Breaking the Mold

Why Most People Will Never Be Seen — And How Raj Kotecha Builds Brands That Cut Through

Alysa Scanzano Season 1 Episode 27

What does it take to build a brand that’s global, rooted, and unmistakably you?

In this episode of Breaking the Mold, I sit down with Raj Kotecha — global brand strategist and founder of Creative Content Agency — whose clients include Gary Vee, Tony Robbins, Steven Bartlett, and the Dubai Future Foundation.

We talk about identity, influence, and building a brand that cuts through the noise in 2025.

Highlights:
 • Why “being Indian is like winning the lottery”
 • The generational playbook behind brown excellence
 • Raj’s season of sleeping on a mattress—with a Mercedes parked outside
 • Why most people will never be seen
 • How to become your own mini McKinsey
 • The real meaning of credibility in a global market

If you're a creator, founder, or someone stepping into a new chapter — this one’s going to stay with you.

🎙 Connect with Raj Kotecha:
 Website: www.rajkotecha.com
Instagram: @rajkotecha
LinkedIn: linkedin.com/in/rajkotecha

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Podcast IG: @breakingthemoldpod

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People on this episode