In a complicated and diverse media landscape, where everyone, everywhere can share information, how can you keep control of the story, particularly one that may be damaging to your brand and reputation?
In a new three-part podcast series Keep Calm and Carry On, reputation and communication expert Patrick McClelland of Porter Novelli Australia and fresh produce industry expert Clare Hamilton-Bate discuss the key issues in protecting the reputation of the Australian mushroom industry and brand.
The Hort Innovation funded project MU20006: Mushroom industry crisis and reputation risk management recorded this podcast. It was funded through the Mushroom levy fund and contributions from the Australian Government.
This podcast is part of the Hort Innovation funded project MU21003: Mushroom industry communications programme. It was funded through the Mushroom levy fund and contributions from the Australian Government.
Link to the website: https://www.mushroomlink.com.au/
The music for this podcast is "Mushroom Boy" by Qurtis, it is licensed under CC BY-NC-SA 3.0. To view a copy of this license, visit https://creativecommons.org/licenses/by-nc-sa/3.0/?ref=openverse
In a complicated and diverse media landscape, where everyone, everywhere can share information, how can you keep control of the story, particularly one that may be damaging to your brand and reputation?
In a new three-part podcast series Keep Calm and Carry On, reputation and communication expert Patrick McClelland of Porter Novelli Australia and fresh produce industry expert Clare Hamilton-Bate discuss the key issues in protecting the reputation of the Australian mushroom industry and brand.
The Hort Innovation funded project MU20006: Mushroom industry crisis and reputation risk management recorded this podcast. It was funded through the Mushroom levy fund and contributions from the Australian Government.
This podcast is part of the Hort Innovation funded project MU21003: Mushroom industry communications programme. It was funded through the Mushroom levy fund and contributions from the Australian Government.
Link to the website: https://www.mushroomlink.com.au/
The music for this podcast is "Mushroom Boy" by Qurtis, it is licensed under CC BY-NC-SA 3.0. To view a copy of this license, visit https://creativecommons.org/licenses/by-nc-sa/3.0/?ref=openverse