Did you know most people don't put in that much effort in their product descriptions? Did you also know that learning the art of (ethical) copywriting will help you to not only make more sales, but to develop and maintain a relationship with your customers?
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Welcome to the Marketing and Heart podcast. A show for handmade sellers like yourself. That's filled with tips and tricks to help you build a solid foundation for your business. I believe if you made it by hand that you should market it with heart. Now let's get on with the show.
Well, Hey there. And welcome back. This week's episode is all about how to write Etsy, product listing descriptions that sell. So if you're looking to sell more items on Etsy, I mean, who doesn't, it's important to learn how to write listing descriptions that actually convert window shoppers into buyers. Well-written Etsy description can make the difference between hearing Kuching and not hearing Kuching in this podcast. We'll discuss nine tips for writing effective Etsy product listings that will help you sell more of your products. The first tip is to start with a catchy headline. You've probably heard the saying you only have one chance to make a first impression the same is true for your Etsy listings. The headline of your listing description is the first thing potential buyer buyers will read. So it's important to make sure it catches their attention. A catchy headline will help to persuade buyers to continue reading your description and learn more about your product. Here are some tips for writing catchy headlines, use strong keywords that accurately describe your product. Especially now since Etsy themselves have stated that they are now using listing descriptions to help rank your items and search. Make use of puns or wordplay to add some personality to your listing and keep it short and sweet because no one has time to read a novel, especially when they're shopping. You want potential buyers to be able to understand what your product is at a glance example. Handmade wooden cutting board. Perfect. For cheese lovers. Also use some action words, such as handmade, unique, or one of a kind. Tip 2 introduce your product and its unique features. Start by describing the product in a way that is clear and concise. Be sure to mention any unique features or selling points that will help your product stand out from the competition. In addition, this is a good opportunity to include any keywords that you didn't use in the headline. If your product is part of a set, make sure to mention that as well, because trust me, showing it in your picture is simply is not enough. For example, if you're selling a set of mugs, you might want to say this listing is for a set of four handmade mugs. Each mug is unique with its own individual design. Be sure to use adjectives, to help buyers visualize what they're buying. For example, if you're selling a scarf, you might want to say this soft and cozy scarf is perfect for chilly winter days. And onto tip number three, describe how your product is made. This is a great opportunity to tell buyers about the care and attention that went into making it. This is also a good time to mention any unique materials or methods you use to create your product. For example. If you're selling a piece of jewelry, you might want to say this necklace is handmade with natural stone beads and Sterling silver. The beads are strong on a durable wires, so you can be sure that it will last for many years. This is also a good opportunity to talk about your process and why you do what you do. For example, if you're a Potter, you might say, I love making functional pottery that can be used and enjoyed in everyday life. I make each piece by hand on the wheel using high quality clay and glazes. I hope you enjoy using my pottery as much as I enjoyed making it. Without giving away too much information to your competitors and yes, you do have them and yes, they do stalk you. If you can take the time to describe how your product is made, you're giving buyers valuable information that can help them make a purchasing decision. By sharing your passion for your craft. You're also establishing a connection with potential customers. They'll be more likely to remember you and your work, and they may even become newsletter, subscribers and repeat customers. Tip number four, give product dimensions and materials. When customers are shopping online, they can't pick up and examine your products in person. This means that it's important to give as much information as possible about your products, dimension, and materials in the listing description. By doing so you'll be able to give potential buyers a better idea of what your product looks and feels like, which makes them more likely to purchase it. If your product is a piece of jewelry, for example, you'll want to include the size of the pendant or earrings as well as the length of the chain or earrings. You should also list what materials were used to make the products such as Sterling silver gold-filled, or rose gold, et cetera. Providing this information upfront, will give the buyers the confidence. They need to make a purchase. I'd also recommend either taking a photo of your item near a ruler or near something that size is pretty universally known. This can help give buyers a sense of scale for your product. Tip five. Add a personal touch by sharing your story or how you came up with the idea for the product. When you're selling handmade goods, you're not just selling a product. You're selling a piece of yourself. This is your opportunity to connect with potential buyers and give them a glimpse into your world. Take the time to share your story or how you come up with the idea for the product. What inspires you? What drives you to do what you do? This is your opportunity to share your passion with the world and connect with like-minded people. By sharing your story. You're giving buyers a deeper understanding of who you are and what your products represent. This connection can be instrumental in helping you to make a sale. Do your products contain symbols? If, so this is a great opportunity to explain their meaning. For example, if you're selling a piece of jewelry with the tree of life symbol, you might say. The tree of life is a symbol of growth, strength, and vitality. It's also a reminder that we are all connected to one another and to the natural world, I created this necklace as a reminder to just to stay connected to what's important in life. When you add a personal touch to your listing descriptions. You're giving buyers a reason to connect with you and your products. Tip six, use strong calls to action throughout the description to encourage potential customers to buy. A call to action or CTA for short. Is an instruction to the reader that tells them what you want them to do next. Including a CTA and your Etsy listing description is a great way to encourage potential customers to take the next. Step and purchase your product. Some examples of CTA is you could use in your listing descriptions, include click, add to cart. Or add to cart now and get free shipping or get your order in before X date to arrive in time for X. By including a CTA in your listing description. You're giving potential buyers a clear instruction on what they should do next. This can be instrumental in helping to increase sales. Now I don't recommend getting too crazy with CTS. All we really want to do is what's called a pattern interrupt. Just as simple, add to cart or learn more, can be effective in getting potential buyers to take action. Take some time to brainstorm different CTA's that you could use in your Etsy. Listing descriptions experiment with different wording and see what works best for you and your products. Tip seven, give instructions about how to order. If you're selling a custom or made to order product, it's important to include instructions about how to order the product in the listing description. For example, if you're selling a custom piece of jewelry, you might want to say to order this necklace, simply select your desired link from the drop-down menu and add to cart. I'll then hand-make your necklace to order and have it shipped out to you within X number of days. By including instructions about how to order you're giving potential Etsy buyers, all the information they need to make a purchase. This can help reduce any confusion or barriers that might prevent someone from buying your product. Be very specific about how customers can personalize the item and what you can do. I recommend also adding short instructions directly above the custom text entry box. It's also worth noting that having too many options to choose from may confuse the customer into not buying at all. If you're selling major order items, I recommend offering just a limited number of options. For example, length, color material, to keep things simple for the buyer and for your sanity. Tip number eight, use bullet points. One way to make your descriptions more readable and user-friendly is to use bullet points. Bullet points are a great way to highlight key information about your product in an easy to read format, especially for skimmers like me. And don't be afraid to use emojis as bullets too. Some examples of the information you could and should include in bullet points are. Product features, materials used size care instructions, and it goes on and on. By including bullet points in your listing descriptions, you're making it easier for your potential buyers to find the information quickly about your product. This can help increase the likelihood of someone making a purchase. And lastly, tip number nine, add an FAQ about the product. Another way to make your listing descriptions more user-friendly is to. Add an FAQ section. Now Etsy in general has an overall. FAQ section to your shop, but I do recommend. Adding one that is product specific. an FAQ section is a great way to address any common questions or concerns potential buyers might have about that product. This can help reduce any confusion or hesitation someone might have. Some examples of questions you could answer in that FAQ section are how long will it take to receive my order? Can I return this item? If I'm not happy with it? What is your refund policy? By including an FAQ section in your listing description, you're giving potential buyers all of the information that they need to make a purchase. And there you have it. So if you're looking to increase your sales on Etsy, it's important to learn how to write listing descriptions, that convert browsers into buyers. A well-written description can make the difference between getting a sale and not getting a sale. If you're interested in going more in depth with etsy product descriptions i have a training all about it inside the next level of membership you can try it out for just $7. The training is called. called write words Make Money and is designed. And specifically for etsy Sellers and handmade business. Businesses who want to hone their skills In this area And learn how to use their words to better sell their products it's called copywriting I hope to see you there at marketingandheart.com or check the show notes for a direct linkJackie:
Thank you so much for listening. If you're looking for more ways to grow your handmade business, why not head over to my website at www.marketingandheart.com. See you there.