Ep 19: Unleashing Fearless Entrepreneurship: Tara’s Approach to Business Success

Today’s guest is Tara Ackaway, CEO and Founder of Social Wise Communications LLC, an award winning public relations and social media firm based in New Jersey. She is an entertainment publicist, talent manager and social media strategist. Tara and her team assist businesses both large and small, non-profit organizations and are instrumental in launching large scale events, brand collaborations and so much more. She helps to tell their stories and achieve “buzz” by developing and implementing innovative ideas to identify new customers and build loyalty among existing customers. Tara’s clients have been featured by Good Morning America, Bravo TV, Netflix, The Drew Barrymore Show, Forbes, People, Black Enterprise, The New York Times, TechCrunch, and News 12 NJ to name a few.

 In this episode you’ll hear about Tara’s fearless and hardworking attitude that has taken her from freelancing in college to establishing her own business and leading a full team, how she utilizes LinkedIn to stay up to speed as a business owner, and her take on how ChatGPT is impacting the industry.

 Authentic, inspirational and relatable discussions with inspirational business leaders, gaining insight into what inspires them and how they got to where they are today. These conversations offer actionable tips for listeners to create their own path to success and shatter whatever glass ceilings arise and overcome any obstacles on their personal journey. 

 Jeanniey Walden, Founder of Liftoff Enterprises, is the award-winning marketing, business & workplace expert and host of the TV show "LiftOff with Jeanniey Walden." Jeanniey dives into compelling conversations with incredible experts of all backgrounds to understand what makes them tick and expose how you, the viewer can learn from these experiences and start to "LiftOff." 

 Discussion Points

• The value of networking and internships
• Education versus real-world marketing experience
• Ways to stay current as a business owner 
• Storytelling – what is the message that represents and resonates?
• Tara’s hands-on approach to keeping up with trends and new app features
• Putting yourself in a place to experiment
• Knowing when to pivot a strategy
• Is ChatGPT good for the industry?
• Standing out by creating deep, meaningful, authentic relationships

Resources:

Tara’s Linkedin

Tara’s Instagram

Social Wise Website

Social Wise Instagram

Social Wise Facebook

Social Wise Twitter

Jeanniey Walden LinkedIn

Liftoff Website