Embark on an entrepreneurial adventure with Boris, the visionary behind Ridy, as we uncover the art of boosting gig economy earnings through in-car sales. Our conversation with Boris is more than just idle chatter; it's a front-row seat to the inception and inner workings of Ridy, where convenience meets commerce. From his tech roots to globetrotting revelations, Boris illustrates how Ridy is set to transform every ride-share into a roving retail opportunity, marrying aesthetics with utility in a seamless car-seat display.
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Speaker 1:
Hi guys, welcome to the gig economy podcast. I know you think you're crazy. It's not Wednesday at 8 PM Eastern, it's Friday, 8 PM Eastern, and we got a live stream tonight. This has kind of worked out better for Mr Boris's schedule, since he's halfway around the world, or probably, yeah, halfway around the world. Couldn't be all the way around the world, because that would mean you're here with me. But anyways, we got an interview tonight. I'm super excited to talk to Boris. He's the owner of and it's Ridy, right, ridy, correct, ridy. Ok, nice to be here, jason.
Speaker 2:
Yeah, so.
Speaker 1:
I'm really excited about this. Before we get into this, as you know, I've been a gig worker since 2016 and done Ride Share, and we had a company called Cargo back in the day and I was like, oh, I was so excited for that Because I'm an entrepreneur by heart, in my heart, and I think about how I can make extra money while I'm doing Ride Share and Cargo's like, yes, I'll sell stuff, I'll sell anything If I can make some extra money. And so I put my name down for Cargo and I got really excited. And then they went out of business before I even got a chance to get a cargo. So I don't know how I found your site, boris. I think maybe I found it on Reddit somewhere. I don't know Found it. Maybe it was a sponsored post, who knows. But when I found it, I was super excited about it and we talked about it for like 10 minutes, and so I'm glad we finally connected and that we can talk about your service. So thank you so much for coming on the show.
Speaker 2:
Yeah, thank you for inviting, Jason, and it was kind of a male actually from you a few months ago, so why not to come to our podcast and find that it happened. So, yeah, great to be here.
Speaker 1:
Tell me a little bit about your background. Have you done gig work before and why did you decide to make this for Ride Share drivers, right, I mean?
Speaker 2:
I myself actually, as you clearly see, I'm a co-founder of Ride Share, but at the same time I'm a technology professional and entrepreneur as well and, on a broader experience, basically I'm also a research and development professional and leader in a corporate world. I kind of started to work quite early in my career and apparently I worked in a few very interesting jobs like I mean basically loader, a few funny jobs in restaurants and pubs and clubs. But closer to the graduation, like in 2010, I got more into technology and R&D work. So I worked in a few science technology startups, worked in electronic startups and moved to international companies and worked as R&D, research and development professional and leader.
Speaker 2:
And then basically over my career, I worked and lived a lot in Asia and I traveled across multiple countries, like basically from 2015, in Indonesia, in Malaysia, in India, china, to say a few, and in every single location I saw drivers who are trying to increase their earnings, like to increase their income by some interesting means. In many cases it was like sales in the car, so basically they put their stuff on the front seat and trying to sell you something, and then for cash. So it wasn't super attractive at all and cash was a bit cheesy as well. So I mean, I was a technology guy. I was like, what kind of technical solution can help them from one side to get income? But from other side, it made it a bit more attractive for me.
Speaker 2:
And in 2019, I guess I called my friend Peter, who is actually a technology professional and he is a developer and programmer, but at the same time, he is a driver as well. He was a driver in that time. It called Yandex in Russia, but apparently it's Uber Was Uber at the time, and then we just teamed up and then created a few different prototypes, test them, and RIDE is actually the outcome of this creative collaboration between us. And, yes, instead the company become a bit bigger and then now it is in Singapore, but that's basically a bit of a story how we set up the business.
Speaker 1:
So I think what you said. You've been traveling a lot and so you were in different countries and they would try to sell you stuff. Is that very common on that side of the world of these guys that are doing the RIDE share, always trying to make more money? And was it pretty common? In every car you were in they were trying to do that.
Speaker 2:
I would say it's like 20% to 30%, but it was very common. I mean in Indonesia, in Bali it was quite often. Maybe it was in particular at that time when, to your point, cargo started and this sparked this, I guess, creativity in the drivers, and then it was pretty obvious and visible in Indonesia and Malaysia. I haven't been to this place since COVID started, not sure whether it's still continuous in the world, but yeah, it was pretty common at that time, At least from my eye.
Speaker 1:
So if you're watching the live streamer, if you're watching it later, you'll see on the screen that Boris has a actual device on the picture and we're going to do a demo in a little bit. You can actually do a screenshot and go through the whole process on that. So I see it's much cleaner. I see it's on the back of the car, where cargo actually went on. You can even see on your picture the armrest right there, which would be kind of annoying the car that I have now. I don't think it would fit. I think it only would really fit in a big SUV. But tell us why you decided to go the back of the car or back of the seat versus something in front.
Speaker 2:
I mean technology solution itself is, I mean it can be basically between two seats and then that we actually tested and piloted this box between Two seats and it worked like not bad. The problem all the time is With the sales in the car. I mean you need from one side to satisfy passenger from other sides. It's why driver and make it safe as well. Yeah, and like this cargo obviously always, I mean we call it Anyway. So car is not only the one right. So we had Bendy, we had the grab and go in Asia and like it was Almost the same thing everywhere. But what you need to do is you need to open the stuff, you need to give product yourself to the passenger and then somehow get cashback or Somehow to, you know, get to get the SMS. So it didn't like serve the passenger Well because, like when your passenger you don't want to basically driver to handle your product like at least in your eyes, like in, like in front of you. At the same time you don't want to speak a lot with a driver. When you want to buy at least in many cases that that's what we got from our passengers and at the same time, driver doesn't want like to be at least in in our Eastern Europe journey. They like didn't feel that being this is like it's not like a vending device. What cargo did to what? Yeah, we did in Russia, like more like you become a seller, so which was not super prestigious Thing in in Eastern Europe and they decided like we don't want to go in this. So what?
Speaker 2:
We realized like it's important to have some, some level of automation. And then, in order for you to make something Automated, you need to place it in front of a driver and then you also in front of a passenger and it should be somehow flat. And then then the car seats concept appeared. I mean we clearly can make it between two seats, we can make it as a box, but that was more obvious and more kind of clear solution.
Speaker 2:
Well, the main I guess difference is here is I mean we, we allow drivers, I mean to be the owners of the of the shop, right, so like you can sell whatever you want, and that's a difference between centralized model of cargo, grab and go or Dendy, so like when you need to chase drivers to give them products and then like basically Manage all of these logistics which usually very difficult, difficult to manage, and then all the time it's either out of stock or is not like working well. So that's why we kind of come up is automated solution in the marketplace. So basically driver become Entrepreneur and then like he or she can sell whatever, whatever they want. So basically that's. That was a concept.
Speaker 1:
Yeah, that's. The big difference is you can put whatever you want in it. In Going back to the cargo thing, well, it's also not safe. The guy's trying to drive and get the product out like we need you your eyes on the road. It needs to be completely automatic to be beneficial and the least amount of hassle is Ideal. So so you did say you already said that you know people can put their own product in it. How do you guys make money on on your end if if we're putting our own product in it?
Speaker 2:
I mean at the moment we don't make any money. Well, you know what I mean. Yeah, no, I mean in reality you can clearly see a few different business models here. I mean we from one side we sell devices, we get fees on the marketplace. We also Kind of plan and work on advertising and the promotion of the product from companies who want their products to be displayed there, so like basically for different potential streams.
Speaker 2:
Our main one clearly at the moment is like if you have many drivers and then we have little fear there, that would be the main business model. But it all depends on the service model, right? So if you, if we take, for example, eastern Europe, where because of the Soviet Union past they have like big centralized park which leads their cars to drivers and the drivers come all the time back to the park and Like for the maintenance, for some other kind of things to do there, so then you have the centralized model, where part become like a business kind of entity and then they kind of work in a centralized manner and they don't need to sell devices, they just sell their products and they get margin on the products. So in case of decentralized places, like the United States is the example of that when you have huge geographies covered by multiple drivers, so decentralized model works better In this case.
Speaker 2:
Clearly, it's very difficult to chase every driver in this model. It could be fee. So yeah, I mean, if you're talking about this particular model, fee is the primary one and devices apparently is not that cheap, so we need to kind of co-invest into that. So that's why we don't make money on them at the moment at all. So yeah, that's like to answer your question maybe.
Speaker 1:
Yeah, so if I wanted to get a device one of my questions was in the state, and I don't think it is, but I know you're working on it for this spring but if I wanted to get a device, let's say it was, or I was in Eastern Europe, or what would that cost for me? Like 50 bucks, 100 bucks, I mean at the moment.
Speaker 2:
I'm not sure whether it's very well displayed, but let's see, let me try. So I'll try to display something on my screen. So we have a few options at the moment, and at the moment all of them are kind of sold for $49 for the United States. So basically, this is our classic proposition, which is like contains 10 pockets. We have at the same time silver, which is a bit more luxury because of the finishing and the materials there as well $49. That's the price, and then delivery is free at the moment, and we also have some discounts as well for early subscribers which were already active, and I'm sure we'll have some promotion here too, I mean for listeners of this particular podcast. But yeah, that's, that's what we have, and we as well planned and still thinking about launching something called order, I mean something called prestige, so, which is more like very premium option for luxury cars.
Speaker 1:
Yeah, just, it just looks cleaner.
Speaker 2:
Yeah, it looks a bit cleaner. At the same time, it's a bit more difficult and more expensive, right? So this original early subscriber price was like $99. And then, like at least, when we don't lose that much amount, that amount of money, it was like $129. So, basically, that that's the price there. Yeah, in many cases, I mean, this is below the actual cost for delivery and production. So, yeah, yeah, so that that's the answer question.
Speaker 1:
So, and then also, I remember reading on the website so you charge a service fee for each purchase. So let's say I want to sell a monster energy drink, which here in the States I love monster, but I mean energy drinks in America. It's like it goes hand in hand, right? So you know, if I want to sell it for $5, I have to, you know, and I buy it for two, I make three, but you have to take a little bit of off the top for the processing fee. What fee, what percentage is that? What are you thinking about? As far as in the States right now, at the moment.
Speaker 2:
I mean, it's clearly displayed at the website. So it's 5% fee which we take from writing. At the same time, like, we have so many early subscribers which managed to secure 3.5% because the early subscribers we at the same time have a quite interesting thing for referrals. So, basically, if you invite your like fellow driver, so you can get 0% fee from RID for six months, and as many drivers you invite like as many years you can have without any fee. So that's what we have. And then at the moment we're in a growth stage. So that's why, like, we are not profitable and don't lend to be so. So we just need to have a scale. And at the same time, we are not kind of basically self-funded and what we're trying to avoid is to get some investors who will push us to have fee higher. So our intention is to make it as viable as possible and cost effective for drivers and, yeah, so that that's our ambition there.
Speaker 1:
I was gonna say I do like that you're charging a little bit, because I I feel like you know a lot of these things, you know. It's just it's good to have what I would say skin in the game. Like, you're an entrepreneur, you got to spend a little money to make a little money. I mean it and it's not absurd. If you told me that thing was $300, you'd never. People wouldn't buy it. You know what I mean.
Speaker 1:
They would just be like this I mean, how long am I gonna take to earn my money back on that? If I'm selling a $5 monster, I buy it for two, so I make three, then I give you 5%. I mean that's a. That's a lot of monsters to earn that back. So but I still like that you are charging a little bit. I think that's totally fair and and if people are fussy about it then they don't know what being a business owner is. I mean that's right.
Speaker 2:
I mean, in reality, the biggest Problem with such gig economy things and you know this very well just by being a Uber or lead driver yourself, right? So I mean this is something what the companies which provide the gig economy leave from. But, like, what is important as well is, like, from one side, you cannot make it too high because we will not be very interesting.
Speaker 2:
But the biggest technology challenge on our side at least, as developers, like we need to make sure there's a I mean fraudulent, non-fraudal and transaction manage at the platform, and it's not an easy thing to make the payment in a gig economy, right? So you need to facilitate the payments, you need to send it to to driver in this case and then like so all of that is not an easy job in reality, and so what we basically have here is a fees for transaction which are made cashless. If you want, you can, you can sell for cash and then you don't have any charge right from us. That's also an option, but you know the faster on something like stripe in this case. This stripe is a company which facilitates all those transactions. Like we need to pay them and then that's the fee, basically, which facilitate and helps those transactions.
Speaker 1:
Okay. So why don't we do? Why don't we do the little demo thing? Well, I will do it on my end this is.
Speaker 2:
This is a device, by the way, so I hope you can see it very well. Yeah, I mean I left few pockets empty just I mean for the sake of fun later. But you can see like all of the pockets are very well locked so you cannot enter them unless you really really want to. I mean, yeah.
Speaker 1:
I mean yeah. If somebody wants to get into them, they're gonna get into them.
Speaker 2:
I mean it's yeah if you have a weapon, I mean nothing would, nothing would stop you. But apparently I mean that's, that's reality, right? So we, we're trying to make it as cost effective as possible, as secure as it as it can be for this price, and then apparently it's very secure. So you cannot open that unless you just really go with your knife. But that that can be a completely different story, right, but in our practice it never happened, but anyway. So this is a device, this is the core code. So I I'm sure you're not able to see it, right.
Speaker 1:
I know that one. You're gonna pop one up for me, right.
Speaker 2:
Yeah, I will do one. So so for people who are watching like, that's usually what is displayed there at the moment, you can see the site called dev dot, righty dot club, which is development infrastructure. So basically it's not Physical website. So it everything. What happens there is like not charged. It's completely free. So if you enter there and see prices, don't worry if you'd like getting, if you, if you pay for something, it will not charge your Google pay or Apple pay or card. But anyway, so you can enter this website, I can make it even bigger for you if you are not able to see it. So this is the core code. Jason, do you want to scan and buy something, or?
Speaker 1:
yep, I'm in.
Speaker 2:
I'm in the store right now, okay so if you guys cool online, if you open the, the store, that would probably you will see it I'm just presenting now at the at the screen so you will see like a normal online show with different products there, some of them non physical, which we provide, some of them are physical which you put into your device and Basically, you can choose whatever you want. You open I mean you, you pay for that and then one another cell would open all right, I'm gonna go buy something right now.
Speaker 1:
Put it in my cart. Comes up pay with stripe. Click on pay with stripe. And the best part I love as much as Andre phones are, you know you can do more with it. I love Apple pay. It's the best thing in the world. I hate every company that doesn't use Apple pay. I get fussy that I have to get my card, so I'm gonna use Apple pay right now. Okay, okay.
Speaker 2:
Alright, I'm a bit into into Android, for sure but yeah you can basically pay, if I mean, if your Apple user you pay this Apple pay something open. Let me see what you bought. You bought M&M's, is it correct?
Speaker 1:
Yep, oh, let's try it again, so that people can see it unlock cuz yeah, I kind of had blocked. I'll buy something else. Please do so anyway.
Speaker 2:
So it's just got open M&M's. I will Keep it open anyway, Because I would need to refill it in the case now.
Speaker 1:
So M&M's wouldn't be available. All right, so you're gonna have to put the QR code again and then bring it back down, because I got to re-scan it. Okay, all right, hang on so. Okay, you can put it back down now and then hit processing and you should hear it unlock.
Speaker 2:
I'm sure, peter who is watching like he's very happy with the things working very fast. So we said the special development Kind of there it goes something. But sneakers, yours, yeah, I mean like what?
Speaker 1:
literally, what was that? Like less than 30 seconds, that whole process.
Speaker 2:
I mean our target is six seconds, six something. Yes, it's supposed to be six, but I mean the whole process from selecting and yeah, yeah, like I scan the code.
Speaker 1:
I chose what I wanted. I went to Apple pay. I mean, it does seem like the website loaded quick. I'm, I am at home on my, so I'm not on like cellular, do you know? I'm on my Wi-Fi, but it still seemed incredibly fast right.
Speaker 2:
No, I mean it should be very fast. I mean, in reality, just the website connected to you and then basically the website sends, sends this information to the database database, then gives the information back to your phone, if you're a driver, and then, like, basically, it opens this via Bluetooth. So that's in a nutshell how it works. I mean, it sounds pretty simple, but a bit of technology behind, like yeah, this is actually the what is inside of this device, like a bit of electronics. But yeah, it works, works very well and yeah, so we are open for all the orders.
Speaker 1:
So I had a. I had a question pop into my head and you may not be able to answer this but what about Liability if the driver decided to put alcohol in that Container? And then, yeah, he's still? I mean, you're doing that like your. I mean I'm controlling the vice, but it runs through your system. I often wonder if, if you would be at risk liable I mean, obviously I'm doing it, I'm, it's illegal. We can't just sell alcohol in our car in the States Like it's. It's totally legal on our end, but I would just be curious if there would be an issue on your end.
Speaker 2:
Yeah, I mean true, I mean from one side, our they. Definitely there's a liability to us, so we need to control at least in some way that what is sold days is safe and legal. And then alcohol is not the craziest idea which came to us, like we as request on the new products. But yeah, so. So that's why, whatever you want to sell, you will need to submit a request to our Database. We review it and then we asterize one another product to be sold. Alcohol clearly is not allowed in in the United States to be sold. Neither we are bending. No, even if you have a shop without a license, I guess, and that's why it will not be Possible. Maybe there are some way how to to manage it. And then, if you prove that you are able to do it, and then you have all the legal authorization and you probably will be able to do it. But again, if you don't have anything specifically, every probably will not allow this product to be displayed also.
Speaker 1:
That makes sense. So, like when we're setting up our store, we're putting in like a shot of Jack Daniels and then you're gonna like it. Probably one transaction will go through, or maybe I don't know if you have technology to block it, but they'll be like hey, you can't sell this, like what are you doing? And you could shut the short store down. I'm assuming.
Speaker 2:
Yeah, I mean, once you, you can submit your product request, right, so, like what you like. For example, I want to sell like. This is a bit of a another Demonstration here. I have a tool from a kind of offering here in those red pockets which are pretty popular in Asia nowadays because the Chinese New Year, and I want to kind of put them into into the device. So and then, basically, what I already ordered, I already submitted those products in the Indian market, products in the, in the, in the Database, and then I would mean I mean, like approve them this, how it would work. Basically I so I open those and I put them in and so I will get charged for these?
Speaker 1:
No, you will not.
Speaker 2:
Oh, OK, OK.
Speaker 1:
But they are in there. So you're saying that the driver is going to have an app to be able to put all this stuff in, or they have to do it on a desktop.
Speaker 2:
I mean this is what I do, so I just this is my app, so I put whatever I want and then I kind of now can sell them. The only thing I can put what is approved in the database. So basically, if I want to sell something completely out of the box, so it should pass through our authorization process and if we see something suspicious there, then we will probably not allow this.
Speaker 1:
But OK, so if I go into the database and look for Jack Daniels, it's not in there. I would have to submit it to you and then you'd be like yeah, bro, you know we're not going to, You're not allowed to sell it, Correct?
Speaker 2:
Gotcha. So we will have a database of all the barcodes, right so, which are available in the US.
Speaker 2:
So if you have a general product which has the so-called Iano barcodes, where you just basically scan it and it appears, but if it's something special, like it probably will be difficult to kind of go to get something automatically into the device I mean to be displayed in your shop, but again it should pass through the authorization process for legal and kind of safety purposes. I mean, again, it's not the craziest thing to sell alcohol. We had like much more worried kind of requests as well.
Speaker 1:
So what about getting like a customized device? Is that something that we can do, or is it just pretty standard? The three things and that's it. I mean we have those three things which are pretty standard.
Speaker 2:
We can try to find a way to play with the colors if scale allows. So basically what we again our mission is to make it as cost effective for drivers. And then one of the problems we face like those devices require investment. So it's investment into the mold form, into the plastics, into electronics and so on, and also into delivery. So it's a very big portion of that is a delivery price and in order for us to do it, we need to bundle them together. Like you need to produce one big batch, you need to sell it all together in one container and then distribute in the United States.
Speaker 2:
So if you want to make it viable and cost effective for a driver, then definitely. I mean it's very difficult to customize. At the same time, if there are some big players who are trying to put something on their fleet which contains multiple cars, then you probably can do it. So if we, and then that would definitely increase the price somehow. But this is individual conversation. So if you're interested in that I mean listeners you can submit your request at info at rideclub and we will have a conversation.
Speaker 1:
One other question, just randomly. I'm looking at this picture. What is this white thing sticking out on the upper left of that?
Speaker 2:
I mean, this is the prototype there, but in reality this is the cable right, I mean the wire.
Speaker 1:
Oh, let me, yes, the picture I'm looking at has, like it looks like an antenna or something. Oh, ok, so that's the actual, this is the one. I mean I'll turn it off, but this is like.
Speaker 2:
basically it's a normal USB, like only one wire you have, and then you turn it on into your USB socket in the car.
Speaker 1:
There is another way.
Speaker 2:
Basically I mean those devices. They don't consume much power at all, so there can be very little battery inside and could work for like two days without any charger. But because of the logistic challenges and all the controls on the borders it's very difficult to sell devices with the battery without significant increase in the price. So we're trying to go first without the battery option and then you can power it via your USB socket, I might suggest.
Speaker 1:
So USB space in the car is limited. Like I run a dash cam, I run two or three chargers because I have a tablet and I have two phones. Have you ever thought about putting a little pouch on the back that somebody could put a battery pack in, where they could just slide their battery pack in?
Speaker 2:
In reality. I mean, it has already the same on the back. So there is a pocket on the backside so you can put whatever you want there, and then the power bank would perfectly work there. So that works and then, like it's easily become a back.
Speaker 1:
Yeah, very cool, so you can power it.
Speaker 2:
But yeah, you're right. So I mean we were thinking to put actually the battery in, so you just charge it for like five, 10 minutes and it works for an entire day, but then probably it will be in the next bunch. Just the fact that logistic is a nightmare.
Speaker 1:
Well, yeah, trying to ship something with a battery like that is a game changer, I'm sure overseas.
Speaker 2:
And it's a different category of goods as well, so it makes it a bit more difficult.
Speaker 1:
I don't have any more questions. I'm super excited about this. I love how clean it is. I know what you said earlier. It sounds so simple. It doesn't to me. It's actually fascinating in that short amount of time that it. I mean I'm 47. So, like I grew up in the non-Internet age, it's just like something can bounce throughout the world in 30 seconds and bounce this little device in my little car and open up and it's just to me. I don't know, it's just it's fascinating to me. But I think you for that. I just love all that stuff. But is there anything else you want to add before we sign off here? I really appreciate your time. Oh, yeah, sure, I mean a few things, I guess, to wrap it up.
Speaker 2:
First of all, if you're the listener of this podcast. I mean, we created a special promo code. I'm not sure what the Jason would put it in the description.
Speaker 1:
I didn't, but I will be adding to all that when I'm done here. So it called.
Speaker 2:
Small Letters, the Gig Economy. So if you are a listener of this podcast, like, you will basically get 25% off from the device displayed, from the device price displayed at the website. As I mentioned, referral program at the moment is active for this first batch for the US. So we will not, like we are not, planning to get significant income there. That's why, like, we say, ok, the more drivers we have, the better to ensure the price is low. So that's why, if you invite your driver, driver, friends and fellows, so then the overall fee you get will be zero from us. And yeah, so that's who we are.
Speaker 2:
And in addition to that, the website is displayed now, I guess, in my window, called rideclubslashdriver. So if you register there and then you basically select your service plan, which is either ID classic or ID silver, and then it redirects you to the shop, so where you can buy an actual device. So this is the way how to actually get device in the United States. And, yeah, so apply the promo code in the strive checkout so it will be available there. But beside that, again, it's a great pleasure to be here. Jason, thank you for inviting us Again. We are open to do it once again if you have any additional questions. But it was a great time as well on Saturday for me to go and have a bit of a relax before the working week starts, actually on Sunday. So we have extended working week here in Asia just because of those Chinese holidays.
Speaker 1:
OK, for sure. Well, again, thanks for coming on when I sign off. Just stay in the room here so we can chat, but I appreciate everyone listening. Yeah, check out the order that thing, man, if you might as well make a little extra money while you're driving around.
Speaker 2:
So oh, by the way, those tokens contains additional discounts, guys, feel free to buy them while we all fly, ok, so?
Speaker 1:
see you everyone. Yeah, sounds good, thanks, thanks. Drives on the roads. This podcast is produced and edited by hey Guys Media Group. Want to start a podcast? Check out hey guysmediagroupcom. And to all of you who were there watching this session.