The Faster You Fail, the Sooner You Succeed: Tips from Millionaire Entrepreneurs | Tanner Chidester

In today's episode of our Entrepreneur Unleashed Podcast, we had an amazing time with an inspiring business owner, Tanner Chidester.

Tanner was raised on a teacher's salary with 6 other siblings where finances were always a heated discussion. But now, he's building his empire. He built a 50+ million dollar company and now owns a small portfolio of other service-based companies.

In this episode, he will share his entrepreneurial journey, where you will learn that QUITTING IS NEVER AN OPTION. You will also learn that anger, pride, and ego are super powerful to keep you pushing forward.

Tanner will teach you that in this journey, you must focus on the growth that happens than the actual results. And after this video, you will realize that failing is okay.

Connect with Tanner:

Youtube: https://www.youtube.com/@tanner.chidester

Instagram: https://www.instagram.com/tanner.chidester/

Transcript

Tanner Chidester  00:00
You're never going to be number one forever, and only one person can be number one. So I think if you can really fall in love with that, that's what it has to be about, because you'll never be happy.

Edward Collins  00:09
Welcome back to another episode of Entrepreneur Unleashed. I'm so glad that you're here today. Because today in my studio, this this guy, you you are not gonna want to miss a single second of the bombs that he's gonna be dropping. Why? Because I spent probably about four or five hours like, like stalking this guy on the internet over the course of this weekend, just to make sure I was prepared to have a great conversation and, and I'm confident he's going to over deliver. So I have in the studio with me, Tanner Chidester, I want to say this. You guys know if you've been followed me that I believe, wholeheartedly that the best way to shortcut your journey of success is to learn vicariously through others. So that's what we're going to do right now. I'm Edward Collins, and let's get into this episode. Tanner, thank you so much for being willing to come into the studio today and just have a conversation. Yeah.

Tanner Chidester  00:59
Thanks for having me. I wish everyone could see the setup here. It's amazing. So thanks again.

Edward Collins  01:03
I appreciate that. Well, I know that you've had a pretty interesting journey in your entrepreneurial journey. It's not it hasn't been decades and decades long. But it's it's been significant. Yeah. Before we jump into where you are today, I'm a little curious, like, what actually inspired you to become an entrepreneur in the first place?

Tanner Chidester  01:24
Yeah, um, I got goosebumps. So my parents, my dad was a teacher, very religious. He also was kind of like a pastor, it's probably the best way to put it. Okay, so very conservative. My mom was a stay at home mom, we had seven kids. So I got two brothers and four sisters. I think what really started for me was, I didn't grow up poor. I think that's an overstatement. But we only just had enough. And I think part of it was because of, you know, the job my dad had. And he was just really good at budgeting. And then the other part is, he just didn't feel like he should spoil us. And in hindsight, I'm glad. At the time, I was very upset, because we grew up in, I would say, more privileged, like suburban neighborhood. But a lot of the families only have one or two kids. So the way I viewed it is I said, Why I don't get a car and get these things, because you got, I got five siblings, six siblings. So it was really more than the budgeted. Because what would happen, and my grandparents actually had this too, but my mom and my dad would set a budget for my mom, and my mom would kind of, you know, go buy something she wasn't supposed to. And then they sit down at the table. And he's like, you know, our name is Kim is that Kim, like, I told you, we had this budget, you're not going to spend it, you spent over it anyways. And it caused a lot of friction, and it wasn't anything ever super severe, but I remember them fighting. And when I would ask them to buy stuff, you know, like, oh, we can't do that you got to make your own money. And I was like, Mom, you know, one day, I'm gonna be so rich, I'm gonna get meal prep, because I always have to, like, always cook for us to get certain things. And so that's I think where it started at a young age is I just wanted to make sure I never had to kind of worry about the cost of things. Because in my eyes even today, the reason most people can't do things is because of money. It's not because they don't want to it's just, I can't afford it. And so I always want to make sure that I could do what I wanted when I wanted. Because I didn't get to do that when I was growing up. But I didn't see my parents do that.

Edward Collins 01:40
I want to touch on something real quick, though, because what you just said, I can't afford it that that limiting belief around money. And the conversations I have with business owners all the time, we constantly come back to that limiting belief, right? And I see that so often early in, in an entrepreneurs journey. But by the time they're sitting next to me across the table, that belief is usually shattered. Right? Yeah. So tell me about like that your mental state around money now?

Tanner Chidester  03:32
Well, I think the most, I think the best time where I really learned and saw that is actually from about, I got bullied a lot as a kid. So I really got heavy into sports and weightlifting around 12, okay. And then from 12, to about 22 or 23, my whole life was basically football, like, I just want to play in the NFL. So the way I talk business now, if you would look back previously, you're like, This guy's crazy. Like, I would go to the gym three hours, I'd run for three hours. And at the time, I'm in high school, I was playing basketball so that I do three hours of basketball. And that was my summers. And then during school after I would lift before school and after school, so I was just super crazy. But I think for me is when I turned 23 I had a mentor and he convinced me to drop out of school. And the conversation was, hey, you can make more money, you know, building a business. And I didn't have a lot of money. And there. I didn't really know too much about coaching. But I'd seen it and I was like, Man, I'm smart. I don't need that. Like I have straight A's. I played division one football, you know, I've done well with girls like I got this. And then I remember to this day, I was 23 at about $2,000 in my bank account. And then at 25 I kind of did it my way. And I had $2,000 in my bank account. And I remember thinking man, like I just wasted two years of my life because I was stubborn. And I had this kind of moment. I don't know what it was. But people were like, Oh, you're young. You've got time and people say all the time and I think sometimes it's at a detriment to the kid because the kid goes Oh, like I do have time, right? So they don't it's almost like they don't take it seriously and at 25 for whatever reason I just had this time like, Man, I'm getting old. I was 25. And people laugh when I was like, man, like, no girls are gonna date me, like, I gotta start taking life more serious. So I went, and I invested in a coach and I paid everything I had I had $2,000 is my first credit card ever, I never even applied for a credit card, got credit card, I think had a $5,000 limit, I paid three grand. And I just remember thinking like, this has to work like this doesn't work, I'm screwed. And it worked. And there's a lot of reasons why it works. But that was kind of the first time where I realized, you know, I can't afford it was just an excuse. And I had to figure out a way to do it. Because the people have, the answers are not going to help you for free, right, they're just not typically or they don't have time, or they have so many other things on their plate. And so if you really want someone to take time out of their day and help you you got to usually pay for it,

Edward Collins  05:46
there's always going to be some sort of investment, it's going to be your time and your talent investment or your treasure.

Tanner Chidester  05:51
and the time doesn't usually work. I mean, because if you knew what to do, you'd already be doing it. And it was funny, because once I started hiring these coaches, the second I hired a coach, if it didn't work, I'd even wait till the program ended. I was like, Oh, this isn't working, like let me hire someone else. And I just moved so aggressively. I think in the first six months, I had six coaches. And yeah, and I was every ounce of money I made, I would put it back into my dad, and he actually started getting upset. He's like Tanner, like you already have, like, 100 grand in the bank if you stop paying these guys. But I said Dad, like I if I don't figure this ad stuff out, like I'm never gonna hit my goal. And so I just knew it was part of the game. And I think that was very helpful for me, because, you know, it's like dating people. You know, I say this analogy is a joke, but I'm like, well look like if you're dating a girl, and she breaks up with you. Are you gonna start dating guys? And they're like, Well, no. And I'm like, okay, so why would you do that with coaching? And I just think people have to have a little bit of understanding that it's not a straight line to success. It's It's bumpy, you know? So

Edward Collins  06:44
definitely. And I think that that would definitely unpack a lot of things that have gotten you where you are now. But I do want the audience to understand who you are today. Like you're building an empire that looks like it's it's something that that's pretty substantial. Like, tell me a little bit about what's going on in your business life today.

Tanner Chidester  07:03
Yeah, so today. So right now I'm actually I'm gonna transition to stepping out of my main company. So the timeline is basically around 25. That's when I started having some success. 30 now, so about five year window, I started a fitness company, and I was an online trainer that did really well. So I put my head down, and I was working 16 plus hours a day. It almost it actually started affecting my health. There's videos in my portals where I'm like coughing, and sneezing and stuff. And my clients will still make jokes about the like, did your first port of those were terrible, but I just like had to push through. So I did that for a year. And then I had a bunch of trainers start asking me for help. And initially, I pushed people away because my outlook on business coaches specifically, I really hate it business coaches, which is very ironic now. Yes, but my my mindset was, Man, I'm really smart. And I work really hard. And I almost failed. So like all these other people, they're probably going to fail. And that was kind of like a mindset thing for me for awhile, but so many people started asking, I'm 25. And I'm like, man, there's like $150,000 on the table right now, if I sign these people up, and they're just just, they're like, just show me what you're doing your fitness business. I was like, I just got to, I just give them access to all my stuff. And that's it. So sign them up that overtook my main company, I was doing about 150,000 a month at that time overtook in three months. Like I just destroyed it. And then I started trying to run both but it wasn't working. But the first business was only for fitness just like get in shape, build muscle lose weight, right. And now you're talking to business owners. These were trainers to start Yeah, trainers. And then what happened from there is that blew up so fast that more people were like, well Tanner, like, you know, I'm not in fitness. But can you help me and that's what turned into elite CEOs, which is the main company I have now. Right? So as of now I'm stepping out as the face. I have a very large team, very talented took a lot of time, I'm sure you know, just great talent is very difficult. But I have that. And then we have these other divisions now that have kind of sprouted off because of what our clients ask for. So they're like, hey, I want setters. I want closers. We're like cool. We have an elite dozer division. Yes, we call it elite closers. They want ads, we have an elite ads division. We also have something called elite 360. Which it really is, it's a white labeled version of go high level, okay, but we put all our own stuff in it, etc. And the clients love it. And then we love it because we were creating all this recurring revenue, and they're going to just pay for something else. Anyways, our Ohio has a great model, they're gonna sell for a billion or something. And then I'm trying to and then I have a one portfolio company as of now. So those are all have their own separate teams. And that actually has probably taken most of my time last year, because instead of starting the company as the face, I've started to build companies as not the face. It takes a little more time have to have a little more patient about Brandon. Yeah, and, you know, that's kind of like I'm good friends out for mosey that's kind of his model acquisition.com And we talk all the time he's like, Yeah, dude, it's definitely slower. You're gonna have way more patients, and I'm not the most patient person I don't think He has either, but that's what I'm doing now. Leila helps him to sales. Great. Yeah. Leila is great for him. And then so for now, as I step out, then I'm kind of looking to do my next big thing. And when I say my next big thing, I just want something that has a higher ceiling. And that's, that's my outlook is that I did a post yesterday. And it was essentially, you know, people talk about working out. And they're like, Well, I'm gonna go to, I'm gonna do chests three times a week. Well, studies will show, you know, don't quote me on this, I might be wrong. But last I checked studies will show if you do a muscle group twice a week versus one usually get close to double the growth, right? So chest twice a week sub once, once you get to three times, it'll still give you an increase, but it's very incremental, small, right. And so that's kind of how I view where my business is now is it's an eight figure company. It's done a lot of revenue, but it's kind of at that point where when we do stuff, it gives us a little bit more, but it's not 100 million or a billion. It's like, okay, we did 15, or we're gonna do 17. Now we're do 19, then. So it's not bad for most people. But that's kind of my viewpoint. And so I want to I just want to pick something that has a bigger ceiling. And that's kind of where I'm at in my journey.

Edward Collins  11:03
So in financial terms, it's referred to as the law of diminishing returns. Correct. So when you're when you're when you're looking at at making those decisions, because, again, you've you've done a lot in a relatively short period of time. How do you how do you personally go about making a decision to say, Okay, it's now time for me to step away from being the face, because that's a huge transition. Because most most entrepreneurs, they end up building their own personal brand, not a brand as an entity. Yeah. And to step away is diconcerting it's kind of like your baby. Exactly. So what what actually goes through your mind specifically?

Tanner Chidester  11:49
Well, so it's been a few, it's been a few conversations, and obviously, with people more fluent than me, like they're just making more money, they've been in the game longer. So you know, I brought up Alex really, we've become very good friends. And what's been helpful for me is I've always kind of had this, I don't know, the words excuse, but when someone older than me, would talk to me, I just feel like you just hold talking about like, I'm, I just turned 30, you're like, 50, something you don't know. But like Alex specifically is really started to crush it. And when I saw him get out of gym launch, and like, sell it, and now he's doing acquisition, his whole thing was like, Yeah, dude, like, it was great excetera. But it's like, this has a higher ceiling. And it's a better opportunity. And it's more, you know, it's more about the vehicle you're in and how hard you're rowing. And so when I saw that, I was like, You know what, I've been sitting in this business too long. In fact, I, I think I could have started this process, maybe a year, year and a half earlier, not too much earlier. But I think I kind of gotten to a point where I wasn't working a lot, the business is making a ton of money. And then I just kind of was like, Oh, is this it. And now I'm in a better spot. But that's where I got that from. And then I also have talked to some other individuals who sold for, you know, 2.4 billion polar failure. And I talked to a lady in Miami named Kim Burrell, she sold for 100,000,200 50 million. And it just kind of continued to reinforce that decision, because she showed me a company called chief. Okay, I don't know if you heard him, that's but it's 15,000 Women been around for two years. It's just a exclusive group. So I think it's like you have to be a VP or hire for 15 plus years or something like that. And they did 100 million last year, totally bootstrapped. And it's a $7,500 year membership. So I'm like, it's cheaper, less fulfillment, they've done it faster, is still growing. They just got a raise for at like 1.2 billion, which I don't think they need there. They basically tried to build like clubhouses, okay, which I don't agree with personally, but I'm saying they're going this is literally easier than my business. They're making more, they've been around for less time. And I'm like, everything they're doing. It's like, I can know how to do it, right. I know how to do that I know how to probably fulfill even better. It's just they're more exclusive. And they're paid for that exclusivity. So I think that's kind of what got me into this point is just realizing, I think you have to be honest about the ceiling of your business. And it's hard for a lot of business owners because we always think like, oh, I just need to optimize this, optimize that and you can but then it's that law of diminishing return. And there's just other businesses are built for more growth. And you saw the same thing with Alex Becker. And so it's been helpful for me to just see guys in the internet marketing space

Edward Collins  14:21
when Alex shifted from info to SAS. Yeah, and that was the big, big aha moment.

Tanner Chidester  14:26
Yeah. And like saas and you don't even have to necessarily do SAS, like I start spoke to another gentleman named Scott Cohen. And he had an SEO agency, same type of thing. Internet marketer with ton of skills. He saw Invisalign, and he goes, they're terrible at their funnels. They have a sales team in Costa Rica. I think I could get one the US that's better performs more. They do billboards, they do TV, and he goes, I'm just going to beat them at their own game. So he went and started with Facebook and Instagram and got the USA based sales team. And he took I think, their cost per acquisition. He said, I don't know this for sure, but I think it was like, you know, 12 Under 1300, for $2,000 product, he got it down to 400. Sold it for a billion in less than two years all bootstrapped. And I'm sitting here thinking, oh, man, there's just like you have a better, that's why it's just a better vehicle. And I'm sure he's smart. I'm not taking anything away from them, but I just look at it and go, I'm working so hard to get this incremental, you know, profit, and I don't need the money anyway. So why not swing big? That's how I kind of view it now. I love that. Yeah.

Edward Collins  15:27
And it's the swinging big, that's gonna get the returns that you desire. Because it's not about you and me. We're an environment where it's not about the money. It's about the impact. It's about the things you can do with even more. Yeah. And when you're looking at that, as a motivator, would you say that that's the thing that's driving you most out? Like, what is what is it that you are looking for the big aha, like, why? Yeah,

Tanner Chidester  15:52
I think it's the personal growth. Okay, I went through a very, and I could have a whole nother podcast like depression, that's a whole nother thing. But I went through a phase of where I felt like I was going through really bad depression, because I was very miserable. But I didn't have any reason to be like, my life's good. And that's kind of how I would view that. And I got to the point where I realized I said, You know what, most of what we do, people won't remember like, Betty White was great example. I remember, she died and like a week, like, should not talk about anymore. And so I just got to a point where I had all this money, and I kind of wasn't broke, which was the goal of the business. And then when I got there, I said, man, like, this isn't really what I thought it would be like, I thought I would feel different, you feel pretty much the same? Yes. And so then I go, Okay, so what's the point of all this? And I talked to a couple people, and I have my own opinions on it. But I think what really helped me was the thought that will, why does it have to matter? Or why does there have to be a reason for like, why you do what you do, maybe you just enjoy it. And so I think I got to the point where I said, Hey, I really do enjoy business, I feel the happiest with the growth, like the actual building of the company when I actually hit the result. So I had a goal to hit a million dollars a month, and I hit it. And I remember, I just felt like over the moon. And then like, very next day, I was like, Okay, what's next? What's next? And so it's really the growth. And so for me, I think what I would go through tough to build a billion dollar company, whether I succeed or not. And that's actually the best place to be. It's the growth that will happen versus the actual result. Because ultimately, people really don't care. I'll tell people, some numbers sometimes just conversations. Oh, yeah, that's cool. And then like, they go the next question, I'm like, Wait, did you hear the number I just said, but it's just, it's just human nature, like everyone has their own thing. Everyone has their own lives. And so for me, it's the growth and then I also really do enjoy, like, see my team, when like, two of my brothers worked with me. And they both had no degree, they were going to have to go to college for four years, take out a bunch of debt, you know, my parents couldn't pay for it. And now they're making, you know, quarter million plus a year, running as execs for my companies making way more than I ever did. They're way wealthier than I was at their age. And so I think it's those types of things that really make it worth it ultimately, you know, buying stuff I went that route, I bought a you know, super expensive Lamborghini that I wish I had held on to they sell it, I bought it for 550 sells for a million. Yeah. And I got a really expensive pet house. And it's fun. But for me, I realized, man, these things like get old after six months stuff, just stuff. And so now that I'm like really focused more on the personal growth and not so much the result. I'm just way happier. And I feel like I do a lot better work versus trying to like prove something that people are thinking that hitting that goal is gonna make me feel different because it didn't?

Edward Collins  18:24
Well, I think one of the benefits of being where you are now is that you can look back on the experiences you've had, and and actually judge the value of those experiences compared to what you're now getting exposed to through the mentors that you're acquiring and the rooms that you're gaining access to. Because the reality is you have hit certain milestones of success that give you the ability to be in rooms that many can't get into right now. Right. But let's talk about what actually got you to there. So let's, let's rewind a bit. You were you were in, you're in university, you were playing football all the time. How did you make the transition specifically out of university into your very first business?

Tanner Chidester  19:06
So that's a whole story. So no one was on board with it. My entire family was very against it. If you meet my brothers, you would know at the time they made very sarcastic comments like I do, like how's the business going? They know it's going terrible. And they would say kind of smart jokes like that. My girlfriend at the time. That was part of the reason she broke up with me. Her mom was not with it. So it was tough, because you were dropping out. Yeah. And so they think my wife's over like and I kind of did I'm like What am I doing because no one in my family has ever been entrepreneur. No one, no grandparents, great grandparents. No one I know has ever been entrepreneur. So I'm the first one. And it was my mentor. He's actually a friend of my family's. Okay, and he just said, we went to lunch one day football was over. I had about two months, you know, where I was like, really enjoys maths feel so nice not to do football for 10 years. But then, you know, nature takes over and I'm bored and I'm like, Man, this sucks. Like yeah, if this is all my life's gonna be I better just figure something else out. So we have lunch. You said you should start business I don't know what to do. I didn't like I go on a subway I had no idea like, how do they get customers? Like, where did they make the money? What where does this stuff come from? And just said, Look, come to my office drop out of school. I was just about to go in, I just got accepted into Texas a&m Petroleum Engineering Program, which is like insanely hard to get it is insanely hard to get into. Like, I remember the professor was like, Yeah, you have a 3.9. We barely let you in. I'm like, Okay, thank you. Yeah, he's got your he's basically you're kind of stupid for this group. But he convinced me to drop out. And I remember I was on the phone, I called them. And you have to basically tell them, You're not enrolling. And I looked at him and they're on the phone. They're like, so just making sure to confirm you're not coming. I like say one second I like, look at him. I'm like, dude, like issues like he's like, Do it, do it, just do it. And I dropped out. And I spent the next year and a half in his office, learning about funnels and emails, and just all these things I didn't understand he, I built a whole product from scratch. Now, the product flopped completely flopped, because it was low ticket. And I think that was the wrong model for me, because I didn't have a lot of money. I couldn't run ads very effectively, obviously. So I'm selling a $47 product. But that doesn't help me. Like even even if I make a couple sells, I couldn't pay any bills. So I did that. And I eventually am about 23 and a half or so now. I gotta get out of here. Because I'm still in my parents home town. My ex girlfriend literally lives across the street. So I was terrible. And so I go to Utah, I started doing door to door sales. I have some family up there. I'm being a server all garden. And then again, I start I start doing it. I'm like, if I make this money, my business will work. It's just the money, which is a lie. But that's what I thought. And I finally get to the end of Door Door sells I'm getting close to my man, like I just turned 25. Like, if I don't figure it out this year, I have to go back to school, because it starts to get embarrassing because people see you. And it's just you're putting in all this time and work and you're not getting anything out of it. Might as well just watch Netflix, right? So I see an ad on Facebook, probably similar what people say to me and it was you know how to start your online fitness business. I'll do it. So I get on the phone high pressures. I have no idea what they're doing. Like if you don't buy today, you can't come out like okay, okay, like I'll do it today. I'll get a credit card. I had to go like apply for a credit card. And I paid and I got in and you know, long story short, all they said was, you know, you need to raise your price. And I was like, What do you mean, I sell for 50 bucks. That's good. Riley do sell for 1500. Like, there's no way this is going to work. And the cool thing and I still to this day is the four minute mile. Like, I keep getting reminded over and over again. I'll put kind of limitations on myself. And then people will remind me it's like, Dude, that's not true. So I was like, Okay, I started messaging people on my social. And I made like, 10 grand in the first week. And I was like, oh shit,

Tanner Chidester  22:48
I figured out I call my boss I quit. I said, Hey, I'm done with this. I'm going back. I call my parents say hey, look, let me come live at home. I'm gonna work 24/7 Let me pay you $1,000 Or rent so I can put all my money back in the business. And I just for the next year I put my head down. I will go weak. Sometimes I've seen my parents. And I remember people, right? That's all in? Oh, yeah. And they were like, you know, as their son. Okay, like, because they'd see me at home. And it was funny because my parents like yeah, like he, like, they wouldn't say this. But they're thinking yeah, like he makes more than us. Like he's doing great. But I was like living in this little 300 square foot room. So that's kind of how that's how it all started.

Edward Collins  23:24
Let me know, you'd mentioned something in passing. Yeah, the whole door to door sales thing. Yeah, come on. I so brutal. I actually had a start in my, my teenage years with, and I was truly transformative for me. Tell me more about that experience for you.

Tanner Chidester  23:39
Oh, man. So that was the best and worst experience in my life. I had no idea that people lived in these kinds of houses. Like it's actually humbling. It sounds security, security. And so we have to go to very, you know, poor, poor, you know, crime ridden areas. And security. Yeah, and exactly. And I got dropped off the first day. And what they do is, you know, you're going out there and you're like, oh, it'd be great, etc. And they drive you out, get out of the car and see and eight hours and they drive off. And you're out there by yourself. And so at first it was really hard because I don't know you don't you talk about stuff but then actually doing it is obviously way different. Oh, yes. So when I went up to the door knock and you CMC and they're kind of like this and they start walking over your heart is like boom, boom, and they opened like, what do you want? And just everything you thought that was in your head is gone. And so I spent about two months doing that, which was the hardest because you're having no success. Like I've just getting rejected and rejected. They'd ask me a question. And you know, in person, you pause too long. They know you don't know what you're talking about. So like, why should I get this system over this? And I'm like, oh, where's my note? Yeah, they're like, Dude, I gotta go. Yeah, so that was a hard part, but I stuck with it. And I did it for about eight months. And by the time I got to the third ish month I really started clicking. And it was super hard. I mean, it didn't change. I had a such a situation where a guy pulled a gun on me. I had a situation where a guy pulled a knife on me. And it would be for stupid reasons. Like, I was like, Oh, your neighbor bill down the street just got one. And he's like, was Bill telling you my f&m? I all leave. Crazy story is, but I think it really taught me that was the hardest thing even harder than football. Because mentally, you're knocking on 100 doors a day, you're lucky if you get one person to say yes. And you're in the hot sun, it's 100 plus degree heat. It's the summer I was in Alabama. So I mean, you're just sweating through everything. And you're sometimes just trying to get in the house. So you can get some AC. But there's a difference, I think between there be reps who would kind of sit down all day. And then there would be the reps like me and my brother who would actually just work the whole time. I know, man, I'm very out here. Like, I got to do it. Because otherwise I'm just wasting my own time. And so when I finally switched to online business sales, I was like, man, like how do people complain about this, this is a joke I was selling, I was selling, I went from $500 to 3000 plus, and I got more yeses, and it was less resistance. And I'm like these people actually want what I'm selling like door to door. The benefit is if you can sell something that no one does, that someone doesn't want or they're not expecting. When you get a good lead. I look at high ticket seller and like you guys are so spoiled. You guys have no idea how hard it is to sell. So it was one of the hardest experience in my life, I almost quit. Because we have one day where I have three deals. And then you have a technician go and put the deal in. And he botched two of the deals. So the clients call me like I don't want anymore. Yeah, and and I freaked out. I was like, wait a minute, I just invested all this time energy.

Tanner Chidester  26:44
I let his ass up. I was so upset. And I remember our you know, our sales leaders kind of like Tanner, like relax would know, dude, I'm out and kill myself and this and that. And this guy just ruined all my deals. But um, luckily my brother was there my younger brother who's actually stepping in and CEO and he, he was like, dude, like, you got to stay like just finish. But it all came to it all worked out how it's supposed to. Because when this when it finally ended, and we had like a little break, I was gonna go into full time sales. And that little break is when I bought that program. And I was just 16 hours a day on that. And then I started making money the first week, I was like, Dude, I just made more money in a week than I've made in the last three months. 

Edward Collins  27:25
And that's where it kind of pivoted. So then you transitioned into specifically into training online.

Tanner Chidester  27:28
Yeah. And yeah, and, and just so people have context. The reason I did that, as my mentor just said, well do something you're good at, right? You know, he's like, he's like, you've done fitness modeling. You've been, you know, collegiate athlete, like, you know, this stuff, right and backwards, and I had the look. And obviously, when you're selling fitness, you need to be in good shape. And I was still training like crazy. I was, you know, I don't train as hard anymore, but I still squat, you know, 500 pounds and benching close to 400. And so it works. And I built up a little bit of a following with my modeling at the time. Probably not the following that I wanted, but I did build up a following. And so when I started hitting people up, that was the first time I'd ever sold anything. So for the first year, I was just cleaning up and it was easy sales because these people had been following me right he's built up the rapport already you had at least an online relationship. And then when I did door to door sales, it was just easy to do these conversations because it was all question based and I would just ask him the question that would give me the answer I wanted right and you know a lot of people they don't they don't understand that's a skill. So they'll be reaching out to individuals and talking like yeah, this doesn't work like you're just not good at it. It's just like talking to girls like just because guy every guy who's you know says they're good at talking to girls but we all know we're not right and it's the same thing and so I put in the time and effort I didn't realize at the time but all that time I wasted right those two years I realized I was like that was probably the thing that got me to the level I'm at because it was hardest thing I've ever done and learn and all that sales ability transferred into my business and when you're doing door to door sales the objections there infant Oh, oh, like there's so many different things. So I mean, it's so much easie online, you got priced spouse stole exactly, that's it. I told my sales guys like look, it's gonna be those three and then if they still say no, it's belief and then you just got to fight their belief. Door to Door What did I get? It's like, I wasn't expecting you. My wife's not here. My dog just died. I have a dog. I have a gun. I just got out of a contract. It's like come back later. Like there's just everything. And so it was hard at first because my man there's so many objections, you have a whole book and you had to get to where you were just on the fly. So you know guys will start saying I have a gun. I'm like, Dude, this is perfect. So I'm gonna tell you where to point it. No worries. I just keep going. Or if I didn't know what to say. I would just say that's why I'm here. And even if it makes sense, they're like, Oh, well, that's why I'm here and then I'll just keep going. But yeah, that's why when I went into online I remember closing the deal. I was like in my boxers or something. Like I'm in the house. Hey, see in my boxers, closing deals at $3,000 all up front. I keep all of it and I was doing door to door sales and Mission was like 500 bucks on alarm. So when it was all said and done, I didn't make nearly as much as I thought. But that experience, I would tell anyone who is struggling with sales or really wants to crush it business, if you do door to door, I think the chances of being successful I don't know what the stats would be. But I can almost guarantee if they just took door to door sales guys who start businesses and people who don't. I'd also be curious look at athletes, maybe because that that kind of perseverance really helped me. But I'm telling you Door Door sells. I don't think I'd be where I'm at if I didn't do it. It was that hard. 

Edward Collins  30:31
So yeah, I look at at a lot of character traits that I can see in those entrepreneurs that have hit milestones of success, perseverance, discipline, commitment to succeed, regardless of what else is going on in your life. It seems like you've embodied most of those, if not all of them at a relatively young age.

Tanner Chidester  30:53
Yeah, the person variance was by far and away. Because even when I was started building my business, I can tell you how many times like five times I call my mentor during the two years, I said, Dude, I'm gonna quit, like, and likes hearing someone say I was doing 16 hour days or 18 hour days. It's like, Yeah, whatever it is, right. But when you're actually doing that, yeah, and you're sacrificing your entire life. It is the hardest thing ever, when people are looking at you and judging you, and saying stuff like I'd be a server all night. Oh, cool. What do you do? And I'm like, trying to talk about Yeah, like, I have a business and it's not. Now they're looking at me, like, did you work here? Like, obviously, you're not making any money. And just like that constant reminder of like, you're failing so hard. But it was worth it. And I credit my dad a lot. You know, my dad's very religious and like, a lot of times, I feel like he bases like how he did as a parent, and like how religious his kids are, okay. But I told my dad, I said, him not giving us stuff and making us work as a kid, we would actually clean the school he worked in for more money, or he would make us go powerwash or rich friends, yards or driveway, excuse me, because he's like, 10, or like, we need money. And he just would always I just remember my dad would just never make an excuse me, if we need more money, he would just do all these side jobs. And as a kid, I really hated him for it. Because all my friends like probably, why is your dad make you do that stuff? Or? Like, why does your dad make you drive a minivan to school like I ate the minivan. But as an adult, all those individuals, there's so much worse off because they their parents, like it's not the words, it's their actions. Tell them like we'll bail you out. We'll always be here to help you. My dad's like, you're on your own figures. I already did help you like I've forgotten you know, you, me and your mom, how'd you you have a house? And you have food till 18? Then you're on your own? Yeah. And so I really credit my dad and my mom. Because looking back, if they hadn't done that, I don't think I would have the drive because I would have had a way out. And when I didn't have a way out, I realized either I figured this stuff out. I'm gonna have a terrible life. That's how I viewed it. And it was I got to that point, especially when I turned 25 said, I'll either figure this out or I'll be homeless. That's how dedicated was I literally would have been homeless because I didn't care because I knew the only way out was forward. Wow.

Edward Collins  33:07
I know that a lot of business owners struggle with this concept of failure because they they they only see it one dimensionally. Yeah. The way I view failure is that there is no such thing unless you quit. Yeah, the fact that you don't quit. You can pivot. Pivoting is perfectly fine. You just never quit. How many times do you think you've come up and faced that quitting moment, and still made a decision to move forward?

Tanner Chidester  33:35
A million times. I mean, I dealt with this in football too, because I got you know, it was the same thing. When do I quit football, like I went to BYU didn't really like it. I tore my shoulder. I didn't take a whole year off transferred, went to the first practice got hurt again, that I was like, should I keep playing? Should I quit? I did that multiple times in football. Then when I got to, you know, I started my business. I said about five or six times I call my mentor almost backed out. I think the thing for me, it may sound bad, but I think it was just the fact of like, I didn't want to quit because then like I felt like the rest of my life. When I come up against hard situations. I do the same thing. And I think I don't know what the exact quote is or the same but I think they say that the most successful people on Earth, right? They have this massive insecurity of not being good enough, which was me, especially after football because athletes people see you know, ESPN and stuff. They don't realize that 99% of athletes after football or basketball is over their lives are very poor. They have very poor lives most times because they don't go the league. They didn't take care of their business off the field. And they don't really have the skills or attributes to be super successful. Some of the most best players I played with how some of the worst work at work ethics, like they they're just so much better than everyone. There's so much better than everyone. So, I think for whatever reason it was that insecure. theory of not being good enough, but the belief that I knew I could do it. And that's a difference, I think, because I saw, I remember I saw Billie Jean, like at the beginning of my career. And I remember the ad he was standing in San Diego in his mansion or something. And he was doing this ad about why you doctors get paid more than janitors or sign right. And people will look at him or people will comment and say, Man, he's a scam. He's this. He's that, whatever. And I just remember going man, like, he's, that guy's smarter than me, right? Like, what does he know that I don't know. And I've just always had that mindset. I was never jealous. I never got mad at people, I just always felt like, I've done all these hard things in my life. Like, this is just another thing to figure out. And I'm glad I did it. Because again, I just I didn't have another option. I just knew that I wasn't happy where I was at. And I was not excited about being poor. I knew my parents couldn't help me. And so that was it. My dad's like Tanner, look, you either figure this out, or you go back to school and get a job. And I just knew that the type of money I wanted to make, I couldn't make it in school. And so kind of when I when I got to those points where my mentally I was, like, very weak, and I was ready to quit. I just remember thinking either do look, you have to keep going forward. And then what would other people say? And I think long term, that's a negative outlook to have. But it can be very powerful in the beginning where people you want to prove other people wrong. That's like that anger. And that pride. And the ego actually, in the beginning is very powerful to keep pushing forward.

Edward Collins  36:24
I've seen that that when you're not yet achieving the particular goals that you have in life, it's usually not the things that you know that that's holding you back, it's the things you don't know. So how, how important has it been learning lessons more on the financial business acumen side of the spectrum? Because you learn lessons of sales and sales techniques through through just the things you've been through? But what about the financial aspects of it? Because to be to be where you are, you have to have a good understanding of numbers.

Tanner Chidester  36:54
Yeah, I think, for me, I was, you know, again, is probably goes back a little bit to my parents seeing them budget. So when I started my business, I was very lean. And I basically would wait until the last second to hire, that changes a little bit. As you step out, it's more of the opposite, where you're like, Look, I'll spend a little more to get all my time back and make people happy versus you know, cut every last inch exact profit. But I was, you know, I was an engineer, and I was I didn't ask, I mean, in fact, my math had so few numbers, you wouldn't even think it's math. It was just letting you know, yeah, it was weird. It was like, it shouldn't have been a math. And I was like, for maths above calc three, it was just that high. And so I think I was just really good with numbers. And, you know, especially with like ads, and those things start working, it was really easy. I was like, Hey, I put in this much I get this much out. Here's how much I pay my sales team, etc. I think a lot of people the issue they run into is not necessarily financial, I think they're bad leaders. And most people who get past zero, the next level is 100 Ks to be where I see. And then they can't get past that because they're not good at leading like they think hiring. And I had to learn this too. They think hiring is like, Okay, I showed you this for two hours. Now do it and never mess up. And I didn't realize when you hire, especially in the game of business where you don't have as high margin. Yes, you're paying someone and you're doing their job, yes, for probably two or three months. And so for me, I was like, wow, this really sucks, like I have to pay you and you're terrible. And I'm better than you and I have to keep watching you. But that's the price you have to pay to get to the next level. So I think it's just part of me being an engineer. But then the other part is more, I had to learn leadership. And because the financial side, I think I actually can get pretty, you know, black and white once you look at it, but most people I just think they're not good leaders. So then they're they're constantly having to rehire or pay an agency or overpay for stuff, because they don't know how to actually hire and like train and build good talent.

Edward Collins  38:50
With all this as a backdrop, like, where are you heading? Like, what's the next phase for you?

Tanner Chidester  38:56
That's a great question. So I don't necessarily know. I find this exciting, though. Yeah, it is so scary. Yeah. So by January 1, which is like, you know, a month or so from the time we're shooting this, I should be fully transitioned out. And so at that time, I'll just simply be advising, I might still be in like some ads or some small things. Because obviously, like, we don't want to just turn everything off that's working, and then just go this way. But at that time, I'm gonna probably take, you know, I'd say two or three months sabbatical. That's actually what most people have advised me to do. They said, look, you've been in the business so long, you've been so busy, you're working all these hours, and that's fine. You like it. But you need the idea now. And from what I've seen, it's more about the idea at this point in my career than it is about the work. So they said, you know, give yourself two to three months, read or do whatever you want. Don't think about the business and the idea will come and that's, I've heard, I've heard that over and over and over again. The other thing I have in my back pocket is I have a lot of smart friends. And so they're like, Hey, do when you come up with your ideas, send them over, we'll kind of look at it. So that's kind of my plan right now. And I'm trying not to force it because As you know, being creative and then like working a lot, they're kind of two different like states. Yeah, I feel like being creative is the total opposite of like, just grinding usually is yes. But yeah, that's my goal. And I've had a lot of good conversations, I just want it to be big enough, and I don't care if I fail, really, I just want it to be big enough, they'll get there, where it's like, okay, if I want to hit a billion, is this idea big enough to get to a billion. And as long as it is, I think that's good. I think the some of the companies that have Now, realistically, they can't get there, they're just not built to get that big. And so that's gonna be my number one focus. And then obviously, as long as I like it, from there, it's just the growth and I've gotten a lot better at not being tied to the result and just being tied to the growth. Because that ultimately is where the fulfillment comes from. And then the irony is that you're going to get the result, it's not going to feel any different. And then most people don't really care anyways. And so for me, that's gotten easier over time to just focus on like the growth part and not the result. Wow.

Edward Collins  40:56
I love it. Like everything, everything, all these nuggets of wisdom you're sharing are things that you've learned because you've been through it. Yeah. And there are a lot of business owners who have not been through it yet, or who are just now in it. And they're concerned, because it's not fun to be banging your head against the wall. But know that there is another side to that wall, and you can either go through it, you can go up over it, you can go around it. But you have to continue that momentum forward. One of the things I like to do with the guests that I bring on the show is to go down a mental exercise. And if you wouldn't mind, I'd love to take you on that. Let's do it. So what I like to do is I like to ask you to imagine for a moment that you have this ability to go back in time to visit a younger version of Tanner's. And you can share one nugget of wisdom with that younger version of Tanner. Who do you go back to visit? Meaning what age? What circumstances? And what's the nugget of wisdom you share?

Tanner Chidester  41:56
Yeah, that's very, that's a great question. So it's gonna be one or two timestamps. And the way I view this answer is more based on time that I feel like I could have moved a little faster, okay. Instead of like, quote, unquote, wasted it kind of go in the same direction. So I think the first thing is for me, when I was 18, and I was graduating high school had a huge dilemma on if I was going to play college football or not, okay, and my whole dream was playing the NFL. But I never played with a first round draft pick yet. And so I'd see a lot of players and I'm like, I'm pretty good. Like, I'm just as good as this guy, and this guy, etc. And it football taught me a lot. And so part of this answer is like, I think at the bare minimum, I should have done high school football. I don't know about college, I think if I hadn't known football at all, I wouldn't be where I am today. But I was so focused on the NFL that from 18 to 22. I look and I say, Man, if I spent all that time on a business, I'd be way farther ahead. And the reality is, if you don't know that you're going to the NFL fits a question mark, you're not going and what I mean by that, as I played with the guys names, is equal on saw, came over from Ghana, six, eight to 75 was on the 100 meter track team. And they brought him in for football as like a walk on. And they're like, Hey, let's try you out. And I remember, they put them with me to live because I was obese at the time. And they just wanted to see what he could do. And I was doing four plates on squat. And we're doing like four sets of 10. And he says he's never lifted before. The guy looks like a Greek god. And he's like, Yeah, I'll try it. I was like, I was like, do like you realize like, this is 405 pounds. Like, I don't want you to hurt yourself. He's like, no, no, no, I'll try it. I'll try it. And he gets down. He starts repping it. And I'm like, this is a joke. Like, I've worked my whole life for this moment. And you're just doing this like it's nothing and then we would run and he'd be the first guy down the field. And so that that in hindsight, it no one could tell me that. But like I played with multiple first round draft picks, now they're still in the league. Some of them were Pro Bowlers and stuff. And so I think in hindsight, if I've been, it's hard to tell yourself that, especially when that's your goal, but maybe there and then the second one would have been to hire a coach at 22 or so. Do either hire a coach sooner or start door to door sell sooner, because I was very, I was very arrogant. And I'd had all the success. And even with the NFL. I don't think I was good enough. But what I was able to sit on and say, Well, I got hurt, I kept getting her and that's why I can't go. And so I probably use that a little bit as an excuse as to why but if I had started two years sooner, again, like I look at the opportunity cost. And the first year we did a million in second year we did 10 Then 15 And then we've gone up from there and so I go Well look, let's just say I did 10 Like which was like my one of my lowest years. Last another $20 million that we could have already made exactly if I hadn't done it and it's all 2020 It's all hindsight obvious, but that's probably the two things because once I started doing door door sales and I started the business and I started hiring coaches, that's when like things really took off and Um, a lot of it was just pride. I mean, the pride was like, I'm gonna play in the NFL. I think that was a pride thing. 18. And then a 22 is the same thing where I said, Well, I don't have money, and I'm not going to pay these guys, like, they don't know what they're talking about, like, I've done all these things on my own. So they'll probably be those two points. Everything after that, though, I felt like, was great. And it went pretty fast, honestly. So it was probably those are probably the two biggest points in my life.

Edward Collins  45:23
I have a second portion for this, this exercise, what I'd like you to do now is imagine that a future version of Tanner has come back to visit us in this moment. It's gonna sit right next to you. And he's going to share a nugget of wisdom for you in this moment. What does he share?

Tanner Chidester  45:45
That's a great question. I think I think in the next year, I'll be able to answer it a little better when I'm in the new business. But I think the biggest thing, and it took me, it took I went through a lot of kind of, I'd say mentally tough times, where when I hit that my, the milestone for me that I always want to hit was a million a month, okay? And when I hit that, and I just remember feeling not great. And I was like, man, like I did everything I supposed to do, like, I make a ton of money now, have a great house, have a badass car, like, I can basically go on a date with any girl I want, right felt that way. And I didn't feel I felt worse, I felt terrible. And so for me, I think the advice I would come back to and I'm sure this doesn't get reinforced as I get older is like focus on the growth and not the result. And it sounds. I know, it sounds so cliche, because if I listen to this now, my younger self, like that guy's an idiot. He just he has no idea what he's talking about. But the more I focus on the growth that comes with the business and not so much, how much profit do we make this month, and you know what number we're going to hit, I feel way more fulfilled. And the result really just doesn't matter. B It doesn't. And not only doesn't matter for me, because I don't need the money anymore. Like I really don't like I can't spend I came and spent on making that. Exactly. And so it's easier to say when you're in that spot, because when you're broke, it's really hard to sell. Absolutely. But on the other side, I can tell you is Once that's taken care of you realize, I mean, whether I make 100 million or 200 million or a billion, it's like you can't spend it unless you're just going to fight over who has the biggest yacht car house like right, whatever. But the growth is really what gives me a lot of meaning where I feel best, and it has to be what you enjoy. Because when people are just going so many directions and when you die, like in 100 years, even no one's gonna really remember you. Right? Maybe with YouTube and stuff, it'll help but I just don't feel like anyone really, ultimately cares. And on a negative way. It's just we all have our own lives. We all have our own things we want to do. And so if you can just focus on the journey, like if you wanted to be an artist, and you did that your whole life as best as you could and you failed. I genuinely believe when you look back, you will have no regrets and you'll feel like you did your best with football when it ended. I look back I said I did all the summer optional workouts. I hired three coaches out of NFL running back who worked with me, NFL receiver, I had one of the Olympic weightlifting coaches for team USA. I didn't go out I didn't drink. I did like everything I thought I could he was like, I am just not as good as this guy. This guy is six, eight is 275. He runs faster, he jumps higher. I mean, could put a cape on him. I thought he was Superman. Yes. And so for me, it's just like if you can fall in love with the growth and you do something your love, and you do it to the best of your ability. We're where people get regret, in my opinion, is they look back and they go, I could have done better. I didn't really do as good as I could. And I think that's the thing like lazy people, they're always looking for how to do it easier and successful people, they'll do things as hard as they can. And they still wonder if they did good enough. And that's, that's where like I feel the most fulfillment is just like those long days where I'm pushing, and I'm trying to do something I love and then regardless of the result, now I can kind of step away and go do it. That was a good day. Like I did something I wanted to do. So I think I think that's why it's I don't know if that's a little too much. No, I

Edward Collins  48:59
love I love all your answers. I especially love that answer, because my team will tell you, I always talked about the concept of you have to marry the process, not the outcome. Yeah, 100% Because that's what that's what leads to fulfillment, and you don't have as much control as you think I have almost no code. You know, it's interesting. I had this conversation with a good friend of mine the other day, he's crushing it. And he said something to the effect of you see all these athletes, right? You were talking about the NFL. And he was like, Look, you see that athlete? And you know, no matter what you're doing, there'll be as good as him. And he goes, I bet if you put you open up Jeff Bezos head and Warren Buffett, and Bill Gates, all these guys and you looked at their mind compared to yours, like you'll never be as smart as I'm like, they're just that much better than you. And that may or may not be true. But the point is, is like it just comes down to you being the best you can be because it doesn't just doesn't matter. Like, like, someone eventually will be like Jeff Bezos, like Elon is right now or someone maybe someone will eventually be Elon like you're never going to be number one forever and only one person can be number one. So I think if you can really fall in love with that. That's what it has to be about, because you'll never be happy. And I once I hit a million I go, well, basically, I'm not like beating anyone, I just stepped into a new pond, who's that and then it starts all over. And so if you're just constantly chasing that result, I just think it's 100% Way to be unhappy, you're never going to win. I agree so wholeheartedly so a younger version of Tanner got some nuggets of wisdom, the current version of Tanner hood has gotten some nuggets, I don't want the audience to feel left out. So what's one thing you would want to make sure you share with the audience that they could take home with them and say, Hey, listen, I've invested some time consuming this content. I'm so glad I did. Because I got this yes, that you'd give.

Tanner Chidester  50:42
I usually give the same advice. And again, I It's funny, just looking back now as I'm doing these podcasts, my younger self. That's such, that's just boring, terrible advice. But the two things is what you said something about earlier as one that never quit. It sounds cliche, but I genuinely believe as you fail, you figure out another thing not to do, right. And I used to think success was like every time I felt I was like, Man, if I hadn't failed, I would have gotten there faster, but you don't understand you literally have to fail. Yes. And so the faster you fail, the sooner you'll get there, right heartedly agree. And so that's number one. And then number two, is just be willing to hire help or to you know, pay for help. Because for me, that was my whole downfall. I was so prideful, and I thought I was such hot shit, that I didn't help pay for something and I look back and it made my life worse, it slow me down, I probably could have skipped out on doing all the serving, I probably would have had to do door to door sales as long, I probably would have not made money in the first two years of my business. I made two grand in two years. I mean, that's it's embarrassing. It's like, what 75 bucks a month if that if that. And so if you can drop the ego and just be willing to learn. And then I'm going back to the the man I forgot the other point I was just going on.

Edward Collins  51:57
So when you look at at giving nuggets of wisdom, right, yes. And you're talking about the perseverance, you're going to push through regardless of what what obstacles you face, etc. Getting the outcomes you desire requires you to do that. Everyone needs to do an accounting of themselves. So you have to really determine what is the outcome you truly want? 

Tanner Chidester  52:27
Yeah. And are you willing to sacrifice the current version of you, in order to become the person
 and that and that's the thing too. And to end on that you have to make the choice if you're actually willing to do what it takes. And again, I think a lot of what society says with the IG rules and the YouTube shorts and the Twitter posts, it's a lot of bullshit. Like they say everyone says the right thing, but very few people do it. And so when you're going through a 1618 hour day for two years, do you want to win bad enough that you'll keep going and I look at myself and I still to this day, I still feel like okay, maybe I'm not the smartest person ever. But I feel like I have a lot of natural abilities. And I was an engineer. So I have, you know, let's say I'm smarter than the average person or I can think through things a little better. And I almost quit. And so I go, you have to understand, like what you're going up against, because the hardest thing in the world is to put 100% effort into something and get no outcome. Like it's so hard. Yes. Because you like girls want to go on dates like I can't, or like friends want to go, I'm like I can't or my parents asked me to do something like, I don't have any money, like I would barely have enough money to pay my bills. And then I'm working eight extra hours a day, and I'm making no sales. So I think to your point, it's like people have to be willing to go through whatever it takes to get there. And very few people are like if they don't see success right away. And that's probably why we're coaching, right? Like my programs. We're trying to get him results in the first seven days because that no human nature, most people will fail. But if you can meet that person, you can go longer and harder than anyone else. Unless you like genuinely have a mental disability where you cannot process information and make a better decision, you will get there. And if you're less skilled, I just say hey, maybe it'll take you longer. Maybe for me, it was two years. For you. It will take five and I'm not saying that's fun. But I promise you on the other side, it's so worth it. It's I've never met anyone who's like, Man, I hit all my goals and I got to where I want but man it wasn't worth it. I wish I just played Netflix every day. If you're not gonna say that exact got me excited you did. So

Edward Collins  54:20
I appreciate you sharing. So general is with us today. It's It's remarkable, oldest sit across from people who have actually done the hard work, because no one likes to talk about it. It's true, though. You've done the hard work. You're getting the outcomes that you've desire. And now you're transitioning in ready to get even better outcomes for the new version of who Tanner's gonna be. Yeah, I'm excited to see what you're looking to do. And I just want to thank you genuinely for the bottom my heart. If the audience wants to get in touch with you, what would be the best way for them to get access to at least your wisdom, whether that's directly through you or the different enterprises that you are?

Tanner Chidester  54:57
Yeah, well, I mean right now I'm really trying to do my best to put out better content. So YouTube, I would tell people number one, you can and rip it apart. You know, if you if you watch it and you see it and you're like, hey, this is not good. Tell me what content to post. And then besides that, probably just my Instagram, you know, and you just type in my first last name. There's very few guys who have both, and you'll find me.

Edward Collins  55:17
So wonderful. I'll make sure that's all in the show notes. Appreciate. Thank you so much for being here. Thank you for sharing. So honestly, it's so genuinely, I can't wait to see what what comes next for you.

Tanner Chidester  55:27
Thanks. Thanks for having me.

Edward Collins  55:28
And for you. This has been another episode of entrepreneur unleashed. I just want to say you have invested some amazing time with an amazing gentleman here. You want to make sure that you don't miss any content like this going forward. Do me a favor, hit that thumbs up not just because it helps me because it helps you as well. Why? Because you're telling the algorithm, what type of content you like, and it's going to put that information right at your fingertips. I can't wait to see you on the next episode of entrepreneur unleashed. My name is Edward Collins. Until next time, bye for now. Thank you so much. Yeah, you did amazing.