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The art of persuasion

ivari Season 1

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0:00 | 33:14

Unlock the secrets of effective persuasion and negotiation in the world of life insurance advising! In this episode, DeeAnn sits down with performance coach Michael Cooke to explore the art of influencing clients and colleagues—without manipulation. 

Whether you’re a new advisor building your practice, an experienced professional refining your approach, or a leader guiding a team, this episode delivers actionable insights and practical exercises to elevate your influence and negotiation skills.

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