Brett Lindenberg, Founder & CEO at Mindstamp (interactive video platform), joins host James Mackey on the Scale by Design show to discuss the benefits and applications of interactive video, being a bootstrapped company, breaking down the customer feedback loop process and more!
00:14 Who is Brett Lindenberg?
00:35 What is interactive video?
01:25 What are the applications of interactive video?
03:02 HubSpot’s take on interactive video
04:10 Who is using interactive video?
05:10 How does interactive video convert?
06:35 Who are the players in the interactive video space?
09:14 The benefits of a bootstrapped company
10:45 Breaking down the customer feedback loop process
12:01 Segmenting and prioritizing customer feedback
13:40 How to generate demand
16:15 Deep dive into various marketing strategies
24:15 How to handle churn
25:25 How did SecureVision (host James Mackey’s business) get started?
27:15 Niche job boards
30:15 Employees expect companies and CEO to take a stance
32:01 Employees are placing a huge emphasis on flexibility
35:35 The importance of being empathetic
39:03 Wrap up
Our host James Mackey, SecureVision CEO
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