Even with a small audience, it is possible to begin monetizing your YouTube channel. In fact, the sooner you start thinking about the business foundations of your channel, the better you'll be able to position it for more views and conversions (in terms of subscribers and/or sales).

In this episode, I sit down with Matt Hughes, a video content creator with more than a decade of experience, a YouTube channel with more than 2,800 subscribers, and a content business with multiple revenue streams. We discuss the power of defining your niche, monetization options, channel growth strategies, and efficiency tips for scaling your channel and business. 

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