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Build in Public Radio
You’re about to experience a space to help entrepreneurs and professionals build, scale and thrive. Forget the fluff, we’re here to give you actionable advice, covering the ups, downs and realities of business & entrepreneurship. Make your vision a reality: In Furlough we bring brands, startups and professionals together in a collaborative environment covering marketing to biz dev and everything in between! If you want to join a community of driven professionals in a supportive environment, this is the podcast for you!
Build in Public Radio
Making The Most Of Your ROAS with Miguel Perez-Jaen | Hosted By Bret Lucarelli
During this episode of Build In Public Radio, guest speaker Miguel Perez-Jaen, elaborated on the various platforms and strategies used to track RoAS and its multifaceted implications, emphasizing that understanding RoAS is crucial for businesses to plan their growth and future cash flow. It's not just about the money spent and gained, but understanding the entire customer journey and the touchpoints along the way. The episode also highlighted the challenges of convincing businesses about the necessity of ad spending and how transparency and trust can help in increasing ad budgets for better returns.