Entrepreneur Unleashed

What Do You Value More... Your TIME 🕝 or Your Money 💸 ? | Julie Goodall

Edward Collins Season 1 Episode 18

In this episode of the Entrepreneur Unleashed podcast, we had an amazing conversation with Julie Goodall, a Financial Consultant and Entrepreneurial Advocate.  She has an intimate knowledge of bookkeeping and back office systems. And now, she is helping business owners ensure their business is running at optimum efficiency.

Julie shared her amazing personal and business story, inspiring everyone to keep pushing despite struggles. In this episode, you will learn the key elements of running a successful business and how loving the things you are doing will greatly impact it. She will teach you how to take a risk and work on the things you truly want.

Connect with Julie:

Website: https://www.genesisconsultingcorp.com/
Facebook: https://www.facebook.com/GenesisConsu...
Instagram: https://www.instagram.com/genesiscons...
LinkedIn: https://www.linkedin.com/in/jgoodall/

If you are a business owner and looking to get to the next level, I have something that you will find valuable. For as amazing as it would be to offer you something that would transform your business, that is not really an option without knowing a little bit more about your business. However, I can help you plug one of the main profit leaks of every business owner... TAXES. After doing these over and over with all of my clients, I have curated the top 3 secrets that help me pay next to nothing in taxes every year! You can learn them too, all you need to do is jump for FREE on my next "Outsmart The IRS - Web Class". Sign up for free at this link: https://outsmarttheirs.com/

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https://uplevelentrepreneur.com/official

Julie Goodall  00:00
I could go back to lots of different places and the same advice would be relevant. But I would go back to probably around eight year old me. 

Edward Collins  00:06
Okay? 

Julie Goodall  00:07
And say it's not your job to fix everything.

Edward Collins  00:12
Welcome back to another amazing episode of entrepreneur unleashed today in the studio, I'm joined by Julie Goodall, she's an amazing entrepreneur, you're not going to want to miss any second of it. But before we get started, I just want to let you know once again, my name is Edward Collins, I'm the host of entrepreneur unleashed. And I've put together this podcast specifically for business owners, just like you who are looking to shortcut your journey of success. And the best way to do that, but I've found is to learn vicariously through others. So we're going to jump right in, because you're not going to want to not gonna want to miss any second. So Julie, thank you so much for joining me today.

Julie Goodall  00:44
Thank you for having me. This is great. 

Edward Collins  00:46
Well, I know that you traveled a little bit of a distance to get here. We're down in in our Miami studio. Um, tell us tell us where you came from.

Julie Goodall  00:53
I came from Fairfax Vermont. 

Edward Collins  00:56
Okay. 

Julie Goodall  00:56
Not even the big city in Vermont, if there is one. A little bit north, probably 30 minutes from Canada. 

Edward Collins  01:03
Okay. So a little warmer here.

Julie Goodall  01:06
14 degrees when I left about 80 I think now.

Edward Collins  01:09
Yeah just about just about. And we have palm trees. 

Julie Goodall  01:13
You do? We have no palm trees in Vermont.

Edward Collins  01:15
Maybe inside and the fake ones. But that's about it. 

Julie Goodall  01:17
Yes. 

Edward Collins  01:18
Well, I'm glad you're here. As you know, we set up this podcast to give other business owners the opportunity to learn vicariously through those who have been through it. And, Julie, you've been through it. I've seen your bio, we've had conversations. So what I'd like to do is try to frame it up for audience. Tell me a little bit about how you actually got started in business.

Julie Goodall  01:42
Yeah. So I was working for an accounting firm for about eight years. And I was doing accounting. My mom was an accountant and CFO her whole life and hated it. Like absolutely hated it. Soul crushing. I hope they're not watching right now. I don't mean it. No, but it just it wasn't it didn't light me up. I've always been somebody who I don't want to do things if it isn't fun. And so I was trying to get another job. And I couldn't get hired. And I couldn't get hired. My assumption is, I didn't have a degree. 

Edward Collins  02:15
Okay. 

Julie Goodall  02:15
I just and it wasn't for lack of trying, I had gone I had gone for physical therapy and decided pretty quick that I didn't want to do that and was afraid of the debt. And so kind of backtracked a little and said, I'll figure it out. And then accounting, they want a degree. And I was really kind of, I caught up on my high horse a little bit, I was like, I've been doing this for eight years, I can do this stuff in my sleep. I know what I'm doing. I'm a good worker. But I had been told by HR people, if you don't have a degree, you literally just go in this pile, you don't even get looked at right. So I was frustrated. And during this time, I had started some personal training on the side just just for fun family, friends, that kind of thing. And somebody said to me one day, she's like, you should start a gym. Like, yeah, that's great, don't you have to have, you know, a little bit of money, a little capital to do that. But kind of got the wheels turning. And I was like, why not? You know, like, I'm passionate about health and fitness. And I just, once I get something in my head, you know, the entrepreneurial thing, right? Like, it's just, it's in there, and it just starts percolating. And so I met with a friend of mine, who was a branch manager of a bank.  I, you know, I kind of skipped a few steps. I was like, go get some funding, I just need the money, I can figure the rest out, right. And she said to me, you know, I say this with love, nobody will ever lend to you. You are young, I was under 30. You are female, and you are uneducated. And I took that with a lot of gratitude. I mean, she wasn't saying it maliciously at all. She was being real. 

Edward Collins  03:19
Okay.  Coming from a place of love. 

Julie Goodall  03:48
She wanted me to not get my hopes up. And so I really appreciate that. But the best way to, to, to light me off is to tell me I can't do something. I got a little bit of like, petulant child in the room like, Oh, all right, you said I can't watch this. And so I just started doing the research. I've always been really resilient. And really, you know, if I want something, I will make it happen. Right, you know, from childhood kind of thing. And so I started doing the research, and I met with the SBA and he said, you need a business plan. And he didn't wanna spend a lot of time with me. And I learned later it's because usually when he tells people you need a business plan, they never come back. They realize what's involved in writing a good business plan, and they never come back. And so I went home and I did my due diligence. And few weeks later, I went back with my 42 page business plan and all my graphics and everything else. And I think he sat there for a good 30 seconds with his mouth open. 

Edward Collins  04:46
Wow. 

Julie Goodall  04:48
And that's when he said he's like, I didn't expect to see you again. And so anyway, I then I had that figured out and it was really just the funding and got that lined up and I opened my gym, I got my certificate of occupancy two days before my 30th birthday.

Edward Collins  05:06
What year was this in?

Julie Goodall  05:09
2011? Yep. 

Edward Collins  05:11
So this isn't just the collapse in the economy here in the US. Things are starting to rebound. 

Julie Goodall  05:17
Yeah. 

Edward Collins  05:18
You're jumping into it. 

Julie Goodall  05:19
Yeah.

Edward Collins  05:19
Now, I've had conversations with business owners, and what you're describing to me seems to fall into that category of grit. Like just doing regardless of what the consequences may be. 

Julie Goodall  05:31
Yup. 

Edward Collins  05:31
And just just like, how, how did you learn that it? Was that something learned? Or do you think that was something that's just part of your nature?

Julie Goodall  05:37
It's, I think, both.  Well, nature, a little nurture. But I think I had been told I couldn't have things before. But I also am somebody who learns pretty quickly. And if I tried hard enough, and I worked out, you know, right, from negotiating with parents, I'm like, I want to go to this. And they say, No, because you don't have a ride, you know, you start to like, figure out, well, if I do this, and I remove all the obstacles, then it can be possible. And so I think it was a little bit of that. And it's like, okay, I get that you don't want to pay for this. You don't want to take the risk. But I'm willing to take the risks. So what are my options? And you know, and there's a little bit of, it's borderline like courage and stupidity, because I did, I really did my due diligence, which included meeting with people who were running successful gems at the time. 

Edward Collins  05:39
Okay. Right. 

Julie Goodall  06:27
And the message was, don't do it. 

Edward Collins  06:29
Oh. 

Julie Goodall  06:29
There's no money. 

Edward Collins  06:30
Yeah, in the margins pretty shot. 

Julie Goodall  06:32
Right? Right. And especially where I wanted to do it, which was my hometown, and the clientele I wanted to serve, and I heard them. And I was like, a dog with a bone. I was just nope, I've got to do this. And so you know, in hindsight, I would have not changed anything. Because that's where I learned what it was to be an entrepreneur. 

Edward Collins  06:52
Right. 

Julie Goodall  06:52
I mean, that was taught grit. Grit was nothing before opening the doors. Once I opened the doors, it was okay, I can't afford employees. So I'm working 24/7, which in a gym is just about that, right? Like, actually, you know, cleaning toilets at 9:30 at night, and then showing up at four o'clock in the morning. I didn't drink coffee, my whole life until I opened a gym. And then I was like, I'm gonna need something. I'm getting up at 3:30.

Edward Collins  07:17
That's an interesting thing. Because a lot of people we live in an Instagram society. So we all see the unfiltered version behind the scenes like we see it. 

Julie Goodall  07:27
Yeah.

Edward Collins  07:28
But the world only sees the filtered 

Julie Goodall  07:30
Right. 

Edward Collins  07:31
Perfectly choreographed, like imagery. Like, what? What was that experience like for you like having to put in the grind having to put in the work? How did you? How did you do it? Because you came from an environment where you were working for someone else? And you put in the nine to five? 

Julie Goodall  07:47
Yeah. 

Edward Collins  07:48
Maybe it was in accounting, and it was more than cushy, but but at the end of the day, like how did you like, how was that experience for you?

Julie Goodall  07:55
I loved every minute of it. 

Edward Collins  07:57
Okay. 

Julie Goodall  07:57
I there's something I think that was the minute that I realized it hits different when you've worked for it. This was mine. 

Edward Collins  08:06
Yeah. 

Julie Goodall  08:06
This was the first experience like I don't mind working hard for other people. And I did. But when you're working hard for something that you want, I wanted to see those doors open because somebody told me I couldn't.

Edward Collins  08:17
Yeah.  Right.

Julie Goodall  08:17
And then there's the drive home. I was a single mom at the time with a five year old.  So I will paint I will, you know show up I will put together equipment until midnight. Blood Sweat Tears, literally, I'll do it. And it just felt worth every second of that. And then when I was doing it, I love to learn. I'm not somebody who ever wants to be done. You know? So, learning how to market learning, okay, what software to gyms use to check people in? Like, how do they keep track of their memberships? How do they? How do I get more people to know about this little location and and then of course, the actual human interaction, which that's always come natural to me. I love people. Relationships are everything. And I didn't realize that that was a key element of success in business until way later, I just liked people, you know. All of that was worth it. But there was a point about 12 months in where the burnout creeps in. It's, it's physically I'm here from 4am to almost 10pm. 

Edward Collins  08:21
Oh my goodness. 

Julie Goodall  08:35
So there was that whole like, and it happened right then to so it was new. It wasn't even like I'd always been a single parent there was this learning to parent my child by myself. And she's still young enough that that's not you know, there's not a lot of she wasn't really self sustaining five, right. So there was a lot of transition happening in my life. I had given up my house at that point to my ex husband so I was a little bit of a nomad and so there's just a lot going on. And for a while it was okay and I think the adrenaline keeps you going. And then oh, eventually Yeah, and lack of sleep and stress and the business I think kept me going, I think that period of my life would have been exponentially harder if I didn't have that to focus on.

Edward Collins  10:06
Let's, let's talk about that because I want to unpack it a little bit. There are a lot of audience members who who may be just thinking about getting started in business. So similar to where you are going through a transition. Looking back on that time, what would you say was the most impactful thing for that business to be sustained? Like, what was it that got it open? And got it going? Like, what skill set? should someone be trying to hone in on figure out that to develop within themselves? 

Julie Goodall  10:35
Yeah, I think, I don't know, it's not really a skill set. But I would say passion, you've got to want it, you've got to have that hunger. Because if you're just if it's just an idea, and you know, somebody else is footing the bill, and there's not really any risk involved. And it's just sort of like a hobby. Even if it's successful, I don't think it's quite the same, you've got to want it. And if you really want it, you've got to be willing to go all in on it, you've got to take the risk that it's not going to work. There's a not every business is this hard to open. So the one I have currently was not like this at all. So I by no means want to scare anybody from doing it. This was a brick and mortar with equipment, and it needed a lot of startup funding. Not all businesses are like that. But you've got to be resourceful, you've got to be willing to do the research both in how to get it open. But even when you're open, you're assuming it's a new type of business, you're going to run into things you don't know that you've never run across you've never experienced. And you've got to either know who to reach out to or how to find what you need. Because it's not like a W two job where you can go ask HR, it's not that easy. No, you know, so it's, um, you've got to want it and you've got to be willing to work for it and be resourceful, at least in that type.

Edward Collins  11:53
I talk a little bit about it in terms of this concept of discipline, because discipline is the thing that basically within you that says, Listen, I'm going to do what I'm going to do all the necessary things, even when I don't don't feel like it. 

Julie Goodall  12:07
Especially when you don't feel like it.

Edward Collins  12:08
There's plenty of times as business owners, we don't feel like it. There's plenty of times I don't want to be up at at 5:30 or 6 in the morning in order to prep for the particular day. But that is sometimes the necessary thing. So you have to be willing to do the things that are necessary, regardless of how you feel about it. When you look at at that business, like go now looking back in retrospect, would you categorize that as a success? And if so, if yes, why? And if no, why?

Julie Goodall  12:39
From a business perspective, I wouldn't categorize as a success from a lesson learned. Nothing else in my life has ever taught me as much as that gym. I learned so much. And not just about business, about people about myself about the way the world works. And so I would never undo it. You know, if given the chance, even though I don't consider it a success, business wise, if somebody said, you know, would you go back and just tell yourself not to? Absolutely not. I needed to learn those things to get to the next step. 

Edward Collins  13:14
You paid in terms of time. Money. 

Julie Goodall  13:17
Absolutely. 

Edward Collins  13:18
And sweat equity. 

Julie Goodall  13:19
Yep. 

Edward Collins  13:20
Okay. 

Julie Goodall  13:20
Well worth it. 

Edward Collins  13:21
And that education, like looking back, you didn't, you didn't get a traditional education. So looking back, would you say that that was that was well worth it? 

Julie Goodall  13:29
Absolutely. 

Edward Collins  13:30
Okay. 

Julie Goodall  13:31
Yeah. 

Edward Collins  13:32
What was the thing that caused you to transition out of that business?

Julie Goodall  13:35
I think it was, it was a it was definitely a little bit of burnout. 

Edward Collins  13:40
Okay. 

Julie Goodall  13:40
I mean, just that pace is not sustainable. And 

Edward Collins  13:45
4 to 10 every day, definitely. 

Julie Goodall  13:47
I'm not a morning person, like 8am is fine. 4am will never be okay with me. Ever. 

Edward Collins  13:53
Okay. 

Julie Goodall  13:55
So it was a little bit of that. And it was a little bit that I'd like to think I'm smart enough to know when to throw in the towel. Like, tell me I can't I'll show you I can I'll do it. But now that I've done it. I'm not stupid. I'm not I'm not a masochist. I'm not going to keep doing it if we're hemorrhaging money, and it's obviously not going anywhere good. And so there came a time in Vermont, our winters like two weeks, or I mean, our summers are two weeks. Sorry. Yeah, not winter,

Edward Collins  14:23
Nine months. 

Julie Goodall  14:23
That's like real real summer really realistically. I mean, it's two months, but we are we are aware of that. And so everybody goes outside. So all of my gym goers I had 400 over the course of the year so I 400 members. 

Edward Collins  14:37
Okay. That's actually pretty healthy. It was wonderful. How many square foot was the facility? 

Julie Goodall  14:42
Oh, gosh. I don't remember it was good size. I mean, I got all new equipment. I did it all right. I was so proud of it. So when you talk about the Instagram society, the shiny images, I have those. It looks great. And it was great. But I also have a background in finance. And I could see the writing on the wall I, I would say one of the biggest lessons I learned is, and I can't say that you can turn it off, but I'm a bleeding heart. And you can't do that in business. And so there's a reason that in fitness centers you sign up for a year, and it's cheaper. It's because they want the recurring revenue. 

Edward Collins  15:19
Right.

Julie Goodall  15:19
You know, because everybody wants to go out in the summer, which I did, except that when somebody came to me, and they're like, oh, gosh, you know, money's really tight. I'm a school teacher, I don't get paid in the summer. Don't worry about it.

Edward Collins  15:30
It's very difficult, difficult to operate both a charity and the business. 

Julie Goodall  15:34
Exactly. 

Edward Collins  15:35
One infrastructure. 

Julie Goodall  15:36
Exactly. 

Edward Collins  15:37
I totally get that when you look at your background in numbers, though, like so you were reviewing your numbers pretty right? 

Julie Goodall  15:43
Oh, yeah. Yeah. 

Edward Collins  15:44
The vast majority of business owners don't do that.

Julie Goodall  15:46
Yes, that I know now, too.

Edward Collins  15:48
If if you had to account for a particular way to look at numbers, to make sure that you're making informed decisions, what would your tips and tricks be?

Julie Goodall  15:58
One of the biggest things I tell people in the business that I'm in now is look at more than your profit and loss. Because typically, that's what business owners know. Right? Like, they're like, I have a profit and loss. And I really good month last month, it's a piece of the puzzle. It's literally like trying to put a puzzle together with half the pieces missing. 

Edward Collins  16:15
Yes. 

Julie Goodall  16:16
So there's obviously the balance sheet stuff. But then there's this, there's the forecasting and the cash flow management, you can't just say I had a good month. 

Edward Collins  16:24
Right.

Julie Goodall  16:25
There's no guarantee unless it's truly recurring revenue, like that's your whole business model. Even then, that that's going to continue. And you have to have a certain amount saved up for the Lean months, or, I mean, stuff happens, right? 2008 happened that happened more than once. It's gonna happen again, eventually, you can't just rely on a good month to determine the success of your business. There's a there's a lot more to that picture. And I did, I got really excited, I had money in the bank, and people were coming. And I was doing all the personal training, and it was filling me up as a person, you know, it lit me up, I was never happier. And then the money stopped. And I realized that with those operating costs, I'd never run a business. I'd run other people's. When that money runs out, checking, yes, I was shocked at how quickly it goes away. Just a few months. And it's like, oh, and I knew that I had tapped out every resource, I could get the doors open. So I didn't have traditional funding. So it's not like I had people or resources that I could be like, Hey, I'm going to gym, can you support me? Can you float me over the summer, I'll be fine again in the fall. And at that point, it was sucking the life out of me too. And it was a decision. It was uh, even if the business could rebound. I can't. This is not what I'm meant to be doing. I was a little foolish and kind of pushing through when I probably should have paused a little more, maybe listen to those people. I'd asked for their advice.

Edward Collins  17:57
Yeah, that persistence keeps entrepreneurs going sometimes too far too long. 

Julie Goodall  18:01
Yes. 

Edward Collins  18:02
So the way I talked about it, as I talked about, it's, it's not failure unless you quit. 

Julie Goodall  18:06
Right.

Edward Collins  18:07
So if you've never quit, you have never failed. That doesn't mean you don't pivot. And you got to a point where you saw the writing on the wall, 

Julie Goodall  18:14
Time the pivot. 

Edward Collins  18:15
Time to pivot. So what was that pivot?

Julie Goodall  18:17
Well, I had an unfortunate series of events, I had really, really debilitating back problems at the time, and I needed a back surgery. And so at that point, you know, with the divorce and loss of my house, and 50% custody of my child and my business failing and my health failing, I really kind of threw in the towel and just focus on my health at that point.  You know, I tried to sell the business, but by the time I tried to sell, I didn't know how much time it took to do that, and it wasn't an option. So we filed bankruptcy, and it paid off everything that we could, you know, but the rent, I mean, we weren't going to finish out our lease and but you know, we kept the mortgage payments in the car, basically everything that we could to be accountable. But I was kind of in a dark place. At that point, it felt like the world was kind of crumbling around me, and I couldn't walk physically couldn't walk. And so I did the surgery and really kind of focused on my health and my recovery. And then when that happened, took a step back and said, Okay, what do I want to do? And I wasn't sure what I wanted to do, but I knew what I didn't want to do. 

Edward Collins  18:38
Okay.  What was that? 

Julie Goodall  19:19
I never own another business. As long as I live.

Edward Collins  19:25
That's the decision you made.

Julie Goodall  19:27
I will never do this again. Like, thank you for the lessons. Not I can't. And I really wanted something that was both scheduled and brain power wise, I needed a recovery period, I needed to take a year and do something that wasn't up here all the time. And so I became a job developer, for people with developmental disabilities, which is it's a tough role. I mean, not everybody's open to hiring. Hiring those folks, which is a shame, obviously, they're wonderful and I could go on in that but, so I did that for a year, because it also filled me up, you know, in that feel good kind of way, 

Edward Collins  20:05
Sense of purpose.

Julie Goodall  20:06
Sense of purpose, feeling good about what I had accomplished in any given day. But I was still a single mom, and social work doesn't pay well. And I was really I needed to put food on the table. So once again, I was like, Okay, well, this isn't sustainable, there's got to be a balance between feeling good. And eating, you know, and having a nice place to live, right. And so it took me a while to kind of figure out what that was. And I met this very charismatic man who was clearly passionate about what he did, and got me into financial advising and life insurance. 

Edward Collins  20:43
Okay. 

Julie Goodall  20:44
So I got licensed to sell life, health and disability. And I joined this big name, company doing some financial, I didn't get certified as a financial advisor, but you know, kind of helping them plan I would say, for retirement and stuff like that, and then obviously, being able to sell the products. And so we got into that. And I quickly realized, it's a very broken system. It's, it's filled with a lot of white men over a certain age who have been doing the same thing for a long time and don't want to do it a different way. It's commission based, that was my first commission job. And I will never be one of those people. I understand why it happens. But there was a lot of people selling products that were not in the best interest of their clients, because it was a bigger payday for them. And so I had a really I have a very strong moral compass. And like I said, I'm bleeding heart. I had a really hard time. That said, it was the first year I broke six figures. I was good at it. 

Edward Collins  21:44
Yeah. 

Julie Goodall  21:45
And I think because the relationship piece came back in because people felt like, I did have their best interests at heart. And I did. Yeah, Yeah. 

Edward Collins  21:52
Share where you're coming from making sure you understood where they were.  You added value. 

Julie Goodall  21:58
Yep. And so somehow, that all worked out, except that I was surrounded by people who weren't. And then the better I did, the more they wanted to start doing joint business and, and kind of doing that, and actually got talked to by the owner of the company who was like, you really need to push our products, not other people's. And I was like, but what if they're not right? 

Edward Collins  22:16
Right. 

Julie Goodall  22:17
And obviously didn't get, it wasn't said, right. It was implied?

Edward Collins  22:21
Implication? 

Julie Goodall  22:22
Yeah. 

Edward Collins  22:23
Okay. 

Julie Goodall  22:23
Yeah. And so the guy that recruited me, he's like, we should start our own firm. And I was like, yeah, yeah, let's do that. You know, because I'm making money. And I like what I'm doing. And I'm helping people. But I don't like these other guys that don't like what they're doing. I don't want to be around it. So we launched what became my second business, which was really going to be built on financial education. And there was still products, so we'd still have the commission. 

Edward Collins  22:53
Okay. 

Julie Goodall  22:54
But it was really more focused on the education. 

Edward Collins  22:56
What year was this? This was in 2013. Okay.

Julie Goodall  23:01
You know, so my pack to never own a business lasted less than two years. Yeah. 

Edward Collins  23:05
Okay. 

Julie Goodall  23:06
This was different, because I was like, well, but this is with a partner. So you know, they're shared financial investment, they're shared, and he's experienced, and he's smart. And he knows, he knew the business side, he knew how to develop the products, and I knew the people and the systems. And I was, I've always been very maternal and nurturing. And so when we walked from this very big company, eight people came with us. So it was like a walk, it was kind of a big deal. So we had like, 10 of us right from the get go, this great office space, very rustic, you know, just good vibe, people would say when they came in, and I kind of organically took the role on training the team. Now here's what we're going to do, we had to because we got to invent all of these new systems. And at this point, I hadn't realized that that also lights me up. I'm a super nerd, if I can color code it and alphabetize it and like, make it efficient. 

Edward Collins  23:59
Okay.

Julie Goodall  24:02
And so I got to do that and like, Okay, so here's, we're going to do, I'm going to develop this intake form, and then we're going to do this. 

Edward Collins  24:07
Okay. 

Julie Goodall  24:07
Now, what we need at this point in the process, we really need either a meeting or a forum or whatever.

Edward Collins  24:13
So efficiency of onboarding.

Julie Goodall  24:14
Yes. 

Edward Collins  24:15
Going through systematization of everything.

Julie Goodall  24:17
Yes. So I got to do all that. And I said to my partner pretty early, and I was like, how am I gonna get paid because we're commission based and I'm not getting paid for any of this. And he's like, don't worry about I got you. I'm gonna go out and I'm gonna do all the really big cases, get the big commission and feed the business and Austin will take care of your pay and mine. We're going to be we're going to be so sad. Don't worry. 

Edward Collins  24:37
Okay.

Julie Goodall  24:38
Great. Okay. So I'm going to and I still saw clients during this time.

Edward Collins  24:42
Okay. 

Julie Goodall  24:43
But I was advising them and I can't lie.

Edward Collins  24:46
Right? 

Julie Goodall  24:46
I don't have a poker face to save my life. So if a product was not what they needed, 

Edward Collins  24:51
Right.

Julie Goodall  24:51
I did not recommend it. 

Edward Collins  24:52
Exactly. 

Julie Goodall  24:53
And if they needed somebody other than me, I made the referral.

Edward Collins  24:56
Right. 

Julie Goodall  24:58
Long story short, I made 11,000 dollars that year.

Edward Collins  25:00
Oh. 

Julie Goodall  25:02
Still a single mum.

Edward Collins  25:03
Going from six figures to 11 grand 

Julie Goodall  25:06
In one year. 

Edward Collins  25:07
Not a pleasant experience.

Julie Goodall  25:08
It was not. I at some point was paying rent on my credit cards. And with financial knowledge knew better. 

Edward Collins  25:15
Yeah. 

Julie Goodall  25:16
I also didn't feel like I had a choice with my daughter being young, I wasn't willing to, you know, stay in a shelter or I know these things are available. But I was so set on sparing her from any kind of hardship or, and so I just kept putting it on the credit card. And it was crushing. I am not somebody who likes debt I never have. I grew up in a lot of debt. And so I used that as a what not to do. Okay, this doesn't feel good. This level of uncertainty doesn't feel good to me. How can I never experienced that again. So I was a saver, I was a planner. But I did not have any resources to tap and I didn't want to lose our place. So I just kept racking this up going, I did something will come I will I will figure out a way. And in about 14 months, we brought in an attorney to do a Buy Sell agreement with us and my partner Chris, he said, Mark, this is Julie, she's my right arm. And without missing a beat. Mark said, I need a right arm, where do I get a right arm? And in my head, I went $11,000 this year, let's talk. Let's have a conversation. And we did, we had a conversation. And at this point, the relationship the partnership wasn't going really well. You know, it wasn't terrible. But it became very clear that his vision for the future of our company and mine were very different things he was going this way, and there was no middle ground. But I didn't want it to end like last one.

Edward Collins  26:45
Right? 

Julie Goodall  26:46
So I basically just said, I'm out. Like, you know, we didn't have there wasn't a lot put in and what was he had spent so there wasn't a like I owe you or there's a buyout or anything. It was like, let's make this a parting of ways you keep what we've built here. And I just need to go make some money to support my family. And so I had a conversation with Mark. And turns out he was a fabulous attorney. So good at what he does, a master connector, absolutely atrocious at running his business. And I can say this because I tell him to his face. We meet every two weeks. And I tell him often, and I adore him, we still work together together to this day. But he didn't have systems he didn't have organization. He loved the relationship and would forget to bill. So financially, it wasn't as successful as it could be because he was literally forgetting to bill or if you remember to bill he'd forget to follow up. And people would learn this, you know, teach them how to treat you and they just wouldn't pay in a timely manner. And I was not having that. I was not having that at all. And that was where the maternal thing came in. He was older than me, but I was like, no, no, I'm gonna take care of this, like you go out and do what you do. I will fix all of this like, and, and but do it in a nice way. You don't have to be unpleasant even with collections, you know. And so we joke to this day, he says the year he hired me it was the best year he'd ever had. And he's been in business for decades. And then I always follow up with it's not because I made you make more it's because I actually collected on what you earned. 

Edward Collins  28:17
Yeah. 

Julie Goodall  28:17
That's all I did.

Edward Collins  28:18
Yeah, we talked about what we do we call plugging the profit leaks. There's so many leaks that business owners have within their enterprise. You just have to figure out how to keep it whether that's in the side of taxation, whether that's the side of just operations and overhead. 

Julie Goodall  28:31
Yeah. 

Edward Collins  28:32
Figuring out how to collect on the the money that you're owed in an efficient and effective manner. You definitely can can lead to outcomes that you desire.

Julie Goodall  28:40
Yeah, yeah. And so that's how kind of organically the third business came to be. Because I had still sworn off businesses, especially after the second one. I was like, okay, note to self, it's no better with a partner than it is solo. Okay, we're not doing that again. And I worked with Mark and he was also a bleeding heart. And I don't know that he knows that I know. But he would invent work for me to do. 

Edward Collins  29:07
Okay. 

Julie Goodall  29:07
So that I would have more like, he kept me busy.

Edward Collins  29:11
So you operated that as almost like an independent contractor 

Julie Goodall  29:14
He did. 

Edward Collins  29:14
came in, stepped in and helped as an independent? 

Julie Goodall  29:16
Yep. 

Edward Collins  29:17
What gave you the idea to make that a business?

Julie Goodall  29:20
I didn't. He did. 

Edward Collins  29:21
Okay. 

Julie Goodall  29:22
Yeah. So when I got in, you know, over the course of the couple years, we work together, you know, we dabbled in, we organized his office. We did. Obviously, the bookkeeping was huge. His website was like, circa 1980. And so I ended up doing his website, and he was using social media for both business and personal and I was like, oh, no, no, no, no. So I did really whatever he needed. Like, he didn't know what he needed. And I would just kind of discover it. And I was like, oh, no, we can't do that. 

Edward Collins  29:48
Right. 

Julie Goodall  29:48
So all the systems and all of that. And he said to me, when he's like, you could make a business out of this whole right arm thing. 

Edward Collins  29:54
Yes. 

Julie Goodall  29:54
He's like, I work. So he is a business attorney. He sets up LLCs and things like that. It's like I work with a lot of entrepreneurs. They all need you. They don't know they need you, but they all need you. And I was like, yeah, interesting, okay. And at this point, I was in a new relationship, I was engaged, and I was pregnant with my second daughter. And so the idea of going back into the workforce when you're pregnant is really difficult, you know, because you know, you're going to need maternity leave. And, and so he started introducing me to people before I even really said, Yeah, that's a good idea. He had started, like, I started getting these email introductions.

Edward Collins  30:31
Okay. 

Julie Goodall  30:32
And in very, very short time, it was a full time gig. 

Edward Collins  30:37
Yes. 

Julie Goodall  30:37
It was like, Oh, my gosh, and it was wonderful, right? Because I could do it from my couch. I mean, I was just doing I mean, I would meet with them.

Edward Collins  30:44
Doing something you love. 

Julie Goodall  30:45
Oh, I loved it. 

Edward Collins  30:46
Yeah. 

Julie Goodall  30:46
I love organizing other people. And so what I realized is, I was addicted to that startup energy, that that fire in the belly of like, I'm starting something, and I'm developing all of this. It took my third business to realize I don't have to keep starting businesses feel that. 

Edward Collins  31:02
Exactly. 

Julie Goodall  31:02
I can jump on with other people and live vicariously through them. 

Edward Collins  31:05
I love it. 

Julie Goodall  31:06
And help them with the things that may not be in their genius zone. 

Edward Collins  31:10
Exactly. 

Julie Goodall  31:10
Which I also didn't realize until way later, I just assumed that thing that I have that makes me want to alphabetize and organize and color code is an eight and everybody, I did not realize that's not what everybody likes to do. 

Edward Collins  31:23
Exactly. 

Julie Goodall  31:24
And so there was a need for what I was doing. And it just took off. And then at one point, fast forwarding again, our daughter was born and I stayed home for a year it allowed me to stay home and be a stay at home mom for a year. 

Edward Collins  31:38
Right? 

Julie Goodall  31:39
Stay at home mom, I was still pulling 

Edward Collins  31:41
You still working? Yeah, exactly. Now you are in the home. And you can work at your own pace at your own time.

Julie Goodall  31:46
Exactly, exactly. And then it got to a place where like, I am not cut out to be a stay at home mom. This is I love my kids very, very much. But it's it's the hardest job to the hardest job I've ever done. Forget starting a business, bankruptcy, all of that. Stay at home moms hurts that, that's the hardest job. But I said to my husband, who was unhappy in his engineering job at the time, I can support us. If I can get these extra hours that I still wasn't fully working. You could stay home if you want to. Because he was intrigued, you know, he wanted to try it. And so he stayed home for nine months. 

Edward Collins  32:23
Wow. 

Julie Goodall  32:24
That was the first moment that I felt successful. Like, I am supporting a family of four. We have a house, we have a nice house, we have a mortgage, we have things and there's food on the table. And it's because of me. 

Edward Collins  32:38
Wow. 

Julie Goodall  32:39
And it was, I'll never forget that feeling. It was incredible. He ended up also deciding that he's not meant to be a stay at home parent. After nine months, I went back into the workforce. But it's just grown since then. And I get to be part of that energy every day for people that are so passionate about what they do, but are so at a loss for the behind the scenes stuff. They just, no exaggeration, a lot of them come to me in tears. Just I should that word. I should know how to run a business. I've been in business for two years, I should know if I'm profitable. I should know if I can bring on an employee. I should I should I should.

Edward Collins  33:21
Right. 

Julie Goodall  33:22
Why? You are so good at what you do. Why should you know how to do you have a business degree? I don't either. 

Edward Collins  33:30
But do you have the experience. 

Julie Goodall  33:31
Right. But did you take classes? I mean, why should you know? And it turns out, most of them would kind of take a breath after that they had never gotten permission. Never had a safe space to have someone say you shouldn't know how to do everything. 

Edward Collins  33:48
Exactly. 

Julie Goodall  33:48
There's support for that there are people who do this. You do what only you can do, you do what lights you up. That's a good use of your time, all the rest. There are people for that.

Edward Collins  34:00
Now the way we talked about it is that there are seven words that every entrepreneur needs to learn. Find the WHO to implement the HOW. 

Julie Goodall  34:07
Yes. 

Edward Collins  34:08
Find the WHO to implement the HOW.  ou don't have to be the one who does all the houses within your business. Focus on your zone of genius, and outsource the rest, outsource or even in source, whatever it may be. 

Julie Goodall  34:10
Yeah.  100%.

Edward Collins  34:11
But the power of teams in an enterprise are what take you from being a solopreneur and most solopreneurs the vast majority of them max out at very low six figures. 

Julie Goodall  34:32
Yep. 

Edward Collins  34:32
That just is what it is. But as soon as you layer on leverage through labor, and technology, those two sources of leverage are amazing.

Julie Goodall  34:42
Yeah, and you don't have to go it alone and nobody should. And that's I mean, that's probably the conversation that I have more often than not now. When people ask me what I do. For a while I was saying I'm an entrepreneurial therapist, because forget the actual stuff that I do. 

Edward Collins  35:00
Right. 

Julie Goodall  35:01
What most of these people need is to talk. Entrepreneurship is isolating. 

Edward Collins  35:06
Yes. 

Julie Goodall  35:06
And if you've never started a business, you don't know that, that's not obvious to the outside world, they just, you get the must be nice to work whenever you want. Keep all the money.  If you only knew. It's super isolating, because you're doing all of it yourself because you feel like you should or because you don't have the cash flow. I've had people say, Well, I'd love to hire. I can't afford.

Edward Collins  35:19
If you only knew. Yeah, if they don't even know that the operational numbers. 

Julie Goodall  35:36
Right. 

Edward Collins  35:37
And understanding how to make those decisions.

Julie Goodall  35:39
Yep. Like, there's $500 in my bank account, I could never afford to hire somebody. There's then there's the conversation about the time value of money, right? Like, what do you think you could earn in an hour? Okay, what do you think you could pay a bookkeeper or somebody do your social media, you know, and usually, there's a gap there.

Edward Collins  35:57
There's always going to be a cost, there's always a cost, you're either paying with your own personal time. 

Julie Goodall  36:02
Yes. 

Edward Collins  36:03
And when you're paying with your time, you can't be utilized in that time to invest in other things that are more profitable within that particular enterprise, or just more profitable to you holistically, you're talking about within your personal life, relationships, doing the things you want to do. So you're always paid. So just be smart with how you pay. Choose wisely how you invest either your time and or money to get the outcomes you desire.

Julie Goodall  36:27
Yeah, I mean, time is a finite resource, you can always go make more money. 

Edward Collins  36:31
Absolutely. 

Julie Goodall  36:31
There's money to 

Edward Collins  36:32
Money is truly abundant. 

Julie Goodall  36:33
Time? No.

Edward Collins  36:35
Once it's gone, it's gone. 

Julie Goodall  36:36
Yeah.

Edward Collins  36:37
Invested wisely. Looking, looking at what you're doing now. Tell me, what is the typical day look like for you?

Julie Goodall  36:44
Um, there's a lot of variety, which I love, and I need. But now, so over the last seven, almost eight years, since I started this by accident, it's now me and six other people.  And so I've gotten to really dive into what is the best use of my time, because I was operating very much as you know, the cobblers kid who has issues of very reactive, I would basically be a slave to email. Well, what are my clients need today? That's what I'm doing, obviously, and I didn't have a time block or a schedule. It was I'm really just doing whatever appointments landed on my calendar and responding to emails, whatever they need. And I got to a place where there was borderline burnout again, there was this really, it was sad for me, because I love what I do. But I was getting that place of like, I would dread work the next day. And I'm like, no, no, no timeout. I'm not doing this. Like, I love what I do. I know I do. I know, this is my calling. And if I'm not loving it, it's self inflicted. It's the schedule that I'm keeping. It's this answering emails on my phone 24/7. It's not being present for my family, and having the mom guilt thing. But I can fix all of those things. I am in control of this. And so I have a team. Why am I doing things that are either not a good use of my time or I don't enjoy? I have people. 

Edward Collins  36:59
Okay.  Yes. 

Julie Goodall  38:08
And they like those things. It's not like I'm giving them the work that I don't want to do. 

Edward Collins  38:12
Exactly. 

Julie Goodall  38:12
They like those things. They are looking for hours I'm taking from them. 

Edward Collins  38:17
Exactly. 

Julie Goodall  38:18
So I made a list of all of the things that I have to do. Then I made a list of or I highlighted, what has to be me and what could be someone else. And that had to be done a couple times, right? Because at first you're like, oh, no, only I can do that. There's a little ego involved. I never thought I had an ego. Turns out I had an ego. It's like, okay, timeout, why couldn't somebody like sure, you might have to train them, you might have to create a training video and whatever. But there's no reason only you can do those things. 

Edward Collins  38:49
It's kind of like you have a to do list. But what's more important is the not to do lists. 

Julie Goodall  38:53
Yes. Yes. So that was really eye opening, like literally highlighting that, you know, I think it was blue and purple, and then separating them. Okay, this is the stuff that only I can do. And then what are the things that I want to do? Like, are there things on here that I could still even if nobody on my team could do it? Can I hire somebody to do it? Could I automate it somehow? How can I take off anything I don't want to do. So I'm really left with what I love to do and that I have to do. 

Edward Collins  39:22
The ideal scenario. 

Julie Goodall  39:23
It was amazing. 

Edward Collins  39:24
Okay. 

Julie Goodall  39:25
And so I figured out what can I delegate, what can I automate? And then happen to be that the things that were left that only I can do? I love to do. So all new clients come through me I'm the triage for Genesis consulting so and that's not even so much a control thing anymore. It's just a I really love to meet people. I love. I learned about new businesses every day. Business? that's genius, I didn't know there's a thing. So I love hearing about their story, and that's part of that kind of intake, and then I can kind of figure out, Are we the best fit for you? And if yes, who on my team is the best fit? What do you need and kind of bring them in. So there's that. So that happens, at least once a day, there's a few discovery calls, I do all of the training for entrepreneurs who want to do the things that we offer, whether it's for cash flow, or because they just, they feel they need to see every aspect of the finances, they want to do it. But they don't feel comfortable, they don't feel confident. And again, why should they, 

Edward Collins  39:26
Exactly. 

Julie Goodall  39:31
they've never done this before. I love teaching, I didn't know that about myself. But I really love that. So introducing them to their system in a new way, and teaching them that it doesn't have to be hard or scary or painful. There are ways like let me show you how to do this in a way that's not terrible, it won't take you long, and you might even enjoy it. And even if you don't, you'll be able to read your financial reports with confidence, you'll have the clarity, you need to make those business decisions, and you'll sleep at night. 

Edward Collins  41:01
Absolutely. 

Julie Goodall  41:01
So many entrepreneurs don't sleep at night, because of financial stuff, right? So I get to do all the coaching. And that's the bulk of it between that and you know, supporting my team and what they're doing. And then of course, the marketing piece, you know, getting out there and sharing with people what I do and who I am and what we can offer. That's the way I spend my days, but I work the 28 hours a week. 

Edward Collins  41:27
Okay. 

Julie Goodall  41:28
And that's totally by choice. That's my, my kids are young. And time is finite, and they're not going to be here forever. 

Edward Collins  41:34
Exactly. 

Julie Goodall  41:35
And there also will be a stage where they are here, and they don't want to spend time with mom. And so I'm gonna really capitalize on this opportunity and spend every minute they will have me and be present and make dinners and do those things. Because that's what's important to me now. I can go back to 40 hours or whatever, eventually if I choose to, but I want to be healthy. And in all the ways you know, I want to have hobbies, and I want to have relationships and my success doesn't have to cost that. 

Edward Collins  42:07
I get it.

Julie Goodall  42:08
A really good place to be and teaching other people that and nothing better.

Edward Collins  42:14
Julie, I we are so alike in what our goals and objectives are with regard to business. And I think one we serve a lot of the same type of customers. And in a lot of the same types of ways. It's one of the reasons why I really wanted to make sure we sat down and had this conversation. If you were if looking at what you do on a traditional basis day in and day out. Is there any one particular thing you think most business owners are currently unaware of that they should be aware of? In order to take their business to the next level? Like is there one thing that is your your go to punch? Like everyone should be doing this?

Julie Goodall  42:50
Yes. And I'll refrain from using the actual tool. But there is a system that keeps track of everything you need to remember. So people have lists, or they have even assistants who take care of those things. I don't even think that's enough, right? So we have so many things. And I say we I don't mean entrepreneurs, even I mean people, how many of the things in your life do you have to remember to do on a daily, weekly, monthly annual basis? You know, somebody's got to make the vet visits, the dentist appointments, the so I will say it's Asana as the tool that I use, but it's entirely free. But keeping everything out of your head will change your life. I promise. 

Edward Collins  43:31
I 100% agree. 

Julie Goodall  43:32
The mental and real estate, the ruminating in the car, the sleepless nights, the did I do that? Did I ever respond to the kids teacher about?

Edward Collins  43:42
It's beautiful to see the project move from board to board to board and say, Oh, yes, I completed this.

Julie Goodall  43:47
And it's got the recurring capability. So if it's something you have to do annually, who's going to remember? From April? Right.

Edward Collins  43:54
Exactly. 

Julie Goodall  43:54
Exactly. 

Edward Collins  43:55
It's a free version that's available to everyone. If you want to upgrade and pay the paid version, you get a couple new features to it. But ultimately, it's just a methodology by which to say 

Julie Goodall  44:04
To organize your life.

Edward Collins  44:05
To get out of my head. 

Julie Goodall  44:06
Yes. 

Edward Collins  44:07
So that, and the beauty is when you have a team. Everyone can be given views, view access, so they can see it. They can help move things along for you.

Julie Goodall  44:16
Exactly. 

Edward Collins  44:17
Beautiful.

Julie Goodall  44:17
It's value to everybody on those days that you're like I didn't sleep at all and there's not enough caffeine in the world to get me through this day to go in and have your day planned out. But also have the step by step instructions for how to do it so that you don't have to think, 

Edward Collins  44:31
Yes.

Julie Goodall  44:32
is amazing. And like you said when I when I hired my team, I did this before the team, when I got to enough clients where it's like there's a lot of balls in the air. I'm going to drop something I need to have something remind me how often do I do it for this person versus this person and which things do I do and so I've built them out with everything I need to know the step by step instructions I mean down to click next, click submit, it's everything. And then I went so far as to create training videos. So when somebody would say, hey Jules, how do you do this? I'd create a short loom video. And then I got the idea, what if I save that to the task? 

Edward Collins  45:08
Oh, yes. 

Julie Goodall  45:09
Now for my visual learners, I have the video, I have the step by step, I have everything. And when I trained staff, it was revolutionary, because what took me weeks of training before. 

Edward Collins  45:21
You have it all laid out for them. 

Julie Goodall  45:22
And it wasn't like, you're welcome to Genesis, you're on your own here your task, but they can rewatch them. And so that organizes, and then I started doing it for other areas. You know, I'm a member of BNI. And so I have my things that I have to do in my current role as Vice President, you know, I have to send this email and I have to schedule this. And so now I have a board for that. And then I've got a board for the Genesis stuff, because again, still have no shoes. What do I want to do on the website? What new products or services do I want to launch? What idea that I have at three o'clock this morning that I need to flesh out a little bit that has its own space? And now my brain being less full, I'm able to be more present. And I don't know, a single person who couldn't use more presents. 

Edward Collins  46:09
I agree with that. 

Julie Goodall  46:10
It's huge. I would tell anybody, like, even if you don't have a business, even if you do business for other people, if you don't have a system like that.

Edward Collins  46:18
Organizational, timekeeping, everything. Amazing. 

Julie Goodall  46:22
Yeah. 

Edward Collins  46:23
Well, I, I loved our conversation so far. One of the things I asked guests to do is to join me in a little bit of a thought exercise, so I wouldn't hopefully you wouldn't mind do this. I'd like you to imagine for a moment that you have the capability of going back in time to meeting a younger version of you. What I'd like to know is, what version of you would you go back to? And if you could share just one thing with that version of you? What would it be?

Julie Goodall  46:54
That's an excellent question. I could go back to lots of different places, and the same advice would be relevant, but I would go back to probably around eight year old me. 

Edward Collins  47:05
Okay. 

Julie Goodall  47:06
And say, it's not your job, to fix everything. Don't have to fix everything for everyone. And I say eight because that's about the time I think I started trying to fix things trying to make people's days better if I knew they were struggling. But I could do that. Probably even though 

Edward Collins  47:26
Yeah. 

Julie Goodall  47:27
when I see somebody struggling, I want to fix it. 

Edward Collins  47:30
Right? 

Julie Goodall  47:30
Whether it's a resource or a hug, or whatever it is that they need. And that's, um, that's heavy.

Edward Collins  47:37
Yes. 

Julie Goodall  47:38
To feel that.

Edward Collins  47:39
That burden of being the fixer is a challenging one to take with you and all aspects of what you're doing, whether it's in business, whether it's in your personal life, that is emotionally draining, time consuming,

Julie Goodall  47:53
And unrealistic. 

Edward Collins  47:54
Completely unrealistic. 

Julie Goodall  47:55
You can't have decades of my life feeling like nobody's going to do this. If I don't I have to,

Edward Collins  48:00
You have to be the one to fix it. Okay, so the, there's a second portion of this. So I want you to imagine then for a moment, that a future version of you comes back in this moment where we're sitting here having this conversation, and she has the opportunity to tell you something. What did she tell you?

Julie Goodall  48:21
I think she would say, you are more than enough. And you always happen. Because we all suffer from that imposter syndrome.  And it's something that has kept me from experiences and opportunities that fear of, they're going to see right through me, they're going to know, I don't have a college degree. And I have no right to be here doing this thing. Or, I mean, all of those, you know, and you haven't every area and relationships and parenting and all of that. But I think we are and still feel good and whatever. But I do I think we are enough. I think that we've always been enough in that variety. If you knew everything, you wouldn't need other people. And how awful would that be? 

Edward Collins  48:30
Oh, yes.  It would be lonely. 

Julie Goodall  49:09
It would be so lonely. 

Edward Collins  49:10
Yes.

Julie Goodall  49:11
Yeah.

Edward Collins  49:12
So a younger version of you got some advice? 

Julie Goodall  49:14
Yeah. 

Edward Collins  49:15
The present version of you got some? 

Julie Goodall  49:16
Yeah. 

Edward Collins  49:17
I don't want to leave the audience out. 

Julie Goodall  49:18
Yeah.

Edward Collins  49:19
Let's, let's say what is one thing, you want to make sure that they take home with them after after having an opportunity to consume this content? What's one thing they should know?

Julie Goodall  49:29
Don't do it alone. There are people out there, there are resources. You shouldn't, don't shut on yourself. You should not be doing this alone. It takes a village.

Edward Collins  49:46
Wonderful. Julie, how can how can the audience reach out to you? How can they get in touch with you if they want to learn more about you and what you're doing? What's the best way for them to do that?

Julie Goodall  49:54
Probably my website. My social media links are on there, but it's Genesis Consulting Corp. corp.com and they can get in touch, you know, I think my phone number is on their email, and there's even a link for the discovery call. They want to connect and book a meeting. And

Edward Collins  50:10
I'm going to definitely make sure that information is in the show notes. 

Julie Goodall  50:12
Thank you.

Edward Collins  50:13
So this has been such an amazing conversation, I appreciate you being willing to share so authentically with us and, and it's just, it's an amazing story. I'm so happy for you of what you've been able to accomplish. But you know what, I'm even more excited for what you're gonna be able to accomplish in the years to come. 

Julie Goodall  50:28
Thank you.

Edward Collins  50:28
So just keep going, keep doing what you're doing, keep changing lives, one life at a time, and you'll get there.

Julie Goodall  50:34
Thank you so much for having me. This is wonderful. 

Edward Collins  50:36
Well, it's definitely been a pleasure. And I hope you have enjoyed it. In fact, you know what I know you have and because of that, I want to make sure that you do something, hit that thumbs up button because it really helped me with the algorithm. And to you kind of want to hit that notification bell because you're not gonna want to miss what's coming next. Julie Goodall, you I wish you well, Edward Collins once again for entrepreneur unleashed. We look forward to seeing you on the next episode. Bye for now. That was amazing. Thank you so much for coming out and doing this right. This was so much fun.

Julie Goodall  51:05
Oh, when when I learned why you do what you do. I was like, This is it. I literally try to