{"version":"1.0.0","segments":[{"startTime":0.33,"endTime":4.094,"body":"You today's episode, I'm going to be talking about"},{"startTime":4.132,"endTime":7.934,"body":"your number one productivity killer, the thing"},{"startTime":7.972,"endTime":11.738,"body":"that you may not even realize that you're doing, but it is absolutely killing"},{"startTime":11.754,"endTime":15.502,"body":"your productivity and making you feel like your to do list"},{"startTime":15.556,"endTime":18.974,"body":"is never ending. So if you're ready to get more"},{"startTime":19.012,"endTime":22.83,"body":"productive, stop feeling overwhelmed by everything and"},{"startTime":22.9,"endTime":26.486,"body":"learn what's killing your productivity. Let's jump on into this"},{"startTime":26.508,"endTime":27.51,"body":"week's episode,"},{"startTime":30.73,"endTime":34.386,"body":"y'all. Hello and welcome back to another episode of the Serve Scale"},{"startTime":34.418,"endTime":38.166,"body":"Soar podcast. My name is Brandy Mouse. I am your host, and"},{"startTime":38.188,"endTime":41.754,"body":"if you are a returning listener, welcome. Welcome back, my friend. I'm so"},{"startTime":41.792,"endTime":45.558,"body":"glad you are tuning in. And if you are brand spanking new to the podcast,"},{"startTime":45.734,"endTime":48.998,"body":"welcome. We are quickly going to become earbud"},{"startTime":49.094,"endTime":52.734,"body":"BFFs. And so today's episode, I"},{"startTime":52.772,"endTime":55.726,"body":"am going to talk about your number one"},{"startTime":55.828,"endTime":59.358,"body":"productivity killer and what I have done"},{"startTime":59.524,"endTime":63.21,"body":"to help improve my productivity by"},{"startTime":63.3,"endTime":67.086,"body":"paying attention to this one thing. And so, without being cryptic"},{"startTime":67.118,"endTime":70.354,"body":"any longer, what is the number one thing killing your"},{"startTime":70.392,"endTime":73.602,"body":"productivity? And it's not your kids. And"},{"startTime":73.656,"endTime":77.282,"body":"so it is context switching."},{"startTime":77.426,"endTime":80.566,"body":"So what the heck is context switching and how is it"},{"startTime":80.588,"endTime":84.322,"body":"affecting you? So the definition of context"},{"startTime":84.386,"endTime":88.09,"body":"switching is when we shift our attention between"},{"startTime":88.16,"endTime":91.718,"body":"different tasks, apps or projects,"},{"startTime":91.894,"endTime":95.434,"body":"it's harmful to your work, making us less productive and"},{"startTime":95.472,"endTime":99.194,"body":"more stressful. And so I'm going to read"},{"startTime":99.232,"endTime":103.046,"body":"that again. Context switching is when we shift our attention"},{"startTime":103.158,"endTime":106.65,"body":"between different tasks, apps or projects."},{"startTime":106.81,"endTime":109.854,"body":"Now, you may be thinking, Brandy, this sounds like"},{"startTime":109.892,"endTime":113.57,"body":"multitasking and it's not. They're a little bit different."},{"startTime":113.64,"endTime":117.394,"body":"And I want to distinguish this before we move into how we can"},{"startTime":117.432,"endTime":121.118,"body":"fix it. So contact switching is when you're"},{"startTime":121.214,"endTime":124.37,"body":"moving quickly between different apps"},{"startTime":125.93,"endTime":129.522,"body":"task, and you're kind of like just switching"},{"startTime":129.666,"endTime":133.062,"body":"where multitasking is when you're trying to work on"},{"startTime":133.116,"endTime":136.518,"body":"multiple things at the same time. So contact"},{"startTime":136.604,"endTime":140.41,"body":"switching would be, let's say you are creating ads and"},{"startTime":140.48,"endTime":143.722,"body":"you are working on setting up an ad"},{"startTime":143.776,"endTime":147.626,"body":"campaign and then all of a sudden you get an email notification and you"},{"startTime":147.648,"endTime":151.134,"body":"go check it, and then you get a Slack message and you go check"},{"startTime":151.172,"endTime":154.702,"body":"that that's context switching. Now,"},{"startTime":154.836,"endTime":158.382,"body":"multitasking is if you were trying to set up"},{"startTime":158.516,"endTime":162.302,"body":"one person's ad account and then you went in and you were trying to also"},{"startTime":162.356,"endTime":166.05,"body":"create graphics for them and then you were also doing this. So you're working"},{"startTime":166.12,"endTime":169.714,"body":"on multiple different aspects of a project or"},{"startTime":169.752,"endTime":173.506,"body":"different projects at the same time. Another example that we can"},{"startTime":173.528,"endTime":177.122,"body":"all probably be guilty of, of when we're talking about"},{"startTime":177.176,"endTime":180.534,"body":"multitasking is when you're trying to be on a zoom meeting, but then you're also"},{"startTime":180.572,"endTime":184.214,"body":"trying to work on something else that's multitasking that's a little bit different"},{"startTime":184.252,"endTime":187.346,"body":"than context switching. And the crazy thing"},{"startTime":187.468,"endTime":191.146,"body":"is that a study, I read it in Forbes, a"},{"startTime":191.168,"endTime":194.902,"body":"study showed that on average, we switch"},{"startTime":194.966,"endTime":198.666,"body":"between nine plus apps per day"},{"startTime":198.848,"endTime":202.366,"body":"if you work and then per month, we"},{"startTime":202.388,"endTime":206.222,"body":"are spending 40 hours per month. So a whole"},{"startTime":206.276,"endTime":209.84,"body":"work week context switching. And"},{"startTime":210.29,"endTime":213.426,"body":"56% of people who responded to the"},{"startTime":213.448,"endTime":216.222,"body":"survey answer messages"},{"startTime":216.366,"endTime":220.194,"body":"notifications immediately. So think about"},{"startTime":220.232,"endTime":223.906,"body":"how many times you've been in deep work. In deep work is like when"},{"startTime":223.928,"endTime":227.206,"body":"we're really, really focused on one thing, and we're like it's when you feel like"},{"startTime":227.228,"endTime":230.946,"body":"you're in flow and all of a sudden you get that ding"},{"startTime":231.058,"endTime":234.786,"body":"and it's a slack message or ping and it's"},{"startTime":234.818,"endTime":238.646,"body":"an email or it's"},{"startTime":238.678,"endTime":242.33,"body":"a text message. Whatever it may be your"},{"startTime":242.4,"endTime":246.042,"body":"context switching because you go see what that notification was."},{"startTime":246.176,"endTime":249.846,"body":"You go check that email, you go respond, and then you're"},{"startTime":249.878,"endTime":253.422,"body":"pulled out of flow, which means it takes a really"},{"startTime":253.476,"endTime":257.118,"body":"long time for us to get back into that state of flow or"},{"startTime":257.204,"endTime":260.846,"body":"for our brain to recalibrate. Because here's the"},{"startTime":260.868,"endTime":264.494,"body":"thing. When we go from writing copy, let's say"},{"startTime":264.532,"endTime":268.322,"body":"that, to checking an email, our brain has to"},{"startTime":268.376,"endTime":272.126,"body":"switch to catch up with what's going on. And then you're"},{"startTime":272.158,"endTime":275.846,"body":"asking your brain to come back and get back in here. Every time"},{"startTime":275.868,"endTime":279.606,"body":"you do that, you're losing time. And that's where that 40 hours a"},{"startTime":279.628,"endTime":283.254,"body":"week in contact switching is coming up. Where this"},{"startTime":283.292,"endTime":286.966,"body":"study showed that as employees and"},{"startTime":287.068,"endTime":290.742,"body":"self employed people, we are wasting a whole work"},{"startTime":290.796,"endTime":294.394,"body":"week per month contact switching. So when I heard"},{"startTime":294.432,"endTime":297.766,"body":"this, it was last year, I was like, what the heck? I am so guilty"},{"startTime":297.798,"endTime":301.438,"body":"of this. What are we going to do to change this? So we're not contact"},{"startTime":301.524,"endTime":304.974,"body":"switching. So there's a few things that we can"},{"startTime":305.012,"endTime":308.794,"body":"do so we don't contact switch first. It's"},{"startTime":308.842,"endTime":312.19,"body":"identify when you catch yourself in those moments."},{"startTime":316.3,"endTime":320.01,"body":"So what you're going to do is when you catch yourself in that moment,"},{"startTime":320.46,"endTime":323.876,"body":"we first want to identify, am I multitasking"},{"startTime":323.988,"endTime":327.704,"body":"or am I context switching? Because multitasking is another"},{"startTime":327.742,"endTime":330.716,"body":"thing and it's so bad for your brain cells. I can go into a whole"},{"startTime":330.738,"endTime":334.348,"body":"thing. I learned this in college and I try not to multitask since."},{"startTime":334.514,"endTime":338.28,"body":"But let's bring this back. If it's context switching,"},{"startTime":338.44,"endTime":342.108,"body":"what can we do right now that would have prevented that context switching? And I"},{"startTime":342.114,"endTime":345.632,"body":"think it's important that we find our own habits and how to fix"},{"startTime":345.686,"endTime":349.376,"body":"those. So for me now, when I'm in work mode, I put do"},{"startTime":349.398,"endTime":352.812,"body":"not disturb on. And if you have a Mac,"},{"startTime":352.956,"endTime":356.756,"body":"Apple or iPhone, all that, and you put Do Not"},{"startTime":356.778,"endTime":360.34,"body":"Disturb on your phone, it does it on your computer and all that. So"},{"startTime":360.41,"endTime":363.892,"body":"whenever I am in work mode, like"},{"startTime":363.946,"endTime":367.636,"body":"recording this podcast, I put Do Not Disturb on. It keeps"},{"startTime":367.668,"endTime":371.384,"body":"all notifications at bay. I'm not going to get notified, which helps with"},{"startTime":371.422,"endTime":374.552,"body":"distractions. I also make sure I don't have"},{"startTime":374.606,"endTime":378.312,"body":"Slack or anything else up that may"},{"startTime":378.366,"endTime":382.136,"body":"ping me. So slack is put away. I exit"},{"startTime":382.168,"endTime":385.144,"body":"out of mail, all of that. Because I'm in deep work, I'm"},{"startTime":385.192,"endTime":388.972,"body":"focused. So with that being said, that was because"},{"startTime":389.026,"endTime":392.204,"body":"I noticed that every time I got like a text or a ding or something"},{"startTime":392.242,"endTime":395.936,"body":"like that. I was like, dang. So I have it set to do not"},{"startTime":395.958,"endTime":399.456,"body":"disturb. And if you're like, but I'm a parent. What if the school calls? You"},{"startTime":399.478,"endTime":403.296,"body":"can actually have settings where if a certain number calls, so if Austin calls me,"},{"startTime":403.398,"endTime":407.236,"body":"then it actually comes through. So you can set that up on your phone. Your"},{"startTime":407.258,"endTime":410.804,"body":"computer takes a hot second to do, and then it's set and"},{"startTime":410.842,"endTime":413.988,"body":"done. So when you find yourself contact"},{"startTime":414.074,"endTime":417.456,"body":"switching and you make an effort to be like, oh, this is what I'm"},{"startTime":417.488,"endTime":421.288,"body":"doing. What calls that? And now let's create a system"},{"startTime":421.454,"endTime":424.984,"body":"for that. So I want to go through some"},{"startTime":425.022,"endTime":428.868,"body":"common scenarios of when this happens. One, the"},{"startTime":428.894,"endTime":432.584,"body":"Do Not Disturb is like ideal because then it helps"},{"startTime":432.632,"endTime":435.948,"body":"really set the tone for your work. And so"},{"startTime":436.114,"endTime":439.868,"body":"that's the number one. The number two is I've talked about this"},{"startTime":439.954,"endTime":443.308,"body":"before is setting up work times."},{"startTime":443.474,"endTime":447.184,"body":"So for me, if I'm recording a podcast, I know that's going to take"},{"startTime":447.222,"endTime":450.656,"body":"about 20 to 30 minutes to record. I'm going to try to get two of"},{"startTime":450.678,"endTime":454.24,"body":"them. So I'm going to set an hour where Do Not Disturb is not on."},{"startTime":454.31,"endTime":457.86,"body":"After that hour, I'm going to take a 1015 minutes break. I'm going to"},{"startTime":457.93,"endTime":461.328,"body":"check my phone. I'm going to scroll whatever I want to do. And then I'm"},{"startTime":461.344,"endTime":464.66,"body":"going to come back and sat down and start on the next"},{"startTime":464.73,"endTime":468.344,"body":"project. So having these set times Do"},{"startTime":468.382,"endTime":472.164,"body":"Not Disturb, then having set work times where you're in deep"},{"startTime":472.212,"endTime":476.024,"body":"work mode and deep focus and you can get things done."},{"startTime":476.142,"endTime":479.564,"body":"So I've talked about that a lot is actually working to get something done,"},{"startTime":479.682,"endTime":483.068,"body":"not working on something that's going to help with contact"},{"startTime":483.154,"endTime":486.86,"body":"switching as well because you're being intentional about the time"},{"startTime":487.01,"endTime":490.636,"body":"you have. Third, if you are using a"},{"startTime":490.658,"endTime":494.4,"body":"ton of tools, are there any that you can get rid of,"},{"startTime":494.47,"endTime":498.096,"body":"consolidate, bring together? So we're going to Marie Kondo, your"},{"startTime":498.118,"endTime":501.676,"body":"tool stack. So one thing I found is that we were switching"},{"startTime":501.708,"endTime":505.516,"body":"between a lot of software when it came to funnel building. We were"},{"startTime":505.558,"endTime":509.136,"body":"using one thing for our emails. We were using one thing for our landing"},{"startTime":509.168,"endTime":512.836,"body":"pages. We were housing our courses on one thing. And so we"},{"startTime":512.858,"endTime":516.708,"body":"had a lot of software. And so now we consolidated a"},{"startTime":516.714,"endTime":519.22,"body":"lot of that. We're getting rid of ConvertKit."},{"startTime":520.28,"endTime":524.036,"body":"We don't really use Kajabi anymore. We think Kajabi is amazing. But for"},{"startTime":524.058,"endTime":526.47,"body":"our tech stack right now, it didn't make sense."},{"startTime":526.8,"endTime":530.396,"body":"We're only building our"},{"startTime":530.418,"endTime":533.836,"body":"landing pages, our email software, hosting most of our"},{"startTime":533.858,"endTime":537.484,"body":"courses except for serve scale, soaring conversions for clients in"},{"startTime":537.522,"endTime":541.184,"body":"one place. So we consolidated so we can keep everything"},{"startTime":541.302,"endTime":545.056,"body":"in one place instead of switching to different apps. Every time"},{"startTime":545.078,"endTime":548.816,"body":"you switch to a different app, then that takes more brain power."},{"startTime":548.918,"endTime":552.56,"body":"We also moved our calendar system to a different"},{"startTime":552.63,"endTime":556.356,"body":"one. And with that, we"},{"startTime":556.378,"endTime":560.212,"body":"use Help Scout for email. So instead of each of us going into different email"},{"startTime":560.266,"endTime":563.364,"body":"accounts. We just go to help Scout so all those emails are"},{"startTime":563.402,"endTime":567.232,"body":"consolidated. So are there tools that you can consolidate"},{"startTime":567.296,"endTime":570.856,"body":"so you're not using so many different tools but staying on the"},{"startTime":570.878,"endTime":574.052,"body":"same app? That's another thing that's going to help the context"},{"startTime":574.116,"endTime":577.672,"body":"switching. And for me, I would love for us to get to a point"},{"startTime":577.726,"endTime":581.448,"body":"where ClickUp chat was better so we could get rid"},{"startTime":581.464,"endTime":585.116,"body":"of Slack. And we're not there yet, but that would be ideal because then"},{"startTime":585.138,"endTime":588.904,"body":"we're already in ClickUp. We don't need to use Slack. And so whenever"},{"startTime":588.952,"endTime":592.656,"body":"we can consolidate things, try to use as much as what we"},{"startTime":592.678,"endTime":596.464,"body":"have without having to contact switch, the more productive we can"},{"startTime":596.502,"endTime":600.076,"body":"be. Because our number one killer"},{"startTime":600.188,"endTime":603.664,"body":"of productivity is contact switching. And the"},{"startTime":603.702,"endTime":607.364,"body":"average person is using nine plus apps per day to run"},{"startTime":607.402,"endTime":610.932,"body":"their business. Okay, so what if we could take that down to"},{"startTime":610.986,"endTime":613.67,"body":"three? Like, how incredible would that be?"},{"startTime":614.2,"endTime":617.924,"body":"Now, another tip you can do is what"},{"startTime":617.962,"endTime":621.544,"body":"I call batch days. I just sent out an email about this and you all"},{"startTime":621.582,"endTime":625.384,"body":"went crazy for it. I got so many responses, but I've been"},{"startTime":625.422,"endTime":629.176,"body":"doing this for years, like at least four years now, and"},{"startTime":629.198,"endTime":632.892,"body":"I've had my business for five where each day is"},{"startTime":632.946,"endTime":636.476,"body":"a certain day. So I call them"},{"startTime":636.498,"endTime":639.656,"body":"batch days or theme days or whatever you want to call it. And this helps"},{"startTime":639.688,"endTime":643.18,"body":"with multitasking and context switching. So"},{"startTime":643.33,"endTime":646.96,"body":"on Mondays, these are days for meetings and calls."},{"startTime":647.3,"endTime":650.288,"body":"And so I'm not going to be working a lot. I'm pretty much just going"},{"startTime":650.294,"endTime":654.116,"body":"to be on Zoom all day long or recording podcasts or something like"},{"startTime":654.138,"endTime":657.984,"body":"that. I'm in it to be on camera on Mondays,"},{"startTime":658.032,"endTime":661.072,"body":"team meetings, CFC calls, podcast,"},{"startTime":661.136,"endTime":664.884,"body":"recordings. I'm going to be doing video all day long. That"},{"startTime":664.922,"endTime":668.584,"body":"helps my brain because it's really, really hard to go from video to"},{"startTime":668.622,"endTime":672.376,"body":"them writing copy then to video. And this is why I teach so many"},{"startTime":672.398,"endTime":676.232,"body":"of you that you don't hold discovery calls every single day. You"},{"startTime":676.286,"endTime":679.624,"body":"ideally want to get to where your business can only have one day a week,"},{"startTime":679.662,"endTime":683.324,"body":"where you hold discovery calls in the beginning. Maybe it's two, maybe it's three"},{"startTime":683.362,"endTime":687.148,"body":"days, but it is not every single day. It's really hard"},{"startTime":687.234,"endTime":691.084,"body":"to disrupt your day to go get on a discovery call. Contact switching"},{"startTime":691.132,"endTime":694.432,"body":"matters. So Mondays it's my face"},{"startTime":694.486,"endTime":698.016,"body":"day. Tuesday is deep work day. My calendar is"},{"startTime":698.038,"endTime":701.552,"body":"literally blocked off on Tuesdays because it's a day for me to do"},{"startTime":701.606,"endTime":705.28,"body":"deep work. So what do I need to get done? Is there a project"},{"startTime":705.35,"endTime":709.076,"body":"I'm working on? Is there a copy that needs to be written? When I was"},{"startTime":709.098,"endTime":712.804,"body":"an ad manager, it is the day that I would write all the copy for"},{"startTime":712.842,"endTime":716.484,"body":"all my ads, because that takes deep work. And see, I wouldn't work on"},{"startTime":716.522,"endTime":720.296,"body":"one ad campaign and do copy graphics, set up the ad"},{"startTime":720.318,"endTime":723.896,"body":"campaign that whole day. I would go through and see all the clients that I"},{"startTime":723.918,"endTime":727.412,"body":"had and I would write all their ad copies. So I'm staying in a flow."},{"startTime":727.476,"endTime":731.244,"body":"Even though I'm switching businesses, I'm staying in the flow because I'm not"},{"startTime":731.282,"endTime":734.924,"body":"going from creating graphics to creating copies to setting up"},{"startTime":734.962,"endTime":738.556,"body":"stuff that takes different brain power, different sides of your"},{"startTime":738.578,"endTime":742.272,"body":"brain. So I'm staying in that constant state of flow. Then"},{"startTime":742.406,"endTime":746.256,"body":"Wednesdays are my guest podcasting days when people can"},{"startTime":746.358,"endTime":750.032,"body":"book me for a podcast. So that's another day that I'm going to be on"},{"startTime":750.086,"endTime":753.712,"body":"camera and ready. Thursdays are Q and a call"},{"startTime":753.766,"endTime":756.884,"body":"days. So I'm going to be on camera. I'm going to be doing stuff for"},{"startTime":756.922,"endTime":760.452,"body":"serve scale soar that is my serve scale soar day. That's where my focus"},{"startTime":760.506,"endTime":764.08,"body":"is. How can I serve serve scale soar? And then Fridays,"},{"startTime":764.16,"endTime":768.004,"body":"once again, it's a blacked out calendar day, but it's financial and fun"},{"startTime":768.042,"endTime":771.508,"body":"Fridays. So this is where I'm going to go through all my numbers analytics. I'm"},{"startTime":771.524,"endTime":775.144,"body":"going to go through my PNLs, that kind of stuff. And then I'm going"},{"startTime":775.182,"endTime":778.872,"body":"to also tap into one of the courses I'm going through and"},{"startTime":778.926,"endTime":782.764,"body":"I'm going to do that or if there's a fun project that's outside of our"},{"startTime":782.802,"endTime":786.524,"body":"80% of what our business does, but I want to work"},{"startTime":786.562,"endTime":789.484,"body":"on that 20%, that's the day I'm going to do it."},{"startTime":789.682,"endTime":793.152,"body":"So when I'm looking at that, when you batch days,"},{"startTime":793.286,"endTime":796.944,"body":"you eliminate a lot of the context switching right"},{"startTime":796.982,"endTime":800.716,"body":"there because you're doing the same thing all day long. When I was doing Pinterest"},{"startTime":800.748,"endTime":804.496,"body":"management, I would do all my Pin graphics one day. I would do"},{"startTime":804.518,"endTime":808.324,"body":"all my Pin descriptions one day. I would do all my tailwind scheduling one"},{"startTime":808.362,"endTime":812.036,"body":"day. And so I wasn't switching contacts and I was on the"},{"startTime":812.058,"endTime":815.796,"body":"same apps. I wasn't switching between canva pinterest tailwind. I"},{"startTime":815.818,"endTime":819.416,"body":"was all on Canva, all on Google Docs, all on"},{"startTime":819.598,"endTime":823.316,"body":"tailwind. So see, when you can do that, you eliminate"},{"startTime":823.348,"endTime":826.888,"body":"a lot of the contact switching and you're able to get stuff done so much"},{"startTime":826.974,"endTime":830.812,"body":"quicker. Because if we can eliminate even half"},{"startTime":830.866,"endTime":834.524,"body":"of our contact switching, we go from an average of 40 hours per"},{"startTime":834.562,"endTime":838.22,"body":"month wasting to 20 hours. What would you do within the extra"},{"startTime":838.29,"endTime":842.096,"body":"20 hours? Doesn't mean we need to fill it with work, but we could fill"},{"startTime":842.118,"endTime":845.728,"body":"it with play. We could fill it with fun, for adventure, for our kids,"},{"startTime":845.814,"endTime":849.504,"body":"for self care. I mean, possibilities are"},{"startTime":849.542,"endTime":853.356,"body":"endless. And so think about if I can get a handle"},{"startTime":853.388,"endTime":857.124,"body":"on this context switching, how much more time would I have, and my"},{"startTime":857.162,"endTime":860.996,"body":"to do list would feel way more manageable. And so when"},{"startTime":861.018,"endTime":864.448,"body":"we go through that, we're going to put on Do Not Disturb."},{"startTime":864.624,"endTime":867.992,"body":"We're going to make sure that we're working in deep work"},{"startTime":868.046,"endTime":871.896,"body":"cycles, so setting those time cycles timers so we can"},{"startTime":871.918,"endTime":875.464,"body":"stay in there. We're going to consolidate and put"},{"startTime":875.502,"endTime":878.792,"body":"together any type of tools. We're going to create batch"},{"startTime":878.856,"endTime":882.188,"body":"days that make sense. And then"},{"startTime":882.354,"endTime":885.964,"body":"we're also going to make sure that we"},{"startTime":886.082,"endTime":889.708,"body":"ditch trash all the unessential things."},{"startTime":889.874,"endTime":893.664,"body":"So what are you doing? And a lot of this could be coming"},{"startTime":893.702,"endTime":897.024,"body":"from context switching. Let's say you get an Instagram message or something like"},{"startTime":897.062,"endTime":900.64,"body":"that, where we're doing stuff that we maybe"},{"startTime":900.71,"endTime":904.432,"body":"don't need to be doing. So an example of this is"},{"startTime":904.566,"endTime":908.064,"body":"maybe you're a podcast manager and right now you're"},{"startTime":908.112,"endTime":911.888,"body":"creating wave graphics for all your clients, but you find that none"},{"startTime":911.904,"endTime":915.156,"body":"of the clients are actually using them. Can you eliminate this from your"},{"startTime":915.178,"endTime":918.804,"body":"package? And then that's one less app you have to be on, that's one"},{"startTime":918.842,"endTime":922.6,"body":"less contact you have to switch. Can you look and say like,"},{"startTime":922.67,"endTime":926.408,"body":"okay, I'm an OBM or I'm an ad manager and"},{"startTime":926.414,"endTime":930.168,"body":"I'm creating these super detailed reports. But clients aren't reading"},{"startTime":930.184,"endTime":933.948,"body":"them, they are only reading the top level stuff. Can you scale down"},{"startTime":934.114,"endTime":937.82,"body":"and still provide excellent service? Yes. And so"},{"startTime":937.89,"endTime":941.264,"body":"when we do this, when we tailor and"},{"startTime":941.302,"endTime":944.892,"body":"streamline our offers, contact switching automatically"},{"startTime":944.956,"endTime":948.704,"body":"lowers because we're not doing so much and a lot of times"},{"startTime":948.742,"endTime":952.348,"body":"we just need to streamline what we're already doing. This is why I'm a big"},{"startTime":952.374,"endTime":955.888,"body":"fan of having things like Dubsado and HoneyBook and ClickUp"},{"startTime":955.984,"endTime":959.584,"body":"so we can streamline our processes, which eliminates"},{"startTime":959.712,"endTime":962.95,"body":"the need to contact switch. Because if you're going from"},{"startTime":963.48,"endTime":967.188,"body":"Hello, sun for contracts and stripe for payments"},{"startTime":967.284,"endTime":971.016,"body":"and then Canva for proposals like, oh, my gosh, you"},{"startTime":971.038,"endTime":974.456,"body":"just did three different contact switching. When HoneyBook or"},{"startTime":974.478,"endTime":978.244,"body":"Dubsado does it all. So this is where that consolidating tools"},{"startTime":978.292,"endTime":981.996,"body":"can really pay off. And when we streamline our offers, when we streamline our"},{"startTime":982.018,"endTime":985.672,"body":"business, contact switching also naturally"},{"startTime":985.736,"endTime":989.56,"body":"helps. And so I would love to know what are your tips"},{"startTime":989.72,"endTime":993.152,"body":"for contact switching and what have you found help"},{"startTime":993.206,"endTime":996.912,"body":"you most? Or are you guilty of doing this"},{"startTime":996.966,"endTime":1000.736,"body":"a whole lot? Another last tip that I want to leave you is you do"},{"startTime":1000.758,"endTime":1004.516,"body":"not have to answer messages as soon as they come in. You do not have"},{"startTime":1004.538,"endTime":1008.292,"body":"to respond immediately to an Instagram, post,"},{"startTime":1008.346,"endTime":1011.892,"body":"an email, a slack notification, give yourself time to"},{"startTime":1011.946,"endTime":1015.732,"body":"breathe in space, to be able to know that"},{"startTime":1015.786,"endTime":1019.588,"body":"nothing is like rocket science or brain surgery"},{"startTime":1019.684,"endTime":1023.416,"body":"that you're doing that all messages can be like. As long"},{"startTime":1023.438,"endTime":1027.176,"body":"as they're responded to in 24 hours, you're good. You don't have to"},{"startTime":1027.198,"endTime":1030.952,"body":"be 24 seconds from when they come in. So I hope"},{"startTime":1031.006,"endTime":1034.588,"body":"this was helpful for you, I hope you get some more time back and I"},{"startTime":1034.594,"endTime":1037.308,"body":"hope you use it for fun and not for work, but if you want to"},{"startTime":1037.314,"endTime":1041.004,"body":"use it for work, that's great too. And I cannot wait to hear from you"},{"startTime":1041.042,"endTime":1044.796,"body":"in my DMs. Let me know what are your tips or what is your number"},{"startTime":1044.818,"endTime":1048.556,"body":"one takeaway from this episode. And until next week, y'all go out,"},{"startTime":1048.658,"endTime":1052.372,"body":"serve your clients, scale your business and sort into the success you"},{"startTime":1052.426,"endTime":1053.22,"body":"deserve."}]}