We're In Research Too
We're in Research Too is the show that is designed to drive diverse voices to a market research related field. Sponsored by real time insights platform suzy and the insights association south central chapter. How can we drive diversity in roles that leverage research to make business decisions and why does this matter?
We're In Research Too
The Insightful Journey: Alanna Shipley's Career Growth within DoorDash's Consumer Insights
In today’s episode, I speak with Alanna Shipley, Head of Audience Insights at Doordash and dear friend, about all things consumer insights.
Alanna recounts her experience getting into research, her roles at Proctor & Gamble and Levi’s, and how she built the Doordash insights team from the ground up.
Some of the topics we discuss include:
- Working out of binders, cold calls, shelf tests, & everything that went into data research when Alanna and I both began in this industry
- Alanna’s involvement in body diversity research at Levi’s
- Knowing and identifying delivery trends at Doordash
- New Doordash campaigns
- Teaching the relationship between psychology and insights at Yale
- Consumer experiences & more!
Want to connect with Alanna?
Alanna's LinkedIn
Also- Join me September 21st and 22nd in the 37th Annual Las Vegas Insights Conference here