins  1:03:10
Yeah.

Justin Wubben  1:03:12
And then they just called phenomenal fall. They're like, hey, whoever had this most, you know, this, here's the pattern was like, Okay, well, you told me what to do. I'm all in Let's go. Do, so the more seminars you go to the more like this. And then so they would do like this testimony like, dude, this guy is growing. And so they pull you up on stage. I had a mic, but I was used to doing talks, and I'm just like, just started speaking from my heart. And it came out and then people like, Dude you pretty good. You know? Same thing like why did you concentrate you like Toastmasters? No, no, it's just from here. Like, and this is this is different concept. But it's called blackout speaking. Like, when you when you speak so, 

Edward Collins  1:03:45
Yeah. 

Justin Wubben  1:03:45
So clearly, like that. You almost don't remember saying it. You're in your zone of excellence. 

Edward Collins  1:03:52
Yes. 

Justin Wubben  1:03:53
But from a guy who went from a total fear to like, this is what I'm supposed to do. And it's just like, comes out and it's like, almost prolifically profound. And you're like, wow, like, can you like, can you say it again? Like, No.  That's not for me. 

Edward Collins  1:04:07
So hopefully, 

Justin Wubben  1:04:08
You got that? Because that's not I mean, it's, it's in me, but you know i'm saying. I feel like I'm like, wow, where would that come from? 

Edward Collins  1:04:15
Yeah. 

Justin Wubben  1:04:15
Most people like, Oh, I'm so I don't wanna hear my own voice. It's not about you. 

Edward Collins  1:04:19
Exactly. 

Justin Wubben  1:04:20
But like, I started, so then, you know, you could call up on stage a lot for doing so well, and then eventually, there's different things, but a lot of chiropractors have mindset issues, you know, or, you know, you know, in this you know, just just like, mindset, it's just a it's just mindset issues. I can't talk to a patient about this, and what about this and we don't know what to do. And so there's procedures of what to do, but the one that really attracted me, and was never really the procedures, I don't know why, but it was always mindset. Probably because I had so many issues. 

Edward Collins  1:04:55
Yeah. 

Justin Wubben  1:04:55
Quite honestly. Here's what to say. Here's this, do this, do this, say this, this is this so Is the system's best. Okay. And so that was always really hard for me to follow those systems. But the mindset was beautifully attractive, right? And I kept going, and then someone, I would talk to someone and then I'd have conversations in the hall. Like, dude, that's so deep because during that mindset, they would give you like, Hey, listen to this and listen to this and start reading this, and I never read a book. 

Edward Collins  1:05:23
It's what you need it though. 

Justin Wubben  1:05:24
Yeah. Like, 

Edward Collins  1:05:24
it's amazing how much you could drink when you're thirsty.

Justin Wubben  1:05:27
Yeah. And so like, they told me read these type of books, like, Okay. Listen to these audios. Okay, so I fed this vessel. 

Edward Collins  1:05:33
Yes. 

Justin Wubben  1:05:34
I forced this vessel to drink this. And I shut off all like, I stopped watching all TV like, like, you know, this thing is, the thing is soil.  And so I'm like, Okay, I'm gonna do a hard detox. I did no email, no media, no anything for a solid week. And it was the most refreshing thing I've ever done. And Edward, if you ask my team, it's still kind of that way, I don't really check my email ever. 

Edward Collins  1:05:43
Yeah.  Yeah. 

Justin Wubben  1:06:01
I'll do anything. Because I'm just like, I can't be distracted by those things. But it was really, really fun. Once I started talking about just what was in me, the stuff that was put in me for mentors, or whatever you do, that's huge. 

Edward Collins  1:06:15
But it's what you're putting in you. 

Justin Wubben  1:06:16
100% 

Edward Collins  1:06:18
And the, you have to be very selective, with not only what you put in you, but how you nurture it. Because me, no matter how hard you try, no matter how much sunlight you give it, no matter how much water nutrition in the soil. If you plant poison ivy, you will never get a an apple orchard. Just doesn't happen. You have to plant apple seeds to get an apple orchard.

Justin Wubben  1:06:42
Right. 

Edward Collins  1:06:42
So you have to put the right thing in the soil in order to get the growth that you want to get. 

Justin Wubben  1:06:48
Right. 

Edward Collins  1:06:49
And I think that that's the challenge with a lot of business owners is that we were constantly bombarded with this thing or that thing, that's not necessarily the thing we need. And we allow ourselves to be distracted. Or even worse, we get an embargo with negativism. 

Justin Wubben  1:07:06
Yes. 

Edward Collins  1:07:07
You can't do that, or no one does it that way, or it can't be done that way and in what you're trying to do, and we allow those negative thoughts to infest our soil.

Justin Wubben  1:07:17
100%. And that's the tough part is it goes back to that environmental programming. You know, the stuff that we're putting in is, most of it is you don't know anything about money, because we don't, right now. Okay, negative neutral? Well, we're really never taught about what money is. 

Edward Collins  1:07:30
Correct. 

Justin Wubben  1:07:31
Okay. Here, you know, you know, and that's your, that's your canvas. But you know, really like, what is money? Well, it's just an exchange of value. And if you thought of it that way of it's a bartering system. Like, like if I have a shoe business, and you have chickens, and you say, Hey, you want some shoes? There'll be three chickens. Great. Now you have a house? Hey, do you want 5000 Chickens? No, I don't want that. Because then I gotta take those 5000 chickens or whatever. But it's just a Oh, we found this token thing. Here's a token thing. So it's a bartering system. And if you look at it, like, really money's not an emotional people are less. And so like,

Edward Collins  1:08:06
Money is just a tool. 

Justin Wubben  1:08:07
It's just a tool. And I think that

Edward Collins  1:08:08
Nothing more, nothing less. 

Justin Wubben  1:08:09
If we were taught that because again, it's so easy to say and something Oh, it's easy for you to say, believe me, I wouldn't be that person, like easy for you to so like, because we're not taught that. 

Edward Collins  1:08:19
Right? 

Justin Wubben  1:08:19
We're taught? Well, we're not taught anything. So

Edward Collins  1:08:24
So you know, when it comes to financial stuff. I mean, the reality is, it's not taught in our American school system, at least, there are some school systems around the world that it is discussed a bit, but the United States is not taught in a way that actually matters to people. Because at the end of the day, money is just a tool. 

Justin Wubben  1:08:42
Right? 

Edward Collins  1:08:43
It is nothing more, nothing less. And as tools go, it's like, essentially a magnifying glass. 

Justin Wubben  1:08:50
Oh, yeah.

Edward Collins  1:08:50
It just makes the utilization of it. The person who's doing it, it just magnifies who they are. 

Justin Wubben  1:08:56
Yes. 

Edward Collins  1:08:57
If you're a challenged individual, you're more challenged with with money. If you are a good person, you do even better things when when there's money there. So when you look at your journey, Your journey has been marked by trials and tribulations. 

Justin Wubben  1:09:12
Oh, yeah.

Edward Collins  1:09:12
There's been ups and there's been downs. What would you say is has been like your worst down moment? 

Justin Wubben  1:09:19
Oh, this is fun. So I remember so, Aiden, my little man was born. And this is actually that time I said it went up boom.  So check this this is when it was fun. So I tried to get the coaching group and oh, we're doing well. Meaning you've never like this is the crazy part too. When you're in chiropractic school you're adjusting people and you'll do it for free all chiropractors are guarantee here's the thing you care so much about people you'll do it for free. You just love serving people. 

Edward Collins  1:09:28
Yeah, yeah. Right. 

Justin Wubben  1:09:44
But you have yet to pay the bills that I know but but serving people so fun, right? That's because why we got into it. 

Edward Collins  1:09:50
Exactly. 

Justin Wubben  1:09:53
So anyway, started like, oh, I actually started doing some profit stuff. So you know what I did? Like my wife. I'm like, Yeah, we're gonna start like Let's start like, buy something. And of course, you're still like college student. Yeah, coming out of it pretty much you're fresh out of that. So we're like, Hey, let's go out. There's a rummage sale. Let's go buy all there's a bookshelf we saw 100. But let's go get 100 bucks, I went to the ATM, and $0. Well, there's this little cool thing after you graduate, and there's a little thing called, what is it called? Oh, yeah, student loan payments. My wife and mine came out for the first time at the exact same time and we didn't know as we didn't focus on or pay attention to. That's the thing about oh, you focus on money? No, I pay attention to where it is. 

Edward Collins  1:10:43
Exactly. 

Justin Wubben  1:10:44
I just didn't know. I was under like, oh, oh. And so this this was powerful as heck, because I had my, again, my goal explorer, that same one that 14 miles of the gallon was five miles and you know, $5 a gallon. But so it was a guzzler. I knew it took about 60 bucks to fill that thing. And so anyways, we're sitting there, a pull up, I was like, Oh, we're, it's empty. And then so we pulled off to the side, because I pulled my money out. It was like, Oh, gosh. And like I had kind of this really come to Jesus moment. Like, whoa, we just don't know our finances at all. And to top it off, Aiden had just blown out the last diaper. So here he is, like, I'm sitting in a Wells Fargo parking lot. I know, like, you know, those moments like, you know, where you were park, you know, the, like everything. And so we're sitting there and just going like, well, this is not cool. We got to get our stuff figured out. And it was at that point, when you're at that, you know, 00 remember zero. And it was the craziest thing. We're sitting out there and it was like a Saturday or something. But there's no one really going through the parking lot. It was totally empty. And so I had this like 100 bucks for I forget what it even was, but it was like, We gotta put this back in because we're not getting the bookshelf now, obviously. 

Edward Collins  1:12:12
Right? 

Justin Wubben  1:12:12
Like, we got to take care of something. And just then, you know, we, I swear, we sat there for a half hour, no one went through. And I Okay, let's, let's go ahead, we'll put it back. And we got to get something squared up because this is just not cool. And I drove up to the ATM, I was gonna put it in. And it was the weirdest, craziest fun thing. But there was $60 hanging out of the ATM. 

Edward Collins  1:12:40
Interesting.

Justin Wubben  1:12:41
I can't make this up. And I just to this day, it was I I'm very like, at peace of what it was. But like no one like, you know, someone could like go through and like typing code or whatever. No one went through. 

Edward Collins  1:12:53
Right? 

Justin Wubben  1:12:53
No one went through. And I'm like, I was just 60 bucks just hanging out. You know, she pulled up and I got my money right here. I'm like, I got I might, I'd like to think I have pretty strong integrity. I'm like, I don't like to steal. I'm just like, right? I went is it gonna just take it back? Like, I mean, it'd be easier for me if it took it back because I don't want to steal this. And I looked over at my gas tanks like, empty. 

Edward Collins  1:13:17
Empty. 

Justin Wubben  1:13:22
So I took the 60 bucks out, I put it back in. We drove to the gas tank fill up. Looked at 60. 

Edward Collins  1:13:29
Wow. 

Justin Wubben  1:13:31
And it was a principle that God was at the gas pump. That's, that's when it gets big. That one gets emotional. Because it was like, because I've had other times where it's like, you know, an entrepreneur, you've gone up and down. Yeah, I've heard a few like, close to I'm like that, like, I'm good. But the cool question is, and it's not Oh, should I just spend my money all the time like? This is like the best question I ever asked myself is not am i doing smart things with my money or my time or whatever? It's just Am I being a good steward with what I've been given? I went, Hang on a second was powerful. What? What does that mean? I was like, hang on a second. Am I a good financial steward? What is the financial steward? Do they probably know? Where their numbers are? 

Edward Collins  1:14:26
Yes. 

Justin Wubben  1:14:27
Oh, well, then no.

Edward Collins  1:14:32
Recognize, recognize the shortfall. 

Justin Wubben  1:14:35
Oh. 

Edward Collins  1:14:36
And then fix it. 

Justin Wubben  1:14:37
Yeah, I was like, Oh my gosh, no. So like, so at the time. So again, in my season, and entrepreneurship is gonna happen, you're gonna have investments and you gotta invest in your business. And so things will be like this, but like when you get those all sudden, like unplanned, or that payment will do you have a bookkeeper or a financial advisor or a system that either predicts or you know where those things are? For the longest time I like now have a bookkeeper. But like for the longest time, I didn't have a bookkeeper. So you're trying to do strategies for taxes, those things exist to not just student loans, but like, you know, your financial planning, get to the end of the year and go or know what? That's not a very good plan. 

Edward Collins  1:15:14
Yeah. 

Justin Wubben  1:15:15
So am I really a good steward with what I've been given? No. So do I deserve more? Careful, that might hurt. And so I had to go like, alright, well, if God was at the gas pump, he'll take care of me. But I also got to make sure that I, you know, I'm not gonna always drive up to get, you know, ATMs and stare at those and look for money popping out, I'm gonna just go hang on a sec, no, like, Baby, the principle was that I always talk is, you'll be taken care of, please be wise with what you've been given. Okay? And then take full inventory of what you've been given. And it's not just money. That's why when, in those moments of ups and downs, I'm like, Okay, what are the what are the consistence, my wife, my kids, my integrity, my character who I am. And the rest is now the wisdom skills I did. So that was when I did the shift of, we went down, I put that in, that's when I did that thing where I went to every boot camp. And you know, what I did was or both. And so that was part of my interest. And obviously, that was my story, a little bit too of like, here's the deal, you guys are gonna tell me what to do. I'm gonna do it. And so, because I went to a boot camp, and it was good, and it helped me. 

Edward Collins  1:16:28
Right. 

Justin Wubben  1:16:28
Like I went to. I had a coach once I listened to, like, consistently going deeper and deeper and understanding the depth and the principle of a lot of stuff. But yeah, when it was like a flash pan, we've all had those like spikes. But when you let your foot off the gas, or you say, I got it. 

Edward Collins  1:16:49
Oh, boy. 

Justin Wubben  1:16:50
You're in trouble. Like, I really authentic like, the worst thing anybody can say, like, I got that. I know that. You're having this. I'm understanding it. I got a pretty good depth of it. I want to learn more. I always want to learn more. Tell me more teach me more like 

Edward Collins  1:17:05
That's the phraseology. 

Justin Wubben  1:17:07
Oh, my goodness, like, I got money. No, no, do your brain. I don't get it. I like to hang around people with who have that knowledge and skill set now. And tell me, tell me more, teach me more. And you know about your own health, about your own business, about your finances, about your relationship with yourself, your spouse, your kids and your friends? I think that's another one too is a lot of entrepreneurs are lonely. 

Edward Collins  1:17:35
Yes. 

Justin Wubben  1:17:37
And this is a very unique thing I ran across the two it's not only that, like, the tough part is we're always looking other places. Were you familiar with acres of diamonds? 

Edward Collins  1:17:46
Yes. 

Justin Wubben  1:17:47
Okay. He's obviously sold acre diamond stories. If you don't know, it's like, Guy was looking for diamonds digging for diamonds. And he like, gave up. And he sold it because he was looking for somewhere else. Okay, well, further, he was under diamonds like diamonds were underneath them the whole time. And so too often we have relationships and friendships in our even own hometown we don't know about. They're there, right there. And so that's a big one too. But, you know, when you're having those stewardship of those friendships, and your relationships, and your finances and your health, and really just running through that same lens of and I got some work to do.

Edward Collins  1:18:27
I think I think what you what you shared just now, it's probably the most powerful thing for any business owner to learn, that's any person in general doesn't even have to be a business owner. The concept of stewardship across all platforms, obviously, I speak a lot about stewardship in the air and context money 100%, I have a fundamental belief that every single dollar has a job, you are either going to give it a job, or it's going to be someone else's employee. So if you're not the right steward, it's not going to stick with you. So you have to do the things that require it basically, provide for you to grow into the ability to be that good steward. 

Justin Wubben  1:19:07
100% 

Edward Collins  1:19:08
Become financially literate, do the things it takes to be consistently literate. And then invest in yourself continuously, both in terms of actual investing knowledge, investing experience, and then having that same type of situation with your local community, meaning your family, then your extended community, which would be your actual community of peers and clients and patients and whatever it may be. I really just love this conversation. What if you wouldn't mind? Oftentimes, when I when I bring a business owner on, I like to engage in a thought exercise.

Justin Wubben  1:19:47
I guess I'm lready. 

Edward Collins  1:19:47
Okay. So let's go with this. Imagine for a moment that you have this ability to go back in time and you're going to sit down I have the pleasure of being able to be with a younger version of Justin. And you get the opportunity to share just one thing with him. Who would you go back to visit? Meaning, the younger version of you? What age? What circumstance? And what is the one thing you would share?

Justin Wubben  1:20:24
The cool thing is, one thing I would share or ask, I think that's the best question. I think I've ever actually ran myself through this before. And I think the cool part is like when you cast your vision, like this. I mean, my brain thinks like, so far in the future, and so like, doesn't dwell on the past. It's horrible. It's sometimes hard to be president. But like, I've so fully accepted everything that's happened that I don't know if I could, or would I've tried this before. It's like, this one's really honestly, like, all these mental ones. Like, this is probably one of the hardest ones for me to do. Because I'm like I would always I think, and I suppose that wants to stop it. Like I'm usually the last word. I don't really good one. I love this. Because I don't know if it would be an age and I wouldn't change a thing because I wouldn't learn a thing if I changed a thing. Man, I've learned a lot.

Edward Collins  1:21:37
Was the thing you share doesn't have to be a change.

Justin Wubben  1:21:39
Yeah, yeah. I'm sure if I would tell him I just, if I said, Yeah, kindergarten, or kindergarten or Justin. And this thing is, then turn it into a joke, because I don't know what else to do. I'd be like, it's okay. That Kristen didn't get yelled at. And you got yelled at. When you ran around with a kite on the letter K day. It's gonna be okay. 

Edward Collins  1:22:02
Wow. Yes. Yeah.  Yeah. 

Justin Wubben  1:22:02
No, I that's a really good one. I mean, really, is it? I think the biggest thing is, yeah, just I'd probably say probably that junior year of high school is just be like, Dude, you don't even know what's going to happen. You don't? You don't know that this low back hip pain is going to save other people's lives.  Like, like, like, at that time? 

Edward Collins  1:22:13
Yeah. 

Justin Wubben  1:22:14
Oh, it was Oh, my low back pain hurts be like, Dude, you're gonna save marriages, which I know I have. You're gonna help people find Jesus. Because of your low back hip. 

Edward Collins  1:22:41
Wow. 

Justin Wubben  1:22:42
Yeah. It's pretty powerful. Like, and so like, That guy would have been like, Okay, like, so to me, I've been like, for myself. I've been like, whatever, weirdo. But I'd have been like, and then fast forward. But like, remember that? Here we are again? So yeah, I used to be a fun one. I tried to blow my own like, like, like, I probably show you something profound. And my old self would be like, you're an idiot, dude. Well, yeah, that would be it. I would say that'd be the big one. Like, you don't know this. 

Edward Collins  1:23:12
Well, let me take you on a second half of this journey. 

Justin Wubben  1:23:15
All right.

Edward Collins  1:23:16
 Let's imagine for a moment then that a future version of Justin has now come back in time to sit in this room with us. And he's going to tell you one thing. What would he tell you?

Justin Wubben  1:23:29
You're on the right path the whole time. 

Edward Collins  1:23:30
I love it. 

Justin Wubben  1:23:31
No question. 

Edward Collins  1:23:32
I love it. 

Justin Wubben  1:23:33
No question.

Edward Collins  1:23:34
You are so firm. There was no hesitation you knew exactly. I love that.

Justin Wubben  1:23:39
I'm doing more I'm going to have my exit strategy, the ultimate exit strategy. 

Edward Collins  1:23:43
I love that. 

Justin Wubben  1:23:44
I don't know the win. But you're on the right path. And I know it.

Edward Collins  1:23:50
So now Justin has gotten to two tips. 

Justin Wubben  1:23:54
Yes. 

Edward Collins  1:23:55
You've shared something with the young Justin and the present Justin got something from the future Justin. But I'd like the audience to get something, so if you could share one thing with the audience that you think would be a value only one thing that we maybe didn't discuss yet or even if we did discuss it and you want to reinforce it, what's the one thing you would share with the audience?

Justin Wubben  1:24:21
Find your biggest fear not running in front of traffic obviously. And and do that because once you overcome that fear everything else will pale in comparison. 

Edward Collins  1:24:36
Wow. 

Justin Wubben  1:24:38
Everything, public speaking check. I hated my fear of internet stuff. 

Edward Collins  1:24:48
Well, we know they that's the 

Justin Wubben  1:24:50
And you know what? We're part of an internet inner circle and the highest in the world. 

Edward Collins  1:24:54
Yes. 

Justin Wubben  1:24:54
Okay. Like I find fear and then like compared to what. 

Edward Collins  1:25:00
Jump right in. 

Justin Wubben  1:25:02
And so then you get to the point fear doesn't hold you back anymore. Do I still have I'm, I'm aware of it have have an awareness of fear, but just 

Edward Collins  1:25:13
Don't surrender to it. 

Justin Wubben  1:25:14
No way. Like, it's literally like, you know, we got some lights here. If you're doesn't exist when lights on man, how do you keep that light on, surround yourself in an environment of either an accountability group life group some sort of mastermind dependent your business, the ideally is mastermind surround yourself in an environment of those type of people who think the way you do and are going the same way that you are following a concept of an individual who has already been there that allows you to follow a framework that is true. That thing that also allows you just stiff, keep you focused on the purpose on why you do it. That allows that same group of people will always follow you along to help you when you're up and you're down, when it doesn't get to happen on your timeframe allow you to actually keep consistently do the things that you know you need to do that you're currently not doing to achieve the outcome that you want. And so when you consistently surround yourself, when you're like, gosh, I'm struggling with my health, you need a mentor and an accountability group who won't judge you. When where you feel safe and secure. You're having problems with your finances, you need a group of people or a person where you feel safe and secure. And literally when you get those things. That's the environmental programming and the paradigms that are set that help you get the philosophy they help you guide it on a purpose that keep you going to the point where you end up figuring out the things like your philosophies and your psychology and ultimately procedures, then you prosper in the area of where you're having those contradictions. But it all boils down to the foundation where you feel secure and loved and safe. And when you can be yourself in your finances, your health, your relationships, you know, if you will. It's so foundational. There's too simple because people like oh, people, but find your people.

Edward Collins  1:27:20
I love it. Just I really, really appreciate you being so authentic with us today. If if the audience wants to find you out in the universe. 

Justin Wubben  1:27:30
Yes. 

Edward Collins  1:27:31
What's the best way they can get in touch with you?

Justin Wubben  1:27:33
Well, that's the fun part ever since I've pretty much been the hardest guy to find ever from cell phones to everything. You know, the best way is, you know, I have a book coming out. And it's chiropractic business secrets. But the best way is, clinically we're doing stuff with neuropathy. We're helping other people is we're at axiom chiropractic. It's in Sioux Falls, South Dakota. Look us up.

Edward Collins  1:28:05
And reach out to you that way. 

Justin Wubben  1:28:06
Yeah. And there's any way that I can serve I try my best but

Edward Collins  1:28:12
Well, you've served significantly here by sharing your story. And I just want to thank you for doing that. 

Justin Wubben  1:28:17
Yeah.

Edward Collins  1:28:17
It's, it's been amazing for me. 

Justin Wubben  1:28:19
Awesome. 

Edward Collins  1:28:20
And I really do appreciate you being so authentic with us. 

Justin Wubben  1:28:22
I really appreciate you, Edward.

Edward Collins  1:28:25
Guys, you have just witnessed another amazing episode with another amazing entrepreneur, and entrepreneur who is truly unleashed. So I just want to thank you once again, I'm Edward Collins. If you've loved this episode 100%, click that subscribe button because you're not gonna want to miss what's coming next. I wish you well on your journey. Bye for now. Justin, thank you so much. That was awesome. 

Justin Wubben  1:28:51
Yeah, 

Edward Collins  1:28:52
Awesome. 

Justin Wubben  1:28:52
Absolutely. 

Edward Collins  1:28:53
Oh my goodness. 

Justin Wubben  1:28:53
Yeah. 

Edward Collins  1:28:54
I didn't, I knew a lot about your story. I didn't know all of it. And I just love how I love your perspective on things. Because like the way you look at the world, your your the lens that you have is one that most people should have. They don't. But powerful.

Justin Wubben  1:29:14
Yeah, it's a lot of principles that say this. This thing could have went for 40 hours. Yeah.