Liftoff Journeys
Her daughter wanted to bathe people for money. His parents sent him to study volcanoes.
That’s Liftoff Journeys.
It’s me sitting down with really interesting people and letting the conversation go where it actually goes. Not the résumé stuff. Not the polished story. The parts you only get when people stop editing themselves.
The conversations always drift into the stuff that usually gets skipped; the wrong turns, the awkward pauses, the decisions that felt risky but were really ultimately smart. People talk the way they talk when they’re being honest with a friend.
As you’re listening, you’re not sitting there thinking about them, you’re thinking about you. You realize the choice you’ve been putting off and the part of your life that feels like it’s waiting for a move is ready to be unleashed.
This is the podcast for people who don’t need context. People who don’t need to “learn” anything. People like you, who just listen, and somehow things start clicking.
Put this podcast on while you’re doing literally ...anything... and end up more invested than you meant to be, because the conversations are that good.
If you like stories that unfold in real time, without a script or a clean ending, Liftoff Journeys will pull you in.
Liftoff Journeys
Ep 31: Branding Brilliance: Doug Zarkin’s Keys to Personal Branding and a Career In Marketing
Today’s guest is Doug Zarkin, Chief Brand Officer at Good Feet Worldwide and Author of Moving Your Brand out of The Friend Zone. Prior to his exceptional achievements on the brand side, Doug co-founded G-WHiZ!, Grey Advertising's division specializing in youth, entertainment, and lifestyle marketing. During his tenure, he orchestrated blockbuster campaigns for industry giants such as Reebok, Warner Bros., Konami Video Games, Seagram, W Hotels, and The Food Network.
Doug Zarkin, a highly acclaimed marketing expert with a multitude of awards to his name, has been recognized as a "Marketer of The Next Generation" by Brandweek and has consistently earned a place on several “Top Marketers Lists” including the 2022 and 2023 Crain's NY Notables in Marketing. Doug has propelled renowned brands such as mark. by Avon and Victoria's Secret PINK to unprecedented success. His recent role as Chief Marketing Officer (CMO) at Pearle Vision even garnered the attention of Harvard Business School, leading to it being featured as a case study in brand revitalization.
In this episode you’ll hear about how his journey in marketing, branding and advertising began, insights on how to build a personal brand, and advice for new graduates entering the workforce.
Authentic, inspirational and relatable discussions with inspirational business leaders, gaining insight into what inspires them and how they got to where they are today. These conversations offer actionable tips for listeners to create their own path to success and shatter whatever glass ceilings arise and overcome any obstacles on their personal journey.
Jeanniey Walden, Founder of Liftoff Enterprises, is the award-winning marketing, business & workplace expert and host of the TV show "LiftOff with Jeanniey Walden." Jeanniey dives into compelling conversations with incredible experts of all backgrounds to understand what makes them tick and expose how you, the viewer can learn from these experiences and start to "LiftOff."
Discussion Points
Origin Story: Getting into Marketing, Branding, and Advertising
Passion for Thinking Human
Advice for New Graduates Entering the Marketing World
Building a Personal Brand
Handling Adversity and Failure
Perfectionism and the 80/20 Rule
Successful Failure and the Lessons Learned
Mentorship and Leadership
Resources:
https://www.instagram.com/dougzarkin/#
https://www.linkedin.com/in/dougzarkin/
https://twitter.com/DougZarkin
Jeanniey Walden LinkedIn: https://www.linkedin.com/in/jeanniey/
Liftoff Website: https://liftoffcompany.com/
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