How to Overcome Common Coaching Mindset Hurdles

Emily Merrell and Lexie Smith dive into the world of mindset and address how to overcome common coaching mindset hurdles. From imposter syndrome to pricing objections, to fear of competition and self-promotion – and beyond – learn how you can reframe and move past these common mindset hurdles and become the best coach (and person) possible. 

Here’s what you’ll learn:

• The reality is about mindset and limiting beliefs.
• How all fears are objective and perception-based - thus can be reframed. 
• How to overcome feeling weird promoting yourself or showing up on social media.
• A reframe to make you never feel sleazy when selling again.
• How to not let the fear of competition get in your way. 
• The solution to common objections such as “I don’t have time” or ‘I can’t afford” this. 
• Takeaway homework on how to go about creating a self-love list so you can begin to truly own your worth as a coach.

Follow Em & Lex on Instagram at @readysetcoachprogram

Learn more about the Ready Set Coach Program at Readysetcoachprogram.com

Snag 5 Numbers to Know to Launch a Coaching Business here.

Learn more about Six Degrees Society and THEPRBAR inc.

Transcript

Lexie Smith  

Hello, hello, my friend.

Emily Merrell  

Hello,  Lex. It's good to see your pretty face on a sleepy Monday over here.

Lexie Smith  

Yes. So what do you do this weekend? I know it was more than me.

Emily Merrell  

kind of started on a Thursday. So I was entertaining this weekend. Shocking, which was very fun. And it was so lovely seeing my friends. But I also feel like entertaining kind of just intersects those moments of rest and restoring basically. So they arrived on Thursday. You'd be so proud of me. I had a coffee, or I had not a coffee. Yeah, it was like a, you know, breakfast date that morning. And it was like a 1.2 mile walk there. And then and I didn't have nanny nanny that day. So then I walked back so that 1.2 miles back then my friends arrived and I was like great childcare, literally put my child into a stroller and was like, go out to lunch. Enjoy yourself. I think I had recorded another podcast with

Lexie Smith  

you during this house. I was gonna say yeah,

Emily Merrell  

then I after the podcasts like sprinted off to my friends 1.2 miles away, then 1.2 miles back so I was literally like getting all my steps in on Thursday. And we went out to a great dinner this amazing restaurant called ash Cara, which is if you're in Denver guys highly recommend. And then Friday, we went to the pool I ran my mastermind then went to the pool at my mom's and we went out to dinner and drinks or we went to drinks with my friend's boyfriend's friends. And then we went to dinner sorry, you know you're getting to play by play.

Lexie Smith  

Even remembering all these details about like what I did even yesterday, I'm like, Oh,

Emily Merrell  

well I felt bad these people don't have kids are not married. And I literally like dragged them to children after children things and it makes you realize like how your life evolved so much more when you have kids. So Saturday, I basically took them to like a try it out. We went for a hike and then it was like a children's meet meet up. And then another dinner. And then I got there was a puppy involved. We played with puppies. My sister convinced my sister to foster a puppy. My sister is now living in our basement fostering said puppy. Yeah, and then we went to a concert through here. Hopefully.

Lexie Smith  

Everyone you follow that? Repeat it back.

Emily Merrell  

I feel bad. Also a friend was like really wanted us to go to their housewarming party on Sunday. And it was like, I can't like I can't. It's just too much. And I She's like, do you have time? And I was like,

Lexie Smith  

I'm gonna die of exhaustion. Oh, I'm glad you said no, just for boundaries of it all. I mean, how am I Well, I'm gonna give a shout out to a ReadySet coach grad of ours Antoinette of happier space because I went to one of her workshops. And actually it was a six degrees workshop wasn't it with her? Yeah, six degrees and happier space at a workshop about how to really make your your home more functional. And I got super inspired. And so Saturday, I started implementing all the things I had brainstormed during that workshop. So one of the things guys this is adulting at its finest. The fact that I got so excited over this, we put wheels on our coffee table, which now I can move my coffee table to the side of the room. So I can have a kids play area without always having to like pick up the table, which is kind of heavy and move and mess up the carpet anyways. Got a bunch of baskets from Home Goods I took Oh, that was kind of fun. It took CJ to home goods for the first time for the first time for his first time. He was super overwhelmed.

Emily Merrell  

That's like Greg's version of hell. I'm pretty positive.

Lexie Smith  

Happy Place welcome and he just like had an eye twitch anyways, so Saturday was spent just kind of organizing the house and then Sunday we got no showed for some cleaners, which was really frustrating. And we went and checked out a new brewery and played outside and really just had a family weekend because next weekend well, when everyone is listening, this will have already happened. But I will we're spending a week apart so he's going back East for a bunch of work stuff. I'm going to Denver with Ashlynn to see Emily Jackson. Anyways, we won't be together for a couple weekends so anyways paleo it good to be

Emily Merrell  

and my question for you. Do you have a favorite type of beer?

Lexie Smith  

I like like beers, lagers, pale ales generally, actually. Yeah. Of course, like, ironic because I know that's very near you.

Emily Merrell  

Yeah, I can tell you I have not been I think there's like a chorus factory nearby.

Lexie Smith  

It is fun. It's your Golding? Yeah, by Golden Yeah. I always call it Gol D. Because it sounds like Ellie Goulding.

Emily Merrell  

It's sounds like a better thing we just had last night at the concert at Father John Misty. We played a little bit of monopoly deal and like drank drinks and had leftover pizza. But we had ranch water. Have you ever had that before?

Lexie Smith  

I heard of it from it's like to Cuba and something and like

Emily Merrell  

Topo Chico, basically. Yeah. Yeah. And now they're like turning them into cans. And it's funny because it on the side it doesn't say to kill it. So it's like agave, alcohol or whatnot. But it was so good. It was so delicious. Because I don't know about you with beer. I get so full drinking beer. And I, I don't know, I wish like seltzer had been around when we were in college.

Lexie Smith  

I'm a big seltzer fan. And for anyone who is judging the hell out of me with Coors Light, save your judgment for another day. My dad would be very proud to hear me give a Coors Light. Shout out and ready for this transition. Speaking of judgment, and judging for drinking Coors Light or not, you might be on my team. If you're a Bud Light, you can stop listening by. But speaking of judgment, you know, judgment happens in your mind. And today, we're diving deep into the mind and all things mindset might Okay, I just want to call

Emily Merrell  

this out guys. Lexi comes up with these on the spot like there's no rehearsal. She's not thinking these out or writing these out. She just heard beautiful mind comes up with these transitions. That

Lexie Smith  

good.

Emily Merrell  

Seriously, we have to do a whole episode in puns moving forward. Oh, yeah. Challenge accepted here for

Lexie Smith  

it. But yes. Okay. So today we are diving into top mindset hurdles that come up in entrepreneurship. And also, especially with coaching.

Emily Merrell  

Yeah, and there's a lot of them. I feel like we we see with our cohorts, even some that come up, like, I think this is the number one actually is I feel weird promoting myself or showing up on social media.

Lexie Smith  

Real quick, before we dive in, guys, Emily, I want to point something out that we always talked about with our cohort, because mindset is a huge, huge part of Ready Set coach. And here's the thing, here's one of the tricks. There's two tricks to mindset. Number one, understanding that everything living in your mind is objective, and perception based, and the really good news about something that's perception based and something that's objective, it can be reframed, and it can be changed. Okay, so that is number one. And then number two, is that mindset practice is just that it's a practice, you're never going to be done working on your mindset. So to me this point, one of the most common ones that we see up time come up time and time again, is coaches feeling weird promoting themselves or showing up on social media. So what is a reframe we have there.

Emily Merrell  

Oh, I love this reframe. So the idea, first and foremost, when you're on social media, I think there's like two different types of social media. There's social media to share your pictures and your adventures and share it with your close friends and family. And then there's social media for your business. So I think first and foremost, it's recognizing that you were a business and that you were also selling a service and that Services is your coaching. So the reframe that I like is that you're giving value and you're educating your audience. So say you had like a really cool hack on putting wheels on your coffee table. We'll go back to what Lexie learned a few weeks ago at our event with Antoinette and so like say that's the hack, but she's been struggling and she's been lifting this heavy coffee table. How awesome would it have been for Lexi to have stumbled across internet's Instagram and had learned to this very simple hack that would change her life. And so here we have this individual who is not selling her service per se, but she is providing inspiration and she's guiding someone to make a shift in their life in some way, shape or form. So she's not selling she's offering value and that that's the real You frame we like to think about how can you serve your community versus sell to your community?

Lexie Smith  

Yeah, okay, I'm gonna read, I'm going to point out a couple things that Emily just said, I want to reiterate. First off, separation of you and your business. That's a big one, guys, even if your name your coach, right is your business, do try in your mind to compartmentalize you as a person versus your business. So it gets a little less emotional. And to in terms of feeling weird promoting yourself or showing up on social media, rather than thinking you're showing up. And it's the you show, think of it as a way of service, you're showing up to serve to give value. So really, if you have that reframe, right, all of a sudden, now you're doing, you're doing good for others by showing up.

Emily Merrell  

Yeah, and I feel like it makes it a lot easier when you realize, oh, I don't have to do a silly tic tac dance for it to be successful. Instagram or social media, you could be showing people how to cook up, say, your health chef, how to clean your fridge and five easy steps. And you don't even have to put your face there if that's not something you're quite get comfortable to. But again, it's just providing value in that way. And just a quick thing that you were saying Lex about how separating the business from the individual. I read a book several years ago, and I definitely need to revisit it but it's called the alter ego effect. And it's the idea of creating some sort of alter ego for yourself. So when you are showing up on social media, it's not Lexie Smith showing up or Emily Meryl showing up it's Amelia or it's Alexandra. Or whatever. Maybe Maybe that's your, your new alter ego. And it's it's idea also of like, celebrities do this. Think about Beyonce. Beyonce is like an awesome church going wholesome lady. But when she is on that stage, she is Sasha Fierce. She is grinding up on that surfboard. She is a very different person than she is singing the gospel in church. She's able to shift her persona.

Lexie Smith  

Yeah, and there it is. I want to point out to not It's not being fake. It's just honing a specific part of you humans are multifaceted. We're multi dimensional, right? So if you need to develop some sort of inner you know, badass part of you do it. And I love that that's a great book recommendation. You always give to know our cohorts, and I have yet to read it. So note to myself. Like you should probably read that. So

Emily Merrell  

I'll give you the Cliff Notes version. Don't worry.

Lexie Smith  

Perfect. Okay, so that is one. Let's go into another one. Okay, I would say again, one of the top five we hear is just people feeling resistant to selling and quickly, feeling sleazy feeling like selling and selling themselves. Feels sleazy. What do you have to say to those?

Emily Merrell  

I love that you're putting them all on me today.

Lexie Smith  

A good metaphor for this one, though.

Emily Merrell  

I love okay, my metaphor, let's go to the metaphor first and foremost. So imagine Taylor Swift is coming into town. And I for whatever reason missed all of the adverts for for Taylor Swift, and she was my number one favorite person to see live. And I see you on social media at Taylor Swift with someone else, I wouldn't be pissed, I would be really, really pissed because you knew Taylor Swift was going and I come into town. And I'm a huge Taylor Swift Fan. And you didn't invite me? So I'm the one who gets to decide whether or not it aligns with my schedule. It aligns with my budget. And I'm the one to say yes, but you are extending the invitation to sellers, Taylor Swift, which you know, would be a hell yes. In that metaphor. I like to compare that to coaching. You have this offer, you have this amazing thing that you are creating, and you are doing a disservice by not letting people know that it exists. And here's why. You don't know what problems this individual or is facing or it's going through. And why or if this might resonate, or and if they might have a friend or family member that this might resonate with. So reframing the sleaziness of selling into extending an invitation that a person gets to decide whether or not it's the right fit for their

Lexie Smith  

life, be you to full and another quick example to bring it back to that magical coffee table that I have that I put right like that my living room area has been a pain point of mine for a while now. A long time.

I've complained.

Lexie Smith  

Yes, yes. I've been looking for a solution actively. If I have I had known of this solution, you know, six months ago, it would have saved Emily six months of having to hear me complain about my coffee table and six months of me searching. So it can actually be a disservice to not sell because there are people who need really need, what you're offering, I needed to know that there were wheels that I could put on my coffee table. Okay.

Emily Merrell  

So point being to wrap that all up, instead of feeling sleazy selling, reframe it as an invitation, or an invitation to your program or to your service, essentially. And I think it'll make it that much easier versus you feeling like you have to convince someone to buy whatever you're putting down.

Lexie Smith  

And you're way better at visuals than me. So why don't you kick this off? Okay, so guys,

Emily Merrell  

close your eyes. Take a deep breath. Now imagine that you're living on an island sipping spicy margaritas in between coaching calls effortlessly signing 10k months?

Lexie Smith  

Well, doesn't that sound like every other Facebook and Instagram ad you've seen from coaches? The reality for most new coaches, you find yourself spending countless hours searching for your ideal clients doing all the free trainings and working tirelessly as you attempt to differentiate yourself in a saturated market

Emily Merrell  

way to be a buzzkill lacks, but yes, that's way more accurate. However, what if?

Lexie Smith  

What if what what is

Emily Merrell  

the magic formula to building a profitable and sustainable coaching business? Didn't have to be so complicated? What if attaining your version of a dream life didn't have to remain on your faraway someday list? What if someone took the time to sift through all the crap that's out there and finally created a program built specifically and only for well intentioned and qualified coaches and coaches to be just like you?

Lexie Smith  

Hey, we

Emily Merrell  

did that. That's what I'm getting at LAX.

Lexie Smith  

It's time for you guys to meet Mr. NYes. Business baby ready site coach.

Emily Merrell  

It's a turnkey program built by coaches for coaches that focuses on teaching coaches how to build a profitable business that supports their lifestyle.

Lexie Smith  

Learn more at ReadySet. Coach program.com.

Emily Merrell  

Now enrolling on that same vein, Lex, I'm in control again. It feels I think, especially in the coaching business, I don't know about you, but it was like in 2016, there were like a few coaches. And now in 2022, there's more than a few coaches. And there's a lot of coaches like I've met everything from a period coach or finance coach to a postpartum coach. So it can sometimes feel overwhelming. Like there's too much competition out there. So what advice do you have for people when their limiting belief is that there's too much competition and they should just quit right? Then and there?

Lexie Smith  

Yeah, lots lots of things to say we're gonna we're gonna tee this one up with another metaphor. Okay, so

Emily Merrell  

we love metaphors, guys. Sorry.

Lexie Smith  

Actually, I'm coming up with this one on the spot, but I think it's going to work. So we'll see. So you go into a store like forever, 21 or Zara, right? And you're looking for a shirt and boy, are there a lot of options. It can be overwhelming. Actually, there are a ton of shirts and Zara and there are a ton of shirts and forever 21 however, me Lexie Smith, walking into forever 21 I'm a certain size, I have a certain style, there's a certain feel I like and ultimately not every shirt even though there's a lot of options are going to be the right fit for me.

Emily Merrell  

Okay, and it's he doesn't form just gonna cap and he doesn't for

Lexie Smith  

I was just thinking of like, overwhelmingly like cluttered clothing stores, okay, I like this. I like where this is going. So they're not every shirt in that store is going to be for me. And that's what I want you to remember when it comes to the coaching space. There might be a lot of shirts on the floor, there might be a lot of coaches, but not every person and not every coach is going to be a fit, right? Your personnel you are the only you You are the only you you have your own personality, you have your own style that is going to call to a specific type of client. Right? You are someone's shirt. So basically, instead of getting caught up in the fear of there's so many, so much competition, I want you to work on focusing on why you are the best for your people. You don't need everyone that walks in the door to work with you. You don't that's just not realistic. There's I don't know 7 billion people on this planet. I haven't googled it recently, but you don't need to be there. right fit for 7 billion people. Depending on how you structure you might only need to be the right fit for 10 people a year. Right? That becomes a lot more feasible when you remember what, what it is that you have going for you. Okay.

Emily Merrell  

I like that I like it, I actually love it. I love it. I think that's such a good one, two, and I think Lexie and I like one of the things that we love about working together is that we're not the same. We're very, we're very, very different. We're very complementary, though, we're not the same. And I think that is why it's so nice for certain people who like, there's a little bit of masculine, a little bit of feminine, a little bit of Woo, a little bit of structure, you know, mix and match in terms of when they work with us. But similarly, it's the same thing we've noticed with all of the patterns with coaches, you might need a very particular type of coach for particular to solve a very particular problem. And you might gravitate to someone who is super masculine and like, organized in a particular way. But then you might be struggling in a different part of your life, let's say on your relationship, and you want to get in touch with your feminine and you might be attracted to that type of person. So I think it's also honing in on for you. What problem do you want to solve? And how do you want to talk to the person that you are solving the problem with?

Lexie Smith  

Yeah, and remember this, your people need you to show up. But actually, a lot of these things tie back into each other, right? That Taylor Swift concert, that hack for your coffee table, if you don't put it out there, then your people can't find you. So again, it can almost be a dis disservice to think that way. So let's go into another one. Again, these all tie tied to another one. One of the biggest things that we hear a lot of times when as a barrier to starting a coaching business or growing it is I don't have time, I don't have time. I don't have time. Emily, what do we say to people who say they don't have time?

Emily Merrell  

Listen to what I did this weekend? No, just kidding. Um, no, I think I think that one is a really good excuse for why people don't start. And time is a currency that we have very little control over. It feels fleeting moments and whatnot. But if you want to start a coaching business, you can you can find that time. What are you prioritizing? I think I've noticed this the most with a lot of clients that we've worked with is just re imagining their schedules. You know, right now they're going to bed at like, two in the morning, and then they're exhausted and sleep till 10. And reimagining their energy flows. And when we do that, they recognize that they're like, Wow, I'm really productive between six and eight in the morning. And that's my creative zone. And that's when I want to work on my business, and just carving out anywhere from an hour to three hours in the morning. They're able to find this time that they ultimately thought that they didn't have or didn't exist in their day. And then same thing to like going through their calendars and in protecting their time, they're already exist in time, using tools like Calendly, giving them spelt themselves space and creative creativity windows, I can't talk today creativity windows, so they can actually focus on the thing that fills them up. And I think one thing that I would love to point out just as a personal story is that I started my first business six degrees society as a side hustle. I also was working full time doing events. So that meant my, my life ended late at night. And in addition to this, I don't think you knew this Lex or maybe you did. I was working on another side hustle, as well. Which one? I was planning. I was planning events for a matchmaking company.

Lexie Smith  

I didn't know this. You didn't know this. Okay, we everything about you. I think you could win a trivia show, actually. But the point being is like that was important to me, those things were important to me. So I carved the timeout. And I also had a life I was dating or I was had friends but the time I was able to find the time that worked for me. Yeah, I think it's part one making the choice part two to Emily's point getting creative. Couple quick examples of how I get creative, right. So engaging on social media. That is something that easily you could say you don't have time for you know, and I do it when I'm okay. Today sometimes. Yeah. I was gonna say when I'm on the exercise, bike, my own sorry, works to actually you can make time there are ways you can get creative and if you're a busy working mom, there might need to be some some financial choices that you make. Maybe you need to enlist childcare and if you say you can't afford it, we'll talk about that in a second. Again, it's about getting creative. But if it is a priority for you, if you really want this coaching business to take off, you will make the time

Emily Merrell  

you will you will make and you will find the time. And it's a return on investment, the time that you put in is also the time that you get out. And I feel like if you're working a corporate job, or you have multiple kids at home, or whatever the obstacle is in your way, it's like the more time you dedicate to it. And the more focus you put on it, the more you'll be able to hopefully, then change the scales a bit in your life.

Lexie Smith  

Love it. So let's talk a bit about I just kind of previewed this another big one, which is, you know, and let's slip this into a bigger one. I can't, because I can't because I can't afford it. I can't because I don't have time. I can't because I can't because right. So whether it be a Fortinet or time. So I'm realizing I'm asking you again, I'm so sorry.

Emily Merrell  

Oh my God, no, it's really okay. So I've been this person before. So I really resonate with this one. I remember, I was doing everything, I was doing everything in my business. And I still do a lot of things in my business, but I was feeling so people would knock on my door, essentially, and be like, How can I help you? And I was like, no, no, I can't ask for help, because I can't pay for help. And they're like, No, I want to help you for free. I believe in what you're doing. And I had this terrible fear of asking for help, because then I felt indebted to people if I couldn't pay them. But once I learned to allow help to come, it reminded me of where I could be focusing my energy, because I can't until blank really, really, really just makes you spin your wheels as an individual wasn't until I hired that coach. It wasn't until I heard that next coach. It wasn't until I delegated that I was able to then breathe in my business and put myself back into that creative place and let it flourish the way that it should have flourished. Yet I was playing so small, because I'm so fearful of playing that game. I can't until fill in the blank. I can't until I have this much money in my bank, or I'm not allowed to hire anyone until I have this many members. It's like the chicken and the egg situation. So have you done that Lex?

Lexie Smith  

For sure. And you know what this brings me back to when I was going about hiring my first coach. I've added a ton of coaches and something that was common to hear. Because at that point in my in my life, I hadn't done a ton of mindset work. And one of my things was I can't afford, right, yeah, there was pressure than put on me to go take out a bunch of credit cards or make it work somehow. And there's good and bad behind that. Okay, so there's some reality to it. But I think it's presented in a poor way. So here's what I want to say, first off, if anyone ever tries to force you into feeling like you have to go tick out, you know, a second mortgage on your house to hire them, tell him to be off time in a place. But I will say the thing that there is a little bit of validity to that is it kind of is like choice, if you really want something bad enough. We do live in an age where there might be creative routes you can look into to come up with the income. So let's talk about what that might look like it could be holding on to a job or getting a part time job. We literally just chatted with someone the other week who just got a job so she could afford coaching. And that might seem extreme, but she was excited. Like that was a good choice to her. It could be applying for a small business loan. I've had people work with me from from that it could be seeking out scholarship opportunities. It could be you know, let's clip my 1499 Hulu for six months and put that budget right. You know, there are ways to make it work. So don't let anyone soapbox almost done. Don't let anyone force you or feel any less than for being in a financially strapped situation. However, if you really do want something enough, I do believe, you know, similar to time, there are ways to get creative. I don't know what do you think?

Emily Merrell  

I completely agree with you and I I'm too very much. I don't like that feeling of like, well, you should just put it on your credit card, because that's not the solution. And that's not the that's that doesn't work for everyone. Unless you're like, Oh, that's great. I just opened a 0% APR credit card for zero interest for 12 months, then yes, put it on your credit card. That's a great idea. But I think it's a great opportunity for you to think about what you want. And if you get called to do the thing you're like I really want to hire someone Just to stop doing gosh darn Canva like I really want to hire someone, can you find maybe a college student that's interested in in a marketing in a marketing role or like in marketing and they want to be your intern for the summer. That's how I first got creative was, I had a lot of interns who I kind of peel back the behind the scenes of running a business. And they were able to be a part of the journey with me, and I was able to pay them more in a stipend than I was paying them hourly. I think I think wrapping up this point, like says like, one of the things to think about is that you were an investment, we invest in our higher education we invest in our house we invest in or the food that we eat, but our business is an investment as well. And that I think both of us have found that when we do invest in ourselves in some capacity, whether it's paying $90, for the paid version of Calendly versus the free version, or it's switching from Gmail, normal Gmail to like, Gmail admin, it levels you up in your business

Lexie Smith  

just a little bit. Yes, beautifully put. And we're going to talk about one more thing, guys, we had a whole list of brainstorming, we're gonna have to do another episode at one point. Obviously, there's a lot in the mindset world we can go into. But on the point of investing, let's talk about this one, because this comes up a lot, there's really two parts to it. Either people won't pay this, people will not pay this, they can't afford this price that I'm charging. And or I'm not worthy. To charge this price point. We have a lot to say on that. Don't wait so much

Emily Merrell  

to say, I think the thing that frustrates me the most is when people make assumptions about other people. And we all learned this when we were kids, but like don't make an assumption, because you'll make an asset of you and me. And I write and I've seen this 1000s of times, like there's it's so easy to make a judgment and think that this person, oh, this person is Oh, no, she's not doing so well in her business where I know this, or I know that. Do you though, like, do you really know Do you know? Maybe they've been saving, maybe they've been doing a side hustle, maybe they've been maybe they got a little bit of inheritance, maybe, you know, fill in the blank, all of the things, PPP loans, were also like an incredible things that people during the pandemic that people were utilizing. So you can't assume what a person's financial situation is. Until you invite them.

Lexie Smith  

Yeah. And in fact, it can actually be pretty rude. Like, would you want someone to look at you and assuming you can't afford something? Oh,

Emily Merrell  

my God, that makes me so much. It feels very pretty woman to me, like walking into the backyard clipping metaphor, like you walk into a store and they say like you, we can't help you or you're not going to be able to afford anything here. And then she comes back and she has the bags, and she says big mistake. Huge.

Lexie Smith  

Yes. It's so next time you're looking at anyone you know, first off, don't take someone from face value. Never assume if they can or can't afford, you know, to the other side of the coin, feeling confident behind a price point, I'm not worthy of this price point. Or oh my gosh, I could never, never, you know, charge this. That comes from something deeper? For sure. Yeah, this one this one involves and we're gonna give you some homework on this. But this my first question to you is, why? Why are you not worth that price point.

Emily Merrell  

Basically, when you work at a corporate job, it's easy to sell a product because it has a price tag assigned to it. You know that this is how much when I worked in fashion this is how much Tory Burch dresses. And that's that's the price new checkout at that store. And no one's going to start haggling you on a price because the price is the price right? Like can you imagine going into Prada and then asking for a discount or asking well I'm you know, I'm a student so I need a discount like that's you would never do that and you'd be kindly asked to leave the store. So similarly, if you reposition yourself as product you are Prada. And so when people comes into your virtual store into your metaphorical store, you have to respect the price on the price tag and remember that you are worthy and the right customer with the right intention will come into your store and pay full price for you.

Lexie Smith  

Yeah, and let's back it up. Who the heck decided that product gets to charge this is hell, right? Like who who is the person that gets to decide what everything is priced at? And that makes sense, right? Why is this handbag gonna be 5000 while this handbag gets to be 500 Right? There's no magical pricing theory that goes along you know goes around and only the pricing theory can put the worthy price on something. It's perception base a lot like mindset like a price tag is stamped there and then they have the confidence in the club to stand by Find that. So we want you guys, if you're feeling unworthy of a price point, we have some homework for you. And it's some inner work. First we want to know and explore. Maybe where that doubt is coming from. Do you have any money stories, you know, were you growing up, and it was hard to put food on the table and $10 was a lot. So having the audacity to charge someone 100, let alone $10 is just in that sense for your child to do a little bit there. What we want you to do beyond that, though, is put to paper, or your phone, if you're not, if you're anti paper, what we call a self love list. And we want you to bullet point out at least 20 things, okay? And they can be alternating between 20 things that make you frickin awesome in or that you love about yourself. So example, if Emily Merrill actually am we're going to do this for each other, you're going to come up with five things on your self love list, and then you're gonna put me on the spot.

Emily Merrell  

Okay, five things on my self love list. I love making people laugh. I love the way that I can make people laugh. I love the way that I can get people to tell me their life story. I love my smile. I love my strength and being able in my resilience combo there. I love I love my body. Like I love the strength in which my body has to carry myself forth. And I love my childlike wonder.

Lexie Smith  

Beautiful, I love those things about YouTube, by the way, thank you. What about you? I love that I'm passionate. I'm super, super passionate about everything that I do. I love that I truly do think I have the best intentions at heart for people. So I believe I'm kind. I love that I'm really good at pr I know what I'm doing. I stand behind that. I love that I am honest and trustworthy might not always be what people want to hear. But I'll put it out there. And I love that I am persistent as I'm very very determined individual. Okay, so we just did it. Right. We're talking a lot. We want you to now sit down and it might be hard. It's hard. Yeah, it's hard. That was five we want you to go to 20 and go between you know, personality traits. It can be physical it can be point to things that give you authority you know, you love that you graduated college, you love that you studied XYZ for 100 hours. You know, there's no rules here, but we want you to put to paper 10 things that you can read and say, Damn, I am worthy.

Emily Merrell  

I love it. And I think that is wonderful homework. So once you have done set homework, if you want some extra love on your love list, send us send us a message on Ready Set coach on Instagram and get ready set coach program on Instagram and let us know what you wrote because we want to we want to give you some extra love on top of it.

Lexie Smith  

Awesome. So happy loving on yourself. Until next time.

Emily Merrell  

Until next time, we'll see you at the ready set coach podcast. If you're enjoying the ReadySet coach podcast, please leave a review wherever you are listening. For more information about ReadySet coach, visit ReadySet coach program.com