Ready Set Coach Podcast

Introducing the Ready Set CLIENTS Conference

• Emily Merrell and Lexie Smith • Season 2 • Episode 84

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This week’s episode is a special episode announcing the new era that Ready Set Coach is entering into… the conference era. Em and Lex announce the launch of the Ready Set CLIENTS conference, a virtual one-day lead generation summit for coaches only, packed with opportunities for learning and growth. Taking place on May 13th, this conference is for coaches with existing businesses who are looking for more clients. Em and Lex walk listeners through what this virtual coaching conference will offer and how the inception of this conference came to be. 


Here’s What You’ll Learn: 

  • The inception of the Ready Set CLIENTS Conference, taking place on May 13th
  • How Em and Lex decided to do a virtual conference
  • Types of pain points that they’ve faced as coaches that they are going to touch on
  • What other businesses and networking tips Em and Lex use to grow Ready Set Coach
  • How they’re putting their skills together to create this intensive one-day conference to learn all of the networking tips, tricks, and social media strategies to help get more clients
  • How this conference is a designated time to grow and learn
  • How you will walk away with an event timeline
  • The learning and doing of this conference 
  • The cadence of the day
  • VIP Perks are offered with your ticket purchase
  • And more!



Listener Links: 

Lexie Smith  

Let's get this party started.


Emily Merrell  

I love like not sick legs versus sick legs, like, I feel like your energy just came back to you. And it makes me so happy to see we're definitely


Lexie Smith  

on the climb. I'm still still hacking. But my frequency of DayQuil consumption has lessened which is showing me that we're on the right direction.


Emily Merrell  

That's good. That's really good. I, I feel like your energy is like restoring your battery Look, your lights, your battery lights and your eyes look recharged, which is good a little


Lexie Smith  

bit more. I have a full day of childcare today that also is conducive to my mood where I don't feel like the mom get quick squirrel I was on a pretty serious call yesterday a contract negotiation for a different company and I hear bloody murder screaming for my daughter Now mind you, everyone she was with her grandparents. So I felt like this this poll of like, oh my god, like, this is such a serious moment. But of course, I'm gonna prioritize my daughter. And it's just just the fact like that is stressful, like having to like, pick that. But right now she's in daycare. So she's screaming and upset. I don't know. I know,


Emily Merrell  

out of sight, not out of mind, but out of ability. And I think that's that's a really nice thing. So Jackson last night. He's in a, he's in his truck era, like trucks and buses. He's been in the bus for a very long time. But before he goes to bed, he needs to pretty much bring every single toy, which is a truck into his bed. So this what I hear for about an hour after I put him down is like wheel wheel wheel.


Lexie Smith  

Or his mouth or because he's clicking the toys


Emily Merrell  

like in the toys that make really obnoxious sounds, I don't even know where he slept in the bed because it was just inundated with trucks. And so this morning, I woke up and I heard him an hour before I woke him up, or like went into his room just playing with his trucks. And I was like, Good morning, and he goes by mommy CLI either.


Lexie Smith  

Like, I'm not ready for you. I'm still


Emily Merrell  

like automatic of his crib. And then he tried calling crawling back into his crib. Like, this kid has an addiction to just like playing in bed and which I appreciate so much. But also many parents


Lexie Smith  

are like, What in the world? I wish I'm one of those parents.


Emily Merrell  

He does not cry to come out of his crib. I mean, once I go into the room, and he says See you later, Mommy. I like pretend leave the room and he's like, Bobby, where are you going? Um, but yeah, it's very cute. See later. And then the other thing last thing I'm sorry. Now this is just a parenting podcast, y'all. He looks into his boss and he goes, hello, everybody.


Lexie Smith  

It's been really fun seeing the progression between him and Ashlyn, like I remember when I was visiting you. He was in his no era. Fashion is in her no era now. And she's probably roughly about the age he was when we came at it. So it's, it's like a little preview of what's to come. And that's what we're doing today. We're giving you guys a preview of what's to come transition nailed


Emily Merrell  

us back ladies and gentleman or lady.


Lexie Smith  

So Jackson is is is in his truck era, What era are we entering, and we're


Emily Merrell  

engine entering our conference era. And I think it's perfect timing to LAX because it's conference season, y'all. If you have not attended a conference, or summit or something that involves you learning for extended hours of the day, this is your chance.


Lexie Smith  

So we are presenting to you. Let's try to say this on the same time. Ready? We are presenting to you Ready Set clients a virtual one day lead generation summit for coaches. Only, underline exclamation point.


Emily Merrell  

But I want to be a coach lacks, can I not come?


Lexie Smith  

I'm patient base. We will take your money. Just kidding. But it's no it's probably not for you. If you're not yet a coach and you don't, you haven't at least started your business. This isn't necessarily for you. If that's you, we invite you to join our community. There's so many opportunities for you to learn there. This coach is for the coach who is a coach, you know, I'm Prince is this conference. What did I say this? I like that. Coach, Coach, Coach, Coach, Coach, Coach, Coach, Coach Coach, this conference is for a coach who is a coach actively and has a business and is at a point in time where they are ready and want more clients. What are some of their pain points? Gosh,


Emily Merrell  

lacks there's so many pain points but one of the biggest One is this pressure to just put all of their eggs in the social media basket. So that means crafting and creating and coming up with like a gajillion reels, flirting on Instagram, maybe dabble in a bit and LinkedIn, but just hanging out in social media land. And that's as far as they can see.


Lexie Smith  

And let me kind of backpedal for a second because one of the points of inspiration for this client actually came from a point of frustration that that I was having, I felt like Emily and I kept going to, you know, every time we'd meet with groups of people, groups of coaches, and we'd start to coach or do workshop challenges. I was really frustrated to hear that everyone was so obsessed and focused on social media, when in my brain over here, like that is not the only way that is not the only way to market and grow your business. And it doesn't have to be run your life. And,


Emily Merrell  

and we, and we've talked about this on previous episodes, but we did an audit of how we found our own clients. And I don't think a single one came from social media. So it came through hosting events, it came through our PR, it came through networking, it came through actually having conversations with real humans. When


Lexie Smith  

we kind of peeled back what is Emily and Lexi as coaches secret sauce? What makes us credible? What do we have authority in? Well take away our coaching business for a second. And let me give you guys a quick few reminders. Emily is the founder and owner of a female networking community and events company like that is how she started an entrepreneurship that business second degree society is still alive and thriving. I tell people all the time, Emily is the most well networked human being I've ever met. So like you think Emily, you think networking? So like special sauce on steroids? And then what do I do Emily?


Emily Merrell  

And you think of Lexie, what do you do? That's a good question where the cheat sheets. Now you think of Lexie and you think of visibility, you think of PR you think of authority and amplification of your brand. Through owned and third party organizations amplifying your name.


Lexie Smith  

I have a PR agency and a PR education company. So again, these two things are completely separate from our coaching businesses. Emily and I are pros at events, strategic networking and PR. And so that is exactly how we grew ready, coach. That's how we're still growing ReadySet coach, that's how she Emily grew her coaching business. That's how I grew my coaching business. And now we're going to put this together in a way it's so different. I'm so pumped for you guys to learn, so that you can do this too.


Emily Merrell  

And I think we're sold so often like this passive course something that you can watch on your own time, which is amazing, guys, we sell one. Heck, if you want to passive, go check out the lunch pack. But we want to be in the weeds with you. So this is some one of our biggest frustrations is you can learn all this information. I've been on the conference trail recently, and you learn and you're inspired. And you have a notebook full of notes. And then you totally forget what to do with it. And life continues moving forward. So this conference is designated time for you both to learn and to do so it's an opportunity for you to consume and then apply what is learned where you're walking away with a tangible signature event outline. What else Lex?


Lexie Smith  

So yeah, let's let's break down what that looks like. And I think this is really the secret or the special sauce of this conference. It's the learning and doing so that you're gonna walk away. It's kind of like a VIP coaching day to be honest. Yeah, it really Yes. So let's kind of go through the cadence of the day. So the top of the day, the first thing we're going to be doing is leading a workshop on how to craft your signature event. This is one of the core things that we taught in the ReadySet coach program. It's one of the core ways that Emily and I have grown our businesses, we're going to teach you how to create one and then after the workshop will give you a 15 minute potty break. And then we're going to come back together as a group and we're going to do it we're going to sit down with materials and we're going to outline or audit our signature event so that at the end of that session, you've actually done it right taking one more excuse off of your plate


Emily Merrell  

and also add to we are there to answer any questions and provide feedback in real time. So this isn't again something that's passive that you were watching while you were working your nine to five this is something to be very cameras on engaged in active participant within. So then, what next well


Lexie Smith  

Ah, we're both excited guys. Can you tell Emily passing the talking stick to you? I was gonna ask


Emily Merrell  

Lex though. So what happens after we learn how to create our signature event? Now we take we hand things over into your ballgame wheelhouse what's the what's your we're gonna we're passing things the baton on to your wheelhouse to teach relay


Lexie Smith  

race the first the first workshop, Emily and I are like tag teaming, but then we're going to do, okay, I'm gonna grab the baton, and I'm gonna run a little bit ahead. So what we're going to do next is we're going to learn how to get your expertise featured in the media as a coach, and I'm not going to use this podcast to inundate you with all these fancy PR terms, I'm going to walk you through it in a very tangible way. And I'm going to teach you of all the different types of press out there, what is going to be the most strategic for you as a coach, where should you be focusing, and then I'm going to teach you how to do it right in the workshop. So this is what you should be doing. And this is how you're going to do it. So you can be your own publicist in this regard. And then we're going to go after a 15 minute potty break into an implementation session, where you're actually going to sit down, and you're going to write a pitch, you're going to find your media contact, and I'm going to be there to support you as you do that.


Emily Merrell  

And lakhs. Why is press important for coach,


Lexie Smith  

so many, so many, so many reasons. It builds authority, it adds credibility, and I'm going to teach you how to leverage it to both attract and help close clients.


Emily Merrell  

I love it. And I'm so excited for that, that session myself.


Lexie Smith  

No, and then I'm going to pass the baton to Emily. And what are we doing next,


Emily Merrell  

I'm gonna run faster. And I am going to lead the personalized networking strategy tailored to your strengths. So as you all know, networking has been seen as a dirty word, it is this scary unapproachable word, where you're not quite sure how to how to network where to network. Heck, I live in the middle of nowhere, there's no places near me to network. And we're going to come up with your very own personalized networking strategy that's going to work both for your introverted super extroverted kind of in between personality to help you find and close the leads in both the short and long term. And then, and then we jog together, Lexi and I come back together and we end the day with a networking session. So we get to put the end rather than me implementing networking. And you guys being alone to network that feels a little counterintuitive. We're going to be implementing networking as a collective. So this is your chance to put everything you learned throughout the day into use, and to get to meet other individuals within the community.


Lexie Smith  

And it's going to be high vibe, it's going to be BYOB, whether that's tea or champagne. We're here for it. And we're going to wrap up the day at 3pm Pacific Standard Time or 6pm. So that you guys can get off to school or home to work and eat with your family. And it's going to be one powerpack day that is absolutely going to transform your business and change the way you market. And I think


Emily Merrell  

the coolest thing about this Lex two is obviously this is open to all coaches, and we have a general admission ticket for 299. But we also have a VIP offering. So can you tell us some of the sweet VIP perks that we're providing?


Lexie Smith  

It's so good. As I look at this list again, I'm like this is probably too good. We're being very, I'm honestly I really do feel like we're being generous here. So first off the standard ticket. A couple of other things we didn't talk about. We're also going to have a private space in the ReadySet coach circle community for conference attendees. Okay, so everyone's gonna get access to that to Network Connect, introduce themselves, sell their offers practice networking, regardless, however, our VIP ticket holders are going to get a private group chat, where they can receive feedback and coaching from us for a full week after the conference. So that's one perk, right? Coaching, to you're gonna get recordings of everything. That is not something we're offering everyone. So if you can't attend an event, or it's something you want to share with your team, share with a friend share it with the VA, watch it get in a month you can you're also going to get a feature on the ReadySet coach social media platforms. What else are you gonna get Emily, I'm gonna toss it to you for the last few things.


Emily Merrell  

So you're gonna get access to second degree society, my networking business and be able to attend three free events which is $105 value. You also will get a networking follow up email template. So this is going to be your own personalized template that you can apply to your networking strategy. So when you have networked in real life or virtually or on a Zoom Room or wherever the heck you're doing your networking You will know how to keep the conversation and the collaboration and the connection going with this email template.


Lexie Smith  

Yep. And honestly guys, this is 1000s of dollars worth the value that we're offering for only 100 more dollars. It's really a no brainer. Now the pricing, we just said 299 and 399 is earlybird. Okay, so prices will be going up as we creep closer to the conference. Which when is this all going down? Emily,


Emily Merrell  

this is all happening on May 13. Why did I say like that, but annoying. Yeah, thank you. It's good cadence. So Monday, May 13. We are bringing this conference to life. We are going to be dressed to the nines. I actually know what I'm wearing. I'm wearing sparkles. I'm going to be wearing glitter and something really shiny. I'm going to look like a disco ball, y'all.


Lexie Smith  

You should okay. I'm here for it. I yeah, I cannot my game. Okay, okay. Okay. There might be as you are, you don't have to wear sparkles, you can come in your sweatpants. That's the that's also can I just say the beauty of a virtual conference. While there's absolutely power to going in life, there's so much more logistics, like if you're a parent, for example, who's going to want your kid is going to do pickup, it's expensive, you have flights, you have lodging. And I'm not taking away from that. I think in person conferences are amazing. But this is one where you get all the learnings and you get all the deliverables and takeaways. And you can do it from your couch


Emily Merrell  

with a bottle of wine or with that one totally, totally up to you


Lexie Smith  

totally up to you all. All beverages. Welcome. So we have a website, guys, we'll put it in the show notes. You can learn all the information. It's at Ready, Set Coach community.com/clients. What is that? Is that a backslash or forward slash forward slash forward slash?


Emily Merrell  

I always struggle I'm like flashy, flashy, flashy.


Lexie Smith  

Ready, set, Coach community.com/clients. Okay, that that goes, type it into Google,


Emily Merrell  

it'll come up. But I'm so excited to see you guys, guys there. I can't wait for you to connect with all of the incredible humans that will be there as well. This is definitely your place to shine, be able to promote your offers practice promoting offers to other individuals, rag brag in a room of people who want to celebrate you and want to really, really be your little micro ambassadors in life and take what you're saying to them out into the world. And I think that is the most powerful thing that happens at these conferences. And


Lexie Smith  

I'm going to call it right now I can almost guarantee that some people attending will land clients to Yeah, and we see it time and time again, even just in the ReadySet coach circle community. We see collaborations, we see clients, we see partnerships. There's so much beauty that can come when you're in a room full of coaches, because the thing that coaches have in common is their impact driven. They believe in the power of education. They love empowering others. And so when you put that magic into one room, it's dynamite.


Emily Merrell  

Mm hmm. I concur. I concur. So we will see you guys there. We can't wait. You'll be hearing more about this conference. So if you want more information, check out the FAQ on our website. We will be dripping more content to via social media. And we'll see you there.


Lexie Smith  

We'll see I've already set coach clients on May 13. Instead of singing the right side coach podcast we should sing about the conference guys already said oh no, wait, it's no we did it wrong. Let's try again. Ready said. Okay, all right, friends. Yep, here we are. Bye bye.