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Business By Design
Business by Design is the podcast for owners who want to start, scale or exit a business. Each week, Stuart Wemyss and Mena Abraham unpack the four things every business must get right: value, engine, reach and team. Using the VERT flywheel, they show how these fit together to build a business that runs without you, and how the choices you make inside the business flow through to your personal wealth, lifestyle and exit options. Every episode is short and to the point, with no fluff and no sales pitches.
Business By Design
Ep 171: The gross margin lie: your mark-up math is wrong
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You think you’re making 40%. In reality, you might be making 15%.
In this episode, Stuart and Mena expose the “mark-up illusion”, the common mistake of calculating margin on materials alone while ignoring direct labour, superannuation, payroll tax, leave entitlements, contractor equivalents, and production-related costs.
When gross margin is miscalculated, everything downstream breaks: pricing, hiring, scaling, and cash flow planning.
They walk through a simple example that shows how small changes in margin dramatically outperform chasing revenue growth. Improving gross margin by just 3% can generate the same profit uplift as hundreds of thousands in additional sales, without increasing risk or working capital.
They also discuss margin volatility, broken cash conversion cycles, labour recovery rates, and why unexplained swings in gross profit are a red flag.
If you want to build sustainable wealth inside your business, this episode will challenge how you define cost of goods sold and why precision in your numbers compounds over time.
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SPECIAL OFFER: Buy a one of Stuart's books for ONLY $20 including delivery. Use the discount code blog here.
Work with Mena & Stuart's team: At ProSolution Private Clients we encourage clients to adopt a holistic and evidence-based approach when making financial decisions. Visit our website.
Follow us: Stuart: Twitter/X and LinkedIn. Mena: LinkedIn
IMPORTANT: This podcast provides general information about finance, taxes, and credit. This means that the content does not consider your specific objectives, financial situation, or needs. It is crucial for you to assess whether the information is suitable for your circumstances before taking any actions based on it. If you find yourself uncertain about the relevance or your specific needs, it is advisable to seek advice from a licensed and trustworthy professional.
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