{"version":"1.0.0","segments":[{"startTime":0.16,"endTime":3.679,"body":"Hot dang, 200 episodes of the surf scale store"},{"startTime":3.679,"endTime":7.359,"body":"podcast. And when this episode releases, the very next day"},{"startTime":7.359,"endTime":11.205,"body":"is my say 33, so it could not have come"},{"startTime":11.205,"endTime":14.805,"body":"at a better time. I can't believe we're already here at 200"},{"startTime":14.805,"endTime":18.38,"body":"episodes, and this episode is gonna be so special because I'm"},{"startTime":18.38,"endTime":21.82,"body":"going through the last 199 episodes. I"},{"startTime":21.82,"endTime":24.96,"body":"pulled the 10 top downloaded episodes,"},{"startTime":25.82,"endTime":29.485,"body":"and I pulled 4 tips from each of those. Plus a"},{"startTime":29.485,"endTime":33.085,"body":"quote, and I'm gonna break it all down in today's podcast. So"},{"startTime":33.085,"endTime":34.385,"body":"let's jump on in."},{"startTime":40.55,"endTime":44.15,"body":"Hello. Hello, my friend. Oh my goodness. If you are brand new"},{"startTime":44.15,"endTime":47.755,"body":"here, welcome to a very special episode of the surf scale store"},{"startTime":47.755,"endTime":51.595,"body":"podcast where I am celebrating 200 episodes. And if"},{"startTime":51.595,"endTime":55.21,"body":"you are a returning listener, hot dang. We are here, and"},{"startTime":55.21,"endTime":59.05,"body":"we've done it 200 episodes. And I just wanna say thank you."},{"startTime":59.05,"endTime":62.555,"body":"Thank you for tuning in every single Tuesday. for"},{"startTime":62.555,"endTime":66.235,"body":"listening to the show. No matter if this is your 5th week listening or your"},{"startTime":66.235,"endTime":69.935,"body":"200, I so freaking appreciate you."},{"startTime":70.71,"endTime":74.15,"body":"And I love this podcast. I love the community that it brings. I"},{"startTime":74.15,"endTime":77.99,"body":"love the value that you get. I love the reviews that y'all"},{"startTime":77.99,"endTime":81.345,"body":"leave. I love the DM's I get about how value they have"},{"startTime":81.345,"endTime":85.125,"body":"received, and that is what this podcast is all about is"},{"startTime":85.265,"endTime":89.02,"body":"providing the most value possible in"},{"startTime":89.02,"endTime":92.86,"body":"doing in a way that's easy to consume, and then take action. So you"},{"startTime":92.86,"endTime":96.54,"body":"see real results in your business. And so y'all were doing the"},{"startTime":96.54,"endTime":100.325,"body":"dang thing It's 200 episodes. So what I did is I pulled"},{"startTime":100.325,"endTime":104.005,"body":"our 10 most downloaded shows of all"},{"startTime":104.005,"endTime":107.67,"body":"time. I've re listened So each episode,"},{"startTime":107.73,"endTime":111.25,"body":"I'll tell you the title, I'll tell you the episode number, give you my 4"},{"startTime":111.25,"endTime":115.01,"body":"takeaways, and the quote that I have pulled from it that I"},{"startTime":115.01,"endTime":118.445,"body":"love, And then in the show notes, once you go to those, we'll link up"},{"startTime":118.445,"endTime":122.285,"body":"every single episode for you so you can quickly check those out."},{"startTime":122.285,"endTime":125.98,"body":"If you wanna listen to the full episode, which I highly recommend. Some of"},{"startTime":125.98,"endTime":129.82,"body":"these are gold y'all. Gold. Okay. So let's"},{"startTime":129.82,"endTime":133.575,"body":"start with our 10th most downloaded episode, which"},{"startTime":133.575,"endTime":137.175,"body":"is 10 lessons I learned in 2021. This was a solo"},{"startTime":137.175,"endTime":140.67,"body":"episode that I did after I wrapped up the 2021"},{"startTime":140.89,"endTime":144.65,"body":"year, and I shared my 10 lessons. So it was really fun listening"},{"startTime":144.65,"endTime":148.335,"body":"to these again because I was like, oh, yeah. That's a"},{"startTime":148.335,"endTime":152.095,"body":"takeaway a lesson that I need to remember and go through. So"},{"startTime":152.095,"endTime":155.695,"body":"even if something says, like, my biggest takeaway from 2021, my biggest"},{"startTime":155.695,"endTime":159.4,"body":"takeaway from 2020 I highly recommend you go listen to them. I"},{"startTime":159.4,"endTime":163.0,"body":"found that these are really, really, like, amazing because"},{"startTime":163.0,"endTime":166.775,"body":"there's so many gold nuggets and they're still relevant today. And"},{"startTime":166.775,"endTime":170.135,"body":"I took so many notes of things that I need to remember, even though I"},{"startTime":170.135,"endTime":173.82,"body":"was the one that said it. So just because an episode has an old"},{"startTime":173.82,"endTime":177.2,"body":"title does not mean it's not valuable. So episode"},{"startTime":178.22,"endTime":181.965,"body":"126, 10 lessons learned in 2021. My first hang"},{"startTime":181.965,"endTime":185.665,"body":"away was some years are about consistency, not growth."},{"startTime":185.965,"endTime":189.725,"body":"And I was like, dang, this is, like, such a good reminder, because right"},{"startTime":189.725,"endTime":193.17,"body":"now, we are in the consistent phase of gearing"},{"startTime":193.23,"endTime":197.07,"body":"up, which is can also become the auto maintenance phase, gearing"},{"startTime":197.07,"endTime":200.655,"body":"up for a growth phase. But with taking"},{"startTime":200.655,"endTime":204.015,"body":"maternity leave, being pregnant, now having a newborn"},{"startTime":204.015,"endTime":207.54,"body":"adjusting schedule, I've definitely been in that consistency and"},{"startTime":207.7,"endTime":211.38,"body":"maintenance phase, and we're gearing up for growth. So this was such a"},{"startTime":211.38,"endTime":215.08,"body":"beautiful reminder that some years are about consistency, not growth."},{"startTime":215.625,"endTime":219.385,"body":"a second takeaway I got. More is not always better. And"},{"startTime":219.385,"endTime":223.09,"body":"this is so true. And I can look at"},{"startTime":223.09,"endTime":226.93,"body":"this in my life, in my business, and more is not always better. And so"},{"startTime":226.93,"endTime":230.77,"body":"one thing that we're doing in business right now is our that we"},{"startTime":230.77,"endTime":234.435,"body":"did this year is we had a program called Beta De Biggie. And I"},{"startTime":234.435,"endTime":238.195,"body":"knew that with the baby coming, I just couldn't, like, commit to it fully. Like,"},{"startTime":238.195,"endTime":241.8,"body":"I wanted to and be present for it because it was more of a group"},{"startTime":241.8,"endTime":245.56,"body":"coaching program. So we actually stopped enrollment, and we"},{"startTime":245.56,"endTime":249.365,"body":"closed that program, maybe not forever, but at least for right now,"},{"startTime":249.845,"endTime":253.605,"body":"and we're running Servescale store and conversions for clients. And"},{"startTime":253.605,"endTime":257.39,"body":"I love it so much better. I love my business. And"},{"startTime":257.61,"endTime":261.45,"body":"we have the shop, of course, but it does its own thing, but more"},{"startTime":261.45,"endTime":265.07,"body":"is not always better. And that can mean a lot of things. Maybe more team,"},{"startTime":265.21,"endTime":268.805,"body":"more software. more hours, more"},{"startTime":269.425,"endTime":273.185,"body":"programs, more offers, more is not always better. And"},{"startTime":273.185,"endTime":276.68,"body":"I'm down leaning into that a lot in my life lately"},{"startTime":276.68,"endTime":280.22,"body":"too. More things on my calendar is not always better."},{"startTime":280.84,"endTime":284.595,"body":"More things in my house is not always better. More"},{"startTime":284.595,"endTime":287.415,"body":"offers in my business is not always better."},{"startTime":287.955,"endTime":291.52,"body":"Smaller teams, One thing I found to still be"},{"startTime":291.52,"endTime":295.06,"body":"true is more is not always better. Then,"},{"startTime":295.44,"endTime":299.105,"body":"not the third thing I took away is not all programs are about"},{"startTime":299.585,"endTime":303.285,"body":"ROI. So I talk about this in the episode in terms of sometimes"},{"startTime":303.345,"endTime":306.405,"body":"we join programs for other reasons than ROI."},{"startTime":307.04,"endTime":310.88,"body":"And I still believe this to be true, but on the flip side of"},{"startTime":310.88,"endTime":314.48,"body":"this, how can we get an ROI from every"},{"startTime":314.48,"endTime":318.115,"body":"program that we're in? And sometimes it's not just"},{"startTime":318.115,"endTime":321.955,"body":"about return on investment in terms of money, but how can"},{"startTime":321.955,"endTime":325.79,"body":"we get more time back? How can we build more relationships? How can we"},{"startTime":326.67,"endTime":330.43,"body":"what is the return that we're looking for before joining a program? And I"},{"startTime":330.43,"endTime":333.925,"body":"think that's really important that we make a distinction"},{"startTime":334.065,"endTime":337.825,"body":"and a goal before purchasing any program is,"},{"startTime":337.825,"endTime":341.54,"body":"what is the ROI I'm looking to see? Is it that I"},{"startTime":341.54,"endTime":345.14,"body":"wanna get more time back. I wanna see the financial impact. How"},{"startTime":345.14,"endTime":348.82,"body":"many clients is it gonna take me to get that back? And so in conversions"},{"startTime":348.82,"endTime":352.585,"body":"for clients, I always say, the $2000 course. If you"},{"startTime":352.585,"endTime":356.425,"body":"land one client at a $1000 and have them"},{"startTime":356.425,"endTime":360.199,"body":"for 2 months, the programs pay itself. And so think about"},{"startTime":360.199,"endTime":363.419,"body":"that when you're going into programs. When I joined my $30,000"},{"startTime":363.96,"endTime":367.805,"body":"Mastermind per month, sorry, per year, I"},{"startTime":367.805,"endTime":371.025,"body":"always think, what is one strategy that I can implement"},{"startTime":371.645,"endTime":375.089,"body":"that is going to make me $30,000 back but"},{"startTime":375.089,"endTime":378.929,"body":"also that one's really about personal growth. Even if I"},{"startTime":378.929,"endTime":382.149,"body":"don't find one strategy that makes me 30,000, which"},{"startTime":382.934,"endTime":386.534,"body":"if I don't, then I'm not listening and I'm not taking action, but"},{"startTime":386.534,"endTime":389.754,"body":"let's say that I don't"},{"startTime":390.409,"endTime":393.93,"body":"But I learned something new about myself that makes me a better mom, a"},{"startTime":393.93,"endTime":397.689,"body":"better parent, a better wife, a better leader"},{"startTime":397.689,"endTime":401.454,"body":"for you. That's worth it to me too. So with that mastermind,"},{"startTime":401.674,"endTime":405.514,"body":"for me, it's not just about the return on investment from a"},{"startTime":405.514,"endTime":409.299,"body":"money standpoint. It's also about how can I"},{"startTime":409.299,"endTime":413.139,"body":"become a better me, which then in return trickles"},{"startTime":413.139,"endTime":416.984,"body":"down to my family, to y'all, to my husband, And"},{"startTime":416.984,"endTime":420.824,"body":"then also with that one, it's also about fulfillment that I"},{"startTime":420.824,"endTime":424.584,"body":"get by going to the live events and how when I'm"},{"startTime":424.584,"endTime":428.329,"body":"fulfilled internally, then I can serve everyone better. And so I"},{"startTime":428.329,"endTime":432.009,"body":"want you to know that every program you have should you"},{"startTime":432.009,"endTime":435.069,"body":"should put an ROI on it, but it doesn't have to be financial."},{"startTime":435.744,"endTime":439.264,"body":"Okay. So the 4th lesson I learned from that one is happiness level is always"},{"startTime":439.264,"endTime":443.104,"body":"more important than revenue. Yes. This is one of the reasons that we also"},{"startTime":443.104,"endTime":446.909,"body":"closed down beta biggie is because I was just like, so busy between"},{"startTime":446.909,"endTime":450.369,"body":"sales calls and group coaching"},{"startTime":450.589,"endTime":454.394,"body":"and critiques, and the deliverables were a lot. And I got"},{"startTime":454.394,"endTime":457.674,"body":"to the point where I was a little burnt out, and it was our biggest"},{"startTime":457.674,"endTime":461.354,"body":"financial driver last year, but it didn't make me"},{"startTime":461.354,"endTime":464.329,"body":"happy. Does that mean we burn down the business?"},{"startTime":464.789,"endTime":468.229,"body":"No. We plan for that, and we make really smart business"},{"startTime":468.229,"endTime":471.769,"body":"decisions. We have savings, things that hate that to weather that."},{"startTime":472.024,"endTime":475.464,"body":"it's not just happiness level is always more important than"},{"startTime":475.464,"endTime":479.224,"body":"revenue 100%, but also you have to make smart business decisions that"},{"startTime":479.224,"endTime":483.069,"body":"go along with that. Okay. So then my quote that"},{"startTime":483.069,"endTime":486.909,"body":"I pulled from that one is you're not happy doing what you're doing, even"},{"startTime":486.909,"endTime":490.664,"body":"if it's bringing in money, why are you doing it? Oh, and I"},{"startTime":490.664,"endTime":494.344,"body":"really like that. I think that's something we can always think about. So that was"},{"startTime":494.344,"endTime":497.804,"body":"our 10th most downloaded episode. 10 lessons learned in 2021."},{"startTime":498.504,"endTime":502.209,"body":"Episode 120 6. Okay. So let's jump into the next one."},{"startTime":502.209,"endTime":505.269,"body":"Our 9th most downloaded episode is episode"},{"startTime":505.729,"endTime":509.314,"body":"133 finding time to do it all. And my 4"},{"startTime":509.314,"endTime":512.994,"body":"big takeaways from this one is overwhelm is a choice. You"},{"startTime":512.994,"endTime":516.779,"body":"can choose to stay overwhelmed or wipe your plate clean and refill it"},{"startTime":516.939,"endTime":520.779,"body":"with what really matters. And, oh man, do I still believe this? And this"},{"startTime":520.779,"endTime":523.999,"body":"is something I keep coming back to, especially right now,"},{"startTime":524.464,"endTime":528.304,"body":"when, with the newborn and he's nursing, and I'm"},{"startTime":528.304,"endTime":531.684,"body":"adjusting to being a mom too, a wife"},{"startTime":532.059,"endTime":535.819,"body":"business owner plus him to be nursing all the"},{"startTime":535.819,"endTime":539.659,"body":"time. And so with that being said, overwhelm's a choice."},{"startTime":539.659,"endTime":543.324,"body":"I find myself an overwhelm a lot. And what I keep reminding"},{"startTime":543.324,"endTime":547.164,"body":"myself is it's a choice. I'm gonna clean my plate and refill it."},{"startTime":547.164,"endTime":550.844,"body":"Sometimes that means that I don't get to tackle all the business"},{"startTime":550.844,"endTime":554.529,"body":"projects I wanna to right now, or I have to say no to personal"},{"startTime":554.529,"endTime":558.069,"body":"things, or and not have to, I choose to"},{"startTime":558.129,"endTime":561.684,"body":"because I don't wanna stay in the state of overwhelm, and I know that I'm"},{"startTime":561.684,"endTime":565.524,"body":"100% in control of overwhelm, and I can decide to"},{"startTime":565.524,"endTime":569.209,"body":"clear the plate and start again. Okay. Number 2 is sit down"},{"startTime":569.209,"endTime":572.969,"body":"with intention to get things done, not just to work on them. This"},{"startTime":572.969,"endTime":576.509,"body":"is still so true. This is something that I have found, especially"},{"startTime":576.649,"endTime":580.154,"body":"lately, that I need to do is sit down with"},{"startTime":580.154,"endTime":583.274,"body":"intention to get it done not to work on it. Before you get up, it"},{"startTime":583.274,"endTime":587.069,"body":"has to be finished, which means you're way more intentional with time, which is where"},{"startTime":587.069,"endTime":590.689,"body":"those get it done, days, or the 50 minute cycles"},{"startTime":590.749,"endTime":594.374,"body":"really, really come in handy. 3, Find"},{"startTime":594.374,"endTime":598.054,"body":"the planning method that works best for you and stick to it. I talk"},{"startTime":598.054,"endTime":601.814,"body":"about this a lot. There's so many things I like to batch my days, theme"},{"startTime":601.814,"endTime":605.459,"body":"my days, Some people like to do the time blocking. Time"},{"startTime":605.459,"endTime":608.899,"body":"blocking would be the death of me. So stop trying to fit"},{"startTime":608.899,"endTime":611.959,"body":"yourself into someone else's square when you're a circle."},{"startTime":612.544,"endTime":616.384,"body":"and find out what works for you, but then you have to stick"},{"startTime":616.384,"endTime":620.144,"body":"with it. Once you find something that works, don't keep trying to change it"},{"startTime":620.144,"endTime":623.969,"body":"and try new things. Stick with it. 4, give yourself"},{"startTime":623.969,"endTime":627.749,"body":"grace and don't stress about not conquering the world in 24 hours."},{"startTime":628.049,"endTime":631.734,"body":"Wow. Did I need to re listen to these pod guest myself"},{"startTime":631.794,"endTime":635.634,"body":"and he listened to my own advice. I think we all need to just give"},{"startTime":635.634,"endTime":638.854,"body":"ourself some grace and remember that"},{"startTime":639.314,"endTime":642.899,"body":"business takes time parenting takes time. Life takes"},{"startTime":642.899,"endTime":646.359,"body":"time. We don't have to do everything in 24 hours,"},{"startTime":646.819,"endTime":650.654,"body":"and that was a really great reminder. Just to give myself some grace, and I"},{"startTime":650.654,"endTime":654.414,"body":"hope it's a reminder to you to give yourself some grace. Okay. So my"},{"startTime":654.414,"endTime":658.169,"body":"big quote from that one that I liked was small wins, equal big victories."},{"startTime":658.549,"endTime":662.389,"body":"And I so believe that. Okay. So that was our 9th most downloaded"},{"startTime":662.389,"endTime":665.909,"body":"episode, episode 133, finding time to do it"},{"startTime":665.909,"endTime":669.364,"body":"all. Let's jump into the 8th most downloaded podcast"},{"startTime":669.364,"endTime":673.064,"body":"episode, which is should you start a podcast with Stephanie"},{"startTime":673.204,"endTime":677.029,"body":"Judy's? Stephanie was our podcast manager for the"},{"startTime":677.029,"endTime":680.549,"body":"whole time, which is so insane, and that is episode"},{"startTime":680.549,"endTime":684.274,"body":"124. And the 4 big takeaways from that is podcasting"},{"startTime":684.494,"endTime":687.934,"body":"should fit into an organization's marketing plan, and each"},{"startTime":687.934,"endTime":691.729,"body":"episode should have a specific call to action. So I love this"},{"startTime":691.729,"endTime":695.569,"body":"because Stephanie doesn't talk about just like course creators, but as a service"},{"startTime":695.569,"endTime":699.169,"body":"provider, if you're gonna start a podcast, what is the marketing plan behind it? What"},{"startTime":699.169,"endTime":702.744,"body":"is your goal? And do you have a call to action for every single"},{"startTime":702.744,"endTime":706.584,"body":"podcast? It's not just to start a podcast to start a podcast. How does"},{"startTime":706.584,"endTime":710.069,"body":"this fit into your marketing plan? 2, batching"},{"startTime":710.069,"endTime":713.509,"body":"episodes ahead of time can help prevent podcast fatigue, ensure"},{"startTime":713.509,"endTime":716.649,"body":"consistent content. Yes. We love batching."},{"startTime":717.144,"endTime":720.504,"body":"That has been a struggle since the baby, but we're still working on"},{"startTime":720.504,"endTime":724.184,"body":"it. In batching episodes, we used to be really good at this. I'm gonna"},{"startTime":724.184,"endTime":727.719,"body":"get back be even really good at it, but batching episodes ahead of time can"},{"startTime":727.719,"endTime":731.559,"body":"help prevent podcast fatigue and ensure consistent content, which means"},{"startTime":731.559,"endTime":735.354,"body":"that you'll be doing it longer. Most people don't get to 200 episodes of"},{"startTime":735.354,"endTime":738.954,"body":"their podcasts, and a big reason we've been able to do that is because I"},{"startTime":738.954,"endTime":742.429,"body":"batch episodes. 3, The networking"},{"startTime":742.489,"endTime":746.009,"body":"opportunities provided by podcasting can be valuable for forming"},{"startTime":746.009,"endTime":749.684,"body":"affiliate relationships and other joint ventures. If you"},{"startTime":749.684,"endTime":752.584,"body":"wanna build new relationships, you wanna lay a new client,"},{"startTime":753.604,"endTime":757.204,"body":"you want to just get to know people. Podcasting's a"},{"startTime":757.204,"endTime":760.639,"body":"great way. I've met many incredible people through my podcast"},{"startTime":761.259,"endTime":765.019,"body":"by the main guests. Now, usually, I only pick people I know, but"},{"startTime":765.019,"endTime":768.704,"body":"when I was just getting started, met a lot of people by having them on"},{"startTime":768.844,"endTime":772.684,"body":"my podcast that I wouldn't have connected with otherwise. Also, it's"},{"startTime":772.684,"endTime":776.384,"body":"a great time to get deeper level relationship with people."},{"startTime":776.429,"endTime":780.269,"body":"because there's something intimate about spending 30 to 50 minutes"},{"startTime":780.269,"endTime":783.969,"body":"with someone on a conversation going back and forth."},{"startTime":784.044,"endTime":787.504,"body":"and it's a great way to take one relationship a little bit deeper."},{"startTime":788.204,"endTime":791.584,"body":"Okay. 4th lesson. It is better served part,"},{"startTime":791.644,"endTime":795.349,"body":"podcasts, improve over time than wait for perfection. So many people"},{"startTime":795.349,"endTime":799.109,"body":"are waiting to get it done perfect, and they think that they have to"},{"startTime":799.109,"endTime":801.909,"body":"have all the bells and whistles. They think that they have to have the perfect"},{"startTime":801.909,"endTime":805.574,"body":"message but it's actually better to start before you have"},{"startTime":805.574,"endTime":809.174,"body":"all that because no one's listening then. You don't have as big of"},{"startTime":809.174,"endTime":812.899,"body":"audience. And so then you can get really good and"},{"startTime":812.899,"endTime":816.659,"body":"get confident doing your podcast and then your podcast grows, and"},{"startTime":816.659,"endTime":820.144,"body":"then you're already good when a bunch of people are listening instead of starting when"},{"startTime":820.144,"endTime":823.824,"body":"a bunch of people are listening and have to get good from there. My"},{"startTime":823.824,"endTime":827.524,"body":"quote that I pulled from there is who cares if you have 5,000,000 downloads"},{"startTime":827.584,"endTime":831.359,"body":"if those people don't become paying customers. And"},{"startTime":831.359,"endTime":834.739,"body":"this is all about vanity metrics. Like, we're not looking for 5,000,000"},{"startTime":834.799,"endTime":838.514,"body":"downloads. We're just looking through a handful of people that you've built"},{"startTime":838.514,"endTime":841.954,"body":"a really great connection with and that are listening to your podcasts each and every"},{"startTime":841.954,"endTime":845.314,"body":"single week. So that was our 8th most downloaded podcast"},{"startTime":845.314,"endTime":848.959,"body":"episode. episode 124 should I start a podcast with"},{"startTime":848.959,"endTime":852.559,"body":"Stephanie Judy's. Okay. The 7th most"},{"startTime":852.559,"endTime":856.054,"body":"downloaded podcast episode is 10 lessons I learned scaling"},{"startTime":856.054,"endTime":858.554,"body":"to 1,000,000 best of 2021."},{"startTime":860.534,"endTime":863.789,"body":"This one was when I scaled to a $1,000,000 in 20.20,"},{"startTime":864.249,"endTime":867.849,"body":"my first $1,000,000 year, and I pulled these. I actually have"},{"startTime":867.849,"endTime":871.594,"body":"5 lessons. I needed to go back and listen to these y'all. So"},{"startTime":871.594,"endTime":875.434,"body":"if I do, you may need to too. So don't sit on these"},{"startTime":875.434,"endTime":879.199,"body":"episodes. Go back and listen to the full ones. Okay. So the first lesson I"},{"startTime":879.199,"endTime":883.039,"body":"learned, you don't need fancy bells and whistles to win. Focus on what"},{"startTime":883.039,"endTime":886.554,"body":"really matters. This still holds true today. Keep your business simple, sweetie."},{"startTime":886.634,"endTime":890.154,"body":"and focus on what really matters. 2, know your"},{"startTime":890.154,"endTime":893.834,"body":"numbers. Track your revenue, expenses, profitability, and other important"},{"startTime":893.834,"endTime":897.579,"body":"metrics. Even if you're someone who tells yourself that you're not good at numbers,"},{"startTime":897.579,"endTime":901.259,"body":"it's a business. Get good at numbers. At least know the numbers. You can"},{"startTime":901.259,"endTime":905.014,"body":"always hire a bookkeeper or anyone like that to actually know"},{"startTime":905.014,"endTime":908.374,"body":"the numbers, but you need to look at the numbers and know how to make"},{"startTime":908.374,"endTime":912.214,"body":"decisions based on those. 3, don't be afraid to shout"},{"startTime":912.214,"endTime":915.819,"body":"your goals from the roof share with them with others and make them visible."},{"startTime":915.959,"endTime":919.639,"body":"I feel like this is something that I did so well in 2020 and"},{"startTime":919.639,"endTime":923.194,"body":"what the heck happened. I stopped sharing my goals. So this is definitely"},{"startTime":923.194,"endTime":926.714,"body":"something I wanna get better and the more we share our goals, the more"},{"startTime":926.714,"endTime":930.394,"body":"likely they are to come true. 4, don't"},{"startTime":930.394,"endTime":934.119,"body":"get hung up in the house. Sometimes we just need to take action and"},{"startTime":934.119,"endTime":937.959,"body":"trust opportunities will present themselves. I still believe that, and I think"},{"startTime":937.959,"endTime":941.724,"body":"a lot of times we get too logical and we just need to, like, make"},{"startTime":941.724,"endTime":945.244,"body":"it happen. I was talking to a good friend, and I was like, this is"},{"startTime":945.244,"endTime":948.604,"body":"what I wanna do, and I'm so stuck, and I don't know if it's gonna"},{"startTime":948.604,"endTime":952.379,"body":"work. she was like, Brandy. You know what to do. Just do it. And"},{"startTime":952.379,"endTime":955.499,"body":"that's how I feel like this. Don't get hung up in the how. I was"},{"startTime":955.499,"endTime":959.224,"body":"getting hung up in the how. Sometimes we just need to take action and trust"},{"startTime":959.224,"endTime":963.064,"body":"the opportunities we'll present themselves. This is beautiful. Do more."},{"startTime":963.064,"endTime":966.689,"body":"And then 5, Do more of what lights you up. Focus on what brings you"},{"startTime":966.689,"endTime":970.369,"body":"joy excitement rather than what you feel obligated to do. Once"},{"startTime":970.369,"endTime":974.154,"body":"again, that whole going back to what lights you up would get you cited."},{"startTime":974.534,"endTime":978.134,"body":"And so the quote I pulled from that is find a path that looks"},{"startTime":978.134,"endTime":981.914,"body":"possible to you, but don't get hung up in that at how."},{"startTime":982.229,"endTime":985.929,"body":"as you take action, new doors and opportunities will open up."},{"startTime":985.989,"endTime":988.629,"body":"I love that quote. I'm gonna put it up, and I'm the one that said"},{"startTime":988.629,"endTime":991.984,"body":"it. Find a path that looks possible to you,"},{"startTime":992.364,"endTime":996.124,"body":"but don't get hung up in the how. As you take action, new doors"},{"startTime":996.124,"endTime":999.589,"body":"and opportunities will open up. and it's so freaking true"},{"startTime":999.589,"endTime":1002.809,"body":"y'all. Okay. So that was our 7th most downloaded episode."},{"startTime":1003.429,"endTime":1007.049,"body":"10 lessons learned scaling to 1,000,000. Episode 122."},{"startTime":1008.294,"endTime":1012.134,"body":"Okay. So we are now on our 6th most downloaded"},{"startTime":1012.134,"endTime":1015.514,"body":"episode, and this one is episode"},{"startTime":1015.974,"endTime":1019.549,"body":"125. How to create a conversion story to increase"},{"startTime":1019.549,"endTime":1023.229,"body":"sales with Colin Boyd. Colin's a good friend of mine. And the"},{"startTime":1023.229,"endTime":1026.894,"body":"four things that I took away from this one is you cannot serve your"},{"startTime":1026.894,"endTime":1030.674,"body":"audience until you're comfortable selling to them. Oh, that's powerful."},{"startTime":1030.814,"endTime":1034.514,"body":"You cannot serve your audience until you're comfortable"},{"startTime":1034.574,"endTime":1037.539,"body":"selling them. How many of us are,"},{"startTime":1037.999,"endTime":1041.699,"body":"like, pooing our pants on a discovery"},{"startTime":1041.759,"endTime":1045.404,"body":"call, and we are not comfortable and then we can't serve our"},{"startTime":1045.404,"endTime":1049.104,"body":"audience. We gotta get comfortable selling, and y'all, everyone"},{"startTime":1049.244,"endTime":1052.979,"body":"sells. Every time you turn on TV selling you something. Every time you get on"},{"startTime":1052.979,"endTime":1056.579,"body":"Instagram, someone's selling you something, every time you go to the grocery store,"},{"startTime":1056.579,"endTime":1060.324,"body":"someone is selling you something, even if you don't realize it, so why aren't you"},{"startTime":1060.324,"endTime":1063.844,"body":"selling your services? So I love that. You cannot serve your"},{"startTime":1063.844,"endTime":1067.409,"body":"audience until you're comfortable selling to them. 2,"},{"startTime":1067.469,"endTime":1071.169,"body":"look for moments of difficulty, challenge, trauma, or adventure"},{"startTime":1071.629,"endTime":1075.309,"body":"to build your conversion conversion story around. So in"},{"startTime":1075.309,"endTime":1078.734,"body":"this podcast, Collins talking about when we tell our story, a"},{"startTime":1078.734,"endTime":1082.034,"body":"conversion story that helps us convert. Now, maybe this is"},{"startTime":1082.254,"endTime":1085.989,"body":"for a course, maybe it's for a webinar, maybe speaking on stage,"},{"startTime":1085.989,"endTime":1089.749,"body":"maybe it's talking on a podcast, but your story. And he's saying"},{"startTime":1089.749,"endTime":1093.109,"body":"looking for those difficulty moments, those challenge, the trauma or"},{"startTime":1093.109,"endTime":1096.864,"body":"adventure, it does all have to be negative. It can also be adventure"},{"startTime":1097.244,"endTime":1101.004,"body":"and create your conversion story around that. So one"},{"startTime":1101.004,"endTime":1104.729,"body":"thing I love is just putting in my phone called Story Bank. And whenever I'm"},{"startTime":1104.729,"endTime":1108.429,"body":"experiencing some kind of life, I'm like, oh, this would make a really good story,"},{"startTime":1108.889,"endTime":1112.654,"body":"or this is a really honey moment, I put it in my phone, and"},{"startTime":1112.654,"endTime":1116.334,"body":"I'll come back to that. So you could do the same. Okay. Number 3"},{"startTime":1116.334,"endTime":1119.719,"body":"is to shift your audience's thinking, address key ideas"},{"startTime":1119.719,"endTime":1123.399,"body":"that they have to believe in order to see progress in their life."},{"startTime":1123.399,"endTime":1126.299,"body":"So I created we have in the shop"},{"startTime":1127.159,"endTime":1130.984,"body":"writing your work with me page, and it's all about having a page that"},{"startTime":1130.984,"endTime":1134.764,"body":"really converts and it being about your audience, not about yourself."},{"startTime":1134.824,"endTime":1138.499,"body":"And this is exactly what Colin saying, to shift your audience thinking,"},{"startTime":1138.499,"endTime":1142.179,"body":"address key ideas that they have to believe in order to see progress in their"},{"startTime":1142.179,"endTime":1145.159,"body":"life. So what would your audience need"},{"startTime":1145.724,"endTime":1149.404,"body":"to see or believe in order to know"},{"startTime":1149.404,"endTime":1153.084,"body":"that hiring use the right decision. What progress? So"},{"startTime":1153.084,"endTime":1156.449,"body":"if they if you're an OBM and needed 10 hours of their life"},{"startTime":1156.449,"endTime":1160.209,"body":"back. Are you painting the picture of what that 10 hours would"},{"startTime":1160.209,"endTime":1163.864,"body":"look like to them? Is it spending more time with their kids? is it being"},{"startTime":1163.864,"endTime":1167.624,"body":"able to take weekends off, whatever that is. They have to be able to see"},{"startTime":1167.624,"endTime":1171.384,"body":"progress in their life in order to trust you. Okay."},{"startTime":1171.384,"endTime":1174.979,"body":"The 4th takeaway, The most important thing about any presentation"},{"startTime":1175.199,"endTime":1178.959,"body":"that converts is that it's built around your audience, improving their level of"},{"startTime":1178.959,"endTime":1182.724,"body":"commitment and their decision making skills. Presentations can"},{"startTime":1182.724,"endTime":1186.484,"body":"also be a discovery call. So don't sit on this just because your service provider"},{"startTime":1186.484,"endTime":1190.219,"body":"and you're like, this doesn't apply to me. You can still take things away. The"},{"startTime":1190.219,"endTime":1193.739,"body":"most important thing about any presentation that converts is build around your"},{"startTime":1193.739,"endTime":1197.279,"body":"audience, improving their commitment and decision"},{"startTime":1197.419,"endTime":1200.804,"body":"making skills. our work with page template can do"},{"startTime":1200.804,"endTime":1204.484,"body":"this. And so if it's your work with me page, if it's"},{"startTime":1204.484,"endTime":1207.924,"body":"your discovery call, if it's your webinar, if it's speaking at"},{"startTime":1207.924,"endTime":1211.749,"body":"a event, whatever it is, it needs to be around your"},{"startTime":1211.749,"endTime":1214.969,"body":"audience and help them be committed"},{"startTime":1215.749,"endTime":1219.524,"body":"and make decisions. Okay. So my favorite"},{"startTime":1219.524,"endTime":1223.364,"body":"quote from this was, of course, the first lesson. You cannot serve your audience until"},{"startTime":1223.364,"endTime":1227.199,"body":"you're comfortable selling to them. I think that's really, really powerful. that was"},{"startTime":1227.199,"endTime":1230.799,"body":"our 6th most downloaded episode, episode 125, how to craft a"},{"startTime":1230.799,"endTime":1234.319,"body":"conversion story to increase sales with Colin Boyd. Okay."},{"startTime":1234.319,"endTime":1237.914,"body":"Our 5th most downloaded episode we're moving our way through"},{"startTime":1237.914,"endTime":1241.594,"body":"here is episode 136 from 2 k to"},{"startTime":1241.594,"endTime":1245.194,"body":"16 k months in less than a year with Samantha Fine. This"},{"startTime":1245.194,"endTime":1248.999,"body":"was a episode that I did spotlighting one of our students, Samantha"},{"startTime":1248.999,"endTime":1252.539,"body":"was in conversions for clients, serve SkillSort, and beta to Biggie."},{"startTime":1252.759,"endTime":1256.274,"body":"And so in here, the 5 big takeaways that I got from this"},{"startTime":1256.274,"endTime":1260.054,"body":"episode is set boundaries to ensure that you have dedicated"},{"startTime":1260.114,"endTime":1263.814,"body":"time working on your business, as well as for your clients and other obligations."},{"startTime":1264.274,"endTime":1267.239,"body":"So Samantha is a mom that left corporate,"},{"startTime":1267.939,"endTime":1271.779,"body":"and so she talked about how setting boundaries around time was"},{"startTime":1271.779,"endTime":1275.624,"body":"super important, so she had dedicated time for her business, and then"},{"startTime":1275.624,"endTime":1279.384,"body":"also her client and also other obligations because she had"},{"startTime":1279.384,"endTime":1283.039,"body":"a course, a one on one services and her"},{"startTime":1283.039,"endTime":1286.719,"body":"family, of course. So she had dedicated time set aside, and"},{"startTime":1286.719,"endTime":1290.504,"body":"she created boundaries around each of those. 2, build a"},{"startTime":1290.504,"endTime":1294.024,"body":"supportive community around you to help you struggle through the"},{"startTime":1294.024,"endTime":1297.869,"body":"mindset shifts that come with entrepreneurship. And we really talked about and"},{"startTime":1297.869,"endTime":1301.629,"body":"how she had some challenges, and she was able to plug into the community to"},{"startTime":1301.629,"endTime":1305.054,"body":"get support. And she was in all three of those communities to do"},{"startTime":1305.854,"endTime":1309.694,"body":"3. Take time to focus on fundamental I'm"},{"startTime":1309.694,"endTime":1312.994,"body":"sorry. Take time to focus on foundational"},{"startTime":1313.214,"endTime":1316.889,"body":"pieces of your business such as systems, market research, to"},{"startTime":1316.889,"endTime":1320.649,"body":"set yourself up for long term success. I love this. It's because it's like the"},{"startTime":1320.649,"endTime":1324.329,"body":"slow down to speed up method. And so sometimes we just"},{"startTime":1324.329,"endTime":1328.124,"body":"have take a breather, go back to the foundational pieces, and build"},{"startTime":1328.124,"endTime":1331.964,"body":"from there. And that's usually the thing that we don't like to do because it"},{"startTime":1331.964,"endTime":1335.749,"body":"feels basic, but that's where the magic is in the"},{"startTime":1335.809,"endTime":1339.489,"body":"foundational pieces because that's what's gonna build your long term business"},{"startTime":1339.489,"endTime":1343.244,"body":"success. 4 is use theme days to help you focus"},{"startTime":1343.244,"endTime":1346.763,"body":"on specific tasks, such as discovery calls, content"},{"startTime":1346.763,"endTime":1350.523,"body":"creation, to get more done. We've already talked about this in the episode"},{"startTime":1350.523,"endTime":1353.218,"body":"about getting things done, but she just reiterated"},{"startTime":1354.638,"endTime":1358.238,"body":"it here. 5, take time to step back and get business"},{"startTime":1358.238,"endTime":1361.919,"body":"structure in place, especially if you went all in on everything at"},{"startTime":1361.919,"endTime":1365.673,"body":"1 when you started. So this is also going back"},{"startTime":1365.673,"endTime":1369.453,"body":"to take a step back. Go get your systems in place."},{"startTime":1370.168,"endTime":1373.928,"body":"especially because a lot of times we all go running full force, and that's fine."},{"startTime":1373.928,"endTime":1377.608,"body":"But then once again, you have to slow down to speed up. So"},{"startTime":1377.608,"endTime":1381.233,"body":"those were my 5 takeaways, and my favorite quote from this one"},{"startTime":1381.233,"endTime":1385.013,"body":"was I love my clients and I just love the people I'm working with"},{"startTime":1385.153,"endTime":1388.773,"body":"and how I feel, like, because they're moms and they get it."},{"startTime":1389.068,"endTime":1392.288,"body":"And so I love that what I love about this is Samantha"},{"startTime":1393.068,"endTime":1396.908,"body":"loves the people she's working with, and I think that we all"},{"startTime":1396.908,"endTime":1400.403,"body":"could focus on working with clients that we"},{"startTime":1400.403,"endTime":1403.843,"body":"really love to work with, and that makes our business so much more"},{"startTime":1403.843,"endTime":1407.538,"body":"enjoyable than just taking on any but finding clients"},{"startTime":1407.538,"endTime":1411.078,"body":"who are doing things that you can get behind that you can get excited"},{"startTime":1411.138,"endTime":1414.738,"body":"about and that are the people that you would be friends with. And when you"},{"startTime":1414.738,"endTime":1418.053,"body":"can do that, You just fall in love with your business more and more every"},{"startTime":1418.053,"endTime":1421.513,"body":"day because you're working with people that you genuinely care about."},{"startTime":1421.893,"endTime":1425.668,"body":"So that was our 5th most downloaded episode episode"},{"startTime":1425.808,"endTime":1429.568,"body":"136 from 2 k to 16 k months in"},{"startTime":1429.568,"endTime":1432.928,"body":"less than a year with Samantha Bine. Okay,"},{"startTime":1432.928,"endTime":1436.593,"body":"y'all. So we are in our top 4"},{"startTime":1436.593,"endTime":1439.333,"body":"most downloaded episodes now. So episode"},{"startTime":1439.953,"endTime":1443.348,"body":"134, 10 premium services you can all in"},{"startTime":1443.348,"endTime":1447.028,"body":"2022. The funny thing is the ones I'm gonna"},{"startTime":1447.028,"endTime":1450.468,"body":"show you are ones that are also in our 2023. They haven't went"},{"startTime":1450.468,"endTime":1454.223,"body":"anywhere. Tip number 1, diversify your ad platforms"},{"startTime":1454.363,"endTime":1457.183,"body":"to reach audiences on different social media platforms."},{"startTime":1458.043,"endTime":1461.728,"body":"With this, I was talking about how there's a lot of changes"},{"startTime":1461.728,"endTime":1465.428,"body":"going on with Facebook, and sometimes we can diversify"},{"startTime":1465.648,"endTime":1469.253,"body":"what ad platforms. And It was a"},{"startTime":1469.253,"endTime":1473.093,"body":"weird time with Facebook, but here's the thing. I changed how I feel about"},{"startTime":1473.093,"endTime":1475.978,"body":"this. I do think that it's more skills,"},{"startTime":1476.678,"endTime":1479.978,"body":"like Google Ads, TikTok ads, all that."},{"startTime":1480.758,"endTime":1484.118,"body":"Some people are still doing it, but most people are looking for people running"},{"startTime":1484.118,"endTime":1487.913,"body":"Facebook ads. It's still the hottest platform. It's the best platform"},{"startTime":1487.913,"endTime":1491.593,"body":"as a business to be running ads for the most part. And if"},{"startTime":1491.593,"endTime":1495.118,"body":"anything, I would double down on Facebook ads instead of"},{"startTime":1495.118,"endTime":1498.718,"body":"going in and trying to, like, dilute your"},{"startTime":1498.718,"endTime":1502.433,"body":"services by offering other ones. I don't agree with that one, which"},{"startTime":1502.433,"endTime":1506.033,"body":"is why I put it in here. 2, analytics and data studio"},{"startTime":1506.033,"endTime":1509.858,"body":"skills are important to help business makes data driven decisions. I"},{"startTime":1509.858,"endTime":1513.238,"body":"think that if you were in the analytics and data"},{"startTime":1513.298,"endTime":1516.978,"body":"area, you are still a very, very hot service, and I think"},{"startTime":1516.978,"endTime":1520.643,"body":"that's only gonna get more, like, hotter as the"},{"startTime":1520.643,"endTime":1523.763,"body":"years go on. And right now, there's a little bit of teaching that you have"},{"startTime":1523.763,"endTime":1527.143,"body":"to do to people to know that, like, they should hire you."},{"startTime":1527.398,"endTime":1531.078,"body":"But at the end of the day, like, you are gonna be needed, especially"},{"startTime":1531.078,"endTime":1534.298,"body":"as we go into a cookieless web"},{"startTime":1534.518,"endTime":1538.083,"body":"world, and we're gonna need more data we're gonna need to know"},{"startTime":1538.083,"endTime":1541.923,"body":"where decision making are. There's changes with GA 4, stuff"},{"startTime":1541.923,"endTime":1545.758,"body":"like that. So I still think that analytics and"},{"startTime":1545.758,"endTime":1549.538,"body":"data studio skills are so super important."},{"startTime":1549.678,"endTime":1553.278,"body":"And even so more now than they were when I was talking about them in"},{"startTime":1553.278,"endTime":1557.053,"body":"2022. 3, video production is growing filled"},{"startTime":1557.053,"endTime":1560.813,"body":"with the rise of platforms like tiktok and Instagram rails. Y'all video"},{"startTime":1560.813,"endTime":1564.598,"body":"production is hot, hot, hot, and still gonna be hot. if you"},{"startTime":1564.598,"endTime":1568.038,"body":"can do video production, either either from an"},{"startTime":1568.038,"endTime":1571.418,"body":"editing or actually doing it in person people,"},{"startTime":1571.913,"endTime":1575.593,"body":"or even creating ones that are videos that don't include people's"},{"startTime":1575.593,"endTime":1579.353,"body":"faces, but are voiceovers and stuff like that. It's such a highly"},{"startTime":1579.353,"endTime":1583.178,"body":"sought after skill, and not enough people doing it, and they're not"},{"startTime":1583.178,"endTime":1586.878,"body":"doing a good job of it. 4, PR services,"},{"startTime":1586.938,"endTime":1590.763,"body":"like podcast pitching, speaking engagements can help businesses increase"},{"startTime":1590.763,"endTime":1594.383,"body":"their visibility for free. If you're a podcast pitcher,"},{"startTime":1594.683,"endTime":1598.278,"body":"if you're in PR, hot service, because relationships"},{"startTime":1598.738,"endTime":1602.418,"body":"matter so much, especially as we get into a"},{"startTime":1602.418,"endTime":1606.003,"body":"more sophisticated market, these collaborations"},{"startTime":1606.863,"endTime":1610.463,"body":"and relationships are gonna be really, really"},{"startTime":1610.463,"endTime":1614.218,"body":"important for businesses to succeed. And so I think if"},{"startTime":1614.218,"endTime":1617.978,"body":"you're in this space and you're doing these services, you're only"},{"startTime":1617.978,"endTime":1621.038,"body":"gonna be needed more and more than you were in 2022."},{"startTime":1622.003,"endTime":1625.783,"body":"Bennett's digital marketing, including funnel building, copyrighting"},{"startTime":1625.923,"endTime":1629.763,"body":"is crucial for businesses. And even with"},{"startTime":1629.763,"endTime":1633.368,"body":"the AI, and people thinking they can write their own copy, they"},{"startTime":1633.368,"endTime":1636.668,"body":"can't. Your digital marketing services are so"},{"startTime":1636.728,"endTime":1639.903,"body":"powerful, and AI is not replacing you."},{"startTime":1640.223,"endTime":1644.063,"body":"And AI is not replacing a lot of these that"},{"startTime":1644.063,"endTime":1647.743,"body":"I did. I will say that I think AI can do some of the"},{"startTime":1647.743,"endTime":1651.498,"body":"video production to a certain extent. Just like it can do"},{"startTime":1651.498,"endTime":1655.178,"body":"some of the copy writing to a certain extent, it could write some of the"},{"startTime":1655.178,"endTime":1658.858,"body":"plat ad copy. But for the most part, like, these are skills"},{"startTime":1658.858,"endTime":1662.373,"body":"that so invaluable that AI is not gonna be able to"},{"startTime":1662.373,"endTime":1665.813,"body":"replace them. So this was a fun episode to go back and"},{"startTime":1665.813,"endTime":1669.438,"body":"listen to because things have changed,"},{"startTime":1669.438,"endTime":1672.578,"body":"especially with AI coming out since 2022."},{"startTime":1672.958,"endTime":1676.573,"body":"So I still think if you were in the digital marketing world"},{"startTime":1676.633,"endTime":1680.473,"body":"with the ads, funnels, data, you're still sitting"},{"startTime":1680.473,"endTime":1683.918,"body":"really pretty. I think PR services, podcast pitching, speaking"},{"startTime":1683.918,"endTime":1687.618,"body":"engagements is only gonna become more popular in video production."},{"startTime":1687.758,"endTime":1691.198,"body":"If you can get good at it and you can put out content for people"},{"startTime":1691.198,"endTime":1694.563,"body":"that that they need for TikTok or Instagram reels,"},{"startTime":1694.783,"endTime":1698.303,"body":"like, it's gonna be so hot and needed. So the"},{"startTime":1698.303,"endTime":1701.948,"body":"one quote that I pulled from this one that I, I think, is so important"},{"startTime":1702.008,"endTime":1705.848,"body":"is stop calling yourself a VA. Pick 1 of the premium"},{"startTime":1705.848,"endTime":1709.608,"body":"services, price yourself as a premium service, and go all"},{"startTime":1709.608,"endTime":1713.343,"body":"in. So believe that. Stop doing all the things. Focus"},{"startTime":1713.343,"endTime":1716.943,"body":"on one thing and get really freaking good at it, and you'll have clients"},{"startTime":1716.943,"endTime":1720.788,"body":"lining up you no matter what service it is. Okay. So we're"},{"startTime":1720.788,"endTime":1724.468,"body":"in our top 3 y'all. That was episode 13410 premium"},{"startTime":1724.468,"endTime":1728.203,"body":"service you can offer in 2022. So number"},{"startTime":1728.203,"endTime":1731.503,"body":"3, most downloaded episode. Episode"},{"startTime":1732.043,"endTime":1735.878,"body":"128 tapping into your creativity, marketing genuine"},{"startTime":1735.938,"endTime":1739.698,"body":"connections, and niching down with Amanda Scott. And Amanda's one of our"},{"startTime":1739.698,"endTime":1743.213,"body":"students inside Surf Skillsource. She's a at website designer,"},{"startTime":1743.833,"endTime":1747.674,"body":"and we had such a fun podcast episode together. So the"},{"startTime":1747.674,"endTime":1751.478,"body":"4 takeaways I got is Nitching down can be a great way to"},{"startTime":1751.478,"endTime":1755.258,"body":"find success in your business. Amanda went all in that, not just doing"},{"startTime":1755.718,"endTime":1759.013,"body":"brand strategy and website designs, she specifically"},{"startTime":1759.153,"endTime":1762.593,"body":"focuses on show it websites. Having a"},{"startTime":1762.593,"endTime":1766.194,"body":"preferred service provider status with a company can make you"},{"startTime":1766.194,"endTime":1769.178,"body":"stand out in your 3, participating in directories,"},{"startTime":1769.638,"endTime":1773.318,"body":"directories like show, it can help you get more clients. So Amanda is a"},{"startTime":1773.318,"endTime":1777.033,"body":"preferred service provider for show it, and so she gets more"},{"startTime":1777.033,"endTime":1780.393,"body":"clients from that. And so if you're working with some type of"},{"startTime":1780.393,"endTime":1784.228,"body":"software, like Dipsado, HoneyBook, click up"},{"startTime":1784.368,"endTime":1787.988,"body":"whatever it may be, show it, and there's a way for you to get"},{"startTime":1788.368,"endTime":1792.033,"body":"added to a directory or b spotlight is their,"},{"startTime":1792.033,"endTime":1795.873,"body":"like, preferred vendors, it's a really good thing to do. So you should"},{"startTime":1795.873,"endTime":1799.573,"body":"try to because even if you don't find clients"},{"startTime":1799.798,"endTime":1801.738,"body":"from that it gives you a sense of credibility"},{"startTime":1806.993,"endTime":1810.453,"body":"on podcasts can be a great way to network and gain more exposure."},{"startTime":1810.753,"endTime":1814.533,"body":"Podcast pitching is a great long term marketing strategy for service providers."},{"startTime":1814.753,"endTime":1818.448,"body":"We have a whole guy on this in the touring success shop that will"},{"startTime":1818.448,"endTime":1821.968,"body":"link up on podcast pitching and how to be"},{"startTime":1821.968,"endTime":1825.583,"body":"guest on people's podcast to land more clients, And that's"},{"startTime":1825.583,"endTime":1829.123,"body":"what Amanda's been doing. She has been getting on"},{"startTime":1829.183,"endTime":1833.023,"body":"and gassing and building a network of people not"},{"startTime":1833.023,"endTime":1836.488,"body":"only to become clients, but connections and getting her"},{"startTime":1836.488,"endTime":1840.088,"body":"voice out so people can refer her. And then"},{"startTime":1840.088,"endTime":1843.633,"body":"4, how she uses Instagram to build genuine connections of fine"},{"startTime":1843.633,"endTime":1847.313,"body":"clients, super good some pointers in there that I"},{"startTime":1847.313,"endTime":1851.048,"body":"really loved. And her quote that I pulled was creating a genuine"},{"startTime":1851.048,"endTime":1854.488,"body":"connection to create genuine connections. That's what she said she does on"},{"startTime":1854.488,"endTime":1858.003,"body":"Instagram. She's creating a genuine connection to a genuine"},{"startTime":1858.003,"endTime":1861.763,"body":"connection, expecting nothing in return, and that served her well."},{"startTime":1861.763,"endTime":1865.523,"body":"And I love that quote so much. So that was our top"},{"startTime":1865.523,"endTime":1868.918,"body":"3 episode 128, tapping into"},{"startTime":1868.918,"endTime":1872.518,"body":"creativity, making genuine connections, and niching down with Amanda"},{"startTime":1872.518,"endTime":1876.038,"body":"Scott. Okay. So number 2, most downloaded"},{"startTime":1876.038,"endTime":1879.563,"body":"episode. how to increase"},{"startTime":1880.103,"endTime":1883.703,"body":"your revenue and find clients using tiny offers with Ali"},{"startTime":1883.703,"endTime":1887.508,"body":"Bajjert. And Ali and I are really good friends. I'm glad to see hers"},{"startTime":1887.808,"endTime":1891.648,"body":"as number 2. And here are the 4, and Ally focuses on"},{"startTime":1891.648,"endTime":1895.443,"body":"tiny offers, so low ticket offers that lead into a high"},{"startTime":1895.443,"endTime":1899.203,"body":"hire ticket on the back end. So number 4 or 4 lessons I"},{"startTime":1899.203,"endTime":1902.643,"body":"pulled from that is don't get attached to a specific"},{"startTime":1902.643,"endTime":1906.248,"body":"IDR offer. be willing to pivot and try"},{"startTime":1906.248,"endTime":1909.368,"body":"something new if it's not working. I love this because I think a lot of"},{"startTime":1909.368,"endTime":1913.048,"body":"times we put something out no matter for a service provider or a course grader"},{"startTime":1913.048,"endTime":1916.823,"body":"are all digital product creator, and we put something out and it"},{"startTime":1916.823,"endTime":1920.583,"body":"doesn't hit. And so then we just stop. And Ally talks about"},{"startTime":1920.583,"endTime":1924.358,"body":"how many offers she had to put out before something actually stuck and"},{"startTime":1924.358,"endTime":1928.038,"body":"took off. And so when we're looking at this, we"},{"startTime":1928.038,"endTime":1931.693,"body":"don't wanna get attached to a specific idea or offer, we"},{"startTime":1931.693,"endTime":1935.373,"body":"wanna test it out and be willing to pivot. So"},{"startTime":1935.373,"endTime":1938.973,"body":"maybe you start off with a Pinterest manager and then you are"},{"startTime":1938.973,"endTime":1942.618,"body":"like, this is not what I wanted. It's not taking off, and you"},{"startTime":1942.618,"endTime":1946.378,"body":"transition to a Facebook ads. That's what I did. And then it"},{"startTime":1946.378,"endTime":1950.133,"body":"takes off. And so we have to be willing to pivot and not be attached"},{"startTime":1950.133,"endTime":1953.973,"body":"to a specific idea or offer. Okay. The second two way is"},{"startTime":1953.973,"endTime":1957.788,"body":"start with the end in mind. Think about where you want your business"},{"startTime":1957.788,"endTime":1961.628,"body":"to go and what products or surfaces you want to offer. So"},{"startTime":1961.628,"endTime":1965.383,"body":"Ally's talking about you wanna have a $1,000,000 business, what do you need to"},{"startTime":1965.383,"endTime":1968.983,"body":"have in place for that to happen? So starting with the end in"},{"startTime":1968.983,"endTime":1972.768,"body":"mind, what are our goals, and then work backwards? So I say"},{"startTime":1972.768,"endTime":1976.608,"body":"when you're pricing yourself as a service provider, start with that in mind. If you"},{"startTime":1976.608,"endTime":1980.128,"body":"wanna make a 100,000 a year, that means you have to have"},{"startTime":1980.128,"endTime":1983.873,"body":"84100 a month When we're pricing ourself, how many"},{"startTime":1983.873,"endTime":1987.713,"body":"clients is that gonna take at $500? A freaking"},{"startTime":1987.713,"endTime":1991.478,"body":"lot. It's 17 or 18. Then what if"},{"startTime":1991.478,"endTime":1995.318,"body":"you were priced at $2000 a month? That's 5"},{"startTime":1995.318,"endTime":1998.803,"body":"clients to hit your goals. When we start with the end of mine, and work"},{"startTime":1998.803,"endTime":2002.403,"body":"backwards to what we want, then it's much easier to"},{"startTime":2002.403,"endTime":2005.863,"body":"create a business that we love. Okay. 3 is persistence"},{"startTime":2006.248,"endTime":2010.008,"body":"key. Don't give up after 1 failure. And she said, don't"},{"startTime":2010.008,"endTime":2013.308,"body":"give up after 1 failure. I'm gonna say, don't give up after 50 failures."},{"startTime":2013.688,"endTime":2017.043,"body":"Failure is just part of life. It's part of the game, and it's only a"},{"startTime":2017.043,"endTime":2020.563,"body":"failure if you don't learn anything from it. If you learned something from it, it"},{"startTime":2020.563,"endTime":2024.208,"body":"wasn't a failure. It was just a missed up. It was a"},{"startTime":2024.208,"endTime":2028.048,"body":"learning opportunity, but if you don't learn anything from"},{"startTime":2028.048,"endTime":2031.428,"body":"it, it was a failure. And so we should always be learning"},{"startTime":2031.808,"endTime":2035.543,"body":"as were moving forward. And persistence is key."},{"startTime":2035.543,"endTime":2039.223,"body":"And Allie talks about how it took her a while to get a product off,"},{"startTime":2039.223,"endTime":2042.888,"body":"but she kept on going. She was very persistent some of us are so"},{"startTime":2042.888,"endTime":2046.728,"body":"quick to quit our business because"},{"startTime":2046.728,"endTime":2049.848,"body":"we didn't get a client in the 1st 30 days or 1st 60 days. And"},{"startTime":2049.848,"endTime":2053.463,"body":"it's about persistence and doing something different,"},{"startTime":2053.463,"endTime":2056.923,"body":"trying something new, pivoting until we find that thing that hits,"},{"startTime":2057.303,"endTime":2061.118,"body":"and then that's where we all hit success. And then 4,"},{"startTime":2061.498,"endTime":2065.178,"body":"don't tie yourself worth to your sales. Oh, this was"},{"startTime":2065.178,"endTime":2068.698,"body":"so good. Such a key, like, point that I hope everyone"},{"startTime":2068.698,"endTime":2072.453,"body":"takes. much revenue you have, how much money you have in the bank,"},{"startTime":2072.453,"endTime":2076.133,"body":"how many sales you get has nothing to do with"},{"startTime":2076.133,"endTime":2079.968,"body":"you and your self worth. And so don't tie yourself"},{"startTime":2079.968,"endTime":2083.428,"body":"worth to your sales. Super powerful"},{"startTime":2083.488,"endTime":2087.153,"body":"quote and takeaway. So the quote that I"},{"startTime":2087.153,"endTime":2090.433,"body":"picked was not that it should have been. But the quote I picked is the"},{"startTime":2090.433,"endTime":2094.273,"body":"faster you can move in between failures, the more money you'll end up"},{"startTime":2094.273,"endTime":2097.938,"body":"having in your pocket. I love that. So many times people"},{"startTime":2097.938,"endTime":2101.298,"body":"sit and whine and weep and pour"},{"startTime":2101.298,"endTime":2105.023,"body":"me when they have something not go their way as Ally"},{"startTime":2105.023,"endTime":2108.623,"body":"calls a failure, and but the faster you can get out of"},{"startTime":2108.623,"endTime":2112.098,"body":"that and make other decisions, the more money you'll have in your pocket"},{"startTime":2112.258,"endTime":2115.938,"body":"because you're not wasting time sitting in that moment, but you're"},{"startTime":2115.938,"endTime":2119.698,"body":"like, okay. I learned. Let's move. Let's do the next thing. And so the"},{"startTime":2119.698,"endTime":2123.433,"body":"faster you can move in between failures, the more money you're gonna end up having"},{"startTime":2123.433,"endTime":2127.193,"body":"in your pocket. That is a freaking awesome quote. So that was"},{"startTime":2127.193,"endTime":2130.778,"body":"our second. Now our number one most downloaded"},{"startTime":2131.318,"endTime":2135.098,"body":"episode is coming from my really good friend, Mel."},{"startTime":2135.798,"endTime":2139.353,"body":"And Mel's episode, we have a he's coming back and it will"},{"startTime":2139.353,"endTime":2143.113,"body":"actually be next week. And I'm super excited because he talks about money,"},{"startTime":2143.113,"endTime":2146.678,"body":"and he is the money man. And I just"},{"startTime":2146.678,"endTime":2150.359,"body":"love everything he teaches because it's something that's so needed and not enough"},{"startTime":2150.359,"endTime":2153.498,"body":"people are talking about, but everyone"},{"startTime":2154.023,"endTime":2157.783,"body":"So his number one episode is episode 115, how"},{"startTime":2157.783,"endTime":2161.623,"body":"to save, invest, and plan for the future of your finances with Mel"},{"startTime":2161.623,"endTime":2165.158,"body":"Abraham. And my first takeaway was he's talked"},{"startTime":2165.158,"endTime":2168.998,"body":"about create small, daily, weekly, and monthly habits around saving for"},{"startTime":2168.998,"endTime":2172.744,"body":"your future. So he talks about, like, we don't have to do everything at"},{"startTime":2172.744,"endTime":2176.504,"body":"once. It's not this big thing, but what small habits can we"},{"startTime":2176.504,"endTime":2180.264,"body":"create daily, weekly, monthly for saving"},{"startTime":2180.264,"endTime":2183.598,"body":"for our few shirt, and he gives really great examples in there, so you'll wanna"},{"startTime":2183.598,"endTime":2187.359,"body":"listen to the episode. 2, open up the conversation about"},{"startTime":2187.359,"endTime":2191.044,"body":"money to family members and loved ones. So there has to be an open"},{"startTime":2191.044,"endTime":2194.804,"body":"dialogue between anyone who's involved in making"},{"startTime":2194.804,"endTime":2198.484,"body":"moneymaking decisions. You all have to be on the same page when it comes to"},{"startTime":2198.484,"endTime":2201.769,"body":"savings and wealth. 3. Start creating"},{"startTime":2201.909,"endTime":2205.749,"body":"wealth now instead of waiting until it's too late. And next week on the"},{"startTime":2205.749,"endTime":2209.224,"body":"episode, we'll now actually talk about well through the decades, and he's"},{"startTime":2209.224,"endTime":2212.984,"body":"gonna tell us what to do at each point in your thirties, your forties, and"},{"startTime":2212.984,"endTime":2216.689,"body":"your fifties, but the big thing is you have to start now."},{"startTime":2216.689,"endTime":2220.209,"body":"No matter where you are on your journey, you have to start now"},{"startTime":2220.209,"endTime":2223.814,"body":"because time is in your favor. And the 4th takeaway"},{"startTime":2223.814,"endTime":2227.574,"body":"is have a sit down conversation with your intimate partner to make sure"},{"startTime":2227.574,"endTime":2231.369,"body":"you are on the same page about money. This goes back to the second one,"},{"startTime":2231.369,"endTime":2234.969,"body":"but you have to be on the same page about money coming in,"},{"startTime":2234.969,"endTime":2238.029,"body":"money going out, what wealth means to you saving,"},{"startTime":2238.544,"endTime":2241.604,"body":"And so those conversations have to be had."},{"startTime":2242.064,"endTime":2245.284,"body":"And sometimes they're hard conversations, but they're needed."},{"startTime":2245.749,"endTime":2249.429,"body":"And then the quote that I pulled from this episode is start"},{"startTime":2249.429,"endTime":2253.109,"body":"with y and know your finish line. So why are"},{"startTime":2253.109,"endTime":2256.474,"body":"we doing this? What is the reason that we wanna build wealth? What is the"},{"startTime":2256.474,"endTime":2260.234,"body":"reason we want to do this? Why? And then know your"},{"startTime":2260.234,"endTime":2263.294,"body":"finish line. What do you want it to look like when you retire?"},{"startTime":2263.989,"endTime":2267.769,"body":"What lifestyle do you wanna have? What do you wanna have in place?"},{"startTime":2267.909,"endTime":2271.109,"body":"And then from there, if you know those two things, you can start building your"},{"startTime":2271.109,"endTime":2274.774,"body":"wealth. And so that episode is packed with so much goodness. All"},{"startTime":2274.774,"endTime":2278.374,"body":"these episodes are. So I would encourage you to go to the show notes, click"},{"startTime":2278.374,"endTime":2281.889,"body":"around, listen to these episodes, because these are our 10 most"},{"startTime":2281.889,"endTime":2285.569,"body":"downloaded episodes of 199 episodes, and"},{"startTime":2285.569,"endTime":2289.134,"body":"this is episode 200. So Our number one most"},{"startTime":2289.134,"endTime":2292.654,"body":"downloaded was episode 115, how to save, invest, and"},{"startTime":2292.654,"endTime":2295.714,"body":"plan for the future of your finances with Mel Abraham."},{"startTime":2296.279,"endTime":2299.799,"body":"Y'all, that was a rundown of our top 10 most"},{"startTime":2299.799,"endTime":2303.559,"body":"downloaded episodes, the top takeaways I got, and"},{"startTime":2303.559,"endTime":2307.074,"body":"a quote from each of them. This has been a whirlwind of"},{"startTime":2307.074,"endTime":2310.914,"body":"200 episodes, and I'm just so grateful for each and every single"},{"startTime":2310.914,"endTime":2313.574,"body":"one of you. And I'm gonna take Stephanie's suggestion"},{"startTime":2315.259,"endTime":2318.879,"body":"and where she said that podcasting should fit into an organization's"},{"startTime":2319.019,"endTime":2322.694,"body":"marketing plan, and each episode should have a specific call"},{"startTime":2322.774,"endTime":2326.534,"body":"action. So my call to action for you is gonna be"},{"startTime":2326.534,"endTime":2329.834,"body":"to DM me and tell me your favorite takeaway from 200"},{"startTime":2330.134,"endTime":2333.849,"body":"episodes or DM me and let me know what has been"},{"startTime":2333.849,"endTime":2336.969,"body":"in your base thing? Do you listen to the podcast all the time? What value"},{"startTime":2336.969,"endTime":2340.434,"body":"has it brought in your life? And if you're really wanting to"},{"startTime":2340.434,"endTime":2344.274,"body":"celebrate with me, head to either Spotify or Apple, and leave"},{"startTime":2344.274,"endTime":2347.874,"body":"us a review. That is the biggest compliment that you can give me"},{"startTime":2347.874,"endTime":2351.299,"body":"for recording 200 valuable freaking"},{"startTime":2351.299,"endTime":2355.139,"body":"episodes of the podcast is a review is always such"},{"startTime":2355.139,"endTime":2358.764,"body":"a wonderful gift. So y'all, it's been fun. We're not"},{"startTime":2358.764,"endTime":2362.064,"body":"stopping here. Can't wait to celebrate at 300"},{"startTime":2362.204,"endTime":2365.819,"body":"episodes and then 400 and then 5 100, but it's been"},{"startTime":2365.819,"endTime":2369.599,"body":"such a fun gift over the last 200 episodes,"},{"startTime":2369.659,"endTime":2373.024,"body":"and I'm ready to do the dang thing more. and I hope you're alone for"},{"startTime":2373.024,"endTime":2376.724,"body":"the ride. So until next week y'all, go out, serve your clients,"},{"startTime":2376.784,"endTime":2380.049,"body":"scale your business, and soar into the success you deserve."}]}