Patrick Hudgins, Founder & CEO at Delegate, joins host James Mackey on the Scale by Design show to discuss the nuances of moving up or down from your ICP, why founders & CEOs should consider standing up a function prior to hiring someone to run it, cold email outreach best practices and more!
00:21 Who is Patrick Hudgins?
01:45 Companies buy technology but don’t understand what to do with it
04:05 Marketing is a huge challenge
08:01 Looking at sales and marketing talent in terms of what bucket of revenue they thrive in
09:15 How to onboard new sales people
12:15 Founder magic on sales calls
15:02 Challenges with moving up from your ICP
18:46 Enterprise sales motions are different
22:15 How to show clients that work is being done
22:53 Standing up a department before making a hire
26:15 Financing challenges and options
33:12 What Q4 hiring could look like
38:45 Email marketing best practices
45:35 Wrap up
Our host James Mackey, SecureVision CEO
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