Paris: "A City of Ideas"
Paris: "A City of Ideas"
Paris Goods: Luxury Retailing and the Emergence of the Grands Magasins
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Please join us in a one-hour Zoom presentation:
“Paris Goods: Luxury Retailing and the Emergence of les Grands Magasins”
with Roger Mummert and the Alliance Française
April 9 at 4pm EDT
Register:
https://www.afusa.org/community/event-rsvp/?event_id=91
Explore luxury retailing in Paris beginning with Medieval times, when travelers sought les articles de Paris, the superior goods produced there by guild artisans.
We look at the emergence of new retailing venues: the Arcades, Novelty Stores and les Grands Magasins of Bon Marché, Galleries Lafayette, and Printemps.
In this history in luxury retailing, merchandising and branding, the ultimate brand may be Paris itself.
This podcast was created by Roger Mummert for www.theparisproject.net.
Bonjour et bienvenue!
I’m Roger Mummert of theparisproject.net.
I’m just back from a week in cold, gray wintry Paris—perfect museum weather!
I was researching my next presentation in coordination with my good friends at the Alliance Française:
“Paris Goods: Luxury Retailing and the Emergence of les Grands Magasins”
I hope you will join us April 9 for this one-hour Zoom presentation. Register at the Alliance website, details are below.
In this exploration, we travel back to Medieval times, when travelers came to Paris seeking les articles de Paris, the superior goods produced there by guild artisans.
We look at images and records of commerce on the bridges and quais and in the marketplaces of the fast-growing city.
Retailing exploded in the 19th century, with the industrial revolution, the rising wealth of the bourgeoisie, and the advent of steam travel and tourism that brought shoppers from afar.
New venues of commerce emerged at that time:
Les passages couverts, the gas-lit arcades where shopping went from the streets to indoors and became a social activity.
Les magasins de nouveautés, novelty stores that, for the first time, offered a variety of goods under one roof.
Soon after came the debut and proliferation of les grands magasins, immense department stores that provided a dazzling, theatrical experience and where all social classes mixed.
With these enormous new venues came new practices in management and business: fixed prices, immediate payment, merchandising and marketing, advertising and brand development.
Today, “Paris Goods” remain at the apex of unsurpassed quality, luxury and branding.
But, as we’ll examine, the ultimate brand…may be Paris itself.
Please join us for
“Paris Goods: Luxury Retailing and the Emergence of les Grands Magasins”
April 9 at 4pm EDT
To register:
https://www.afusa.org/community/event-rsvp/?event_id=91
À bientôt alors!
See you then!
