Anisha Nandi, CEO at Verbate.io, joins host James Mackey to discuss how to create ERGs that generate business outcomes, scaling ERGs, ERG best practices and more!
00:19 Who is Anisha Nandi and what is Verbate?
02:10 The scope and size of ERGs are expanding
02:45 How does Verbate help ERGs?
06:15 What type of companies are using ERGs
08:51 How do you scale ERGs?
10:34 Putting an operational framework around ERGs
12:05 Examples of ERG business outcomes
15:15 When does a company typically implement an ERG?
18:03 Breaking down a typical ERG budget
19:05 Should an ERG program manager be accountable for outcomes?
20:45 How does ERG influence product and marketing
22:35 ERG is starting to influence company policy
25:20 What’s next for ERGs?
28:25 ERG benchmarking data
36:30 Wrap up