business misfit
A cheat code for leading in weird times.
Business Misfit is where founders and leaders learn how to scale, stay grounded, and lead with clarity in the chaos.
Hosted by Stephen Moegling, a leadership strategist who’s helped scale companies, grow category creators, and coach founders through chaos.
This show is brought to you by Band of Misfits, the growth accelerator for leaders and teams ready to scale without losing their soul.
Get in touch: WelcomeMisfit.com
Connect on LinkedIn: linkedin.com/in/stephenmoegling
business misfit
The “X Factor” in Branding: Intuition, Emotion, and Strategic Design with branding expert Christie Thompson
My guest today is Christie Thompson. Christie is a partner at Campfire & Co., an award-winning branding firm based in Richmond, Virginia. At Campfire, Christie and the team have launched hundreds of brands, including award-winning spirits, impactful nonprofits, and dozens of small to mid-sized companies.
Expect to learn:
- Why embracing vulnerability is essential for creativity and thriving teams
- Why the best brands focus on customer experiences
- How to identify key moments of your customer’s buying journey to create amazing brand experiences
- How to encourage creativity with your employees and team members
- And much more
CONNECT WITH CHRISTIE THOMPSON
ABOUT BUSINESS MISFIT
Fresh voices and new perspectives on business, growth, and impact.
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We help owners and leaders win at work and thrive in life.
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Stephen Moegling is the podcast host, Founder & Chief Misfit.
Sir Isaac Smith is the show’s well-bearded executive producer.