Why Profit Matters More Than Revenue (and 5 Easy Ways to Protect Yours)

Are you making great revenue but still wondering, “Where did all the money go?” If your bank account doesn’t reflect your hard work, this one’s for you.

In this episode, I’m flipping the script on the online business world’s obsession with revenue and inviting you to focus on something even more important — profit. I share how easy it is for money to quietly leak out of your business, even when sales are strong, and talk through five sneaky expenses that might be eating into your bottom line, including subscriptions and tools you’re not using, courses you’ve bought but haven’t implemented, discounting your services, upgrading tech too soon and lifestyle leaks that creep into business spending.

I also share real-life examples from my own business, plus a few gentle mindset shifts to help you protect your profit without feeling restricted or deprived.

Also mentioned in this episode:

Free Core Values Mini-Workshop

Annie references specific software and tools she uses in her business, including:
Xero (accounting software): xero.com
ActiveCampaign (email marketing): activecampaign.com
Kajabi (all-in-one business platform): kajabi.com

Listen to the Mummalove Mix tape on Spotify.

You can also find me on Instagram @annielove.coach
Facebook: @annielove.coach
Website: annielove.coach