How To Beat Impostor Syndrome | Kristine Morelle

For today's episode, Entrepreneur Unleashed is delighted to bring Kristine Mirelle as our guest! She is an accomplished artist, performer, entrepreneur, and founder of Music Hustler. She is driven by her passion for music and humor, which has allowed her to accomplish so much. 

Kristine's skills and personality were sharpened and developed through the hardships she overcame.
She is now a solo artist that works with individuals who have a passion for music wanting to get out into the world.

You will be amazed at how dedicated and strong person Kristine is! In this video, she will share her inspiring story and how she overcame these challenges to become an accomplished artist and entrepreneur.

Connect with Kristine Mirelle:
Websites: 
https://kristinemirelle.com/
https://www.musichustler.com/home-page
Facebook: https://www.facebook.com/kristinemirellemusic
Instagram: https://www.instagram.com/KristineMirelle/

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Transcript

Kristine Morelle  00:00
Mostly it's stop thinking that you need everything to be right to get started. You know, it's work with what you have, you know, like, for me, it's I didn't have Wi Fi, I didn't have high ticket, everything that cost a lot of money. I didn't have a partner, I didn't have, you know, a cellphone that, you know, like, I didn't have cell phone service, I didn't have a car. And I could have like, let those things hold me back. And I think so many people out there thinking, I don't have this. So I can't do this. I don't have this. But back to the be aware, very aware of the questions that you ask yourself. Don't ask yourself, if you can do something, ask yourself.

Edward Collins  00:43
Welcome back to another episode of entrepreneur unleashed, I'm joined in our mobile studio, we're still on location here in Orlando, Florida. We're attending a business conference, and we're trying to get some content and at the same time, all because we care about you, you the viewer, you're the listener, you're the individual who potentially can get vicarious learning through this opportunity. We're joined on set by Christine Morelle, and you're going to absolutely want to watch the entirety of this episode. Because I know the nuggets of wisdom that she's going to be sharing with you, her trials and triumphs are going to be able to be that thing, that ingredient that helps motivate you to continue on in your journey. As you know, if you've been following me, my name is Edward Collins. And I honestly believe that the best way to shortcut your journey of success is to learn vicariously through others. And that's what we're going to do here tonight. So let's jump right in. Kristine, thank you so much for for being here today. 

Kristine Morelle  01:34
Awesome. Thanks for asking me to be here.

Edward Collins  01:36
Oh, 100%. I'm like the my team said, Who can we ask who get up? Ask Kristine. I want I want to interview Kristine.

Kristine Morelle  01:43
Awesome. I'm so glad we made it happen.

Edward Collins  01:44
Definitely. So as you heard the the motivation behind the show is that I really do believe that there's an opportunity for people to learn vicariously through the stories of other entrepreneurs, people who've been through challenges and gotten through them, and especially those who have had milestones of success. And it's very clear to me that you've hit milestones of success in your life. But I don't want to start there. What I'd like to do is like, go back in time and learn a little bit about who the young Kristine was like, can you tell me a little bit about your upbringing and where you where you grew up? That was like?

Kristine Morelle  02:18
Yeah, sure. So I grew up in New Mexico, and my family, Mexican family, we grew up like government housing, we lived off like $100 a week. But my family was always like, you know, you can do whatever you want. So I remember that, that was like kind of always in the back of my head, even though like reality was kind of a little, you know what I mean? But I was never really like, like, I lived in my head, like, I lived in this other world. So kind of seeing what it was around me was one thing, but in my head, it was like, I'm not going to this is temporary. So I grew up there. Mexican family, my family is all from Mexico. They moved here. And then I moved to Roswell. That's where the aliens are from. 

Edward Collins  02:55
Yes, yeah. 

Kristine Morelle  02:55
So I moved there. And then, you know, I was a musician. So I played piano and just had this really big dream of of being a musician and traveling the world. And that's what I wanted to do. So I was like, ready to get out and go see Go see the world see the world. 

Edward Collins  03:08
And when did you start playing piano?

Kristine Morelle  03:10
So I started playing piano when I was four. 

Edward Collins  03:11
Oh. 

Kristine Morelle  03:12
And I always tell everyone I'm like, it was because we were so poor. So it's like, we didn't have cable put on like, it was like a blessing in disguise. Because all I could do is play the piano. All you can do is play the piano, like you're gonna get somewhat. Yeah, just some kind of good. And that was I just always started, like, that was such a blessing, you know, because that's all that I had to do. So it was cool. And that's what ultimately, you know, as I got older, I traveled the world and did a bunch of cool stuff. And because of that talent, you know.

Edward Collins  03:39
Tell me a little bit about like that the home life like where where were things when you were growing like you had brothers sisters. Tell me about that.

Kristine Morelle  03:45
Yeah, I had a brother and well, I have a brother and still there. And they're younger than me. 

Edward Collins  03:51
Okay. 

Kristine Morelle  03:51
And then

Edward Collins  03:52
So Kristine was the older siblings?

Kristine Morelle  03:54
I'm the oldest. So yeah, they're younger than me. And my brother was here. He was dressed as Spider Man 

Edward Collins  04:00
At the business conference. 

Kristine Morelle  04:01
Yes, at the business conference, there was no particular reason we just just because we're, like, be so funny if there's like, confused everybody and had no purpose. And so, um, so that we just had a lot of fun with with what we had. So it's kind of like, I know, sometimes we were like, we didn't have anything, but it's like, I think when you're a kid, sometimes you don't know. You know what I mean? If you just have like a water hose, like back in that day, it's like, this is my water.

Edward Collins  04:23
That's the toy, right? 

Kristine Morelle  04:24
Yeah, exactly. 

Edward Collins  04:25
Okay. Well, I know. I mean, I think you have an amazing sense of humor. I'm curious. Like, where do you think you got that? Did you get Did you have a great sense of humor when you were younger? Or is it something that you developed over time?

Kristine Morelle  04:38
You know, that's a good question. My family we I think we have a really terrible sense of humor. Like, we get so dark you don't I mean, like, like, we were like we were I don't I'll just give you a an example. So my grandfather died recipes. And we went to go see him and he had these rings on my grandma's like, take his rings, you know? We'll go Pong. You know, we're just joking. And then like, the other side of family is crying. And of course, we're sad inside, but it's just, I don't know, it's just the way we always deal with everything. You know, we always joke and we laugh about everything in really inappropriate ways. But, um, I don't know, I think it was just that like our family, and then also because everyone's musicians. So it's like, once you get going, then it's like, we just keep going and going, and then it just gets out of control builds on each and then we're like, I hope nobody heard that they're gonna think we're terrible people.

Edward Collins  05:26
Well, tell what was school like did? How will your good student challenging student like, what's your journey like?

Kristine Morelle  05:32
Yeah, so I was pretty good at school. But once I decided that I wanted to be a musician. I was like, um, you know, 

Edward Collins  05:39
You basically tuned out 

Kristine Morelle  05:40
Yeah, I was like, I'm done. And then I started selling stuff at school because I started going door to door when I was 10 years old. So I used to sell like, like chocolate, and like caramel, apple suckers, and random things. And we're just like, I'm moving to New York City, and become a musician, and start going door to door I started, you know, mowing lawns, and doing all kinds of different stuff like that, because we were at the time we're living on like, a farm. And so yes, school was just, I just kind of lost interest and just was like, I'm going to be a rock star. I'm gonna like travel and do stuff. And then I was just selling stuff so that I can save money, because I was going to, you know, move to New York. So I kind of through high school, that's just all that I did. I sold stuff. I sold burritos, I sold capri suns, I sold, I would go to the dollar store, the dollar store would give me everything for like, half off, I buy everything for 50 cents. 

Edward Collins  06:25
Oh. 

Kristine Morelle  06:26
And I would sell it for $5. And so you know, things like that. So I was like, so I was like, so happy because I was like 17. And we were so poor. And so all of a sudden, I would make like 100 bucks a day was like, I'm so rich, you know, and I was having like steak for lunch. So I was like, don't bother, like, 17 buying my own steak. So it's just that was such an eye opener for me. Because my mom was always like, you know, hey, you should go to college and become a teacher and you know, different things that she was kind of just recommending. But when I did the, like, hourly breakdown, I was like, even when I was 10. I was like, I'm 10 years old. And I just made like 40 bucks an hour like I can. You know, I mean, if I'm 10 years old, I can do that. Imagine what I can do you know, when I'm older site, it just didn't really appeal to me too much.

Edward Collins  07:09
You actually had the mindset to be able to calculate the hourly rate. 

Kristine Morelle  07:13
Yeah. 

Edward Collins  07:15
At a 10 year old age?

Kristine Morelle  07:16
But I mean, like when you're really considering something, it's like, let me weigh out the options here. So I felt like that was just like what you had to do. It's like, well, is that what I want to do? Salary fine.

Edward Collins  07:27
Okay. Well, so you decided not to go to university? 

Kristine Morelle  07:30
Yes. 

Edward Collins  07:31
Okay. And so you graduated from high school? Then you went to New York? Did you see that jump or 

Kristine Morelle  07:37
I didn't leave to New York. I left home.

Edward Collins  07:39
Okay. 

Kristine Morelle  07:39
And I started going to door to door selling my music.

Edward Collins  07:42
Okay. And then let's sit back for a second because I want to make sure I'm understanding the music environment like so you were you're actually producing mood music while you were a high schooler?

Kristine Morelle  07:52
Yes. 

Edward Collins  07:53
Okay. 

Kristine Morelle  07:53
So yeah, I was recording. So I had come across this like magazine that was like, you know, you can order your own CDs. 

Edward Collins  07:59
Okay. 

Kristine Morelle  07:59
And I was like, okay, cool. Like, that's awesome. So you can make your own CDs. And I was, like, the minimum order,

Edward Collins  08:04
like burnouts and your own or like, like, 

Kristine Morelle  08:06
send in one CD, and they'll replicate it for you. 

Edward Collins  08:09
Okay. 

Kristine Morelle  08:09
So I was like, Oh, that's so cool. So I went and so I ordered, like, 1000 CDs, and all the boxes came in, but I was recording the music and making the I mean, it was God awful. It was terrible is absolutely terrible. The music was so bad,

Edward Collins  08:19
better than I could ever do.

Kristine Morelle  08:23
So it sounded like a dying cat. 

Edward Collins  08:24
But like I said, better than that. 

Kristine Morelle  08:28
The it was just it was just cool to see that you could do it yourself. Like I didn't know that. That was possible. I thought, yeah, like a record deal or you don't thought you had to do that kind of stuff. So I was like, yeah, so I ordered 1000 CDs, and then I rented a booth in a fair. And I would just bother everybody that walked by and was like, you should buy my music, buy my music. And yeah, that's like kind of just where I started out. 

Edward Collins  08:48
That's how you got it out there. 

Kristine Morelle  08:49
Yeah. And then continued going door to door. 

Edward Collins  08:50
Okay. 

Kristine Morelle  08:51
That's when I started selling the music door to door. I was like singing on people's doorsteps and that kind of thing. So

Edward Collins  08:56
Wow. You have a lot of stamina and poise to be able to do that, at that age.

Kristine Morelle  09:01
I don't know. You don't I think because I hated it. Like I really didn't like it, but the pain of not, you know? Yeah. 

Edward Collins  09:10
So It's like when you say pain, because I want to unpack that a bit. Are you talking about pain from a financial standpoint? Are you talking about pain? Like not fulfillment? And then you just walked around. Was it like in your local neighborhoods? Or did you go to multiple towns like that like,

Kristine Morelle  09:18
Like, yeah, not doing what you're passionate about. Like, for me, it was, dude, if I can't do music, I don't want to live. Like, that's just how I felt you were that, like, I was like, I would just rather die. Like that's how much I love it and how much the thought of doing anything else was just like, torture, you know? So, for me, it was like, Yeah, going door to door isn't fun. But doing anything else besides music, it's like death. Like, hugely, you know, it's not really hard, you know? And so, as much as it wasn't fun, it was way better than the other option for me. And I didn't really at the time, I had no idea what to do, but it was just like, well, I need to get to people. So I bother them at their house. You know, they're there. They're so some people about open their door. So that was just kind of the way I looked at it. So I hit a few things. So sometimes I stay at Motel Six is in other towns, I had a little electric scooter. And I would like plug it in. And then I would just like, 

Edward Collins  10:17
take the scooter 

Kristine Morelle  10:18
take the scooter, yeah. And I wasn't even like, it only went like five miles an hour on top. So it's in the back of my car. And I'd go sometimes at a little like posse of like kids that thought I was cool. So I'd have like five electric scooter and they had their little bikes and stuff. And then I would go door to door and then I would meet people. And I would also do, I don't know if you've heard of couchsurfing.com 

Edward Collins  10:40
I have not. 

Kristine Morelle  10:40
Okay, so couchsurfing.com is kind of like Airbnb, Airbnb. 

Edward Collins  10:44
Okay.

Kristine Morelle  10:44
You don't pay anything. So you just like email people and you're like, Hey, is it Yeah, can I stay? And then they'll have like a profile, and they'd be like, have a couch or have a floor or have air mattress? Or you know, that's usually the situation. 

Edward Collins  10:56
Okay. 

Kristine Morelle  10:56
So I would just kind of stay random places all over the country, and like New York, or LA or whatever. And then I would go door to door selling my music on the streets or in neighborhoods. And then that's, that's pretty much. Yeah. 

Edward Collins  11:10
Wow. 

Kristine Morelle  11:10
We did that.

Edward Collins  11:11
And then during that timeframe, you were honing your craft, you were it was what you studied more? Were you practicing more? Or was it just you doing it was the practice?

Kristine Morelle  11:20
Yeah, I was just recording, I was recording and then just kept on trying to, you know, I'd stay in New York for a while and record in different studios. And then during the day, I would go, you know, just sell my music and try to, you know, get by, but in the meantime, I was like racking up so much like credit card debt. So I was like, You know what I mean, I just wasn't really, and figured it out. I just knew that I didn't want to do anything else. I was like, I'd rather do this than anybody.

Edward Collins  11:42
I'd imagine a lot of artists are have gone through similar boats where they haven't figured out they're testing and doing whatever they can to get their music out there. 

Kristine Morelle  11:50
Yes. 

Edward Collins  11:51
Were you were you promoting your music at that time through like events and stuff? Or was it just door to door

Kristine Morelle  11:57
So just door to door, but I was on MySpace at the time. And when I was on MySpace, I would spend sometimes, like eight hours a day, like just spamming everybody, because MySpace was awesome. Like, it's terrible to let you do that. Yeah, it was great for me sounds like spamming everybody. And then I just started getting like a ton of like, reach. And then it was I was getting like 10 20 30,000 plays a day. And then I was hitting like, all of a sudden, it was like, I had hit like the top 10 Most Searched artists in the world. And it was like, but it was a constant. You know what I mean? And I was giving away music for free. I didn't realize that those were like lead magnets. You know, I didn't know what to do. I

Edward Collins  12:30
You didn't know all the technical jargon for it now,

Kristine Morelle  12:32
I didn't know any of this. Anyone I was going door to door I had like upsells and down cells. So if like somebody didn't want to buy a CD, I had like a raffle ticket. Right? Be like, Well, do you want to buy a raffle ticket for $1? And so if they had already said no about the $10 CD, they were like, well, what's the dollar exam? So then I was like, Am I like down? 

Edward Collins  12:48
your price marinade 

Kristine Morelle  12:49
But I didn't know what that meant. I didn't know what a down sell was. I was just like, You know what, if I put they give me $1. So you know, they'd bring in an extra 20 bucks or some day, because I'm not going about $100 a day. And so like just kind of doing the math and like most of them will give me $1, though.

Edward Collins  13:04
And you thought about that before you were doing it? Or was it something that just came to your mind when you were doing it? 

Kristine Morelle  13:08
Yeah 

Edward Collins  13:08
it just it like a plan?

Kristine Morelle  13:10
Yeah, it was a plan. I went to Walmart and I bought like a big thing of raffle tickets. 

Edward Collins  13:14
Okay

Kristine Morelle  13:14
So it was just and I did that at the fairs and festive like when I rented fairs. So sometimes I would see where there were fairs in like my state, and then I would go if I knew friends there, I would stay at their house. And then I would set up my booth and sell my music there. And then I would have my raffle tickets too. So just like I knew if I even if they said no, they didn't leave, you know, everybody has a dollar

Edward Collins  13:15
Right. Right. 

Kristine Morelle  13:22
So 

Edward Collins  13:22
it was an easier sell  after after the no.

Kristine Morelle  13:26
And after they've already rejected me. I knew they'd feel bad. 

Edward Collins  13:38
Yeah.

Kristine Morelle  13:39
that was like

Edward Collins  13:40
Yeah, can you at least get something? 

Kristine Morelle  13:42
Exactly. 

Edward Collins  13:43
Okay. When you when you look at at the transition from the door to door, you eventually did make it to the stage. I'm curious, like, what was that journey like? What did you do from the time you were doing the door to door stuff to the time you finally were doing stage? Like actual shows?

Kristine Morelle  13:59
Yeah, it got really hard because I was like, I had gone from like, I was just involved in a lot of weird stuff. So I was like, and where I came from, it was just like, like, I don't know if you know anything about like, Chicano culture but it's like very like there's a lot of film Yeah, yeah. So it was just like, if you ever watched those movies where they like have the like bandanas and they can't even see it's like covering their eyes and then they talk like don't look at my lady like looking at my lady, like they talk like that and that's just how it even comes out for me sometimes I'm like, like like I don't know just pops up and so but it was like really like all my boyfriends were like drug dealers like there was a lot of violent crime so like my first boyfriend died of like a drug overdose and then like my second one like pulled out a gun on me and was like told me was gonna kill me like started shooting into the ceiling and like and all that stuff wasn't even scary it was just like this like normal thing like Hey, Bobby died this weekend. It's like all rest in peace Bobby and then like, that's like it like it was just such a it was such a weird like when I look back at it, it was like, like an alternate reality, 

Edward Collins  15:01
Right. Very surreal. 

Kristine Morelle  15:02
Yeah, it was very surreal. So like, that was just kind of it was for everyone to be poor and broke was like a normal thought. Like, it wasn't weird. It wasn't struggle. It wasn't, you know, like, I remember thinking, I thought like, I thought that you were rich, if you could afford Lunchables, I don't know if you have Lunchables. It's like the crackers and the hammer the cheese. And I was like, if you're really rich, you get them on the Capri Sun, and a little snicker. You know what I mean? Like, I was like, that's, for me, that was my goal. I'm like, I mean, you do eat a Lunchable every single day. And then I'll know I made it. And so, um, so transitioning from me was just kind of like, it just got so bad. Like, there were so many bad things happening, like drive bys. And like me, and just a lot of, you know, situations there's, they shot out my car, so I had bullet holes in my car and all the windows. And so then it was like, maybe there's something else, you know, like that was just this thought was like, maybe there's a maybe you know what I mean? But I don't even think I believe that there was it was just this like little spark, like, maybe there's something and so then I was like, Okay, I'm just gonna get out. Like, I'm gonna like leave and then I left to you know, Breaking Bad. You know, like, all that med stuff. 

Edward Collins  16:13
Yes.

Kristine Morelle  16:13
Like, yeah, that's all that's like, 

Edward Collins  16:14
that's what you going trough

Kristine Morelle  16:15
yeah, that's yeah, 

Edward Collins  16:16
just all that all surrounding 

Kristine Morelle  16:17
Yeah. And like a lot of those like, yeah, it was just that's that was normal life and, and so then I left and I ended up in Vegas. And then I did couchsurfing, but ended up in like, some weird Russian brothel. It was like, super weird. Like, I had no idea. So like sleeping on the floor, there's like eight women and like, I came home and like, the guy that was running the brothel was like having sex with one of the girls. I remember sitting on the pavement outside, like waiting for them to finish because and I was just like, I was like, this is better than like, where I went, you know, where I was, like, you know, I mean, and then the second thing, though, was, I had played piano for so long, the second thought was, Why am I here? You know I mean, there's also like, I don't belong here. 

Edward Collins  16:56
Yeah.

Kristine Morelle  16:56
So I'm doing something wrong. 

Edward Collins  16:58
Yeah. 

Kristine Morelle  16:58
So what am I doing wrong? Because I have something like I play classical piano. Why am I in like, this weird situation 

Edward Collins  17:05
How old were you at this time?

Kristine Morelle  17:07
I don't know, like, 20 or something

Edward Collins  17:09
You had again, at still a young age recognizes that you were not where you were supposed to be?

Kristine Morelle  17:15
Yeah, it felt like, yeah, I felt like I didn't belong there. But I also took responsibility for it. You know what I mean? It was also like, I don't belong here. But what am I? What do I need to do to get out?

Edward Collins  17:26
Yeah, why don't I mean, what am I doing that keep me here? How can I change that to get somewhere?

Kristine Morelle  17:30
Exactly, because I think I mean, a lot of people like I tell people that I like I slept in my car, and I bathe in gas stations and stuff like that, like, and everyone's always like, so sorry, you had to go through that. And I'm like, we live in America. 

Edward Collins  17:41
Right.

Kristine Morelle  17:42
I chose to be home, you know what I mean? Like, I could have a job that I could have, like, you know what I mean? And maybe it would have been the best thing situation. But like, I believe we live here we can make, we can make money. You could I could have rented a house in someone's, you know, a rented a room in someone's house or whatever, and worked at a fast food restaurant, I would have been just fine. But I chose not to. So it's like, I never felt like bad about my situation. I just knew that I had to be responsible for figuring out how to get out of it. So I didn't know what I didn't know. So I just went on this journey to figure it out. Like, where can I find the knowledge? How do I find the knowledge and I had no idea how but just leaving alone, just leaving that environment was like the biggest step towards like getting out of that. 

Edward Collins  18:22
So that was the first step? 

Kristine Morelle  18:23
Yeah, that was the first step. And then I like probably for eight years, I, I just traveled all over the world. And I would like go to I went to like Africa. And I would like I went to India and I went to Asia and South America. And I would go teach music to like different orphanages and stuff like that. And then I would go by myself. And then I would just stay in these places. And it was just, it was why I'm so surprised that I'm not dead. But like, I get chased by people like I'm running through like tunnels and like alleys and like crazy stuff. And then in my head, it was normal. And then the next day, I would go back to the like orphanage and I'd be like, Hey, kids, let's sing some songs. You know, and then like, next night, I'm like, running for my life. I don't know, it's just really weird. But um, and then, but still, it was like, it was just like one step after another. It was like just kind of getting somewhere closer. And then. And then I started seeing like, when I started doing more like, kind of towards the last eight years, I started seeing that there were other musicians that weren't as talented in my opinion, but they were more successful. So I started saying, now I'm really doing something wrong, right? I'm really doing something wrong. And what are they doing right?

Edward Collins  19:30
You can see the comparison between yourself, your skill sets, your talent level, at least your own personal belief about your talent. 

Kristine Morelle  19:38
Yes. 

Edward Collins  19:39
And comparing it to what you're witnessing outside. 

Kristine Morelle  19:41
Yeah, and that was really important because I think as entrepreneurs too, we think that if our products better than we deserve success, if we're a better coach than we deserve success and and it's not about that it's who's implementing better who isn't better process who has the or and if your goal is to make money and turn this into a business, who's turned it into a business better? because if your goal is just to be the best musician in the world, that doesn't mean you're going to make money. And so for me, it was how do I, what am i, What's going through my mind every day that's making me in this position, like that's putting me in this position? And what's going through their mind is putting them there, because it's not a talent thing.

Edward Collins  20:16
Do you think? Do you think it's when you had that that belief about the entre? Like the entrepreneurial position? In the mindset? Do you think most artists take that position?

Kristine Morelle  20:27
No, I think there's a lot of sense of entitlement. Like, I'm good. I'm better than everyone on the radio. I'm better than, you know what I mean, I'm, I sing better, I rap better, I write better. But it's not you know, McDonald's isn't the best hamburger. 

Edward Collins  20:44
Definitely not. 

Kristine Morelle  20:45
Like it's not even very good. You know what I mean? Like, it's, we know that, but it's, it's everything else about the structure of it. So I think that's what really hit me. It was just like, okay. The business is different than the talent. So that was really the it was a big eye opener for me,

Edward Collins  21:02
then what did you do in response to that then? So you're still young at this? 

Kristine Morelle  21:06
Yeah. 

Edward Collins  21:07
You're still trapped. But you are. You're outside the United States at this point, too.

Kristine Morelle  21:10
Yeah. Well, I was leaving the United States. And I was coming back. 

Edward Collins  21:12
Okay. 

Kristine Morelle  21:12
Yeah, that was going back and forth. And then I decided to move to LA. And so I moved to Hollywood. And then I was sleeping in a kitchen. So there was like a Craigslist ad. And even then, it was still $500 a month. 

Edward Collins  21:28
Oh, goodness.

Kristine Morelle  21:28
I was like, very kitchen. It was even on kitchen floor. It's like, and it's like in this like, weird neighborhood, whatever. And so then I was there. And then I got a call from somebody that was like, hey, there's a piano. This lounge, you should come and show up and you should play. And maybe they'll hire you or something. And so I was like, so at the time, though, I finally I had like, I was about to be homeless. I was a week away from I didn't have any money to pay for the kitchen anymore. So I Oh, no, actually, no, no, I lost the kitchen. I lost the kitchen. I was yeah, I didn't get evicted. But I had to leave the kitchen. So I was sleeping on a friend's couch. And I had everything in my car. Everything was to my ceiling. And so I remember showing up to this really nice hotel, and my car looks like terrible. And I was like, I'm gonna pull up and it's like, fancy valet. And I'm like the transmissions just gonna, like fall at the bottom of the car. You don't I mean, like, I just know, this is about to like, fall out and like window is gonna fall. I just knew everything is gonna, like, go wrong. But I go inside, and there's a beautiful piano and the guy like the guy is like, Okay, can you play us a song? And that we know. And I was like, okay, and he was because this is a thing, like you already have. There's already people here. Like there's already attendees that are here. We just need to entertain them. So he's like, can you play song? And I was like, sure. So I played the one song that I knew because I was writing music. So I played rehab by Amy Winehouse. 

Edward Collins  22:47
Oh, yes. 

Kristine Morelle  22:47
They tried to make me go, we have. And so he, he was like, that's great. Can you play another song? I was like, but I needed the job so bad sauce. So instead of me playing another song, I was like, thinking thinking, so it's just like, well, this is the thing. You know, like, if I sing that, but let's say you know, and they want to dance, I'll sing it like that. But let's say they like, they just want to chill and like drink wine, then I'll sing it different. I'll say it like this, to try it and make me go to rehab. I said, No, no, no. And then he was like, Oh, that's great. He's like, can you play another song? And then I just kept changing. And I'm like, but then if we want to dance, I'll say, You know what I mean? Like, I was just like, how do I make this guy stop asking me to play more songs. And so I just kept going. And then finally, he was just like, Okay, you got the job. And then they paid me like, $75,000 for the year lay. So I just learned a whole bunch of songs like really? Yeah, well, yes, yeah. And then it was just, and then that, like, changed my life, because it just made me think of like music to me was I need to write a song, and someone's going to notice me, and someone's going to do it for me. And someone's going to come and wave a magic wand. And instead, this was looking at it, like, find venues that already have a built in audience that you don't have to sell tickets for. And now you can come play in the middle of Hollywood at this beautiful hotel, if you're just willing to learn these types of songs if this audience wants, because now they're willing to pay. 

Edward Collins  24:10
Wow. I mean, just that understanding the perception of that reality. I mean, just think about it from a business perspective. And that's literally the formula of success of any business, 

Kristine Morelle  24:20
You find out what's a problem.

Edward Collins  24:22
Exactly. What is the issue that needs solving? 

Kristine Morelle  24:24
Yes. 

Edward Collins  24:24
And then solve that issue. 

Kristine Morelle  24:26
Yes. Exactly. 

Edward Collins  24:28
You absolutely go for direct market fit product market fit.

Kristine Morelle  24:31
Yep. And then also, like, what's the demographic? What's the, you know? So you're looking at that and you're going, okay, they like songs in their 60s and 70s. You know, because I'm looking at their age demographic. I'm looking at their cultural background, I'm looking at all those things. And so then when I get asked to do other other events, then it was the same thing like how do I who's in the crowd right now? Am I doing a Latin thing? I'm gonna do more of an urban thing like what am I doing? So like formulating the setlist for those people. So that was like it was just looking at it like 

Edward Collins  24:58
Customization. 

Kristine Morelle  24:59
Yeah, customization. You'll Looking at, like, not what I want, right? Same thing entrepreneurship, not what do I want? 

Edward Collins  25:03
Exactly. 

Kristine Morelle  25:04
What I still find is something you're passionate about, but what does the market need? And like you said, what solution can I provide for that market? So that was like the same thing, but in the music. And so that's what got me into what I don't gotta like. So like, I've been hustling, you know what I mean? And then that just changed everything.

Edward Collins  25:21
Some predictability of income. Wow. So that led, I would imagine that laid the foundation where you could feel comfortable.

Kristine Morelle  25:27
Yes. 

Edward Collins  25:29
With that comfort, where they're also still challenges, or was it easy for you then to transition to the next phase?

Kristine Morelle  25:36
Yeah, I mean, there was still challenges, because I didn't after a while, I was doing so many shows. So there was one year I did, like 400 shows. And I had, like, I was traveling all over the world. And it's, it was fun, 

Edward Collins  25:46
but it was it shows the day that 

Kristine Morelle  25:47
Yeah, I would do like a, like couple a day, and mine were like four hours long. So they're not like, you know, they're long show. So sometimes it'd be fun for eight to 10 hours a day. And sometimes I'd be going I'd book in big in Vegas, or going from one casino to the next casino, you know, and it was crazy. And so then for me, it was like, Okay, what's the next thing? And because I don't want to be doing this anymore. And I just, I didn't want to be out to two o'clock in the morning anymore. I didn't want you know, it just I was kind of at that point. I was like, I just didn't like it anymore. I hadn't done like, almost 3000 shows fast forwarded like, over eight years. And it was just I, I knew again, I don't belong here anymore. So it was now it's time to do something else. And what is that thing? 

Edward Collins  26:30
What is that thing? Right? 

Kristine Morelle  26:31
Yeah. 

Edward Collins  26:32
So what year was that, that you were finished wrapping up at Vegas, then?

Kristine Morelle  26:38
Well, I guess I was probably about four years ago, 

Edward Collins  26:42
four years ago. 

Kristine Morelle  26:43
Yeah, that wasn't that long ago.

Edward Collins  26:45
And with that understanding that you were listening, you're done with that lifestyle. Didn't want to be out to two in the morning, hustling between show from show to show to show to show. What went through your mind with regard to the type of transition you were looking for? Did you have a game plan? Or what was it like?

Kristine Morelle  27:01
No, I didn't have a game plan. I was thinking just I was thinking more music is kind of that's all that I knew. 

Edward Collins  27:09
Right.

Kristine Morelle  27:09
So I just thought something in music. But I was thinking that I would need to, now I need a tour and I needed more or I needed to start playing for some of my friends play for like Beyonce, and some of the bigger artists, I was like, maybe I'll go play for them. But I didn't really want to get I didn't want to be on like, I just didn't want to be on stage anyway. I didn't like having to be somewhere I didn't want someone to be like you have to be here to like, I just didn't want that anymore. And I knew that I was capable of doing more. But again, you don't know what you don't know. I just started like praying about it and meditating about it and going like something, I will find something as long as I've been searching for something, I'll find something. And so I just kept like reading and trying to figure out, you know what to do. And then a friend of mine sent me Russell Brunson is experts secrets. And that was 

Edward Collins  27:57
that just changed your life. 

Kristine Morelle  27:58
That was everything. 

Edward Collins  27:59
Yeah. 

Kristine Morelle  27:59
Like that was it.

Edward Collins  28:01
Is by far, one of the best books ever. 

Kristine Morelle  28:04
Yes. It was amazing.

Edward Collins  28:05
For entrepreneurs, individuals who are looking to truly take their their business to the next level. 

Kristine Morelle  28:10
Yes. 

Edward Collins  28:12
What was the most compelling thing about that book for you?

Kristine Morelle  28:16
I just the thing that hit me was I thought to teach people I'd have to be in this like, I needed to achieve world stardom, you know, like nobody cares about somebody like me, I'm not like, I have my like, little fan base and known in that small space. But it's not like I'm Jennifer Lopez, you know what I mean? So I was like, I have to reach this level before anybody even cares. But what hit me with him was he said, Are you in a position where people wish that they could be there. And I thought, I'm making a living as an independent musician like that alone. And I was making six figures at the time. So it's like, I'm making six figures as a musician now. Only, you know, like, doing having fun stuff getting paid to travel. Like at the time, I had done some tourists who like Tahiti and Bora Bora. And I traveled every continent of the world at that point besides Antarctica. But you know, so I had some really cool experiences. And like, a lot of people would want to do this, right. And so it was like, Okay, I'm going to, I'm going to figure out how to teach musicians how to do what I just did for the last, you know, 8-10 years. That was the big like, the big aha, yes. Is I can sell my knowledge.

Edward Collins  29:23
Okay. And that, obviously, that was a turning point from a mindset standpoint. 

Kristine Morelle  29:28
Yes. 

Edward Collins  29:28
But it wasn't just an easy switch that was being flipped.

Kristine Morelle  29:32
Right. 

Edward Collins  29:33
So what, what was the thing that you did after reading that book that put you on the trajectory you're currently on now? 

Kristine Morelle  29:41
Yeah. So, I started working on a course. 

Edward Collins  29:47
Okay. 

Kristine Morelle  29:47
So I was still performing but during the day, I'd start creating a course. And it was where I was going to teach musicians, how to book shows, like without a fan base without social media following and all that kind of stuff, 

Edward Collins  29:56
which vast majority musicians While pregnant?

Kristine Morelle  29:58
Yeah, vast majority of musicians do teach them how to do what I did like learn cover songs and then sing in these types of venues. And so I started creating it. And then, and then I got pregnant. And then I was just didn't like, I don't know, it was just not a great situation. And then my son's father left. And so then I was all kicked me out. And so then I went, and I was living in a garage for months.  Yeah, so I was like, five months pregnant, four months pregnant. And so I lived in the garage for a few months. But I remember Russell saying you would hold a webinar. And so I was like, so I finished my course. I was like, the webinar. I was like, I'm gonna hold the webinar, but it's too scared to do a live webinar. So I did the auto webinar first. 

Edward Collins  30:42
Yes. 

Kristine Morelle  30:43
And then. And then I, I, I reached out to like, a vocal teacher. And I was like, Hey, I noticed that you have a lot of like, people that watch you on YouTube. Maybe you could invite them to this thing. And I'll give you half, you know, and so and I didn't really know know about the I didn't know. Yeah, I didn't know about all that stuff. No, I didn't know. I didn't know that stuff. But um, and then he was like, Okay, I'll do it. And so then I ran the automated webinar, and I just, like, watched and I waited, and I got like a sale. 

Edward Collins  31:14
Oh. 

Kristine Morelle  31:14
And I got, like, ended up getting like four sales that week. And like, it ended up making like $4,000 and I was just like, I just made $4,000. That's crazy. 

Edward Collins  31:24
Like teaching someone, something that was up here. 

Kristine Morelle  31:27
Yeah.

Edward Collins  31:27
it put into a course

Kristine Morelle  31:29
Yeah. And then I got the courage to do a live webinar, I was still in the garage. And there was like, I have my water softener in the garage. And it was so loud, it feels like breeze. And so I was like trying so hard to like, teach them like you can do this. And then I was making weird like, like, just all this stuff. And I'm just like, everything's really wet, what is happening, but at least they couldn't like they couldn't see me, I was just gonna get off the slides. 

Edward Collins  31:52
Okay. 

Kristine Morelle  31:52
Cuz there's no way that I was going to hear in my garage, guys, you can do this. But I had I was, I was I was in a, I was pregnant. So I didn't want to be performing. And I didn't want to and I did a little bit, but I just wanted. I knew that what I was selling I had done. And even though my situation right there at the time was like not the best because I couldn't be out working and performing. That was another reason why I was like, it just takes one situation for your income stream to be gone. Right? Like you're pregnant. So it's really hard to perform. I'm in pain I've gained 40 pounds. My back, everything was hurting. So it's just like if you physically can't create income you need to have what do you do with this? 

Edward Collins  32:35
Exactly. 

Kristine Morelle  32:36
And then I had my son, and then it just got really hard. And I couldn't do anything I couldn't. I just I couldn't do any webinars and all that kind of stuff. I was still living in Vegas. And that's when I decided to move to New Mexico with my parents, 

Edward Collins  32:49
Go back home? 

Kristine Morelle  32:49
Yeah.

Edward Collins  32:51
What was that transition like for you? Because you had been away from home for a while at this point.

Kristine Morelle  32:57
Yeah, I promised myself I would never move back to New Mexico. And I just didn't want it. You know, I didn't wanna live with my parents. I'm grown. But I just needed to help, like raising my son was just too hard. And he was like, what does that movie? The Exorcist? 

Edward Collins  33:11
Oh, goodness.

Kristine Morelle  33:12
He was like, demon possessed man. Like, he just would not sleep like, you know, the scene where like the heads like spinning. It's like, it sounds by step every night. And I'm like, I gave birth to. Like, it was so bad. 

Edward Collins  33:12
Yeah. 

Kristine Morelle  33:12
And I was just like, and I tried so hard, like, and it was just, I was so exhausted. I was just, you don't know, when I had nothing. And then COVID hit. And then it was like, so even if I wanted to do show, like it was just all gone, and then all the riots started happening. And then I was scared for, like, if I got stuck, or if there was a riot in my area, like, my son's in danger, you know. And so now it's like you're putting a child before you and you're going, I want to be here. But what's the best situation for him? 

Edward Collins  33:56
Right. 

Kristine Morelle  33:56
And so that sounds like, you know, I'm gonna go to New Mexico because they live on a farm in the middle of nowhere. 

Edward Collins  34:00
Right. 

Kristine Morelle  34:01
There's like two people that live in like a five mile radius. You know what I mean? Like, there's nothing in writing, right, the cornfield. So that's why I chose I was like, and then plus, I knew my parents could help me, my mom would be happy to have me there and see your grandbaby. You know what I mean? So that was why I, you know, move there, I was not happy about it. And I was really depressed honestly, most of the time, and it was really, really tough. But, you know, we made I made the decision and you know, my actions were what created that situation as well. You know, like, I always say, you know, everything that you do, like I love to just I've really just thought like everything is your fault. Like just always remember everything is your fault, if you chose that partner, if you chose to have it, but you chose to, you know, learn this skill instead of that skill. Like it's your fault, all of it's your fault. So but if it's all your fault, people might get upset about that. But what's amazing about that is if you know it's your fault, then that also means so it means that you had the power to put you in that mess. We have the power to get you out. So again, it was like, Okay, I don't have Wi Fi don't have all these things. But I know I can still sell my knowledge.

Edward Collins  35:03
This isn't in New Mexico, WiFi capability, but you still have this knowledge base. But now how? Because everything you were doing was over the internet at that point. 

Kristine Morelle  35:13
Yes. So then I was like so. And I've only done a little bit. So I've only gotten a taste. 

Edward Collins  35:19
But the taste was delicious. 

Kristine Morelle  35:20
I was like, that's possible. I just did that like, so I was like, okay, there has to be a solution to this situation, you know, and that's whenever Russell was like, hey, you know, you can run paid ads. 

Edward Collins  35:34
Yeah. 

Kristine Morelle  35:35
And then I was like, 

Edward Collins  35:36
Wow. 

Kristine Morelle  35:38
That's what it is. 

Edward Collins  35:39
Yeah. 

Kristine Morelle  35:39
Yeah, that's the solution.

Edward Collins  35:42
Let's talk about that a little bit. Because again, I think a lot of business owners, regardless of the industry don't understand how marketing works today, with technology. How were you introduced to the paid advertisement environment? How did you learn about that?

Kristine Morelle  35:57
Well, I had seen other people do ads. And I remember thinking, like, is that how you have to do it? You know, where people are? Like, I want to tell you about my product. You know like, 

Edward Collins  36:08
Yeah, Yeah. 

Kristine Morelle  36:09
And so I was just like, I guess that's what I have to I don't know, is that what I want to do? You know what I mean? Like, it was just like, that's weird. But I saw that they were running. So they were getting sales, so I'm not gonna hate it. It's working. So I was just like, Okay, it's working. If it can work for them, it can work for me, I just need to figure it out. So it was just, he just said, Hey, you can automate all these things. You can automate all of it. So you can run an ad that's automated, you put your credit card in and go to a sales page that's automated, they can buy something, and then it can go into a funnel. And then you have other otiose and upsells, where you can sell something else and then sell something else. And then, so it was just like, okay, that that means I don't even have to be present, I just need to set up the process. And then once the process is created, then I just 

Edward Collins  36:10
Let it run. 

Kristine Morelle  36:13
It just runs. 

Edward Collins  36:19
Okay. 

Kristine Morelle  36:20
I was like, that's like magic.

Edward Collins  36:59
So if you didn't have internet at home then, what did you do, at home you just spent time building out the process? 

Kristine Morelle  37:05
Yeah, so what I did was, so I would, my mom would come home, and I didn't have a car either. And she worked all day. So whenever she got home at like, seven, I would drive into town. 

Edward Collins  37:16
7pm 

Kristine Morelle  37:16
Yeah, um, I would drive into town. And then I would go to like, either like a tortilla factory, there was a factory, or I would go to like a friend's house or something. And then I would try to like, build, you know, funnel or whatever, 

Edward Collins  37:30
get access to the 

Kristine Morelle  37:30
Yeah, get access to the internet. And so but it all made sense. So there wasn't really like, I felt like there wasn't like a huge educational space, like I didn't spend, I'm kind of the person that's like, jump in the water, and then figure out how to swim. You know what I mean? Like, I don't like to plan or it because I feel like that that's like a, it's a handicap, honestly, like, I felt like, I always felt like my conversation with God, God was always like, Hey, you can, if you just listen to what's in your head, you already know, just don't listen to what anybody else thinks like, you already got it. So just go do it. So I always felt really empowered by that. So I didn't really have any fear in trying, because I knew if something failed, then I would just try something else. And eventually, something had to work. So there wasn't a big educational space. Instead, it was just like, create an ad, build a funnel. And then that's all like, and so I put together a book. So I created a book.

Edward Collins  38:24
Okay. 

Kristine Morelle  38:25
And I, I put together a list of like blogs and websites and Spotify playlists and stuff that musicians could use to promote their music. And then I put together some tutorials to show them how to how to write, you know, editors and how to create a press release and that sort of thing. So they could get published, because I had been on like Fox and NBC and CBS, like I had done a lot of cool things. And it was just like, this is how I did it. And I didn't spend any money, you know, and so and so normally cost $3,000. So I put together that book, that was my first offer. And then I just started creating ads that were you know, fun and engaging and just got them to look at it. But you know, like, like today, the yesterday like the presentation that I gave here was talking about, like, I knew that like if people were scrolling down the internet, you're competing with all these other headlines you're dealing with, like all these other like bizarre like dolphins took over Mexico or whatever it whatever it is, right? So it's just like, you gotta be like, eye catching, because I did see that. Everyone else was saying that you test stuff in your funnel, you need to test headlines and you say, buttons, and you just copy. And I couldn't do that. So I said, Well, if I can't do that, then what can I do?

Edward Collins  39:32
You couldn't do that? Because of the last I didn't have Wi Fi Yeah, like 

Kristine Morelle  39:34
So it's just like, whatever headline I put us to work or whatever copier, yeah, you know, whatever. It just has to work. That just mass is gonna be that. 

Edward Collins  39:41
Okay.

Kristine Morelle  39:42
But I knew that if they were school, if I could just get more clicks than normal, then that would make up right? Like if you get 10% of 1000 people to buy whatever that's 100 people. If you get 50% of 200 people, that's still the same amount of people, but if I just get more people in the room, right if I get more people to see that ad, then I could have the same result. So that's just the way I saw it. So I was like, What crazy stuff can I do to make people click on this ad because I believed in what I was selling. 

Edward Collins  40:08
Right. 

Kristine Morelle  40:09
And that was how my journey getting into creating ads started.

Edward Collins  40:14
On the paid ad side. 

Kristine Morelle  40:15
Yes. 

Edward Collins  40:15
It was definitely, let me figure out how can I get the most attention possible, with the least amount of time commitment and technology commitment, right. I mean, because at this point, you still had not launched your successful funnel, you were getting ready to launch it. You had an experience with some taste of success with the webinar, but it wasn't running full speed at this point. So how did how did you come up with the dollars to do the investing in the ads?

Kristine Morelle  40:42
Why I only spent $60 

Edward Collins  40:43
Oh.

Kristine Morelle  40:44
first day.

Edward Collins  40:44
Okay. 

Kristine Morelle  40:45
So I spent $60 and it made like, $100, or something, 

Edward Collins  40:48
Right. So the math just makes 

Kristine Morelle  40:49
Yeah, so just like each day, because you get response so quickly. This isn't like television advertising, where you have to spend $5,000 for the month, and then you just wait, like, I hope I make money. You know, that was like $60 you make $100 The next day is like, Oh, I'm gonna spend $100 And then you make 150 that day? Oh, well, I'm going to spend 150. And now you made 250. So and then by the end of the month, I had spent like, almost $13,000 

Edward Collins  41:11
In Ads?

Kristine Morelle  41:11
In ADS. But I had made almost $50,000 

Edward Collins  41:14
Wow.

Kristine Morelle  41:15
In the first month. 

Edward Collins  41:16
Wow. 

Kristine Morelle  41:16
And then it was like, What is this? You know, like what's happening? Like, it was just so weird. And then plus, because I didn't get to see all the results. So like, I could check it all day. Every night I went to get internet. When I'd see the numbers, I was just like, like refreshed, like, is that right? Like, is that actually happening right now? Like, what's happening? And then, Yeah, like, I just became obsessed, because I with like, turning people who never knew who you were, like complete cold traffic into buyers.

Edward Collins  41:47
Right. You know, journey is not easy. 

Kristine Morelle  41:49
No. 

Edward Collins  41:50
But you perfected it pretty quickly.

Kristine Morelle  41:52
Yeah, well, I don't I didn't perfect it. I won't say I've perfected it. But like, figured out something that worked. You know, like, you don't have to have it all together to work. Well, you know, like, my funnels were terrible. Like I always say, it actually wasn't a funnel, it was the first one was just a page. That was like, Hey, you want to buy my book. And if you bought my book, it's like, Thanks for buying my book. And then that was all, you know what I mean? And then eventually, I started adding other books and other funnel steps. Because I didn't know what a funnel was. I didn't really get it. Like, again, I didn't have 

Edward Collins  42:20
A lot of business owners don't know what a funnel is. So what do you when you say, funnel? What do you mean by that?

Kristine Morelle  42:24
So like when someone lands on a page, and you're selling something, and they buy it. On the second page, it gives you another offer. It's like, Hey, I know you bought this book. And so my offer was, you know, to show them how to get their music on Spotify playlist. 

Edward Collins  42:39
Right.

Kristine Morelle  42:39
The next one was, hey, do you need a booking agent, so that I made a list of all these booking agents, just like so it's just another thing that I knew musicians will be interested in. And then the next one was, Are you looking for record label and ours, they can submit their music to record labels and movie companies that get music on film, and you know, those types of things. So each thing was just something similar, that I knew that they would find interest in. And so by the end of the funnel, they had bought like maybe three or four books from me, and that sort of thing. So that was the that was my funnel. And then I had no high ticket or anything like that. No, I didn't have any high ticket. I couldn't do webinars, I didn't have coaching programs, I couldn't do one on ones because I couldn't even get on a phone call because literally out in the middle of nowhere, and no cell phone service and had no WiFi. So I knew that that was going to be just be a train wreck. So I just focused on the phone.

Edward Collins  43:30
When you look at your your situation at this point. So you had now started to launch your funnel, you have started to get some reasonable income coming in based on the ad spend that you were putting out there. I'd imagine you're also collecting all of the data on the people who were taking these courses for it from here, right, you were collecting a list you were putting together an email list. Did you start to market to that list at this point? Or what was what was your process to continue? 

Kristine Morelle  43:58
Yeah. 

Edward Collins  43:58
On that channel?

Kristine Morelle  43:59
Yeah. So I did you know, Russell, an expert secrets talked about having an email sequence, 

Edward Collins  44:04
Okay. 

Kristine Morelle  44:04
So I did, and I would write emails during the day and it was the same thing, I'd go set them up, and then I would put them into the automated email sequence. So anytime someone bought a book, I had so much time to write at home, because I didn't have anything else going on. 

Edward Collins  44:19
Right. Right.

Kristine Morelle  44:19
You know what I mean, so I'd write these emails and so eventually, I had an email sequence that like, like, right now, if someone buys something from me and I died tomorrow, they'd hear from me for like two more years, like they would just still get like so it might even be three years by now they are getting emails from him or she's dead. Yeah, was crazy. So it was um, I just kind of wrote and then I would just add it and then I would, I would so then I saw that it was making more more more money and then I started calling other people and saying, Do you want to sell this book? I'll split it half with you the same thing that I did, you know, with the webinar and so then kind of white labeling the book for other people and kind of doing different things like that and, and so then I just kept using that email list and then I started doing you YouTube, I took a YouTube course and sort of advertising on YouTube and then just kind of was like, what's the next thing? You know? And like, what's what you know, and just kept doing that for like, a year while I was there in New Mexico.

Edward Collins  45:12
So this is all now into 2021 at this point?

Kristine Morelle  45:16
So yeah, I think so. Yeah. 

Edward Collins  45:18
Just 2021 

Kristine Morelle  45:19
Yeah. 

Edward Collins  45:20
When did you feel that you actually hit your stride? When was it that you felt? Listen, I got this down. Now I know the methodology. I can I can do this in my sleep.

Kristine Morelle  45:31
Right? Yeah, like, I think like month, probably month three. 

Edward Collins  45:36
Okay. 

Kristine Morelle  45:36
I was like this, because I didn't you don't know if it's just like some lucky thing. And that's gonna go away. 

Edward Collins  45:40
Absolutely. 

Kristine Morelle  45:41
You know, so like, month three, I was like, You know what, I think I got this. And I was like, I bet I could do this for like other companies. And I had a friend that had a cologne company. And he wasn't profitable online at the time. But he was really profitable offline. So it was like, to me, it was a proven product. It was a proven offer. 

Edward Collins  45:56
Right.

Kristine Morelle  45:57
But um, they just weren't selling online. It wasn't profitable. But I was like, You know what, let me build this out for him. So I had a conversation with him. And I was like, You know what, this thing I discovered it's called funnels, but it was kind of the one thing that I thought that was like, You're selling cologne and nobody can smell it. Are people going to buy it? 

Edward Collins  46:16
Exactly. 

Kristine Morelle  46:16
That was also like curiosity. So anyways, I built all the funnels and email sequences and build everything out. And we just did like a rev share model. So did 5050 Rev, share model. And then I created an ad for him. I didn't even have the Cologne. So this time, I didn't even have the Cologne. 

Edward Collins  46:33
Oh.  Okay. 

Kristine Morelle  46:34
So instead, what I did was I was like, check out this cologne. And then I'd like point to it and be like thing, and I like I put like a little image.  Yeah. And then I'd be like, you know, it's just, it was just ridiculous. And then I was like, just making it fun. And then I, you know, if you use his cologne, you know, you're not only going to smell amazing, but you're going to attract the ladies. And then there'd be like, pictures of ladies pop up. 

Edward Collins  46:54
Okay. 

Kristine Morelle  46:55
So there'd be all these like, ladies around me. Like it was just all stupid, because I had no humans. 

Edward Collins  46:59
Right, right. 

Kristine Morelle  46:59
Well, I had no, I had no cologne. Because I was in New Mexico and the Cologne companies in Vegas.  So I was just like, but I just I want to make an ad. Now, I don't want to wait for let cologne show up for something. And that did almost the exact same numbers, as my book did. So it did like almost a Forex, you know, so I spent something like 11 or 10 to I don't remember the exact numbers. I spent, let's say 10 grand, and it made 40. So I was like, Why did I bother like, this is crazy, you know, so that I just kept on making just these ads. And just, they're just funny. You know what I mean? Like, I would be like, you know, jumping on a trampoline, or I'd be like mowing the lawn, or I'd be like juggling oranges. Right? You know what I mean? Just like stupid stuff, where I'd be like, you know, punching in an inflatable llama. You know, like just stuff that nothing to do with anything, you know, everyone like a clown wig, and holding like, you know, I'd put like fake fire, everything's on fire. And like, none of it even made any sense. But then I would talk about the problems that they were having, and talk about how my book was the solution, you know, so nothing that I was physically doing really made any sense. What I was saying made sense. 

Edward Collins  47:04
Okay.  The copy behind it, 

Kristine Morelle  48:07
Yes. 

Edward Collins  48:08
made sense. 

Kristine Morelle  48:09
And then when they landed on the page, there was like real information about it. But the ad itself was like, I just need to get them to click on it. Because, you know, if you have a cure for cancer, but if someone's scrolling, and they have their audio off, and you're just standing there going, like, Oh, what's that guy? 

Edward Collins  48:24
Yeah. 

Kristine Morelle  48:25
You know what I mean? Like, they're gonna miss the most amazing offer in that world. So I believed in my offer, so I just was like, I just need people to get there. And at the time, like, I know, a lot of people get like, real nervous about, like, what people will think about them, that sort of thing. But I really think as much as like, you know, because the numbers were crazy. And as much as people were like, like, looking back at it now. They're always like, you know, it's really like crazy that like, despite challenge that challenges, you were able to do those things. I think actually, the vocabulary needs to be changed. I think it's not a despite, it's a because of, so when, when you have challenges, and I think this is like even the message and the presentation that I gave yesterday here, Funnel Hacking live, it was like, work with what you have, but also like your perspective, like it, it completely changes your reality. Right? So it's like, for me, it was like a blessing that I was so tired and exhausted and busy. I didn't have time to think about what anybody thought of me. You know, like, I didn't have time to think of what if this fails? What are they going to think of me? Am I going to look like a failure? You know, I didn't have any time to think of that stuff. Because I had this like screaming baby that I was just like, you know, and I was exhausted and I was breastfeeding. So it's just like let me just get something done. And it was the same thing with the ad it was like let me just get this done. And so then when you think too hard about things sometimes like it gets you don't you don't do it you don't you don't do the thing. So it was like for me even when we shot the very first ad where I got like, we did like 30 million views or something. And it was the it was or had the horse and oranges, lawnmower and a toilet in my backyard. And that was where I was like, like juggling an orange and pushing a lawnmower. And then I come into the toilet. My brother's sitting on the toilet and I'm like, I know all you guys are sitting on this toilet right now, we all should have been promoting your music. 

Edward Collins  48:40
Right? Right. 

Kristine Morelle  49:17
You know, and even that one we only shot like, twice because my son, I he had us in a little Walker and I like pushed them into the laundry and he was pissed. I was so mad. He was screaming and he was like, and he like a swear word screaming like poltergeists crazy. So I was just like, oh my god, like, we have to shoot this into text. Because by the time like, like, that's all like, we had to do it. And the only reason it even took two takes us cuz I messed up on the juggling the oranges. And then like, I'm doing it and like, you know, and it's hard because you feel bad your child in the laundry room screaming, but I'm like, but I gotta take care of you. So you know what I mean? I gotta feed you. So, 

Edward Collins  50:49
Exactly. You're doing everything for it.

Kristine Morelle  50:52
Right. And that was, again, I just I felt like that was like a blessing in disguise to not have any thoughts of like, is this going to fail? Because it just didn't matter?

Edward Collins  51:01
But it seems like the the thing that you perfect it? Was the concept of the pattern interrupt? 

Kristine Morelle  51:06
Yes. 

Edward Collins  51:06
Because that's literally what you're doing. I mean, you're using the humor component to it. Because that just seems to come pretty natural to you. But you had the foresight. Or maybe it's by accident, I don't think so. You had the foresight to understand that doing what you were doing was going to get the attention that maybe they take it off of mute, and they actually listened to the ad, or they at least stick on and if you're using captions, and they can at least read it and get through it. That that's, that's pretty brilliant. I mean, when you look at what most what, just go to Facebook right now, you don't see that often. You see maybe Harmon brothers doing something that's kind of crazy. But beyond them, there's not a lot that happens that in that type of pattern interrupt environment? And do you think that has been the key to what has gotten you to where you are? 

Kristine Morelle  51:56
Yeah, I think that I mean, it's hard. Um, I feel like I'm still figuring it out, you know, like, yeah, so looking at it, I just started looking at the ads that we're working on, that weren't working. And it was the most of it was a consistent pattern interrupt. Like just, you know, whatever we were doing just sliding down a slide or whatever, you know what I mean? Like, going from one thing to the next thing from seeing change to seeing change, humor, doing something funny doing something they were not expecting? I think that was that was a big one. But then I also had some ads from just like, like I had, I shot an ad where I was walking through the cornfield, talking about having a music career and has nothing to do with anything, right. I'm in a cornfield. 

Edward Collins  52:39
Yeah. 

Kristine Morelle  52:39
And there's like a goat like, you know what I mean? Like, it's just, like, you know, so and I guess they want maybe they're just interested, they're curious. You know, I noticed even something like that, like, when I would walk those were performed better than when I didn't walk. So it's like, maybe they're just wondering, what's what they're gonna see behind me. 

Edward Collins  52:55
Right. 

Kristine Morelle  52:55
You know, and then like, just funny stuff. Like I did one where I bought those like big inflatable things that you were, I don't know if you know what I'm talking about. Like, they go all around you

Edward Collins  53:04
Like ball, like almost like a soccer ball type thing? 

Kristine Morelle  53:06
Yeah. Inside of it. Yeah. And it's all right. Yeah. And you're inside of it. And so we shot this ad. And we're just like, watch this guy, you know, and I, my brother, I don't remember who it was. They had one too. We like randomly jumped up and they hit me. And I like, I went flying. Like I just I was not explaining it. I went blind. And we're in the middle of a cornfield hit the floor. And I'm just like, Do you want a booking agent? Like, it has nothing to do? You know, but it was just I think it was fun. And sometimes I think that like, I feel like everybody's like a kid. You don't I mean, we just like, suppress it because we're like, you're gonna be serious. And so I think maybe they just I don't know, maybe they related to the I don't I really don't know, I just know that it works well. So but I don't know what goes through people's heads yet i I've gathered is like, I feel like people just feel freedom or maybe they feel more connected. And you know, like, you're a real person.

Edward Collins  53:58
The authenticity of you just being you. 

Kristine Morelle  54:01
Yeah. 

Edward Collins  54:01
This is your thought a character that you just are, who you are, you enjoy having fun and laughing and just just doing so sometimes some silly stuff. 

Kristine Morelle  54:11
And I think also like, sometimes when people have like regular jobs, and they're given rules, 

Edward Collins  54:16
Yes.

Kristine Morelle  54:17
that starts to become who you are. Because you're like, I can't do that because of this. I can't do this because of this. And I can't you know, I have authority and I have all these people that are going to tell me that I can't and I'm gonna get written up. And for me, because I was just in the entertainment industry and because I was just like, I don't care. I'll be homeless invading the gas station, you know, I mean, I don't care ever, like I do what I want, you know what I mean? Like, what it was like, it's not like I was like living lavishly, like I think it'd be cool if I was like a little bit of one and make all kinds of money but I was like, Dude, I want I'm in my car like, right like the jackets on the windows. So like, people don't see me sleeping in my car. You know, so but that was still I wanted my freedom more than I wanted approval. So I wanted my freedom so bad. So for me it was there was too much pain and not having freedom. Then someone rejecting me or sending me hate mail, you know, so it's just like, I don't care, I'll whatever playing this cornfield and have fun. And I had never been given rules. So I've never worked for anybody. So it's not like I had had all this success, but I just had never worked for anybody. So, nobody, I never heard from anybody that that was weird or different, or you don't I mean, I didn't even know you didn't know what I didn't even know. It was just like, that's just I guess when you're a kid, and nobody tells you, you can't be a kid anymore. 

Edward Collins  55:25
Right.

Kristine Morelle  55:25
You still think you can be a kid? So that was kind of like a good thing, I guess.

Edward Collins  55:29
And the remarkable thing I think, too, is you were shooting all this on just your phone. Right? You weren't you didn't have like fancy cameras, fancy equipment. I mean, I know you had a background in the arts and being on stage and with real microphones and real light sets. But when you were building this new business out, you weren't doing it with a large budget. 

Kristine Morelle  55:49
No. 

Edward Collins  55:50
You were doing it with mobile phones. 

Kristine Morelle  55:52
Yes. Yeah, just cell phones. Yeah, no microphones, no team. Just my brother, like his girlfriend shot the first ad. And then I just I looked on YouTube, you know, we all have access to YouTube. It's not hard to edit a video, and then just edit the video and just put it up. You know, like, it wasn't. I think a lot of people get stuck in that, like, I need fancy stuff. And you know, and sometimes the wind was so loud, like, you could barely even hear me talk. I'm screaming like, you want a music career? Because you know, there's so much wind. 

Edward Collins  56:19
Yeah. 

Kristine Morelle  56:20
And it's so funny you in here, like people have come up to me. And they're like, hey, just want to tell you like no offense. But you know, the audio and your ads are really bad. And that made me feel good about my ads. And I'm like, you they're like your ads. So it makes me feel good. You know what? My ads suck to my Hey, whatever works. Like just, I'd like the slogan Done is better than perfect. 

Edward Collins  56:42
Oh, absolutely. 

Kristine Morelle  56:43
And so that was always just done is better than perfect. 

Edward Collins  56:46
Absolutely. 

Kristine Morelle  56:47
And that 

Edward Collins  56:47
Imperfect action beats perfect inaction every day of the week. 

Kristine Morelle  56:52
Yes. 

Edward Collins  56:52
Every day of the week. And I think that's that's something that I wish a lot more business owners would understand that you just have to do it, just do. Take action, take control. And the reality is, it's not that complicated. We we make it complicated ourselves.

Kristine Morelle  57:10
We also think too, I was having a conversation with someone about this today. And I've never heard anyone talk about this concept. And I feel like I might be one day I'll give a whole speech on it. But everyone always feels like they gotta be great. So everyone goes to seminars and places. So it's like, so that they can believe in themselves. They can believe that they can do it so that they feel like they're good enough that they have impostor syndrome. And they have, and someone asked me, have you ever had impostor syndrome? I said, No. I've never had impostor syndrome. And they're like, why not? Because I've seen dumb people make so much money.

Edward Collins  57:38
Right.

Kristine Morelle  57:39
You guys are looking that like, you gotta be great. And you gotta be so I'm looking at all these idiots that have made so much. Like, I'm just thinking, I just, I'm smarter than that idiot. 

Edward Collins  57:48
Yeah, we know. We know some of them. 

Kristine Morelle  57:49
Yeah. So yeah, like, I'm smarter than that idiot than I can make some money. You know what I mean? Like that. I must be a real idiot. If you know what I mean. Like, what does that say about me? If I can't, you know, and it's the same thing about music. It's like when people are like, Well, I feel like I'd be a better singer. I'm like, Britney Spears doesn't even sing 

Edward Collins  58:05
Right. 

Kristine Morelle  58:06
or concert. So what lie have you been telling yourself? So you got to be a good singer to be a professional singer. Like, none of this exists. Like, you don't have to be great. You just got to be kinda good. Now, that might be the most motivating. A person says, like, you just gotta be kinda good. And everyone else like you gotta you gotta be great. Believe in yourself. You just gotta be a little bit smarter than that idiot. Like, that's it. That's all you know. 

Edward Collins  58:30
I love it. 

Kristine Morelle  58:31
Yeah. And I think that if everyone saw it that way that it's like, then impostor syndrome can't exist.

Edward Collins  58:37
I cannot agree with you more. Because I think that we all do get stuck in ourselves in our own heads. And that, that those limiting beliefs about ourselves that we're not good enough, we're not we're not capable enough. Our our talent doesn't rise to the next level. All of those limiting beliefs keep you from the dream. That is a potential reality. 

Kristine Morelle  58:59
Yep. 

Edward Collins  59:00
And until you put it into action, you allow yourself to take those limiting beliefs and just leave them leave them on the sidelines. Go out there and make it your own.

Kristine Morelle  59:08
Yeah, yeah. Well, even in music, too. There's a saying they talk about because jazz musicians always have this like ego. Okay, like, I'm so good, because I'm a jazz musician. And I love like 500 chords. And then there's this, like, there's a saying that says, jazz musicians play 500 chords to four people. And pop musicians play four chords. 

Edward Collins  59:28
Yes.

Kristine Morelle  59:28
I have hundreds, you know, 1000s of people. So it's just like the simplicity of like, sure you're not. This guy's, sure he's not as talented as you are. But he's making way more money and you're like living off ramen noodles. So I don't know. I'm not gonna choose this 

Edward Collins  59:43
What's measure of success. I shouldn't be looking. 

Kristine Morelle  59:45
Yeah. And what is it that you want? Because if that's what you want, then that's great. 

Edward Collins  59:48
Absolutely. 

Kristine Morelle  59:48
If you just and that's in your, that's your happiness. But in the world of entrepreneurship, where everyone's trying to make money. You don't have to be the best at your craft. You just gotta, again, you just got to be kind of better than that. Other people like that?

Edward Collins  1:00:07
Well, Kristine, I love this conversation. When you look at at your journey, what would you say was the most difficult thing you've been through?

Kristine Morelle  1:00:15
The pregnancy the Yeah, that was really tough. It was really tough raising my son myself. So that was really, really hard. Like I was like, oh, you know, it was like the, I think it was just the first time that I like, really felt like, I just didn't want to wake up in the morning. He was like, I just rather die like, this is just too much, you know what I mean? Like, everything in my personal life had fallen apart, in the garage was really tough. And then moving to New Mexico was really tough. I didn't want to be there. And then raising my son, and you know, to be honest, it's like, it's a struggle as a parent, like, I wasn't in love with my son when he was born. Like it was, there was a lot of, I was upset with myself for the decisions that I made. I was upset with, you know, his father, I was upset with everything about the situation. But I knew that I knew it was my actions and my choices. And so it was just like, how did I get myself here? Like, I know that I'm better than this. And it's just kind of that internal dialogue that was and I just remember being so stressed out, like, I just couldn't eat, but I was trying to eat because I'm trying to breastfeed him, you know what I mean? Like trying to keep myself in these. And then like, as I'm so stressed out about money, and trying to figure out how I was going to take care of him. So that was really tough. I think it was tough, because it was such an emotional thing, you know, like, and all the other stuff, like all this stuff I talked about with like, the drug dealers, and the you know, all create other crazy stuff, the guns being pulled out. And, you know, some of them are physically abusive, and you know, just all that kind of stuff I could deal with. But the moment you throw in like another human being, and yeah, then it's like, I lost myself, too. I always jokes, because I always say, like, I looked so terrible, you know, your phone does the facial recognition. 

Edward Collins  1:01:53
Right?  Yeah. 

Kristine Morelle  1:01:53
It didn't recognize me for like six months, like, it just wouldn't work. Like it was just like, it just wouldn't recognize me. And then all of a sudden, when I started, like, kind of getting life back and recognize it worked again. So I was just like, That's so crazy. But it was when I was starting to feel a little bit better. But I just looked like death. Like it was just so it's really hard to go. I have to take care of this child, and you just so extreme exhaustion. I've never felt that type of exhaustion. Because physically I'd lost my voice multiple times where I couldn't speak because it was just like, you know, I'm just leaving. Like, he's, I'm breastfeeding him. So nutrients everything's going to have your body does not care about you.  It's like, we got to take care of this baby. So we're giving everything to the baby. And then he just was he was really tough, because he just wasn't. He was really, what is the word when they cry a lot. Yeah. colicky. And so it's just I never saw I didn't sleep for like two years. So for two years, I didn't sleep. So it was just like, in sometimes, when I would create those ads, I'd have 15 minutes. You know, it's like, if I have 15 minutes, what can what do I have to do in these 15 minutes to produce the most amount of income? And that was all that I asked myself, if I can do one thing today? What's the one thing that will produce income because I think it's easy for us to go, I want to redo my website, I want to redesign my business card. It's like, what does that do? Does that actually produce income? So whenever you're looking at your to do list, it was just like, if I can create one ad today, that you know what I'm interested

Edward Collins  1:03:16
Focus in the things that matters. 

Kristine Morelle  1:03:18
Yeah. Because it's like the products made. So if I can just make one ad that goes, that reaches millions of people, then that's going to be the most productive thing that I can do today. So it was just staying in that mentality of like, yes, you don't have these things, but you do have this. So focus on that one thing that you do well, and just believe in that. So just kind of maintaining that and also trying to be funny, like, being funny, while feeling like, like you want to die is like a whole other thing. You know, like that was like, Okay, I don't want to live anymore. But I know that if I make people laugh, right, you know, and it was so it was such a weird. It's just a weird, you know, thought process. So it's just like, but I also thought of it as a gift because I remember I was doing a show. It was right after I had my son had been born. And then I was about to move to New Mexico, but COVID was right about to hit. And I remember being like so depressed and so sad. Like I just wanted to cry. But I remember the whole room was dancing. And I remember thinking as much as this sucks inside, what a gift to be like wanting to die, but to still bring so much happiness to people. And I thought that brought me some sort of happiness. You know what I'm saying? Like that was like a really cool, either. How lucky am I? You know, because it's not like I'm working at a department store. Nothing wrong with working there. But like, you don't get that same type of love, where you're like, oh my gosh, you know, I get so much love. There's like even though I felt like world was falling apart, there's still this still built this skill that is still doing something for me. It's still keeping me moving. You know, I'm still barely getting by, but like, I'm like a turtle. I'm just like, you know the tortoise and the hare. I'm like tjhisbut like, I'm still moving though.

Edward Collins  1:05:03
Right? 

Kristine Morelle  1:05:03
You know, like that was the main thing is like, I'm still going. So I know I still get where I need to go. But it's like maybe it'll take a little longer. But I thought that was, I don't know, I just thought that was like a cool gift to at least have that, you know,

Edward Collins  1:05:16
and that brought you through and helped you to continue putting one foot in front of the other. 

Kristine Morelle  1:05:20
Yeah. 

Edward Collins  1:05:22
When you look at so far, where you where you've been and where you've come, what would you say is like, the thing that has brought you the most joy that we've talked about the most hardship or the most challenge? What was the most joy?

Kristine Morelle  1:05:36
Those two things, making people like dance and sing along like, I'll equate, like, I'll compare. So I now focus on making people laugh, you know, whether from stage or on the internet. And it's amazing, right? And here, I was teaching marketers how to use humor and to just use those natural things like as a kid that makes you laugh that you have fun with. 

Edward Collins  1:05:59
Yeah. 

Kristine Morelle  1:05:59
So now make more money and, you know, go out there and and I felt like I'm giving people freedom right now. And that's so empowering. Like, I'm empowering people. And it's empowering for me. It's like I'm saying, Hey, look at me, I'm a total idiot. But like, look, I'm like making some money. And you could do and so I feel like people go, Oh my gosh, I don't have to be so uptight. And that was really amazing. And the other thing that was amazing was I used to do like some big shows, like I've done arenas with like, 10,000 people in them. And I've done, you know, really cool shows where there's like wind and lights and lasers. 

Edward Collins  1:06:29
Yes. 

Kristine Morelle  1:06:29
You know, and I always thought when I would get off stage, I remember people being kind of scared to talk to me because you were like, the coolest person in the room. And I remember thinking, like, that's what life is you gotta be the coolest person in the room. You know what I mean? Like, but then I was like, But then I'm like, nobody's talking to me, right now. And so then I remember I started doing these shows. I've ever been to a dueling Piano Bar. 

Edward Collins  1:06:50
Yes. 

Kristine Morelle  1:06:51
And you sing like you're singing like Eminem, Dr. Dre. You're singing Spice Girls, you're seeing like, I like big butts. And I cannot lie like you're singing the dumb. So I had taken a gig playing in Hollywood, where I would just sing most ridiculous songs, you know, ever. You know, if you're singing I like butts. And I cannot like big butts. And again, and everyone in the audience is like dancing

Edward Collins  1:07:12
having a good time yeah

Kristine Morelle  1:07:13
I remember go, and then everyone wanted to talk to me. And everyone wanted to dance and ever. And people would come up to me crying sometimes. And they'd be like, like, I remember one time a woman followed me to the bathroom. And she's like, Hey, and this was so powerful. And she's like, I just wanted to tell you, I haven't been out in a couple years. And she said, and her friends were there. Like, her eyes teared up and she said, I have cancer. Just said, I'm gonna die in six months. She's gonna die, she said, but I had such a good time tonight. She said I was dancing. I was singing. And she's like, and there were times where like, I remember I was playing in a tiny little bar, there was a girl and she's like, I've never sung in public. And today, you had me singing at the top of my lungs. And I thought it's the same thing. Like you're giving people freedom to be imperfect. 

Edward Collins  1:07:55
Yes. 

Kristine Morelle  1:07:55
Like we're singing. I like big butts. And we're singing like, you know, sipping on gin and juice. Snoop Dogg. You know what I mean? Like, we're seeing the stupidest thing. And I'm like, just sitting here on my piano and everyone's singing along. You know, that's so much freedom. 

Edward Collins  1:08:08
Yes. 

Kristine Morelle  1:08:08
And I feel like humor in ADS is the same thing. Like, you have freedom. And that's been the biggest joy. Like, when I talked about playing, even though I felt like my whole world was falling apart. I was still making people feel like they could dance in public that they get. And there was no judgement, because I'm just singing all these ridiculous songs. And I'm making people laugh. And even though they were imperfect, like sometimes they were like, can you play Dr. Dre? And I'm like, I don't know, let me try. And there's like, 300 people there. 

Edward Collins  1:08:34
Right? Right. 

Kristine Morelle  1:08:35
And it's so imperfect, and nothing about it is perfect. You know, I don't like Dr. E. And everyone's like, singing along. It's totally wrong. And I'm like, I don't remember the rest of it. But they'd be so happy that I even tried, 

Edward Collins  1:08:46
Yes. 

Kristine Morelle  1:08:47
I'm like, you're happy that I even tried, you know what I mean? I'm used to like, everything needing to be put, my hair needs to be perfect. And all of a sudden, no, like, being imperfect, was so much more powerful. So I learned that in music, and that's kind of the same mentality that I carried on into this. So like, speaking from stage, is like, I just made a fool of myself. Like it's gonna make people feel like they can to.

Edward Collins  1:09:12
Speaking from stage now you have courses where you assist other young and even older artists who just have not figured out how to get their foot in the door with the types of shows and events etc. You help them now you're also helping other businesses with regard to their marketing and advertising and funnel building. I mean, it's quite quite an adventure from where you have where you were, to where you are now. It's, that journey must have been amazing to get through. 

Kristine Morelle  1:09:42
Yeah, it's cool. I remember watching army commercial and it was like, if your life was a story, would anyone want to read it? And I was like, that's pretty powerful. You know? And if you kind of look at your life like that, like I don't know, I feel like then you do more interesting stuff. You know you try more things? And you would be like, Hey, this is just my story. So I feel like that's kind of a cool thing to like, look at your life like, is this how I want my story to be? And regardless whether you do or you want it to be interesting or not interesting, that's fine. That's your story, whatever you want your story to be.

Edward Collins  1:10:14
You're the author, the director, and the main character in your story. 

Kristine Morelle  1:10:18
Yes. 

Edward Collins  1:10:19
You get to decide. Wow. I like Kristine, what I do enjoy doings I enjoy for all the guests that come on this show. I enjoy getting into a thought exercise. And I would hope you would, you would want to be willing at least to go down this journey with me for a minute. 

Kristine Morelle  1:10:35
Okay. 

Edward Collins  1:10:36
What I'd like you to do is I'd like you imagine for a moment that you have the ability to go back in time. And you can meet up with a younger version of you. Anytime in your youth, and anytime in your history, it could have been yesterday, you get to decide the time, but you get to share one thing with that younger version of you. The question I have is, who would you be going back to visit? Meaning what age what? What were the circumstances? And what would be the one thing you would share?

Kristine Morelle  1:11:06
That's good. That's a really good one. Oh, that one's hard. Um, I would probably go to, Okay, so when I was 13, I started learning how to build websites. I learned HTML code. 

Edward Collins  1:11:22
Oh, wow. 

Kristine Morelle  1:11:23
And so I would build these websites for musicians that I liked, like TLC. 

Edward Collins  1:11:27
Okay. 

Kristine Morelle  1:11:27
You know TLC? 

Edward Collins  1:11:28
Yes, yes. 

Kristine Morelle  1:11:28
So I would, I remember, I created a website, and it was like the top four fan page of TLC. And I would just sit there and I would try to, I would just wanted to beat everybody was more for like, 

Edward Collins  1:11:37
Competition.

Kristine Morelle  1:11:37
Competition and ego and like, you know what I mean, like, I want to beat everybody. And so I was like, top four. Because I was doing all these things like kind of Banner, you know, like, exchange, man, I just, I don't even remember what the right words were but different things to bring traffic to the site. I didn't know you could sell something. So when I look back at that, I think I would go back and I would be like, be very aware of the questions that you ask yourself, because I think it Mark Victor Hansen, I read it in one of his books is be very aware of the question that you ask yourself, because those are the answers that you're gonna get. So if you ask yourself, How do I make $5,000 extra this year, right? And you're gonna get like, Oh, get another job. But if you ask yourself, How am I gonna make $100,000 this year? How can we get another million dollars this year? You're the the answers start coming to you bigger? 

Edward Collins  1:12:22
Yes. 

Kristine Morelle  1:12:22
And so for me, I think I would have gone back and I would have said ask yourself bigger questions.

Edward Collins  1:12:27
Wow. Super powerful.

Kristine Morelle  1:12:30
Yeah, cuz it was instead it was like, How can I have the best TLC website? You know what I mean? Like, so that was all I was getting? You know? So I think that would just be like, ask yourself bigger questions.

Edward Collins  1:12:41
The second component, then to this thought exercise is, I want you to imagine for a moment that a future version of Kristine has come back to visit us today in this moment. What would she share with you?

Kristine Morelle  1:12:55
Okay. I mentioned earlier about my conversation with God has always been do whatever you think, Kristine, you have everything that you need, you have all the resources, you have everything. It's when you start listening to anything or anybody else that you start messing up? 

Edward Collins  1:13:12
Yes. 

Kristine Morelle  1:13:14
And walking in faith, I think is the most powerful thing that you can possibly do. And when I had first moved to Vegas, and I was living in that weird Russian brothel, and I was sitting on that pavement, and I was asking myself, How did I end up here? I remember going, I need to create a video. That's what I told myself, I need to create a video, I need to create a promo video and I need to come up with a way to show the world what I have, because I didn't really have videos and stuff. And I knew that I could be performing. I knew that I had that ability. But I knew that a video is gonna be really expensive.  So I was like, this is gonna cost me like $8,000. Like, I wanted to do this big production of dancers and musicians and producers. And so, but I just kept on remembering like that, like, Hey, God is always like, dude, just do whatever, just walk in faith. I didn't have any money. And I was like, $15,000 in debt and $15,000 in debt might well been like $10 million into debt. You know what I mean? At the time, there was no way that I could come up with that at that point. And I remember I thought, You know what, I'm just gonna, just gonna book everything. And I booked everything for two weeks later, and I booked the dancers and I booked the musicians and I booked the cameraman, I did like three person, camera crew, and I went and found a studio that was $100 an hour and I booked I booked everything. I even opened it to the public. So I had an audience. I mean, it was just everything. And there was no way there was no way for me to make the money in my mind. But, again, the conversation that I had was alright, God, you know what, you put this dream in my heart. So this is your job. Like, I'm gonna leave this up to you because I'm just gonna say this is your fault. Because I can't do anything else. I have to do music. And so I booked everything and I went, I was going door to door at the time and I would usually make about $100 a day so those like two weeks, I would have made like 14, 

Edward Collins  1:13:44
Yes.  Nowhere near what you need 

Kristine Morelle  1:15:04
nowhere near what I needed. And I went door to door and I sold my 10 CDs, I made my 100 bucks and I got a call, or I got a message on MySpace. And it was a gentleman and he goes, Hey, I want to give you a $300 donation. You know, would you meet me at a Starbucks, you can bring a friend, you know what I mean? Like, super cool. Bring a friend and you know, just want to like to ask you some questions. I was like, cool. There's gonna be like lots more of these, like, I just already knew, like it was gonna work out. 

Edward Collins  1:15:30
Right. 

Kristine Morelle  1:15:31
And so I showed up and I'm talking to the guy at Starbucks, and he was just kind of like, kind of depressed, like, real estate guy who's just like, you know, he goes, Why are you going door to door? Like, that's, like, I know, but like, everything else seems like it sucks more to me. Like, I don't want to do anything else. Yes, going door to door sex was showing up at a job sucks, you know? And so he just kept on asking questions, like just nothing. Like, he didn't know my financial situation, you know anything about my situation? And then he goes, okay. So how do you spell your name? So I spelt my name. And he goes, Okay, um, and he had already given me the, like, $200. And he's like, I want to give you another, like, donation. And then he goes, I don't know why I'm doing this. And he says, something tells me I'm supposed to do this. And he like, writes, in a check, and he like, folds in, he hands it to me. And then he goes, You never have to talk to me again, you don't owe me anything. If you see me on the street, I don't have to say hello. So I don't know what to do specifically tells me I'm supposed to do this. And he walks out at Starbucks, I'm sitting there, and I'm like, I didn't open it. Because I'm like, what does happen is this. And then I open it as check for $10,000 

Edward Collins  1:16:43
Wow. 

Kristine Morelle  1:16:44
And then I was just like, you know, like, it was just the most, because at the time, I had just left like a physically abusive relationship, drug dealer, like, same thing like drive bys. Like, it was just, and I felt like, the world that I was living in, was like, just punching me in the face, you know, like, and it was like, and I was still, you know, I was homeless, and I didn't have a place to live. And then it was just, hey, if you have, like, the person that created this world on your side, then it doesn't really matter what's happening around you. 

Edward Collins  1:17:16
Yes. 

Kristine Morelle  1:17:17
And so I paid for my video, and I, you know, I got everything that I needed to do. So, you know, this is a long story. But the future me would remind me of what it's like to walk in faith, continue to walk in faith, never think about the restrictions that you have of this world, because this world is not real. You know, like, this world is just the product of whatever you've created in your mind, or whatever limitations you've given yourself. So continue to walk in faith. And like, you're so powerful. We all are. Yeah, we all are. But you have to really believe it. And you? And yes, some of it has to make sense logically, but some of it won't. Some of it will just work because you believe it will. So that would be my that would be my future self. For sure.

Edward Collins  1:18:02
So you, you told your past self, something that was powerful. Your future self told you, you now something that is powerful. I don't want the audience to feel left out. So what could you share with the audience that you think they should hear? Like, what what one thing would you share with them that you think could be powerful for them to hear?

Kristine Morelle  1:18:24
I think mostly it's stop thinking that you need everything to be right to get started. You know, it's work with what you have, you know, like, for me, it's I didn't have WiFi, I didn't have high ticket eight, anybody that cost a lot of money, I didn't have a partner, I didn't have, you know, a cell phone that, you know, like, I didn't have cell phone service, I didn't have a car. And I could have like, let those things hold me back. And I think so many people out there thinking, I don't have this so I can't do this. I don't have this. But back to the be aware, very aware of the questions that you ask yourself. Don't ask yourself, if you can do something, ask yourself how you can do something? 

Edward Collins  1:19:02
Yes. 100%. 

Kristine Morelle  1:19:03
That's what I think people. The questions you ask yourself are so important. Ask yourself the right question. And ask yourself, how you can do this, even without those things? How can you do it, even if you don't have whatever it is that you think you need? There's always a way to make it happen.

Edward Collins  1:19:19
That's so powerful. I want to from the bottom of my heart. I want to thank you for being so genuine and so willing to share your story. How could the audience find you if they if they want to learn more about you and what you do and how you help? Maybe people in their circumstance where they are like how could they reach you?

Kristine Morelle  1:19:39
I have my social media is Kristine Mirelle. Everything is you know, Instagram, Facebook, and then I have my website kristinemirelle.com. And then for musicians, I have musichustler.com, hat's actually my name brand. And then for my ads I have left myadsoff.com.

Edward Collins  1:19:56
myadsoff.com 

Kristine Morelle  1:19:56
Yeah, so I got lots of domains. I know I just threw out a whole bunch out there.

Edward Collins  1:20:00
No worries. There'll be in the show notes.

Kristine Morelle  1:20:01
Okay. All right. Awesome. 

Edward Collins  1:20:03
Wonderful. Christina. Again, thank you for being so genuine and being so willing to share. It's been a true pleasure having you on the show. And I, this has just been amazing. Thank you. Thank you so much. And for you, I know for a fact 100% you've absolutely loved this episode. That means that means you need to click the subscribe button because you're not going to want to miss what comes next. My name is Edward Collins, and this has been entrepreneur unleashed. Thank you again. Thanks. Bye for now. Wow, that was so powerful. Thank you.

Kristine Morelle  1:20:36
Awesome. Thanks for having me.

Edward Collins  1:20:37
Oh, thank you. You're the one who did all the work.

Kristine Morelle  1:20:40
That's a no those are great questions, though. I think you know, leading like listening

Edward Collins  1:20:44
Your answers were the best.