Launching Your Lead Engine with Eric Wilczewski | Hosted By Bret Lucarelli and Joe Casanova Artwork

Build in Public Radio

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Build in Public Radio

Launching Your Lead Engine with Eric Wilczewski | Hosted By Bret Lucarelli and Joe Casanova

June 23, 2023 • Furlough

In this week's episode of Build In Public Radio, we have Eric Wilczewski, a successful email marketer, as he shares his expertise on lead generation strategies. Eric emphasizes the significance of sending a high volume of emails to effectively close hundreds or even thousands of deals. He highlights the importance of tailoring lead strategies to different industries, considering factors such as market competitiveness and prospect awareness. Eric offers valuable advice, recommending the use of customer relationship management (CRM) systems to track inbound and outbound leads, along with tools like Zapier for seamless data integration. He cautions against relying solely on AI for email tracking, suggesting careful training of AI models. The conversation also delves into the use of modern tech stacks and highly targeted data in achieving success, while mentioning the potential impact of Google's tool for automated calls on spam calls. Eric's insights provide valuable guidance for lead generation, empowering marketers to optimize their outreach efforts and achieve remarkable results.

To catch our latest Build In Public Radio episode, we are live on LinkedIn and Discord every Thursday at 2:00pm, ET. Join in by tagging Furlough and leaving comments on Furlough's posts, and take advantage of this opportunity to connect with the community and learn more about effective lead generation strategies.