How to Leverage Events to Grow Your Coaching Business

Emily Merrell and Lexie Smith are event pros! In this episode, they share different ways to leverage events to grow your coaching business. They talk about different types of events, how to create and market events, and how to utilize them to grow your audience and attract new coaching leads to your business. 

Here’s what you’ll learn: 

• Examples of events Emily Merrell and Lexie Smith did in their early careers
• How events helped them establish their client bases
• How they use events to grow Ready Set Coach
• Types of events you can create as a coach
• How events are essential to PR
• How to think of yourself as a teacher when hosting an event
• How to leverage events to grow your coaching business and clientele
• Figuring out which type of event works best for your coaching business
• Some of the first events Em and Lex hosted for Ready Set Coach
• How different types of events can help you find your ideal clients
• And More! 

Follow Em & Lex on Instagram at @readysetcoachprogram

Learn more about the Ready Set Coach Program at Readysetcoachprogram.com

Learn more about Six Degrees Society and THEPRBAR inc.

Transcript

How to Leverage Events to Grow Your Coaching Business - Podcast Transcript

Lexie Smith  

the friggin time, man.

Emily Merrell  

They would always taught me and be like your, your complete, like you don't have any more room available. And I'd be like your suite zoom. I'm gonna just neglect to answer those questions for those. Follow that prompt. And then they they like took action.

Lexie Smith  

Yeah, I don't know if you guys are zoom users probably are if you listen to the show. That makes sense. But you probably have seen that the cloud storage. It's either you keep deleting your zoom meetings, or you pay like $1,500 to upgrade. Like there's nothing in the middle. I would gladly pay, you know, even like $23 a month, whatever. But I feel like there's no middle ground. It's like all or nothing.

Emily Merrell  

I completely agree. Or you've saved like 1000 Zoom meetings to your computer and you're like, wow, why is my computer not moving? It's like because I've got a gajillion things saved here. Well, in more fun news, LAX, you just had a big birthday. And by you your baby. Did

we not talked about that? No. I don't know. Yeah, we lost. Was it last weekend?

Lexie Smith  

We talked so so much. It was two weekends ago was

Emily Merrell  

the two weekends ago, but it was her actual birthday on the 29th though, right?

Lexie Smith  

It was the 29th. Yeah, it was her actual birthday.

Emily Merrell  

We already talked about her birthday.

Lexie Smith  

Let's talk about this. Instead. This past weekend. I went on what is called the Ventura wine walk and I went with my parents. I bought my parents tickets for my dad's birthday, another birthday. And we went we've never gone I think it's been shut down because of COVID. For the last few years, it was a poppin downtown Ventura. However, the first like four or five places we went, we're not giving wine samples. Okay, so, enter a wine walk. You're like, okay, Day of wine drinking. Let's walk with wine. First place was a cider. Fine. Place was a jungle juice cocktail of like tequila and hard hard ish. 30 was a peach mango wine spritzer, which I mean, but now you know your head is hurting more and more. Fourth place was a sangria. Which technically again, this there's wine in it, but I didn't get like straight wine the whole day.

Emily Merrell  

So I have a question. Are you sure it was a wine walk? Or was it a w h i n e walk?

Lexie Smith  

Oh, cuz I'm whining about it.

Emily Merrell  

Do you guys have beer all day? No, but seriously, like, it feels like they miss market is how they were presenting like if it was an alcohol walk or maybe because they can't market like an alcohol walk the wine is I think a different different liquor license. So

Lexie Smith  

it was bait. I mean, we still had fun, but I felt like it was a bait and switch. Like I was not prepared for that my body was not prepared for that. We're not prepared for that. My headache was not prepared for that.

What did you What did you eat afterwards? We'll see.

Lexie Smith  

When you start to mix all these things. The memory becomes a little more fuzzy Emily and right before

today right after. Oh, okay. Anyways, what do you do this weekend? What did I do this weekend?

Lexie Smith  

Oh, it was

Emily Merrell  

warm here. It was like 70 degrees. And we went to a place called Chatfield Park. We have a friend who has a boat. And that was really neat. We went on. It's funny coming from like the East Coast or California and being like drawn a body of water. This was like a reservoir. And it was super chic or sexy or whatnot. But it was so fun to be on a boat and it was I think Jackson second time on a boat. So that was cool. And then we went to Cheesman Park, which is a big park here and it reminded me of like Central Park Dolores Park days where people would picnic and like play games. importing stops and play volleyball. So yeah, I was outside, and then it snowed the next day. So that was cool.

Lexie Smith  

Best of both worlds. It sounds like a lovely event. And I also went to a lovely event. And today we're talking about how to leverage events to grow your coaching business. And Emily is walking somewhere, if you're watching YouTube, and there is a wine wall behind her, and where are we going?

Emily Merrell  

Well, I just wanted to show you the event space that I was in, actually. So I'm in a, in a really cool events face right now, at my co working that they provide like plates and whatnot. And you can host events here. So I, I just had to sorry, Dave, the visual.

Lexie Smith  

Actually, I like what you did there. So again, today, we're going to talk about how to leverage events to grow your coaching business. I think let's start a little bit by sharing both of our independent experiences with events because we both have a lot of experience in very different ways. Emily, kick us off.

I'm gonna start at the beginning.

Emily Merrell  

And college calm years later, 90 years later, I was the philanthropy chair of my sorority. I don't know if you knew this about me, could you have won this on the you probably knew this. So anyways, I was applying philanthropy chair in charge of like planning our philanthropy events. And so that was kind of like my my gateway into planning events. I was always the planner of my friends, trips and whatnot. And fast forward many years, I ended up having a corporate career doing special events and marketing. And that meant basically creating systems and processes for events to be executed within stores. So I worked in fashion. So we have the venues, which were the stores. And then we would create experiences where we would partner with local organizations, and bring them into the stores to get to them drunk and have them shop, basically. So they were called sipping shops. And then we would do bigger events for store openings and other initiatives that were rolled out. But that was my foray into events. I'm gonna pause there, so I don't take up all the time. Lex, how did you get into,

Lexie Smith  

but oh, sorry, real quick, and then segues into I think the biggest part of your event experience so round us off with the company that

Emily Merrell  

oh, yeah, I own an events company. That's wild. No, guys. Just kidding. I own Yes. So I love bringing people together. And so I was able to take my experience doing corporate events into creating an events focused networking business where we host events both in real life and virtually and what I really realized about events is how turnkey again you can make events, each event can look the same and feel the same and it can be produced and replicated across the country. So that's where my major like probably 500 800 Plus events for six degrees have been hosted over the course of the last 10 years. What about your ex head okay,

Lexie Smith  

so I might for weight my my background into events. I started in high school actually working on the events staff at a golf club so that I didn't like plan the event. I set them up physically Yeah, girl. I then interned for event companies in college, but really been in PR. Before even becoming a business owner. I was in charge of ideating hosting, leading coordinating hundreds and hundreds of events. For my clients for my actual company excetera also attended a crap ton of events. It's very events are very in line with with PR. Now I have obviously my own PR agency, I launched it with an event series COVID took over. And Emily and I now have our Kobe B where we host tons and tons of virtual events and events happens to be one of the number one not one of the the number one way we not only fill our own cohorts but it's one way we teach in our program.

Emily Merrell  

And it's also a way that we meet people to network who build referrals and so on so forth. So you just said that like that's how we fill our cohort. But I want to pause there Lex I love hearing the background that you started in at a golf course because I would love the visual in I have homework for you for our next podcast. I want visuals I want like pictures of little legs planning an event. And like I want to I want to put it together so YouTube is watchers. You can see what do you

Lexie Smith  

think if I have any pictures of me it was called Pumpkin ridge. I worked there for a couple of years. I don't know if I do it. Definitely would have pictures of me doing PR post grad.

I don't know

Lexie Smith  

if I even have pictures of me in like my event planning internships I even did a wedding planner one summer. I just, it was we didn't take as many pictures back then I feel like when we were working,

Emily Merrell  

No, probably not. I don't feel like smartphones were as prevalent as the way they are now the capacity. But anyways, we I want to show and tell for our next

podcast. So we'll show until something will show and

Emily Merrell  

oh, okay, well, we're gonna show Intel something. So yes. You mentioned wildly inappropriate. You mentioned how do we use events as a strategy for Ready Set? Coach? Can you talk us through what that means in terms of using an event? Is it just attending? Is it creating events? How does that work? Sure.

Lexie Smith  

So Emily, how we do it ourselves is exactly how we advise our students. First and foremost, it's selecting the type of event you want to do. And think of an event. If you know the purpose of this event going into it as for lead generation, you can set up the event accordingly. So are you for example, a business coach who's looking for creative entrepreneurs? Or are you a health coach who is looking for more recurring clients? Depending on what type of coach you are? And what type of leads you're looking for, it might lend itself to a different type of event. So for Scenario number one, the business coach, what would be a type of event that could generate leads? Well, what about a workshop? Right? flipside, if again, you're a health coach looking to attract maybe someone into some sort of coaching, subscription, maybe work out event? So So step one is identifying the type of event you want to happen, what are some other types of events that people can have them,

Emily Merrell  

they can have fireside chats, they can have moderated panels, they could have reflective workshops, where they're the you're giving them little bits and pieces of a taste of what it's like to work with you. And then these individuals are implementing that those learnings in real time. Let's see, you can do in real life events, you can do cross pollinated events where you could partner with another like minded individual, you can also partner with organizations that have well, we'll get to that part. But there's so many different types and ways to do events. And I want to also say, this is something I struggle with. And I'm curious if you ever feel this way, if this pops up, I coach I talk all day long. But I still sometimes struggle with like identifying as a speaker. Like, I'm not a speaker, I'm a I'm a coach I'm teaching. And so there might be some impostor syndrome that comes up to be in front of a group, especially if public speaking is a very uncomfortable thing for people. But just know that like, these people are so lucky to be learning from you. Anyways, back on track, what other events can we do?

Lexie Smith  

No, I think that's a really good point. And one reframe I have that I had to I put on that maybe it's helpful for for you, Emily, and for anyone listening is I like to think of myself as a teacher. Sometimes there's a lot of emotions that get caught up in the word coach, but when I'm hosting an event, and I'm teaching something, and I can think of it as you know, a classroom, so to say that, that kind of helps me. So two events that I think are worth highlighting, because they're the most common ones we see out on the market are a master class, and a workshop. And briefly, let me just touch on what the difference might be and what the difference might look like to a consumer. A master class is something that generally isn't interactive. It is a presentation of sorts, you're teaching something, you're leading the group through something virtually, you technically can pre recorded, you can run it and set it with an ad funnel and sell someone into your course. That's a really common place or way we see a masterclass a workshop. On the other hand, the main difference there is it tends to be interactive. There's some back and forth between you and those who are attending and maybe even some live workshopping within the workshop.

Emily Merrell  

And I think that's important to become if you're someone attending the workshop, be prepared to have your camera on, and to be called on or to be engaged in some capacity. This isn't a place for you to be passive, and just listening in your pajamas.

Lexie Smith  

Yeah. And you know, coaches have success with both the the one that Emily and I tend to lean towards ourselves is the workshop because it does allow us to have that interaction, which we feel at least for the type of programs and offerings we have is the most conducive and effective to hopefully bringing people into our world to join ReadySet coach.

Emily Merrell  

Yeah, and I think it's a great chance For people to really get to know our personalities and to showcase our personalities and ask the real time questions that they couldn't, couldn't properly ask if they were watching number pre recorded masterclass. Lex, how can people find out how to work with

Lexie Smith  

us? Super simple, go to ReadySet? Coach program.com and you can show notes.

Emily Merrell  

So Lex, can you share some examples of past events that we've hosted? Yes.

Lexie Smith  

Okay. So the very first workshop that we ideated was six steps to I think it was six steps to launch and grow a coaching business with we had iterations of that title. And what we did to come to that topic was we looked at all the curriculum, we had outline for ReadySet. Coach, and we decided to give everyone a a taste of each of the high level steps. We made it a free event. We promoted it on Eventbrite. It was free to come and we blasted it in all the places. That was the very first version of our event. What are some other events we did em,

Emily Merrell  

we did a fireside chat at one point, kind of talking about our origin story, both of our origin stories, getting into coaching, which I thought was really cool to provide color for people of how we both entered the coaching world in a very different way, just like we're doing or we're sharing behind the scenes with this podcast, it was just a little bit more formal and structured. We've done events before where, oh, my gosh, why am I blanking on all of the names of our events.

Lexie Smith  

Here's the thing, guys, if it ain't broke, don't fix it. Workshop works. Workshops work well for Emily and I. So we've had a variety of different topics that we've talked on. But the format has really been the same. It's a basically 30 minute workshop. There's activities throughout, followed by a live q&a. And we've we've presented this in different ways, meaning we've self hosted just on Eventbrite partnered with other companies such as ladies get paid to lead the workshop, we've been invited into masterminds to lead these workshops on a variety of these variety of different topics. And at the end of the day, however, the core formatting is the same.

Emily Merrell  

And I remembered a few names, I'm just gonna say, I'm really quickly how to create a coaching revenue stream, or how to turn your passion into a profitable business. But I think the biggest takeaway that we want you to take away from this episode is we don't just leave people with him for information. And we're like, best of luck to you, like I hope you do great in your coaching business, we end it with an invitation. So we give them a little bit of proof of concept like this is what we teach, we bring it back to Ready Set coach, this is what we teach already set coach, these are sometimes we'll share results of what our students have accomplished and Ready Set coach, we could share testimonials or share. We have a great testimonial from one of our grads, Alexandria that we love sharing in these in these programs. I love her video, it's so wonderful. And then we we we extend an invite, we let them know about our upcoming program, we let them know that there's an opportunity for them to apply. And I think this is the scariest part of a workshop that you think Lex?

Lexie Smith  

Well, I think you and I Not I think we've gone back and forth on how we end our workshops 150 times to your point, because it's it's hard. So like sometimes we do the hard sell. Sometimes we don't sometimes our invitation is simply Hey, guys, we're gonna offer a free clarity call. And we don't even sell them into our program. It's it's definitely something that I think it's been helpful for us to be sitting in the shoes of our clients again, and remember what it's like to sometimes get uncomfy with, how do you sell or not sell at the end of one of these workshops?

Emily Merrell  

And are you what are you doing with this information after they walk away. So we always ensure that the people that we have met at these events are added to our newsletter. So if we didn't sell them, we send them a recap email, we let them know and we give them an reread reiterate the link to book a call with us. We reiterate like our upcoming program, we typically also include the recap of a replay of the presentation if for whatever reason, they weren't able to make it or they want to see it again in slow mo and go through the exercises. Sometimes we'll also include a workbook in there so people can process the information in a different learning style.

Lexie Smith  

And something that Emily and I do is we like to prior to each event, really think about who's going to be at that event and also the size of the event because because how we end it will depend on that. So if we're presenting a workshop to do people for sample, it's a lot less intimate of a setting. And that might be an opportunity where we go, okay, we're going to share himself. Way, right? Not at all in our own way. Um, but we're not going to have as much of an intimate q&a At the end, maybe we'll have some people popping on. But for us, this is what feels right. Flipside, we've also made a call a game day decisions with a smaller workshop and only five people show up, then spending two minutes at the end of that workshop, selling to these five people doesn't always feel right. So in those scenarios, we kind of flip the script and we just invite them to a clarity call to learn more, learn more,

Emily Merrell  

or we also do live coaching, too, we give them a chance to get coached to it coached by us in that moment. And it's, it's we try to understand and this is one of the challenges but also one of the opportunities. If you have an Eventbrite event, think about what questions you can ask on your order forms so you can better understand the people and the positioning of where they are before they enter the room. So a question we like to ask. And with ReadySet coach, we're focused on helping you add a coaching revenue stream to your already existing business or life. So one of the questions will be like, Are you currently a coach, or, you know, How involved are you in coaching? Have you been coached before? And so getting kind of a gauge of where people are in their interests, and then also being able to ask them where they came from? I think this is my favorite question, because it provides so much insight into how people find us. They're like, Oh, we found you on your YouTube channel. We're like, Oh, we got to turn up YouTube a little bit more. So I think making sure that you ask these balanced and comprehensive questions in advance will also provide you with that much more confidence before you enter the room.

Lexie Smith  

So some specific things we want to get into today to first and foremost, let's kind of wrap up the the event topic. One thing, one scarcity mindset or limiting belief that we hear a lot of people have, or if fear is giving away too much for free. First off, we don't really think that's entirely possible in the sense of if someone can attend 130 minute workshop and solve all the world's problems, you know, a great good for them. Also, you're the most phenomenal teacher in the world. But there are two very specific ways you can go about selecting that first topic for workshop, one, don't reinvent the wheel, pick one piece of your course, or your curriculum or your teaching, and just give them that taste, or that's one. So let's say you have 10 topics you can choose to just present on one of those 10 or like Emily and I did you can give them a little taste of all 10 Regardless, it's a little bit of the taste. It's the wild wine

walk. Oh, Lord, you're getting full circle. Sorry. No good for those.

Lexie Smith  

So that's on topic. But Emily, I also want to talk about the logistics. Okay, so you okay, I want to do a workshop, guys. Um, how? How do we do it?

Emily Merrell  

So my favorite, both of our favorite ways, is picking the ticket first. So pick the date that you want to host a workshop, block your calendar and mark it on your calendar. And then from picking the date, it's understanding the topic that you want to present on. Typically, we will have an idea of what we want the topic to be in a loose description before we build the presentation. So we'll start with the topic will, if we will use Eventbrite as an example. So we're going to host an event on April 14, we're gonna go to Eventbrite, we pick a time, a lot of times, we'll go back and forth. And we've played around with times too. But if we know that we're targeting people that have corporate jobs and live primarily in the West Coast, we want to be cognizant of what time they are finished with their corporate job. So that's something you pick a time, put it on Eventbrite, put the title, and then write the description. We then create a graphic typically using Canva. So we can make it pretty and brand appropriate. Pop that in there. Make that decision if you want to charge money for it, or if you want to make it a free event, add the needed tags to this event, like is it going to be a business event is it going to be Who is it for and Eventbrite? If we're using Eventbrite, it will prompt you on all of those things. And then the next step is to take it and put it onto your website included in your upcoming newsletters and create a plan of how often you want to market it out. So typically, if we have an event in two weeks, we'll probably send out at least two, two newsletters about the event, and also included on our social media, as well as our Instagram stories. And not forget to post about it on other platforms like LinkedIn as well and in other Facebook communities, sorry, just communities in general. Ignore it. Book

Lexie Smith  

a fantastic overview. A few things do is also decide if this is virtual or in real life. In real life. Obviously, it gets more complicated in terms of venues selection. But for the purpose of this topic, let's just say virtual. And a great and easy platform to host a virtual workshop in are on Zoom Zoom can also connect to Eventbrite if that is the platform you're using for promotion. By the way, if you guys have never heard of Eventbrite, go to eventbrite.com. It's just it's a great tool for you to leverage and the promotion of an event and helps spread or get your event in front of new eyeballs. You can also host it through Facebook, there's tons of platforms out there. What are some other of the there's

Emily Merrell  

splash splash. That was a big one back in the day, there's, oh, my gosh, what's it called?

There's so many.

Emily Merrell  

There's so many universes, a platform, like an immense platform. I use my for for my events that I hosted six trees, I use WooCommerce to host our events. And so we put them directly onto the website. So the Eventbrite is great at promoting promoting promotion. But it's also notorious for taking revenue from you. So doing it directly through WooCommerce safety, that money, Squarespace, you can also host events, you could also create an event through flow desk, you could create like a checkout cart, if you wanted to, and just have a landing page with an events. So there's so many different systems that you can use, but it's having a place to send people.

Lexie Smith  

So let me clarify guys, what you just heard. Emily was talking through platforms that can host your tickets. And then it's the exchange of gathering people and giving them a ticket. And I was talking about zoom to I was more talking about literally like the physical virtual venue that you can host your event. So oh, that's what it Yeah, sorry. Sorry. Martin, there's

Emily Merrell  

another one too. And I don't know anything else besides zoom, just

Lexie Smith  

Googling it. There are a bunch of useful me.

Emily Merrell  

I hate Google. Sorry, Google, me is

Lexie Smith  

a Microsoft Teams. So that could be your virtual venue. And then what Emily just went over are a lot of different platforms that you can run ticketing through whether that ticket is paid or not. There's tons of platforms out there that you can look into, again, one of our free favorite easy ones to use is Eventbrite. But if you want to integrate it directly into your website, Emily, just give you a few that you can look into as well.

Emily Merrell  

Lex, what are some best practices pre event in terms of making sure people show up?

Well,

Lexie Smith  

I will say it also again, depends on the platform that you use, there might be features you can utilize. I'm gonna stick with Eventbrite guys, because this is one that we like to use event reminders. So don't just have people sign up and expected they're going to remember when and where to show up. You should be reminding them the day before the event the day of the event. Usually, Eventbrite is auto set to two hours. And then again, 10 minutes before the event, we need to remind people where and how to show up.

Emily Merrell  

Yeah, and one of my biggest learnings with an event both in real life and virtual, is trying to get ahead of the questions before they did the moments leading up to the event. So when I do an event in real life, think about is there parking? can I communicate how and where to park now lay? This is probably the number one question you'll receive from an attendee of an event. Another thing too could be is Is there going to be food? Am I going to be fed? Or should I have dinner beforehand or plan for dinner beforehand? Or afterwards? Is there a dress code that you should have for the event? A lot of times showing up in person is a little nerve racking. Should I be wearing business casual? Should I wear jeans or like sweatpants? What's the what's the grade in which you show up? I'm trying to think of anything else that I use. Oh, should I bring anything like do I need to bring business cards or do I need to bring whatever even thinking dinner parties? Like I hate when people don't communicate ahead of time like oh my god, I was supposed to bring wine? I wish I yeah, I prepare the people and empower the people before the event begins.

Lexie Smith  

And then so for virtual let the knows this camera on camera off, do they need to bring a workbook is there something if it's a workout workshop class? Do they need to have something that acts as a wait, so make sure ahead of time you're preparing your attendees with how they can prepare. Also, seriously do mention the camera on our camera off because that is a big one for virtual. Then you have the event you're doing your thing. You're teaching it you're killing it, you're killing it. You're just hiding how you're going to leave off your people again, just let's actually let's pin that for a second. And recap some of the ways you can can end. You can hard sell, it's totally depends on your style hard sell might be like, literally, I am opening my group program today. Here's the price. Join me, join me. Hi, hi, hi.

Emily Merrell  

I've been loving QR codes, where they leave you with a QR code for a downloadable. So that's a really easy accessible way to get them on your mailing list and potentially like in a in a certain email flow. If you want that. I think some other things to comply, like, just

Lexie Smith  

hold on. So that would be QR code or not the ending there is giving them something away with Yes, downloadable etc. You can give that to them via QR code, but one Hartselle to giving them something to further their learning gift. Yeah, a gift. There you go.

Emily Merrell  

Okay, and then what else can we do?

Lexie Smith  

inviting them to a call and it doesn't have to be a sales call, it can be a no commitment call, it could be a discovery call, it can be a pick my brain session, it could be a free mini strategy session. We like to do Clarity Calls, you know, a lot of people were talking to or deciding if coaching is right for them or adding a revenue stream is right for them. We say 30 minutes, no obligation clarity call to pick our brain will help you identify if

this is right for you. Next, why would we do that? Why would we get them on a call?

Emily Merrell  

Yeah, what I mean no obligation? Why would we waste our time with people who aren't sure.

We're big,

Lexie Smith  

big fans of one on one connections first and foremost. And it allows us an opportunity to connect in a more intimate way and coach and genuinely help them then, you know, naturally if it turns out that they do want to coach and they are interested in learning more great, there we go. But sometimes it doesn't always in that way.

Emily Merrell  

And I also want to add to that it can be I look at it like a deposit in a bank, you're depositing goodwill in good value. And maybe that person is not your ideal person, but their best friend is. And they loved their experience with us. But we're not the right fit for what they're looking for. And then they can spread the word to someone else. So thinking about a connection call not like as a sales call is really gonna help you with your mindset of serving a client of a person, not even as a client, but giving them value without an expectation of something in return.

Lexie Smith  

Yeah, for sure. So gift like call hard sell. Regardless, there needs to be some sort of CTA call to action. Again, the purpose of this event in what we're talking about is lead generation. So what is a call to action that can either immediately lead them to your program? or have them enter your your world and becoming nerds?

Emily Merrell  

Yeah, and dropping your Instagram, making it really easy for them to follow you get on their mailing, get on your mailing list, when you have their emails at the end of the day. Don't be scared to not do anything with them. Make sure that they're receiving emails from you. I want to say that one of my favorite conversations I have with event venues is they're like, well, what's the benefit for hosting you in our event spaces. And this is the same thing for you to think about when hosting an event, an event should do a few things. It should be build brand awareness. It should be for client acquisition, it could be for sales. But those are primarily the three things that it does. And so when you are planning an event, if you can go in being like this is a brand awareness, maybe a lead to sales. But overall, my biggest goal is brand awareness and client acquisition,

Lexie Smith  

which this is such a beautiful example and why I'm always saying we should have like five years earlier, because I was on the on the PR and venue side of things. I had a hotel property series of properties across LA and I was their in house PR person and I looked for people like Emily Meryl to come host their events in my spaces for that exact reason. Because her events brought a new audience and a new awareness to my venue.

Emily Merrell  

You know, we can go back in time and we can revisit that relationship if you want. So lacks what is our listeners, Homer today? Yeah, well, we

want to encourage you

Lexie Smith  

to throw your first or next event. And if you're a coach, and you're looking for lead gen, we highly, highly suggest you consider doing either a workshop if that's relevant to what you do, or something that is interactive and allows you to truly create some sort of rapport or relationship with your ideal client.

Emily Merrell  

I love it. And I think the the next step is to start even if you're like, I don't have many followers or I don't have a huge audience, or, Oh, I don't want to present in front of another organization. Put your event up on event Write, send it to your 10 best friends and encourage them to invite one friend and start start small you, that's the best place to start.

So, commit to doing the thing. Start and pick a date. Pick a date, and send us an invite. We'd love to know

Emily Merrell  

what it is. We're free. We will be there. Yeah. Or tag us on. Ready, set coach. I mean, can we share?

Yeah, actually always, always happy to do that, guys. So with that said, we'll see you the next time on The Ready, ready, set,

Emily Merrell  

coach, Coach podcast. skosh got to work on our set singing. If you're enjoying the ReadySet coach podcast, please leave a review wherever you are listening. For more information about Ready Set coach, visit ReadySet coach program.com