We're In Research Too
We're in Research Too is the show that is designed to drive diverse voices to a market research related field. Sponsored by real time insights platform suzy and the insights association south central chapter. How can we drive diversity in roles that leverage research to make business decisions and why does this matter?
We're In Research Too
The Realities of Being Black in Research with Sequoyah "DataBae" Glenn
If you didn't already know, POC only make up 7% of the research field (yes, you read that right).
It's only fitting that our Black History Month episode of We're In Research, Too be a deep dive into the realities of being a black researcher.
We get into the nitty gritty, discussing how to get into research as a person of color, how the research community is falling behind on adapting to black culture, and share groups like Culture MRX that are working to provide safe spaces for POC and create the change we are ready to see.
More about Sequoyah:
Sequoyah's Website
Sequoyah “DataBae” Glenn, MBA has created her own lane within the
space of advertising by activating her passion for being as analytical as she is
creative. Sequoyah’s 10-year career spans various media and entertainment
companies and ad agencies.
Sequoyah’s career has allowed her to learn the business – what customers
need, how they feel about their favorite (or not-so-favorite) brands, and how to
drive positive, revenue-generating results. Sequoyah’s strategy and insights
have led to the successful campaigns of some of the biggest brands
worldwide.
In 2019, Sequoyah went on to found the Black Marketers Coalition, and
shortly after, 924 CoOperative (2020), and HappyResignationDay.com, and
CultureMRx (2022). When she’s not leading her businesses, she serves as
an Advisor to the University of South Florida’s Customer Experience
Certificate program; plus a founding board member of the Jacksonville
University Black Alumni Network and proud member of The A Pledge,
Alpha Kappa Alpha Sorority, Inc, WIRe, and much more.
Connect with Sequoyah:
Sequoyah's Linkedin
Sequoyah's Instagram