Entrepreneur Files with Andrew Ellenberg
Entrepreneur Files with Andrew Ellenberg
Yvonne DiVita On Riding The Independent Publishing Wave To Your First Published Book
Yvonne Divita is an emotionally intelligent disruptor who has been angling to disintermediate the traditional publishing industry for decades. Join her as she outmaneuvers big-name publishers, sidesteps the old guard, and ushers in fresh voices from authors who published their first book using her tactics. Serving as their coach, editor, alter ego, therapist, and story developer, Yvonne could be the muse you need to write your first book.
Andrew Ellenberg is President & Managing Partner Of Rise Integrated, an innovative studio that creates, produces, and distributes original multimedia content across digital touchpoints. Email andrewe@riseintegrated.com or call 816-506-1257.
Inside These are their stories. We're back in the studio with another thought provoking episode of entrepreneur files. When business owners discovered new meaning in their businesses, they feel more connected to people around them. Executive producer Andrew Ellenberg created this fast paced 30 minute podcast to inspire business owners creating deeper perspectives into their personal and professional motivations. Join the conversation with other entrepreneurs who give you the energy you need to power through the daily grind of owning a business. And we're back with another awesome story about an industry that is disrupting the old guard with a integrated model. And I am here with yoga theta, who is a prolific author and a editor of high level editor and she helps people publish books. So if you've ever thought about publishing a book, you're definitely going to want to listen to this. Welcome to entrepreneur files. Oh, Andrew, thank you so much. I'm so so delighted to be here. So this is a really interesting space. How did you end up connecting these dots going from being an author to developing other artists? Well, I have to go back aways and remember a story tell your story. I remember an instance where so my husband and I were sitting in a printers reception area and they took us into the conference room because we were meeting with him to see if he would be our printer. We wanted to start a print on demand company we didn't really know what it was all about. But we wanted to talk because we knew he was at the center. It was recommended and we went in there and we were sitting at a table by ourselves and we were looking around in his bookcase. And lo and behold veterans equal pace with my book. So the first book I ever wrote, work in a print on demand company back in 2005. And it was being printed right there in my hometown. And so I said that I can do this because I have a really bad experience with that particular print on demand company. And I didn't want other authors, they have to go through them. So I said, you have to tell us what happened. Of course, now that you've mentioned that it's just too juicy not to address it immediately. It is it is so I wrote a book that was very provocative. 2005 I wanted to take people out of that off of 19th century and bring them into this point for centuries forever as a quiet person. And I use mine to do different things in grade school, and you know, we're not in a new thing. Grown up she has a wallet in her purse and she shopped online and why are you marketing? So I called my book deck was marketing. Really and it was the name of the book was marketing. Because we're not marketing to Dick anymore. We're marketing to Jay now. The subtitle was smart marketing to women online so that saved me a little bit but I'll tell you, Andrew, that did raise a lot of eyebrows. True story here. I got interviewed on my local TV station and the reporter said to me We love your book, but we can't say the title out loud. Can you say the title out now? Apparently they were not allowed to say that was marketing. Oh, so they wanted to make sure that they sued you know them? Yes, absolutely. Absolutely. So, so I had done the book. The book was the adult publishing company was not useful. They were not helpful. They did not do the interior pages design and layout properly. My husband had to redo the whole book. We decided to do our own cover because they couldn't come up with a good cover. And at the very end, when the book was finally printed. I wrote to them and said, you're an established business and I'm just a new author. Will you do a press release for me? And they said, we really can't do that because if we did a press release from your book, it might embarrass or offend a little old lady in Texas. A felony? No. I don't know who the little away in Texas was. I wanted to know who she was. So I can call her up and ask her but in the end, I said I'll do with them. I wrote my my press release and it said, Look there, see Jane see Jane, buy online. And it went everywhere. And it worked. It got a lot of attention and the title of group was in the press release but it didn't have to be in the title of the press release. So they weren't smart enough to do that. So enter that Tom happened. I said I cannot have other authors going through this. This is just not the way that you help someone who is serious and I was serious about my book. It was a serious message. I wanted it done properly. I wanted it to look and feel like a book that came out of any other publishing company. And I said I can't have that. I can't have other authors going through that. So we started this journey on creating the print on demand company. We ended up in that purchase office and that was it. I said we're doing it. And we launched our print on demand company in 2005. Wow. So that was the pivotal moment in your life when you made the decision. It was moved. It was in a big move. It was well I was always a writer. So I wrote stories in second grade and you know, those failed second grade because all I wanted to do was write stories. called my mother in law says you have to talk to her she has to do other homework. And I was like okay, fine. I guess I passed second grade. So it was okay, but I'm in seventh place. So I'm a lawyer. I was born in Spain. And I tell people when they ask me still in the desk and I write with a pencil furiously all day long. Sometimes I come out for a snack. You do have to eat. Work life balance is very important for sure. What's your favorite snack? Oh, my favorite snack. Well, I like fruit. Right now in the summer like watermelon. In the winter, it might be apples for I'll get here's here's a funny story. I eat baby food. Really? Yes, I will buy fruit baby food fruit and I will eat baby for fruit Did you like that since you were a baby? Is that a lifelong kind of interest? I'm not sure I don't want food I have to chew a lot. So I like baby food and yogurt and things that just a very smooth and easy to eat and I was told once in a job I had where I was working in the gastro and enter ology department. And that's another funny story. I was told because I went through a series of tests for them, that I lack an enzyme and lacking an enzyme in my stomach that helps take care of in digest some of the foods that most people eat. So they said now we understand why just as long as it works for you. They don't need to be getting in your way. All right on maybe that's something we should be tapping into the bottle that that wisdom. So you started it with a mission. Clearly, you identified a process that was broken and you figured out a way to fix it. So have you ever felt like throwing in the towel, throwing in the towel? Gosh, there were times when it just seemed like nothing was broken. I will admit it. There were times when we would complete a wonderful project but we didn't have another one coming in and what were we going to do? And yeah, so I go home at night and I'd say to myself, What am I going to do if this doesn't really work? What am I going to do? And I sleep on? And I get up the next day and I realized this is what I'm going to do. It's not a matter of why going to do something else. No, this is what I'm going to do and I have renewed energy. I always seem to do well if I sleep on something and then get up in the morning and look at it with a different perspective and say okay, where do I need to go? Who do I need to talk to what what needs to happen? And if I can answer those three questions that I get moving forward, and so far, it's always worked for me. There you go. Tell me about the first person you helped get published. That was very excited, extremely exciting. We had just launched our new business just launched it and we went to a conference where we met with a woman that we had converse with online was reading my blog, and she said, Gosh, I have a client who needs a book published but he needs it published in three weeks. Can you do that? And Tom and I looked at each other and said, you know, we were both thinking in the back of our minds. I don't know if we can do that. But we said to her Sure. We'll make it happen. And the beauty of it was she was the editor. So the book was actually already written. It was a revision of a previous book. She had edited it edited the book, and it was already a manuscript so we took the manuscript we turned it into a book for this gentleman, and he handed in his answers pants for a speaking gig three weeks. That's a great case study right out of the park, so that that probably gave him more impact than he had ever experienced before at one of those events. Just having that book. That's that credibility. Well build from from day one, the minute you publish it, almost the minute you say you're writing it, people start to think of you differently, not only builds credibility and respect well, people look at an author as someone who is special, someone who's done something they will never do, because the reality is Andrew, almost everyone wants to write a book, but hardly anyone actually writes a book. And so when you are an author and we have published the book, and the book is a stellar product, which is what we do where I am, we don't produce anything that is just as good as anything on a Simon and Schuster list. When you do that. The author then has so many opportunities open up because event planners want to speak to authors. They want to bring authors in to speak they know authors have a message and will be able to get up on stage and deliver for them. And you talk about building webinars building workshops, as soon as you become an author, people start to say, I should pay more attention to this person. I like that. All right. I guess I have to hire you. I hope so. It just sounds like the way to go. It's it's content. Marketing on steroids. Absolutely. And the beauty of it is the author by one of the things we do we help people with this but by sharing content from the book before it's published, by announcing that the book is coming out by asking people to pick a title, help pick a title, help pick a book cover, you now create a community and a fan club. And now you've got a head start on that mastermind group you might want to create or that workshop or that webinar, and it all came because you weren't sure some of the best workshops and seminars and master classes are built around the principles in the book. They just don't have directly to it. It's a good anchor or foundation. I guess. You're a lot of other applications. So how much was your first contract worth? Did you keep the account? Oh gosh, I don't remember it was probably five or $6,000. And yes, we did another vote for that client. But then he was elderly and sadly he passed away. But it did open the doors for so many other clients. We worked with a professor, a college professor, who was so well known in the field of communications and we did three maybe four books with him and a workbook. And created a brand. So we helped him create an actual brand but he also was in a related field is no longer with us. I'm sorry for that. So one of the one of the themes that keeps coming up when I talk to people in my world, about my intent to write a book are my interest in it is they say, Well, how are you going to break in? How are you going to get one of those Simon and Schuster, you know, top notch publishers, one of the big time players to sign you they don't even know you from Adam. It's a catch 22 You got to be an author to be invited to the dance of that level. So how do you get around that it sounds like you have a different approach. Here's here's the first thing I was at a conference, a blogger conference, probably 2008 or seven or eight. I was facilitating a panel on writing and publishing. There was an agent on stage. There was a book market around stage and there was a call publisher in the print on demand coach and I was facilitating and it got around to the very question you're asking. Shouldn't I go to a big publisher because a big publisher will do so much more for me if I have their name on my book. And I said let me ask everyone in the room a question and they were probably 200 people in the room. I said, if you have ever picked up a book and look to see who published it before you bought it, please raise your hand and no one raised their hand so no one looks to see who published it. What they want is they want a stellar product. They want a good cover. They want to know by looking at the cover what the book is about. They want a back cover where explains things enhance testimonials. They want really good content and Asian design on the inside. And that's what we deliver. And today in the world of self publishing and print on demand more and more business professionals are choosing it because it's faster, easier, and they maintain all their rights. With Simon and Schuster Simon and Schuster wants to hold on to as many rights of your book as they can. And there are horror stories that I heard, in my experience where people have had their books stopped. The publisher said, We just saw a book come out by a competitor that's just like this and we're not going to do this anymore. So they scrapped the book the book goes into a bin where it's ground up into pulp and the author is sitting there going what happened to Michael, that's brutal. And so the book is gone in they own a cover so they choose the cover whether you like it or not. They choose the title I know so many traditionally published authors who just hate the title of their book. They apologize all over the place for the title wonderful. And so there are you have to lose the options. So do you want to wait two or three years to get your book published? Number one, traditional publishing. Do you want to spend the time to find an agent and write a 60 page proposal where you will have to absolutely have page after page of form of your platform? Who are you connected to how many people are following you on social media? Who is going to buy the book from you? How are you going to market the book they want to know that because guess what? 1/10 of 1% of all of those published are supported by an actual publisher. The rest of them, the author has to do it. And so that's why they're turning to self publishing and print on demand because if they're going to have to do all that work themselves they want to own the rights to their book. They want to build a brand that is conducive to helping them in their business and helping them become successful. And that's what we do is we produce books like that faster, easier, and the author keeps all the rights and then we help work with them on gee, how do you make this book a success? Because everyone thinks that Simon and Schuster is gonna sell them on the book tour. And they're not. We're not selling you on a book tour either. We're going to help you talk about how to get on podcast and speaking engagements, and things like that. And since you would have to do it anyway if you want to sign a contract. Right. Very interesting. What is your most significant source of optimism about the industry at this point? I'll tell you, it's it's seen. I'm on LinkedIn a lot. You know, we connect on LinkedIn a lot. I see so many people who are dealing or talking about writing books and people are coming to me. I mean, they're coming to me far more. There are far more people coming now than they were in 2005. And it's because print on demand is respectable. Now, I will say that. And that's kind of where my optimism comes from. It's knowing that you can write your book can be the product and the tool for your business that you want it to be and you don't have to jump through hoops. And so a lie see a lot of business professionals decided that that's exactly what they're going to do. And in the end, Andrew truth is they all want to go on the speaking circuit and the book is perfect for that so why not do it yourself self published, get it down to one of the speaking circuit, and I'm encouraged by them. I am so encouraged by that, because that means that these people want to do something to help other people. And that's what I'm all about helping other people as the water rises. So do all the ships. Yes, one of my favorite quotes. I don't know who said it, though. I think it's been said by many people, and we don't know who the origin of originally. Right. There's so many quotes. It's true, right? It is. So we won't ask you what your favorite quote is. We'll skip that question for today. So I have a really good one. No, all right. I just I just did reverse psychology and you walk right into it feel good. You know, I have to share this. And I shared a lot when I have to read it's kind of long. So this is from Eleanor Smith who was an aviator. She was the youngest pilot at the age of 16. In America. This was natural. And she said it has long since come to my attention that people of accomplishment rarely sat back and let things happen to them. They went out and happened. Two things. Right. And you could say the same thing about this tsunami of Indian talent coming up through the ranks. If you're not going to disrupt it, someone's going to disrupt you well, and that that goes to my point that I talked to you a long time. If you're not writing the book for your business, about your business and about you. Someone else is going to do it. And you really don't want that person. You don't want that to happen. You want to be the one dependent where it's your story. Absolutely. So how do you address the fact that consumers are interested in making different content commitments, some like short form some like the audio and being read to them versus reading some enjoy the long form features story format? How do you customize the book for different channels and audiences? Well, we do create ebooks. So there will be a print book and in ebooks, we can create audio books. Some people like to do some video, so we create book trailers. So it everyone is different. Everyone consumes content differently. One of the things that we explore when we're working with our authors is who is the audience that you're trying to serve? The actual audience, not the entire world. So when someone says to me, Well, my book is good for everyone. I say, we're not going to reach all 9 billion people on the planet. So let's pull back a little and see who might be for what a bummer. I really thought that we were going to get to millions and millions of people with my book. Yeah, well, maybe millions, maybe. But in the end, how people consume content is a very important part of the publisher. I gotta tell you a short story. I was just a few days ago, the girl who did my teeth, it was a key thing. She was probably in her 20s and we got to talking afterwards before the dentist came in to do this little final check. And I was telling her what I do and how I do it. And she was fascinated and she said, You know, I'm local. She's, well, I have to have a critical in my hand. I am not someone who who do audiobooks or ebooks I have to actually have a printed book. She said my family makes fun of me all the time, but that's what I like. She's in her 20s Andrew so you cannot say one generation is doing this. And another is doing that. You have to say each individual person will pursue this in their own way. So you create the content in multiple formats, but you just crushed my whole thesis. I was thinking that the millennials are born digital and they're living their digital lives and they have no time for analog media. Well, maybe maybe not. This gal said she loves print books. She buys them all the time. So you can't judge a book by its cover literally, literally. So that's an interesting part of it. That design. I'd love that stuff from a real visual person. How do you capture the essence of the story? Really, really bring out the persona of the writer and break through the clutter on the shelves? So here's the thing, the design involves more than just the color on the book. The color is very important but then involves font and involves font size involves italics or no italics. It involves the author's name and where it sits and how it looks. It involves putting testimonials on the cover. So what we do is we go on Amazon with our authors and we look at a couple of dozen books in the same genre. And we look at the author's brand and their colors. And then we play around with fonts and color and styles. And is there an image that you think belongs on the book? So in the end, it becomes a collaborative effort to both serve the purpose of the boat and the offer. And in the end, Andrew, the real person you're serving as the reader. So when the author wants a particular cover design, we might say that's probably not going to work because given the experience that we have that's not conducive to the readers that you're trying to reach. And you have to use the tools that you have available to you in the experience you have and then up. We just go on Amazon, if you want to Amazon and look at all the books and say So which ones do you like and why? And then we pick and choose and we talk about all the different elements that go into the cover. is Amazon at this point, the largest distributor in the world. Yes. Wow. Even if you hate Amazon, they disrupted it. They actually accomplish their mission. Well, they took over and that's why we don't we're not publishers any longer. We don't publish the way we did. When we had the printer that we worked with. We let Amazon do all that Amazon is the printer and the distributor. So they would drop ship the publication in hardcopy. Amazon Yeah, Amazon. Yeah, so here's how that works. And in the print on demand. Title is a little bit of a misnomer. People are a little confused. And they think that they go on Amazon and the order book and Amazon has it printed up and puts it in a box and sends it to him. And that's not really true. So Amazon needs to keep a certain number of books in stock. Depending on how popular your book is. Amazon may hit five books and stuff, or 50 books or 500 books. And they do that so that they have books ready when someone buys them and they will tell you you will see I'm sure you've seen Andrew when you go to order books and say only two left in stocks. However, many have a premium of two less so they're teasing you to try and get you to buy or the way this silly thing is if you don't and you go back for two days it's like the way the government handles our money. Yeah, well, I don't know maybe if you run a little short, just bring some more. Let's be nice. Is there someone in the world if you can have anybody in the world sitting down across the table from you at lunch? Or dinner? Who would it be? My very favorite would be my my writing hero, Stephen King. And while he is a fiction writer, in a horror writer, he also writes essays and he's written a book on how to be a good writer, which I really love. It's fascinating and historical story of how he suffered and try put his work out there. I got rejected again and again. It's a fascinating and wonderful story. But if I really really want to answer their question The answer would be Meryl Streep, really, was that several people have told me that I look like Meryl Streep. Not really. I don't see it. But I've been told by more than one person that say you look like Meryl Streep. So I just admire her work. I think she is one of the premier actresses of our day. And she has done some some truly amazing things in her chosen field of art. And I don't just like to talk to her. Here's some stories about some of the movies she made. Me too. That'll be Can I come? Yes. Let's both go. Alright, I'll pay for them. Oh, great. It'll be a write off. So it is. Is there a Is there someone in your life that influenced you as a writer other than a writer? Someone in your family or a friend? A dog maybe? She wasn't always the nicest person. But she believed in my writing. She believed that someday I would be a famous writer. Will that count for something? It does. How many books have you read? Well, I have the two the three. I've published three hardcover books, softcover books, actually, we do have one in hardcover. And I've written probably six or seven ebooks and are in the process of writing another book as we speak. So when you manage other writers or other editors, you're not asking them to do something that you couldn't do yourself. Because it's not your first rodeo. Oh, no. Oh no, I've been. I've been doing this for over 20 years. I've been a writer, as I said since I was in second grade. And I'll tell you what, in high school, that was what they voted me is most likely to become a writer. And the interesting thing is, I had small some short stories published and then I gotta get writing for my local newspaper. I had an editorial column that I wrote once a week. And it was through those experiences that I learned how to become a better writer. And that I began to understand even when you have to study, do you need to learn so I went back to school and I got a degree in. Well, it wasn't in creative writing, but that's what I stopped studying. And throughout the years, Andrew, I've continued to learn I've taken classes in writing I continue to do that. And I study the publishing world. You study editing, I study all the things that go into making a good book. Yeah, I think we all like to be lifetime students of our industry, especially in the pace of innovation and change that we're dealing with on a daily basis. If you're sleeping at the wheel, you're going to be in trouble. And objects in the rearview mirror are closer than they appear to be sure. Alright, so now we Inquiring minds want to know the real deal here, because we've been very formal and everything, but there must be a story that you can share with us about an egomaniac that hired you and thought they were the next Stephen King and they weren't and you had to push back on them to hit the numbers and the quality that you have in mind. So how did you address that? And how did they respond? Well, first of all, if someone comes to me thinking they're going to ask Stephen King or the next Tony Robbins, I refer them to someone else. I do not take on points like that because the chances of that happening are so slim, and I will be blamed. If it doesn't happen. I did have a client who would push down constantly on some of my edits, and one particular time in in the one book. He repeated this phrase over and over throughout the book and after a while I started just marketing it out picking it out. And we have our weekly calls and he said to me, Why do you take that out? That's my best phrase. I love that phrase. And I said, I know you do, but we have beaten that dead horse to a pole and we're not using that anymore. So do not write it again. I will just continue to take it out. Okay. So kind of deliberative with the sugarcoating and obviously not really feeling comfortable expressing how you felt about the decision. Obviously, you're pretty confrontational. And I think it's because you're focused on the result which is you want to have a high standard of quality, and you want to be associated with winning projects. So you need to work with people that are open to coaching. And that's probably where you're going to have the most success I would think. Yes, yes, I absolutely. I tell people all the time, you're going to do extra writing. So people may come to me with already created content. And I'll say, we're going to edit it, you're going to write more, or people will come to me and they'll be just starting out. And I will say to them, we're going to make sure we use the right words. We're going to make sure they're in the right place in the sentence to write the sentences in the right place in the paragraph and paragraphs in the right place on the paper to make sure that the chapter belongs where where it belongs at chapter one turns out better used as chapter 14 We're going to make a chapter four. And in the end, what's going to happen is you're going to have something that the reader that you're trying to reach will actually model on life but learn something from and then want to know more about you because Andrew, the writing of the book is just the beginning number one, number two. If you're in business, you're creating affordance in this focus. So we want that to be I use the word stellar a lot because that's what I want it to be. Yes and in our business. Being boring is a cardinal sin. Oh my word and then forgivable. And a lot of experts in industries may know a lot of the ins and outs and have a lot of great knowledge to share. But they have no idea that they couldn't tell a story to save their lives. Well, and that's it if you you, if your book doesn't include stories, if you don't actually have some blood, sweat and tears on the page, then your readers not going to continue. They're not going to be engaged and they're going to want to be part of your community because they're out there. Bleeding and sweating and crying all over the place. So if you're not showing them that you're doing the same thing or you have done it, here's how we came out the other end to be interesting why we're not relatable, doesn't resonate. So people it's counterintuitive almost in that they think they have to be all polished, and all formal, to appeal to the broadest audience possible and alienate as few people as possible when in actuality if they just were outrageously themselves, the whole game would change. Yes, I tell people are going to be bold, you're going to be brazen, you're going to be wayward. So you have what are you hiding? I have a sign behind me in this this window that I got the flu market and it says the Institute for wayward young women making bad girls better and I had to buy it and I had to put it here in my office. Because the reality is, there's something wrong with being wayward. What is this about making wayward girls better to make them better? You have to make them more waiting to hear. Just going to do the exact opposite of what my daughter told her not to do some she'll do the opposite. So you have to kind of guide them through the thought process but who are you most proud of? If you had to point to one writer that was coachable and you were able to mold them and take their writing to the next level? What comes to mind? Gosh, I have two that I could talk about two recent clients Mary O'Sullivan wrote the leader you don't want to be and we worked really hard on her book and she towards the end of it when it was getting close to being published. She said to me, I know writing a book was so hard. And I said Well, it's hard Mary you had all the content. I just made you do the work. Now. She's out there and doing really well with her book. And I have a client whose book is launching in August and it's called the Phoenix principles. And he talks about career change. And when he came to us who had a book that he wanted to revise, which I thought oh, this is going to be simple, easy, little project. And the more we get into the book, the more I would say to him honey, you tell a story here and hear a story. I hear that there's a story here and I don't see the words. So we ended up having to create more stories to put in his foot and make it a little bit more engaging so that it was more personable that because it was about people all these books are about people therefore people and about people so so we worked really hard on that and I'm really proud of those two books. Yes, the authors they did great work. So we have a saying in the broadcast business, about that. And that is that the top priority is to entertain, not to inform entertain to and I know you're very opinionated about this issue. And you think that a lot of corporate communications fall short, because it's all rational and very surface level and doesn't at all connect with people on an emotional level. So how does storytelling apply to industries where it might not be an obvious connection? Well, I don't know what industry is up but I'll tell you again, stories are about people that we as human beings from the time we were still scratching in the dirt. In the stories while they are meant to entertain. Yes. So you have the shaman around the fire, telling the story of the hunt that day. And it's meant to entertain everyone who couldn't be on the hunt, but it's also to teach the young children of what's coming up. What's the future in the Navy. So the whole thing comes back down to storytelling being a process of using contents, catalyst scan, I call them the five C's and I wish I had them memorized but I always refer to mine at the moment, but the five C's involve creating the story out of the catalysts that happened either the confrontations that you have to go through, and then you come to a conclusion where in Hero shorting you're transformed and I say your readers will also be transformed. And a big part of all of that is choice. So I believe in choice. I believe in talking about the fact that every choice we make gives us an opportunity to either learn something or figure out that something went wrong, we have to fix it. But we should never think that the choices we make are wrong, because they're not interesting. All right. So I'll feel better about major mistakes that I made in my life. Because they were learning opportunities, right? Oh, absolutely. I mean, we all have them. We look back on things that you might have done or could have done and then you say to yourself, well have I done it differently? Where would I be today? So I'm happy where I am today. So those choices I made in the past if I can look back and say that wasn't a very good choice, actually. It turned out okay because it helped get me where I am now. Happy. Excellent. Now you work with your husband. Is that right? Yep. Okay. And his name again? Tom home. Okay, so, that's not an easy thing to do. You've got all your eggs in one basket. So if you get mad at each other, the personal side of things, does it affect the business side and vice versa? We don't admit each other. We've been working together for more than 20 years. Now. Here's the you know, every once in a while something will happen that stirs things up. And so that might be a slam door for someone who might get upset in the end next day or we start working on client work, all that goes away. Whatever whatever the problem was, goes away because we both love what we do. And we love having the ability to I do this part of it, and he does that part of it. And then we come together and we talk about each other's hearts, and we support each other. And it actually helps to deal with any of those other problems on the personal side away and love it. Love it gives so much emotional intelligence. Yeah, I think that probably makes you more empathetic and you know, relatable to the artists that you're nurturing. Nurturing, yes, you pick up your branding. Yes. So is that because you are a woman and you're nurturing or it's not gender specific at all? It originally was It was meant because I thought I would only be working with women. And then I had several months. I have so many clients right now came to me and wanted to work with me. It what it goes back to is the fact that nurturing big ideas, I believe that your hope is a big idea. So I want to help you make that big idea real. I want it to be what you dreamed it would become. And so I want to nurture you, but the nurturing is to do all the things for you that the publisher that I work with all those years ago didn't do for me, and that's to listen, to answer and help wherever I can. And if I can't find, then I go find the answer or I refer the client to someone else for that. And that's where I nurture them. It's It's my way of saying that are important to me and your book is important to me. And let's make sure that we build something that we do service excellence that is very inspiring. I love that. I'm sure your writers love it too. They probably reach out to you sometimes and see how they really feel about things even if even if you did drive them crazy sometimes or push them to the brink or have to talk them down from the ledge. So there's a little bit of a therapist if you like a little bit. Well, thanks for coming on today. You had a really interesting story to tell and I'm glad that our readers are the people that will be reading the books, hopefully, and buying them on Amazon. That's the key points to walk away with that they get put into immediate action. I hope so too. I really enjoyed this and before we go on want to say one more thing. I have one more quote that I have to share because it's really important so this one I have on my YouTube channel. It's from an artist called Emil and Zoe was and she says if you asked me what I came to do in this world, I an artist will answer you. I am here to live out loud and that's what I want people to do that one thing the nominal flows to the show. You've done this before. And you'll be back. I want to get your mat and zoom on the Zoom tables also think that'd be fun, just impromptu casual conversations. I'm open. Let's do it. Sounds good. We'll be talking soon. I'm sure. All right, Ian. Thank you. Thank you, man. You got the Vida nurturing big ideas. We hope you're inside look into the entrepreneur file today's industry titans left you inspired to bust through anything between you and success? Not literally. Entrepreneur files is not responsible for any property damage caused by uncontrollable zeal. Well, you could be the next entrepreneur 165061257 or visit voice integrated.com To schedule a quick meet with our producer. Now we're off to visit credibility, our creator community where we share what we love and love what we share. It was designed for creatives. creatives to collaborate and grow media projects like entrepreneur files. Find credibility. On LinkedIn and continue the conversation there. Day. Right Are you downstairs? Just wanted to be with you, that's cool. Awake
