Scale by Design - Venture Capital Show

EP 11: Defining the new category of revenue observability w/Neetha Ratakonda

September 20, 2022 SecureVision Season 1 Episode 11
Scale by Design - Venture Capital Show
EP 11: Defining the new category of revenue observability w/Neetha Ratakonda
Show Notes Chapter Markers

Neetha Ratakonda, founder/CEO of BigLittle.ai, joins host James Mackey to discuss revenue observability, the necessary psychology a founder/CEO needs to succeed, why founder/CEOs need to be constantly changing their role as the company changes and more!

Episode Chapters:

00:25 Who is Neetha Ratakonda?

01:20 Transitioning from engineering to CEO

03:10 What is revenue observability?

06:05 What companies need revenue observability? 

07:47 How do you make your product sticky?

11:03 The importance of being clear with what you want to be what you don’t want to be

12:41 Lessons learned from being a founder

14:30 Psychology of founders

18:05 Bringing on partners and advisors early on

20:12 Skill set of leadership team

24:05 Founder CEOs have to change their role as the company changes

29:25 Fundraising best practices

31:05 When should a company shift into revenue mode

32:35 Pricing strategy

35:45 Enterprise business units are like different companies inside the same company

40:12 Wrap up

Our host James Mackey, SecureVision CEO

Listen to our full episode list here:
https://www.scalebydesign.io/

Follow us:
https://www.linkedin.com/company/scalebydesign/

Our YouTube channel:
https://www.youtube.com/@securevision1677

#1 Rated Embedded Recruitment Firm on G2!
https://www.g2.com/products/securevision/reviews

Thanks for listening!

Who is Neetha Ratakonda?
Transitioning from an engineer to a CEO
What is revenue observability?
What companies need revenue observability?
How do you make your product sticky?
The importance of being clear with what you want to be and what you don’t want to be
Lessons learned from being a founder
Psychology of founders
Bringing on partners and advisors early on
Skill set of leadership team
Founder CEOs have to change their role as the company changes
Fundraising best practices
When should a company shift into revenue mode
Pricing strategy
Enterprise business units are like different companies inside the same company
Wrap up