Tony Caraballo joins host James Mackey on the Scale by Design show to discuss the impact UX can make on your product, provides tactical UX how-to guidance, how UX works cross-functionally across the org and a lot more!
00:20 Who to Tony Caraballo
01:55 How to have repeatable success within the UX function
04:21 Overview of the UX lifecycle in an effort to improve the product
09:45 Determining the audience of user testing
13:30 Reaching out to candidates to participate in user testing
18:25 Gathering feedback from in-app sources
19:55 Building feedback into the process
21:02 How does UX work cross-functionally across the org?
24:15 Where does the UX process break down?
28:15 Experience with moving into UX leadership
36:05 Huge shifts aren’t always needed, small incremental changes can have a huge impact
Our host James Mackey, SecureVision CEO
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